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AGILITY & CONTROL IN THE CLOUD WITHOUT TRADEOFFS
IAN MASSINGHAM TECHNOLOGY EVANGLISTAMAZON WEB SERVICES
@IanMmmm
Thank You
“Why cloud computing?”
2006
Today, the Benefits Are Very Well Known
Move from operational to variable cost
Lower variable cost than most companies can achieve
No need to guess capacity
Agility, speed & innovation
Remove undifferentiated heavy lifting
Go global in minutes
S ?
Customers are experiencing these benefits across all company sizesworkloadsindustries
Startup Customers
Meerkat
Enterprise Customers
ISV Partners
2008 2009 2010 2011 2012 2013 2014
Over 1 Million Active Customers
“Active customer” is defined as a non-Amazon customer with AWS account usage activity in the past month, including the free tier
Bold Move in 2009
In 2014:
“Friends don’t let friends build data centers”
Charles Philips, CEO
Every workload
All in
Partner Ecosystem
Epic collaboration
2008 2009 2010 2011 2012 2013 2014
516
280
159
826148
24
AWS Rapid Pace of Innovation
516 major new features and services launched in 2014
Big Data & HPC
Business Apps
Security
Development
Backup
Databases
Industry Solutions Infrastructure Services
Security & Management
Enterprise AppsAWS MarketplaceTechnical &
Business Support
Support
Professional Services
Partner Ecosystem
Training & Certification
Account Management
Solutions Architects
Security & Pricing Reports
Virtual Private Networks
Identity & Access
Encryption Keys Configuration Monitoring Dedicated
Regions Availability Zones Compute
Storage Objects,
Blocks, FilesNetworking CDN
Sharing & Collaboration
Virtual Desktops
Directories
Email & Calendaring
Storage Gateway
Analytics Mobile Development
Data Warehousing
Hadoop
Streaming
Data Pipelines
Machine Learning
Source Code
Containers
Deployment
Build Tools
DevOps
Identity
Sync
Mobile Analytics
Push Notifications
Mobile Backend
Platform Services
Functions
Mobile & Web Front-end
Data Store
Identity
Real-time
Management Tools
Notifications
Queueing
Orchestration
Search
Hybrid Cloud Management
Identity Federation
Direct Connect
Backups
Deployment
Integrated Management
Databases SQL, NoSQL,
Caching
App
Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, May 28, 2014. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available at http://aws.amazon.com/resources/analyst-‐reports/. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Gartner Magic Quadrant for Cloud Infrastructure as a Service,
Worldwide
The New Normal
Using The Cloud to Move More Quickly Than Ever Before
Lower Costs Are the Sizzle
Three Key Components of Agility
Procurement speed
Three Key Components of Agility
Mixture of resources
Procurement speed
Real World Workloads Come in All Shapes & Sizes
Match Workload Requirements to Resources
Expansive Services With Depth of Functionality
General Purpose (M4)
Compute Optimized (C4)
Memory Optimized (R3)
GPU Optimized (G2)
Storage Optimized (D2)
IO Optimized (I2)
Low cost, burst-able performance (T2)
Compute
Block storage:
Magnetic
General Purpose SSD
Provisioned IOPS SSD
Object storage:
Life cycle management
Event triggers
Data locality control
Compute Storage
Expansive Services With Depth of Functionality
General Purpose (M4)
Compute Optimized (C4)
Memory Optimized (R3)
GPU Optimized (G2)
Storage Optimized (D2)
IO Optimized (I2)
Low cost, burst-able performance (T2)
Block storage:
Magnetic
General Purpose SSD
Provisioned IOPS SSD
Multi-AZ synchronous replication
Read replica support
Object storage:
Life cycle management
Event triggers
Data locality control
Compute Storage Relational Databases
Expansive Services With Depth of Functionality
General Purpose (M4)
Compute Optimized (C4)
Memory Optimized (R3)
GPU Optimized (G2)
Storage Optimized (D2)
IO Optimized (I2)
Low cost, burst-able performance (T2)
RDS for MySQL
RDS for SQL Server
RDS for Oracle
RDS for PostgreSQL
RDS for Amazon Aurora
Compute Storage Auditing, Security & Compliance
Relational Databases
RDS for MySQL
RDS for SQL Server
RDS for Oracle
RDS for PostgreSQL
RDS for Amazon Aurora
Configuration history
Usage audit logs
Change notifications
Dedicated HSMs
Customer controlled keys
Block storage:
Magnetic
General Purpose SSD
Provisioned IOPS SSD
Multi-AZ synchronous replication
Read replica support
Object storage:
Life cycle management
Event triggers
Data locality control
Expansive Services With Depth of Functionality
General Purpose (M4)
Compute Optimized (C4)
Memory Optimized (R3)
GPU Optimized (G2)
Storage Optimized (D2)
IO Optimized (I2)
Low cost, burst-able performance (T2)
Three Key Components of Agility
Ability to experiment
Mixture of resources
Procurement speed
In The Old Days…
Spend millions for expensive, inflexible, slow-moving infrastructure that is
#FrozenInTime
Everything is Programmable
Data center Servers StorageDatabasesNetworking
Enterprises Are Using The Cloud To Accelerate Digital
Transformation
StatCast App platform Healthcare E-commerce
Digital Personal Finance
Web Digital content
Improving Security, Compliance and Governance by Moving to the Cloud
Increasing your Security Posture in the Cloud
AWS security approach
Size of AWSsecurity team
Visibility intousage & resources
Broad Accreditations & Certifications
Security Benefits from Community Network Effect
Partner ecosystem Customer ecosystem Everyone benefits
Broad Services for Security and Compliance
Virtual Private Cloud
Key Management Service
CloudHSM IAM AWS Config AWS CloudTrail
AWS CloudTrail
Broad Services for Security and Compliance
Virtual Private Cloud
Key Management Service
CloudHSM IAM AWS Config AWS Service Catalog
AWS Service Catalog
Customized catalogs of products
Manage products centrally
Personalized, self-service portal
Integrate with existing systems
There Has Never Been a Better Time to Build
aws.amazon.com/blogs/aws
aws.amazon.com/new
@AWScloud @AWS_UKI
Thank You@IanMmmm
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