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ALAGAPPA UNIVERSITY, KARAIKUDI
NEW SYLLABUS UNDER CBCS PATTERN (w.e.f. 2014-15)
B.B.A. PROGRAMME STRUCTURE
Sem Course
Cr.
Hrs./
Week
Marks
Total Part Subject
Code
Name Int. Ext.
I
I 4BBA111 Language Course – I – jkpo;r; nrk;nkhopAk; tzpf kly;fSk;
3 6 25 75 100
II 4BBA121 English Language Course – I
Business English
3 6 25 75 100
III
4BBA1C1 Core–I–Environment of Business 4 6 25 75 100
4BBA1C2 Core – II – Financial Accounting 4 6 25 75 100
Allied – I 5 5 25 75 100
IV
4NME1A/
4NME1B/
4NME1C
(1) Non-Major Elective – I – (a) jkpo;nkhopapd; mbg;gilfs;/ (b) ,f;fhy ,yf;fpak;/
(c) Communicative English
2 1 25 75 100
Total 21 30 -- -- 600
II
I 4BBA211 Language Course – II – mYtyf Nkyhz;ik
3 6 25 75 100
II 4BBA221 English Language Course – II Business Report Writing
3 6 25 75 100
III
4BBA2C1 Core – III – Principles of
Management
4 6 25 75 100
4BBA2C2 Core – IV – Cost Accounting 4 5 25 75 100
Allied – II 5 5 25 75 100
IV 4BES2 (3) Environmental Studies 2 2 25 75 100
Total 21 30 -- -- 600
III
III
4BBA3C1 Core–V–Organizational Behavior 4 6 25 75 100
4BBA3C2 Core – VI – Business Statistics 4 7 25 75 100
4BBA3C3 Core – VII – Computer
Applications in Business – I
4 7 25 75 100
Allied – III 5 7 25 75 100
IV
4NME3A/
4NME3B/
4NME3C
(1) Non-major Elective – II –
(a) ,yf;fpaKk; nkhopg; gad;ghLk; /(b) goe;jkpo; ,yf;fpaq;fSk; ,yf;fpa tuyhWk; / (c)Effective Employability Skills
2 1 25 75 100
4SBS3A1/
4SBS3A2 (2) Skill Based Subject – I 2 2 25 75 100
V 4BEA3 Extension Activities 1 - 100 - 100
Total 22 30 -- -- 700
IV III 4BBA4C1 Core – VIII – Operations 4 5 25 75 100
Management
4BBA4C2 Core – IX – Marketing
Management
4 5 25 75 100
4BBA4C3 Core – X – Computer Applications
in Business – II
4 6 25 75 100
4BBA4C4 Core – XI – Business Mathematics 4 5 25 75 100
Allied – IV 5 5 25 75 100
IV
4SBS4B1/
4SBS4B2 (2) Skill Based Subject – II 2 2 25 75 100
4BVE4/
4BMY4/
4BWS4
Value Education / Manavalakalai
Yoga /
Women’s Studies
2 2 25 75 100
Total 25 30 -- -- 700
V
III
4BBA5C1 Core– XII – Marketing Research 4 5 25 75 100
4BBA5C2 Core – XIII – Management
Accounting
4 6 25 75 100
4BBA5C3 Core – XIV- Business Law 4 5 25 75 100
4BBAE1A/
4BBAE1B
Elective – I – Tourism
Management(or)Rural Marketing
5 5 25 75 100
4BBAE2A/
4BBAE2B
Elective– II – Service Marketing
(or) Insurance Management
5 5 25 75 100
IV
4SBS5A3/
4SBS5A4/
4SBS5A5
(2) Skill Based Subject – I 2 2 25 75 100
(2) Skill Based Subject – I 2 2 25 75 100
Total 26 30 -- -- 700
VI
III
4BBA6C1 Core – XV – Investment
Management
4 5 25 75 100
4BBA6C2 Core – XVI – Financial
Management
4 5 25 75 100
4BBA6C3 Core – XVII – International
Marketing
4 5 25 75 100
4BBA6C4 Core – XVIII – Project Report &
Viva-Voce
4 6 40 60 100
4BBAE3A/
4BBAE3B
Elective–III–Retail Management
(or)Customer Relationship
Management
5 5 25 75 100
IV
4SBS6B3/
4SBS6B4/
4SBS6B5
(2) Skill Based Subject – II 2 2 25 75 100
(2) Skill Based Subject – II 2 2 25 75 100
Total 25 30 -- -- 700
Grand Total 140 180 -- -- 4000
NAME OF THE COURSE 4BBA111 - Language Course – I –
jkpo;r;nrk;nkhopAk; tzpfkly;fSk;
ghljpl;lj;jpd; tphpTiu :
jkpopd; rpwg;Gfs; kw;Wk; jkpo;r; nrk;nkhop Ehy;fs; ,tw;iw gw;wpa tphpthd
jfty;fs; rhpahd Kiwapy; tiuaWf;fg;gl;Ls;sd. Tpahghu epWtdq;fSf;F
fbjq;fs; vOJjy;> Gfhh;fis njhptpj;jy;> Gfhh;fis vt;tpjk; rhpf;fl;Ljy;>
epYitj;njhifia epidTWj;Jjy; gw;wpa jfty;fs; tphpthd Kiwapy;
tiuaWf;fg;gl;Ls;sd.
ghlj;jpl;lj;jpd; Nehf;fk; :
jkpo;r; nrk;nkhopAk; tzpfkly;fSk; ghlj;jpl;lj;jpd; Kf;fpa Fwpf;Nfhs;
tzpfepWtdq;fSf;F vt;thW fbjk; vOJtJ. tq;fpfSf;F fbjq;fs; vOJtJ
gw;wpa jfty;fs; kw;Wk; nra;jpfs; khzth;fSf;F ,e;jg; ghlj;jpl;lj;jpd; %yk;
tpsf;fg;gLfpwJ.
