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OGX Recruitment delivering promotion
Global Citizen - is an opportunity to go for an International volunteering internships which are the most intense learning experience we offer and links together our global network. This program encompasses cross-cultural positive impact through working abroad for social and community development projects that lead to self development and skill enhancement for the member undertaking the program. Global Citizen program gives
you an opportunity to travel, make a social impact and get to know people from all over the world. International volunteering internship it is: - International team work & International project development experience - Internship experience will help you to open your start up easier and getting out of your comfort zone
- Improving such skills as crisis management, creative thinking, fast adaptability and presentation delivery. Duration: 6-8 weeks Price: CHF 300-500 (for concrete price ask your VP OGX)
Regions to promote: - Middle East & North Africa
- Asia Pacific
- Africa
- Latin America
Issues available: - Social Work
- Education
- Entrepreneurship
Global Intern Programme here is to provide to a graduate the opportunity to
work in a company abroad mainly in areas of Business Administration,
Marketing, Engineering and Information Technology. This programme is
focusing on developing professional and personal skills of the participant
while working in an international environment. This will enables the
participants to develop their profiles and make them more competitive on
the labor market.
Duration: 3-18 months. Administration fee: CHF500-900 (for concrete price ask
your VP OGX)
Countries to promote*: - UK
- Ireland
- Belgium
- Sweden
Subproduct available - Marketing
- Business Administration
- Engineering
- IT
- Singapore
- Canada
- France
*ask your VP OGX about countries you will promote
The main content should be about testimonials
of Exchange experience (GCDP and GIP) In
fact, storytelling is one of the most important
tool to attract customers or to do PR. The stories
should be posted on aiesec.ch blog section.
They will be shared on social media mainly
Facebook (if you have any other channel of
communication it can be shared there also)
Call-to-Action (CTA) buttons/links should be
included in each blog post and facebook post
should have CTA link at the end of each post
and newsletter opportunity. The call-to-action
links/buttons will redirect people to landing
page of respected programme (GCDP or GIP)
where people can access application form. An
online form have to be filled in order to
proceed with next selection step.
Interviews and asseccements will be
conducted by each Local committee after
contacting the online applicants . The
applicants will be invited by HR people for their
interviews.
Showcasing will be always based about
storytelling because as it was mentioned above
it is one of the most powerful tools for
marketing. Stories have to be aligned; Every LC
has to push members with exchange
experience or EPs to write testimonials. Stories
should be posted on our blog.
Attract Convert
Showcase Close
Attract. Intro
Content you generate can be very diverse. Check types of
content you can generate bellow.
Travel quotes, Blogpost stories, Video, Sample of Internship (very
brief one or detailed), slideshare presentations,
Showcasing FAQ. I don’t know how? Q: I don’t have any testimonials at the moment I cant do showcasing marketing.
A: Every situation has solution, don’t worry. Ask Your current members and EB/TLs who have been on exchange to write one or half of the page testimonial regarding their exchange experience and ask them send you 4 to 8 pictures from their internship, give deadline for 3 days and keep reminding them about how many time left before ddl. While you are getting members testimonials ask your VP OGX to approach last summer EPs, regarding same content.
Q: I asked my members to write testimonial but they don’t know what to write so they cant send testimonial within 3 days, is it fine if I’m not able to showcase this time?
A: As many of us are not born as perfect writers or bloggers, its natural that people may respond like this. That’s why give people direction and specific frames what should be covered in their testimonial. Here is example:
1. Introduce yourself, age, field of study (semester maybe).
2. Where did you go for internship, what was the aim of project or internship with whom you worked (if oGCDP: high school students, secondary school studenteds and etc).
3. How did You enjoy your internship exepreince, did you learn something on internship?
4. What was your culturral expereince did You enjoy interacting with local people and culture.
Q: My members tell me they don’t have time to write one or half page testimonial, what should I do? I may not have any content at the end of the day.
A: Sure they do, arrange meeting with your member who has exchange experience for 40 min. Give them laptop or paper which ever they prefer, tell them they can write it know.
Q: My member tell me he is not good at writing at all that’s why he refuses to write testimonial.
A: Ask your member to write short testimonials under 100 words, and send you 10 pictures from internship with one sentence discretion to each of them). Get all this pictures with descriptions and create slideshare presentation of 10 slides purely pictures(nobody said it should be only text).
