Advertising at the speed of life™ 1 © 2010 DataXu, Inc. Privileged & Confidential

Advertising at the speed of life™

1© 2010 DataXu, Inc. Privileged & Confidential

2© 2010 DataXu, Inc. Privileged & Confidential

CHAPTER OPENER

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Chart Styles

LabelsVerdana 10 points

TitleVerdana bold 12 pointsalign to left side of chart

ColorsUse DataXu theme colors(Color Palette page)

CalloutsVerdana 10 points

Improvement in Action Rate vs. Spend CPA Payout Campaign

Growth Index

Volume increases when

price falls

Category 1 Category 2 Category 3 Category 40

1

2

3

4

5

6

Series 1

Series 2

Series 3

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Sample Diagrams

Using a consistent color palette when creating charts or diagrams will give your presentation a cohesive look, and help to project a unified DataXu image. Specifications for creating a custom palette with RGB values are on the Color Palette page.

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Color Palette

Primary Brand Colors Secondary Colors

Pantone 541CR: 0G: 70B: 127#00467f

Pantone 193CR: 209G: 18B: 66#d11242

#F07544

#AE415F

#361F85

#2048A2

#808080

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Agenda

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List

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Separated List

Case Study:

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Goals:

DataXu Solution:

Results:

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Bullet Text—single column

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Bullet Text—2 column layout

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Text-No Bullet—single column layout