ghlj;jpl;lj;jpd; gad;fs; :
,e;jg; ghlj;jpl;lj;jpd; %yk; khzth;fSf;F fbjq;fs; vOJtJ gw;wpa
njspthd fUj;J mwpTWj;jg;gLfpwJ. Ntiy Ntz;b tpz;zzg;gk; nra;jy;>
tq;fpfSf;F fbjk; vOJjy; gw;wpa njspthd rpe;jid khzth;fSf;Ff;
fpilf;fpd;wJ
Course Description
The course is designed for business graduates to build language confidence through improved
comprehension and to develop fluency and accurate pronunciation. Business English students
will gain a broad perspective on the business world today, while at the same time developing
fluency in English. The Business English Course integrates the Intensive English course
(Integrated Skills) with targeted business language components, such as Business Environment,
Presentations & Meetings, and Cross-Cultural Communication
Course Objectives
The objectives of teaching Business English is for the development and strengthening of oral
and written linguistic skills in a business context: of reading, listening, speech, writing and, also
in raising a consciousness of cultural differences in the language in various business cultures.
Course Outcome (COs)
In this English for Business course, the students will develop key skills that will prepare them for
a range of real world business situations including interviews, meetings, problem solving, and
team projects.
Reading - Interpret texts to identify main and supporting ideas, and interpret data.
Writing - Use effective writing skills for letters, emails, proposals and reports.
Listening - Understand and take notes confidently in real world business situations
Speaking - Demonstrate effective verbal communication skills including for public speaking.
Texts Prescribed
1. Essentials of Business communication – Rajendra Pal & J.S.Korlahalli
2. Effective Business English Correspondence – Ramesh & Pattanshetti
NAME OF THE COURSE English Language Course – I
4BBA121 - BUSINESS ENGLISH
NAME OF THE COURSE 4BBA1C1 Core–I
ENVIRONMENT OF BUSINESS
Course Description
This course intends to give exposure in business environment to the students. The social
environment consists of the sum total of a society's beliefs, customs, practices and behaviors. It is, to a
large extent, an artificial construct that can be contrasted with the natural environment in which we live.
Every society constructs its own social environment. Government actions which affects the operations of
a company or business. These actions may be on local, regional, national or international
level. Business owners and managers pay close attention to the political environment to gauge how
government actions will affect their company.
Course Objectives
To provide the contemporary issues in the Business Environment and to facilitate a better-
informed Economic System
Course Outcome (COs)
The expected outcome after learning this course is that the student will be able to
2. Understand the various environment, culture and society.
3. To know the differences between the business and Government.
4. Contextualize the concepts of public sector in India.
Texts Prescribed
1. Business Environment – C.B.Gupta
2. Business Environment – Francis Cherunilam
3. Business Environment – K.Chidambaram & V.Alagappan
4. Indian Economy – Ruddar Dutt & K.P.M.Sundaram
5. Government of India Guidelines & Industries Annual.
NAME OF THE COURSE 4BBA1C2 Core – II –
FINANCIAL ACCOUNTING
Course Description
This course is intended to introduce the basic theory, concepts and practice of financial accounting
and to enable students to understand information contained in the published financial statements of
companies and other organizations. It includes the preparation of accounting statements, but their
uses and limitations will also be emphasized.
Course Objectives
The aim of the course is to explain the concept and role of accounting and financial reporting in
the modern market economy, explain the regulatory framework for the operation of accounting
activities, understanding of basic accounting concepts, accounting principles and techniques of
posting basic business changes and to explain the structure and content of financial statements
Course Outcome (COs)
At the end of this course students will be able to, conceptually define accounting and
bookkeeping, identify the accounting rules required for business enterprises, apply the
accounting rules in determining financial results, prepare financial statements, compare the
specificity of different accounts within the accounting policies, connect knowledge and record
business changes that are envisaged by the course syllabus.
Texts Prescribed
Advanced Accountancy – R.L.Gupta
Advanced Accountancy – R.S.N.Pillai & Bagavathi
Advanced Accountancy – S.P.Jain & K.L.Narang
NAME OF THE COURSE Allied – I 4BBAA1
ENTREPRENUERSHIP
Course Description
This course introduces students to the nature of business and entrepreneurship as the vehicle for
making money by creating wealth and producing goods and services for a profit in a free
enterprise economy. Emphasis is on different forms of business organizations including sole
proprietorships, partnerships, corporations, joint ventures and not-for-profit enterprises. Other
topics include the environment of business, globalization, e-business and Internet as they affect
national and international trade.
Course Objectives
To make the students Understand the dynamic role of entrepreneurship and small businesses
Organizing and Managing a Small Business. New Product or Service Development Business,
plan Creation Understand the entrepreneurial decision making process from business model
design the launch of the new venture. Provide an atmosphere in which course participants can
apply entrepreneurial and teamwork skills in finding, evaluating and beginning the process of
implementing new venture concepts sharpen the presentation skills necessary to effectively
communicate new venture ideas to potential investors.
Course Outcome (COs)
Students will be able to discuss examples of current entrepreneurs, their companies, and their
importance to both the Canadian and global economies. Research and evaluate the personal
attributes and skills that characterize the “successful” entrepreneur. Compare their personal
characteristics and interests to that of the “successful” entrepreneur. Explain issues relevant to
entrepreneurs such as “green” business practices, environmental sustainability, social
entrepreneurship, and intellectual property.