Q: I don’t have time to edit all those stories( I’m not able to do so, can we just proceed with our regular promotion on campus?
A: You have members in communication department, you can delegate tasks regarding editing so you will have time at the end of the day.
Q: Why do to showcasing? I think it pointless waste of time.
A: Imagine yourself a student who didn’t know about AIESEC before and you are not that much convinced by all the text on our webpage. Real stories of people is most powerful tool to make people choose what we offer and also make people understand whether experience we provide is relevant for them.
Convert. Intro to CTA
What is CTA?
A call-to-action (usually abbreviated as CTA) is an image or line of text or buttom that prompts your visitors,
leads, and customers to take action. It is, quite literally, a "call" to take an "action."
The action you want people to take could be anything: apply for internship, attend an event, etc. A CTA can
be placed anywhere in your marketing -- on your website, in slideshare presentation, in an email, or even at the
end of a blog post.
A Checklist for an Effective CTA When you’re creating your first call-to-action, it’s easy to get all turned around and end up making something
that people won’t click on. To save you time and effort, here’s a quick checklist for the essential elements of a
quality CTA.
Eye-Catching Design: For someone to click on your CTA, they have to first notice its existence. Your CTAs’ colors
should contrast with your website design, yet also appear large enough to be noticed
Copy That Makes People Want to Act: It's not enough to say "Submit" as your CTA's copy -- you need a concise,
jargon-free phrase that uses actionable verbs to catch people's attention.
A Clear Value Proposition: People should know exactly what will happen when they click on a CTA. Are they
expecting to download an ebook or a PowerPoint template? Get a product demo or sign up for your weekly
newsletter? Make sure the CTA explicitly tells them what they’re getting in exchange for their click.
A Specific Page (Ideally a Landing Page) Aligned With One Stage in the Sales Cycle: A CTA is most effective if
people are taken to a dedicated landing page after clicking it, rather than a random page on our website. For
example, a CTA is still a CTA if it points to a “contact us” page (which isn’t a landing page), but it won’t be as
effective driving leads and customers as a specific, focused landing page for applying for internship. Also, CTAs
should be created with a specific stage in the sales cycle in mind. For example, you wouldn't include apply for
internship CTA on a blog post created for brand new visitors -- your clickthrough rate would plummet, but you
can put “get to know more about Global Citizen internships” CTA there.
Goals Each recruitment and promotion campaign has its goals. When you’re preparing
your promo campaign, setting goals should be your first step. For this OGX
recruitment You need to sit with VP OGX to identify results which you want to see
at the end of recruitment for each program you run recruitment for.
So here some KPI for Your backwards planning together with Your VP OGX.
# of sign ups
# of applications received
# of people attending assessement centers
# of people interviewed
# Matched
# Realized
Blog
Facebook posts and ads
Info tables
Info sessions
Lecture shouts
Posters
Flyers
Newsletters
Media appearance
Also do not forget list of activities to plan in
order to support achievement of your goals.
To plan and track all your activities use Gantt Chart, table in spreadsheet or excel document, sample to Gantt Chart is here:
CLICK ME Or also you can use google calendar or any calendar for it
Besides this You as comm need to track: #website visits Conversion rate: from sing up to application Conversion rate: from application to assessement center/interview. Conversion rate: Application to Realized.
Attract
Convert
Online channels:
Youtube
or any other social media channel you use.
Offline channels:
University newspaper
University magazine
Any relevant media in your area
For physical promotion:
Poster
Flyers
Roll Ups
For info tables, events, stands:
Sign up forms
Samples of internships per category
(for Global Citizen: MENA, AP, Africa, Iberoamercia; for Global Intern: Marketing, BA, Engineering, IT)
Facebook:
Create and schedule easy content first (quotes, samples of internships)
Once videos and blogpost testimonials ready schedule them)
Have at least one post every day.
All post should be leading to our webpage (CTA in each post): (www.aiesec.ch/globalcitizen or www.aiesec.ch/globalintern)
Do You have some emails to manage(from ORS, sign ups from events or old databases)?
So Time to use mailchimp and send people entertaining emails making them to visit our
webpage to know more about internship or read interns story which contains CTA to internship
page).
What is mailchimp? This is online email marketing solution to manage
contacts, send emails and track results. Super easy to use and for free :D
www.mailchimp.com
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