Advertising on Facebook

Advertising

WHAT IT IS,

AND HOW IT WORKS

� It’s not just a social networking site, it’s

a community revolving around

You

Who made it and How much it makes

� Facebook was developed by Mark Zuckerberg in 2004

� Facebook’s revenue was an estimated $800 billion in 2009 alone, and could be $1.1 billion in 2010

How ‘They’ Make the Money

� Advertisements galore:

http://blog.facebook.com/blog.php?post=403570307130

*Table courtesy of insidefacebook.com+/- Advertisers +/1 Publishers

CPC ( Cost Per Click)Pay for Traffic-/May be abused

Easy Goal/Drive more clicks

CPA (Cost Per Action)

Pay for what you want directly

Sometimes annoyingNot all traffic converts

CPI (Cost Per Install)Pay for what you want directly

Fits well in social networkNot all traffic converts

CPM (Cost Per Thousand)

Advertisers buy high value inventory/Encourages Abuse

Developers get a steady stream of incomeHigh quality brand advertising

Does it Work?

� It’s easy to set an ad up, but it is worth it?� It all depends on your target audience

Charting

Choosing your target audience

Choose by age, gender, location

and more

Conclusion

Sources

Role of Facebook Advertising

http://blog.facebook.com/blog.php?post=403570307130

DIY Marketing

http://diy-marketing.blogspot.com/2010/02/do-facebook-ads-work.html

Promoting Your Business

http://www.newfangled.com/how_to_use_facebook_to_promote_your_business

Insidefacebook.com’s Everything Intro To Facebook Advertising

http://www.insidefacebook.com/2008/06/01/the-everything-intro-to-facebook-advertising/

� Time Magizne Person of the Year

� http://www.flickr.com/photos/daklein/327565231/

�  

� Mark Zukcerberg

� http://www.flickr.com/photos/34469970@N02/3206322637/

� Cash

� http://www.flickr.com/photos/amagill/362201147/

� More sources

Sources

� - Facebook’s Chief Operations Officer (COO), Sheryl Sandburg, explains the “Role of Facebook Advertising.”

http://blog.facebook.com/blog.php?post=403570307130

� Creative Commons (www.flikr.com). I took a lot of stuff off of Creative Commons on flikr... I don’t need to sight

these do I?