Texts Prescribed
1. Entrepreneurial Development : S.S.Khanka
2. Entrepreneurial Development : C.B.Gupta & N.P. Srinivasan
NAME OF THE COURSE 4NME1A
jkpo; nkhopapd; mbg;gilfs;
ghljpl;lj;jpd; tphpTiu :
vOj;Jf;fs; kw;Wk; caph; vOj;Jf;fs;> nka;naOj;Jf;fs;
nrhw;fspd; tiffs; njspthf mwpTWj;jg;gLfpwJ.
ghlj;jpl;lj;jpd; Nehf;fk; :
vOj;Jf;fspd; gpwg;G kw;Wk; cr;rhpg;Gg; gapw;rp ,tw;iw
gw;wpa nra;jpfs; khzth;fSf;F vspjhd Kiwapy;
tpsf;fg;gLfpd;wJ. gpwnkhopr; nrhw;fisf; fz;lwpjy;> jkpo;
khjq;fs;> mtw;wpd; fpoikfs; khzth;fSf;F mofhf
tpsf;fg;gLfpwJ.
ghlj;jpl;lj;jpd; gad;fs; :
jkpo;nkhopapd; mbg;gilfs; %yk; khzth;fs; vspjhf gpwnkhopr;
nrhw;fis fz;lwpa Kbfpd;wJ.
NAME OF THE COURSE 7NME1B
,f;fhy ,yf;fpak;
ghljpl;lj;jpd; tphpTiu :
ghujpahh; ghly;fs; kw;Wk; ghujpjhrd; ghly;fs;> ehkf;fy;
ftpQh; ghly;fs; khzth;fSf;F cw;rhfk; kw;Wk; ey;y
vz;zq;fis khzth;fs; kdjpy; gjpaitf;f KbAk;.
ghlj;jpl;lj;jpd; Nehf;fk; :
,f;fhy ,yf;fpaj;jpd; Kf;fpa Fwpf;Nfhs; khzth;fSf;F
ghly;fs; %yk; ey;y fUj;Jf;fis vspjhf mth;fs; kdjpy;
gjpaitf;f KbAk;.
ghlj;jpl;lj;jpd; gad;fs; :
,f;fhy ,yf;fpa ghly;fs;> ehty; ,yf;fpak;> rpWfij
,yf;fpak; ,itfisg; gw;wpa njspthd fUj;Jf;fs;
khzth;fSf;F mwpTWj;jg;gLfpwJ. ghly;fs; kw;Wk; rpWfijfs;
%yk; khzth;fSf;F Rygkhd Kiwapy; fUj;Jf;fis vspjhf
ey;y Kiwapy; gjpaitf;f KbAk;.
NAME OF THE COURSE 7NME1C
COMMUNICATIVE ENGLISH
Course Description
The course communicative English intends to acquaint the students with the basics of
communication and various aspects related to it. To cater to the four essential aspects of
communication skills namely, listening, Speaking, Reading and Writing and thereby create a
congenial class room atmosphere, leaving enough scope for confident interactions and free flow
of individual thoughts.
Course Objectives
The main goal of this course is to help you improve your spoken English skills to enable you to
communicate more effectively in English. To familiarize the students with the fundamentals of
communication for professional purposes and to enable them in writing and speaking well.
Course Outcome (COs)
After completion of the course, students will be able to understand the various concepts,
processes and importance of communication, understand how to appear in an interview
successfully, Develop the skills related to writing reports and also to write professional written
documents effectively. Outline basic principles underlying modern business communication and
apply these principles in varied contexts and to critically analyse these basic principles, and their
application review the nature and role of communication in the changing context of modern
business organizations
Texts Prescribed
1. “Success with Spoken English II” Dr. Saraswathi and Dr. Noorjahan kother adham
(2000), Common Wealth University books, Chennai.
2. “Teaching Spoken English and Communication Skills” Rev.Dr.Francis Soundararaj
(1995), T.R.Publication, Chennai.
NAME OF THE COURSE 7BBA211 Language Course – II –
mYtyf Nkyhz;ik
ghljpl;lj;jpd; tphpTiu :
mYtyf Nkyhz;ikapy; mYtyfj;jpd; gzpfs; kw;Wk; njspthd
tpsf;fk;> mYtyf Nkyhshpd; jFjpfs;> gzpfs; njspthf
tiuaWf;fg;gl;Ls;sd. jfty; njhlh;gpd; ,yf;fzk; kw;Wk; jfty;
njhlh;gpd; rhjdq;fs; gw;wpa nra;jpfs; njspthfTk;> tpsf;fkhfTk;
tiuaWf;fg;gl;ls;sd.
ghlj;jpl;lj;jpd; Nehf;fk; :
mYtyf Nkyhz;ikapd; Kf;fpa Fwpf;Nfhs; gzpGhpfpd;w ,lj;jpd;
gzpf;Nfw;w R+o;epiy vt;thW cs;sJ kw;Wk; gzpfis vt;thW
vspjhfr;nra;tJ gw;wpa jfty;fs; rhpahd Kiwapy;
tiuaWf;fg;gl;Ls;sd.
ghlj;jpl;lj;jpd; gad;fs; :
mYtyf Nkyhz;ik ghljpl;lj;jpd; %yk; khzth;fSf;F
mYtyfj;jpy; vt;thW gzpnra;a Ntz;Lk; gw;wpa jfty;fs; njspthf
mwpTWj;jg;gLfpwJ.
Texts Prescribed
mYtyf Nkyhz;ik – Kidth; Mh;.uh[Nrfud;.
NAME OF THE COURSE 7BBA221 English Language Course – II
BUSINESS REPORT WRITING
Course Description
Business report writing is a powerful communication tool. In business report writing course, the
students learn how to apply timeless report-writing principles to any scenario. This business
report writing course is ideal for management students who has to write or contribute to business
reports, proposals, white papers or other types of written business communication.
Course Objectives
The course focuses on how to prepare reports that will match up to, and exceed, the expectations
of the reader. It will teach the students to plan, design and write a structured report, ensuring that
only suitable content is included, and that the argument provided is logical and provides suitable
calls to action. Report writing training teaches managers how to write informative and effective
reports which are compelling, persuasive and easily understood. Students will also learn how to
plan, organize their objectives, structure, construct arguments and summarize their content
effectively.
Course Outcome (COs)
At the end of this course students will be able to, Plan their reports using the essential planning
tools covered. Organize their thinking into a clear, logical structure before beginning to write.
Write a clear, focused executive summary before starting on the report body. Write the report
body in line with their stated objectives. Review for logical style and flow, plain English usage
and correct style.
Texts Prescribed
1. Business and Report Writing Skills: Carissa Michel, edition 1.0 September 2008
2. Writing and Presenting Reports, Wiley & Sons, Brisbane.
3. Business Communication (custom edition for Business Report Writing, BEIT 336), Lesikar et
al.
NAME OF THE COURSE 7BBA2C1 Core–III
PRINCIPLES OF MANAGEMENT
Course Description
This course is designed to be an overview of the major functions of management. Emphasis is on
planning, organizing, controlling, directing, and communicating. Specific attention is paid
throughout the course to the ethical implications of managerial action and inaction. This course
relates, discuss, understand, and present management principles, processes and procedures in
consideration of their effort on individual actions. This course introduces the basic topics of
management. It provides the students with an understanding of what the job of a manager
involves.
Course Objectives
To gain knowledge about the four management functions of planning, organizing, leading, and
controlling and introduce to the historical evolution of management theories.
2. To learn the basics of group dynamics and the challenges of managing work teams.
3. To familiarize with various leadership styles and theories of motivation.
4. To describe the control process including: the importance of control, tools for measuring
organizational performance, and managerial actions
Course Outcome (COs)
Upon completing requirements for this course, the student will be able to:
1. Explain strategic management in business operations.
2. Define management, quality management, and project management.
3. Identify relevant issues in human resource management.
Texts Prescribed
1. Principles of Management - K.Sundar
2. Principles of Management – L.M.Prasad
3. Principles of Management – Dr.G.Venkatesan, R.K.Sharma & Shashi
NAME OF THE COURSE 7BBA2C2 Core – IV
COST ACCOUNTING
Course Description
This course consists of a discussion of cost accounting concepts and objectives, an in-depth
study of cost accounting systems and accumulation procedures and a search into the elements of
material, labor and factory overhead costs. Explain the concept and role of cost accounting in the
business management of manufacturing and non-manufacturing companies. Cost accounting is
an essential management tool that can uncover profitability improvements and provide support
for key business decisions. The Cost Accounting Fundamentals course shows how to improve a
business with constraint analysis, target costing, capital budgeting, price setting, and cost of
quality analysis. The course also addresses the essential tasks of inventory valuation and job
costing, and shows how to create a cost collection system for these activities.
Course Objectives
To explain the concept and role of cost accounting in the business management of manufacturing
and non-manufacturing companies. Define the costs and their impact on value creation in the
manufacturing and non-manufacturing companies. Use accounting methods of cost calculation.
Course Outcome (COs)
Upon completion of this course, students will be able to, Express the place and role of cost
accounting in the modern economic environment. Select the costs according to their impact on
business. Differentiate methods of schedule costs per unit of production. Differentiate methods
of calculating stock consumption, Interpret the impact of the selected costs method. Identify the
specifics of different costing methods
Texts Prescribed
1. Cost Accounting – S.P.Jain and K.L.Narang
2. Cost Accounting – RSN Pillai and Mrs.Bhagavathi
3. Cost Accounting – SP.Iyangar
NAME OF THE COURSE Allied – II 7BBAA2
MODERN BANKING PRACTICES
Course Description
In the current dynamic environment, individuals, to attain their professional growth and
development, need not only education but also their professional skills. The aim of this
certification program is to hone the professional banking skills of the individuals by training
them on Banking domain and usage of banking application software. The Program is designed to
teach the concepts of modern day banking operations. The program would encapsulate all the
key aspects of modern banking system among the participants.
Course Objectives
This course aims in Introducing the Modern Banking System and Practices to the learners.
Develop an in-depth knowledge of the operational processes of modern banking system.
Familiarize learners with the vital banking functions and various banking operations required for
smooth functioning of a bank. The aim of this certification program is to hone the professional
banking skills of the individuals by training them on Banking domain and usage of banking
application software. The Program is designed to teach the concepts of modern day banking
operations.
Course Outcome (COs)
Upon completion, this course would familiarize the students with all aspects of bank operations
including savings, loans, operations and audit functions. The program would encapsulate all the
key aspects of modern banking system among the students. Understand the numerous aspects of
e-banking. Understand the various types of customer accounts and how they function.
Understand the insurance sector and the various issues related to it
Texts Prescribed
1. Varshney and Sundaram, Banking and financial system of India,
2. Sultan Chand Sekar, Banking theory & practice, Vikas Publishing House
3. Gordan and Natarajan, Banking theory, law & practice, Himalaya Publishers
NAME OF THE COURSE 7BES2
ENVIRONMENTAL STUDIES
Course Description
This course provides basic scientific knowledge and understanding of how our world works from
an environmental perspective. The Environmental Studies major prepares students for careers as
leaders in understanding and addressing complex environmental issues from a problem-oriented,
interdisciplinary perspective. Topics covered include: basic principles of ecosystem function;
biodiversity and its conservation; human population growth; water resources and management;
water, air and soil pollution; climate change; energy resources, and sustainability.
Course Objectives
To gain knowledge on the importance of environmental education and Ecosystem. To acquire
knowledge about environmental pollution- sources, effects and Control. To understand the
various energy sources, exploitation and need of alternate energy resources. Disaster
management. To acquire knowledge with respect to biodiversity, its threats and its Conservation
and appreciate the concept of interdependence. To be aware of the national and international
concern for environment for protecting the environment
Course Outcome (COs)
Demonstrate critical thinking skills in relation to environmental affairs, demonstrate knowledge
and application of communication skills. Demonstrate an ability to integrate the many disciplines
and fields that intersect with environmental concerns. Ecological Literacy: demonstrate an
awareness, knowledge, and appreciation of the intrinsic values of ecological processes and
communities. Sustainability: demonstrate an integrative approach to environmental issues with a
focus on sustainability.
Texts Prescribed
Dara S.S., “A Text Book of Environmental Chemistry and pollution control”,
S.Chand & Company Ltd., New Delhi, 2004.
Dr.Rahavan Nambiar, “Textbook of Environmental studies. SciTech Publication (India)
Pvt.Ltd.Second edition.
NAME OF THE COURSE 7BBA3C1 Core–V
ORGANIZATIONAL BEHAVIOR
Course Description
This course serves as an introduction to the field of organizational behavior (OB) and provides a
foundation for other OB courses offered in the Faculty of Business. It covers a wide breadth of
theories and applications dealing with such topics as perception, motivation, decision making,
team dynamics, negotiation, conflict management, leadership, and organizational culture. The
course is designed to equip the students to develop their interpersonal skills and to make them
effectively work as managers or professionals in a team.
Course Objectives
To help students understand the implications of individual and group behaviour in organizational
context. Understand the concept of organizational behaviour, the social organization and the
diverse environment alongside with the management of groups and teams. Appreciate the
concept of organizational culture. Manage conflict amongst groups in a business environment.
Comprehend and apply motivational theories in the workplace. Identify changes within
organizations and power and politics in organizations.
Course Outcome (COs)
Upon completion Students will be able to study the behavior of individuals and groups as part of
the social and technical system in the workplace. They examine individual and group behavior,
communication, conflict and various management styles, motivational techniques and
coordination in the work environment and apply these concepts to the development of an
organization's human resources.
Texts Prescribed
1.Organisational Behaviour – Stephen P. Robbins
2.Organisational Behaviour – Jit.S. Chandan
3.Organisational Behaviour – L.M. Prasad
4. Organisational Behaviour: Text and Cases – Sundar.K
NAME OF THE COURSE 7BBA3C2 Core – VI
BUSINESS STATISTICS
Course Description
This course has a business focus. The course covers fundamentals of descriptive and inferential
statistical techniques. The contents include data summaries and descriptive statistics;
introduction to a statistical computer package; Probability: distributions, expectation, variance,
covariance, statistical inference of unilabiate and bivariate data for hypothesis testing.
Course Objectives
The objective of this course is to frame business problems in appropriate statistical terms in order
use data to make better decisions. The students will learn to make sense of data along with the
basics of statistical inference and regression analysis and their hands-on implementation using
software. They will develop critical and integrative thinking in order to communicate the results
of the analysis clearly in the context of the problem. Finally, the students will learn to
unambiguously articulate the conclusions and limitations of the analysis with a clear separation
between data and judgment.
Course Outcome (COs)
It helps the students to understand and use the descriptive and inferential statistical tools used in
business decision making, select an appropriate graph to describe a distribution, calculate and
interpret the shape, centre and spread of a distribution, understand the problem of inference when
working with the results from random samples, and analyse the data using excel.
Texts Prescribed
1. Statistical Methods – S.P.Gupta
2. Business Statistics – S.P.Gupta & M.P.Gupta
3. Statistics – Theory and Practice – M.C.Shukla & S.C.Gulshan
4. Statistics – R.S.N. Pillai & V.Bagavathi.
NAME OF THE COURSE 7BBA3C3 Core–VII
COMPUTER APPLICATIONS IN BUSINESS – I
Course Description
Computer Applications in Business I is designed to introduce students to the world of computers
and software applications. This instruction will provide them with a solid foundation on which to
build a strong and useful knowledge of Information Technology. Students through class room
lectures, application program demonstrations, and hands on lessons and exercises students will
learn how to use Microsoft Office applications and explore and examine the fundamentals of
computer hardware and software. Students will acquire skills and proficiency in MS Word,
Excel, and PowerPoint.
Course Objectives
This course aims at making the students gain familiarity with the concepts and terminology used
in the development, implementation and operation of business computer applications. Explore
various methods where Information Technology can be used to support existing businesses and
strategies. Investigate emerging technology in shaping new processes, strategies and business
models. Achieve hands-on experience with productivity/application software to enhance business
activities. Accomplish projects utilizing business theories, teamwork, Internet resources and
computer technology. Work with simple design and development tasks for the main types of
business systems.
Course Outcome (COs)
Upon completion of this course, the students will be able to apply computer resources for use in
business and academics. Construct business and academic documents using Microsoft Word.
Create spreadsheets with formulas and graphs using Microsoft Excel. Develop presentations
containing animation and graphics using Microsoft PowerPoint. Integrate Microsoft Office
applications for use in business.
Texts Prescribed
Complete Reference on MS Office – Deitel & Deitel
NAME OF THE COURSE Allied – III 7BBAA3
ADVERTISING AND SALES PROMOTION
Course Description
This course covers the elements of advertising and sales promotion in the business environment.
The role of advertising and sales promotion in the economy is considered. The course includes a
general survey of the kinds and purposes of the media, the psychological implications of typical
appeals, and limited practice in promotional programming. The process of planning, creating,
implementing, and evaluating an integrated marketing communications plan is
explored.
Course Objectives
To appreciate the enormous and powerful influence advertising and sales promotion hold in the
marketplace and society. To comprehend the necessity of starting with a clear idea of the firm’s
marketing objectives before advertising and sales promotion strategy is developed. To assist the
student in understanding that sales promotion results will depend upon a combination of
research, creativity, and timing.
Course Outcome (COs)
Upon completion, the students will be able to categorize advertisements as to type and
effectiveness. Explain how advertisement is used as a strategic tool to achieve marketing
objectives. Recognize how an understanding of advertising strategies can lead to business
success. Critically evaluate an advertising campaign. Create ads for specific products/institutions
targeted to specific markets. Critical evaluate a sales Promotion package.
Texts Prescribed
1. Advertising and Sales Management: SontakkiC.N.
2. Salesmanship and advertising: Davar S.K.
3. Advertising Management–Sherslekar,Victor&Nirmala Prasad
4. Foundations of Advertising – Theory & Practice – S.A.Chunawala
5. Promotion Management - S.A. Chunawalla -
NAME OF THE COURSE 7NME3A
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NAME OF THE COURSE 7NME3B
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NAME OF THE COURSE 7NME3C
EFFECTIVE EMPLOYABILITY SKILLS
Course Description
Soft skills provide students with a strong conceptual and practical framework to build, develop
and manage teams. They play an important role in the development of the students’ overall
personality, thereby enhancing their career prospects. The soft skills training provides strong
practical orientation to the students and helps them in building and improving their skills in
communication, the effective use of English, business correspondence, presentations, team
building, leadership, time management, group discussions, interviews, and inter-personal skills.
Course Objectives
To equip the students with, Business Communication: Communications skills, current English
usage, debates, language games, situational dialogues, precise writing, essay writing,
presentations. Presentation Skills: Preparing for effective presentations, presentation for small
groups and large groups, marketing and business presentations.
Course Outcome (COs)
Upon completion, the students will be able to develop effective communication skills (spoken
and written). Develop effective presentation skills. Conduct effective business correspondence
and prepare business reports which produce results. Become self-confident individuals by
mastering inter-personal skills, team management skills, and leadership skills. Develop all-round
personalities with a mature outlook to function effectively in different circumstances. Develop
broad career plans, evaluate the employment market, identify the organizations to get good
placement, match the job requirements and skill sets.
Texts Prescribed
1. E.H.McGrath, S.J., “Basic Managerial Skills For All”, Prentice-Hall of India Private Limited, New
Delhi 110 001. ISBN-0-87692-498-4.
2. D.K.Sarma, “You & Your Career”, Wheeler Publishing, 755, Anna Salai, Chennai 600002. ISBN
81-7544-170-4. -1999.
NAME OF THE COURSE 7SBS3A1
COMPETITIVE EXAMINATION SKILLS
Course Description
This course prepares the students for Public Service Commission, Tamil Nadu Public Service
Commission (TNPSC) and other national and state level competitive exams and it also creates awareness
among the aspirants about general and historic occurrences, Constitutional Provisions on the Formation,
Functions, and Powers of Public Service Commissions for the Union and for the States and also clarifies
about TNPSC and its rules of Procedure.
Course Objectives
To build a sense of awareness among students through proper guidance about various
competitive examinations in order to motivate students for prospective career in government and
corporate sector. To intensively guide students for competitive examinations like TNPSC, UPSC,
SSC, RRB, IBPS etc.
Course Outcome (COs)
Upon completion, The Students will be able to appear for all the competitive exams which are
conducted by various government agencies, banks and some other private banks. The students
will come to an understanding about the requirements and skill sets for writing and clearing
various competitive exams. It also helps students to clear aptitude exams during interviews.
Texts Prescribed
1. Ajay rai, “intelligence tests”, sterling paperbacks, published by sterling publishers pvt. Ltd., l-
10, green park extension, new delhi 110 016., 2001
2. Competition success review magazines.
NAME OF THE COURSE 7SBS3A2
EXECUTIVE SKILLS
Course Description
This Program is a career-enhancing experience that builds your understanding of management. It
is targeted for developing general management skills apart from functional competencies. It will
equip the participant with the foundations of strategy, finance, marketing, operations and people
management skills and the way these functions integrate for organizational success, helping in
quicker decision-making and employing an integrated approach to managing your business.
Course Objectives
The Executive Program in Business Management aims at providing managers and professionals
with a broad overview of the key concepts, tools and techniques needed to successfully meet the
challenges of today’s global business environment. Individual courses will give participants the
knowledge needed to work cross-functionally within the organization and become more skilled
in the basics of business management.
Course Outcome (COs)
Upon completion of this executive program, it helps to enhance new skills and potential of the
professionals and target to maximize their latent talents. It also increases the efficiency and help
them grow in their field of work. Executive education helps a professional to confidently pursue
new ideas, think creatively and improve the time management of his/her work.
Texts Prescribed
1. Naveen kumar, sudan a. S; managerial skill development, first edition (2004), anmol publications
2. Lesikar & flatley, basic business communication, new delhi: tata mcgraw hill
NAME OF THE COURSE 7BBA4C1 Core–VIII
OPERATIONS MANAGEMENT
Course Description
This course is an introduction to the concepts, principles, problems, and practices of operations
management. Emphasis is on managerial processes for effective operations in both goods-
producing and service rendering organization. Topics include operations strategy, process
design, capacity planning, facilities location and design, forecasting, production scheduling,
inventory control, quality assurance, and project management.
Course Objectives
This course aims to improve students understanding of the concepts, principles, problems, and
practices of operations management.This course will provide critical understanding of
operations management concepts that yield a competitive advantage through operational
excellence
Course Outcome (COs)
Once this course is completed, the students will be able to, Identify and articulate how operations
management contributes to the achievement of an organization’s strategic objectives. Assess and
formulate decision making strategies to address operating issues that have short, intermediate or
long lead times. Evaluate approaches to problem solving and process improvement in production
settings. Synthesize the depth and breadth of knowledge, knowledge of methodologies,
application of knowledge, and communication skills.
Texts Prescribed
1. Production / operation management – Elwood Buffa
2. Production / operation management – S.N.Chary
3. Materails management – an integrated approach – P.Gopalakrishnan and M.Sunderesan
4. Purchasing and material Management – Text and cases – Lamar Lee Jr. and Doanald
W.Dobler.
5. Materials Management – M.M.Varma.
NAME OF THE COURSE 7BBA4C2 Core – IX
MARKETING MANAGEMENT
Course Description
In today’s business world, success can often be attributed more to the genius of a company’s
marketing efforts than to the genius of its products or services. A clear understanding of the
importance of marketing, as well as a grasp of effective marketing practices, is essential for
anyone who wishes to achieve a position of leadership. Students will come to understand how
product, price, place and promotion contribute to the marketing mix as they explore research-
based insights into consumer behaviour.
Course Objectives
To make students have an understanding of the concepts of marketing and the marketing System.
Make students understand evolution of marketing and the emphasis on each stage. Make students
understand the marketing system, and marketing environment. Make students have clear
understanding of the marketing mix and functions
Course Outcome (COs)
To develop an ability to understand and develop the marketing mix for an organization. Develop
an ability to assess the impact of the environment on marketing function Should be able to
develop suitable marketing strategies in light of the environment Should be able to look for
growth opportunities beyond national boundaries.
Texts Prescribed
1. Marketing Management – Philip Kotler
2. Fundamentals of Marketing – William J. Standon
3. Principles and Practice of Marketing I India – C.B.Memoria
4. Marketing Management: Text and Cases – an Indian Perspective – Dr.R.K.Varshney and
Dr.S.L.Gupta
5. Sales Management – Richard R.Still, Edward W. Cundiff & Norman AP Gowani.
NAME OF THE COURSE 7BBA4C3 Core – X
COMPUTER APPLICATIONS IN BUSINESS – II
Course Description
This Course covers in-depth knowledge to meet the accounting requirements of the business.
This course step-by-step guide the student to handle Accounting, Inventory, Statutory and other
specific business roles in different types of businesses. This course helps students to work with
well-known accounting software i.e. Tally ERP.9. Student will learn to create company, enter
accounting voucher entries including advance voucher entries, do reconcile bank statement, do
accrual adjustments, and also print financial statements, etc. in Tally ERP.9.
Course Objectives
The main aim of this Course is to equip students, accountants, businessmen and other
professionals with advanced Tally. It includes tally basics, financial accounting, inventory
system, taxation, GST and more. This course is designed to impart knowledge regarding
concepts of Financial Accounting Tally is an accounting package which is used for learning to
maintain accounts. As this course is useful for Business Administration students to get
placements in different offices as well as companies in Accounts departments.
Course Outcome (COs)
After successfully completing the course, students will able to work with well-known accounting
software i.e. Tally ERP.9. Student will do by their own create company, enter accounting
voucher entries including advance voucher entries, do reconcile bank statement, do accrual
adjustments, and also print financial statements, etc. in TallyERP.9 software. Students do possess
required skill and can also be employed as Tally data entry operator.
.
Texts Prescribed
1. Tally software Package – Manual.
2. Computer Application in Accounting Software – Dr.P.Kasivairavan.
NAME OF THE COURSE 7BBA4C4 Core – XI
BUSINESS MATHEMATICS
Course Description
The purpose of this business mathematics course is to increase your math knowledge and skill as
it applies to many aspects of business and to help make you a more valuable player in the
business arena. The purpose of this course helps the student to learn the specific concepts of
business mathematics. This course is designed for Business students in order to develop their
ability to understand linear functions, non-linear functions, and models (including cost, revenue,
and profit). Methods to solve linear systems and the basics of linear programming are also
introduced.
Course Objectives
Clearly define the different ways in which interest on money can be calculated. Explain the
meaning of the following terms: simple interest, compound interest, equivalent rates of interest,
promissory and demand notes, annuities, perpetuities, capitalized cost, depletion allowances, and
stocks and bonds. Use the results of mathematical calculations to help evaluate various options in
reaching financial decisions, whether personal or business-related. Evaluate and select financial
arrangements which are best for you as a consumer.
Course Outcome (COs)
Upon completion, the students will be able to, Analyse real world scenarios to recognize when
simple and compound interest, annuities, payroll preparation, pricing, invoice preparation, trade
discounts, taxes, and depreciation are appropriate, formulate problems about the scenarios, judge
if the results are reasonable, and then interpret and clearly communicate the results. Appreciate
business mathematics concepts that are encountered in the real world, understand and be able to
communicate the underlying business concepts and mathematics involved to help another person
gain insight into the situation.
Texts Prescribed
1. Business Mathematics – V.Sundaresan and S.D.Jeyaseelan.
NAME OF THE COURSE 4BBAA4 ALLIED COURSE - IV
HUMAN RESOURCE MANAGEMENT
Course Description
This course contributes to the development, implementation, and evaluation of employee
recruitment, selection, and retention plans and processes. Administer and contribute to the design
and evaluation of the performance management program. Develop, implement, and evaluate
employee orientation, training, and development programs. Facilitate and support effective
employee and labour relations in both non-union and union environments.
Course Objectives
The objective of the course is to teach the basic principles of strategic human resource
management—how an organization acquires, rewards, motivates, uses, and generally manages its
people effectively. In addition to providing a basic legal and conceptual framework for
managers, the course will introduce the manager to practices and techniques for evaluating
performance, structuring teams, coaching and mentoring people, and performing the wide range
of other people related duties of a manager in today’s increasingly complex workplace.
Course Outcome (COs)
Upon completion of this course, students will be able to, effectively manage and plan key human
resource functions within organizations. Examine current issues, trends, practices, and processes
in HRM. Contribute to employee performance management and organizational effectiveness.
Problem-solve human resource challenges. Develop employability skills for the Canadian
workplace. Develop effective written and oral communication skills
Texts Prescribed
1. Human Resource Management – Shashi K. Gupta
2. Human Resource Management – C.B.Memoria
3. Human Resource Management – S.S. Khanka
.NAME OF THE COURSE 7SBS4B1
ACCOUNTING SKILLS
Course Description
Rapid changes grip the world today and the context in which business firms operate has
undergone enormous change. The unique blend of management accounting, financial accounting
and business-focused subjects produces competent and confident CGMAs who can lead their
organizations to sustainable success. he regular CIMA papers but also gives an opportunity to
students to gain qualifications like, Certificate in Business Accounting, Diploma in Management
Accounting and Advanced Diploma in Management Accounting as they pursue this program.
Course Objectives
To train and produce competent and qualified management accounting professionals who can
guide and lead their organizations to sustainable success and growth. To impart knowledge to
students in functional areas of business so that they may pursue careers in management and excel
in different fields of management. To offer a blend of Management Accounting, Financial
Accounting and Business focused subjects ensuring the right mix of skills and knowledge to
bridge the gap between industry and academics. To deliver a strong understanding of all aspects
of business to the students so that they can contribute in all the areas of organization.
Course Outcome (COs)
When you emphasize in accounting, you will learn skills that are relied upon daily by companies
across the globe. Your credentials can help you secure a job and provide you with opportunities
in the workplace.
Texts Prescribed
1. M.C.Shakla, T.S.Grawal and S.C.Gupta – “Advanced Accounts” S. Chand & Company
Ltd, New Delhi, Fourteenth Edition, 1999.
NAME OF THE COURSE 7SBS4B2
EMERGENCY AND MEDICAL LAB SKILLS
Course Description
These programs offer different levels of emergency care, knowledge and skills. Emergency
medical and Lab skills programs train students to manage urgent care on the scene as well as in
transport to hospitals or other medical facilities. The new reformed curricula enhanced the
integrated medical teaching and emphasized the teaching and learning of lab skills.
Course Objectives
Lab course to instruct students on the indications, contraindications, complications and
equipment needed for care. Clinical skills laboratories are educational facilities that have the
potential benefit for undergraduate students. They provide a safe and protected environment in
which the learner can practice medical and lab skills before using them in real life. These skills
courses help to ensure that all students acquire the necessary techniques.
Course Outcome (COs)
The students are prepared to, no matter what their entry level skills or training might be. The
skills covered in this course help to advance medical skills and lab skills, helping to assert our
clinicians as the best in the marketplace.
Texts Prescribed
1. Era.Su.Muthu and Meera Ravishankar, “First Aid”, aug-2013 published by Sura Books
(PVT) Ltd., 1620, ‘J’ Block, 16th Main Road, Anna Nagar, Chennai – 600 040.
2. Dr.Rama Rao, “Handbook of First Aid”, Chennai.
NAME OF THE COURSE 7BVE4
VALUE EDUCATION
Course Description
The learning and practice of facts which have eternal value is what is contemplated by
value education. It can also be the process by which a good citizen is molded out of a human
being. The evolution of a good human being is when he realizes that his conscience shows to
him the rightness of his action.
Course Objectives
To create an awareness to values among learners and help them to adopt them in their
lives. To create awareness about, how important human values are humanism and humanistic
movement in the world and in India, literature on the teaching of values under various religions
like Hinduism, Buddhism, Christianity, Jainism, Islam, etc. And also to learn about the Agencies
for teaching value education in India.
Course Outcome (COs)
The students will be able to understand values and emotions of other peoples, they will learn to
respect other faiths as well as to create harmony and peace in the country. This course will shape
the minds of the students to become a good human being to this society.
Texts Prescribed
1. Satchidananda. M.k. (1991), “ethics, education, indian unity and culture” – delhi, ajantha
publications.
2. Saraswathi. T.s. (ed) 1999. Culture”, socialisation and human development: theory,
research and application in india” – new delhi sage publications.
3. Venkataiah. N (ed) 1998, “value education” new delhi ph. Publishing corporation.
4. Chakraborti, mohit (1997) “value education: changing perspectives” new delhi: kanishka
publications.
5. “value education – need of the hour” talk delivered in the hted seminar – govt. Of
maharashtra, mumbai on 1-11-2001 by n.vittal, central vigilance commissioner.
NAME OF THE COURSE 7BMY4
MANAVALAKALAI YOGA
Course Description
In the “manavalakalai yoga”, practices formulated by thathuvagani vethathiri maharishi
do not have any bearing on religion, caste or creed. This is an education for culturing the mind. It
does not contain any customary observances of any sect. It comprises only rational and scientific
education and practices. These are offered to all people without any discrimination.
Course Objectives
To train and develop the physical body for leading a healthy life.
To rejuvenate the life energy, to retard the ageing process and to achieve spiritual
development
To offer meditation practices and introspection so as to strengthen the mind, increase its
will power, concentration, creativity and receptivity and ultimately to transform the mind
to achieve self-realization
To help every individual to realize the enduring values of peace, non-violence and
harmony to revitalize human society for restoring its sanity and strength
Course Outcome (COs)
Learning and practicing manavalakalai yoga by students would help them to acquire
physical health, mental acuteness, strength of life force and wisdom. Offering this yoga to
students is the only means through which social welfare could be derived. On the whole,
manavalakalai yoga would be of immense help to achieve a holistic life for any human folk.
NAME OF THE COURSE 7BWS4
WOMEN’S STUDIES
Course Description
The course is a study of the various gender defined roles for all the genders and how it shapes the
psyche of the people and their interpretations of these social and cultural constructions through
various theories given by the social scientists. It is an interdisciplinary course which draws the
gendered analysis from various fields of social sciences, humanities, literature, media and the
cultural representations of the sort.
Course Objectives
To gain knowledge on gender ideology. To understand the concepts of HDI, GDI and GEM. To
know the women development policies and programs.
Course Outcome (COs)
Recognize the historic and socio–cultural construction of gender. Understand and apply
feminist theory.
Produce gender–driven analyses of media, marketing, art, culture, and politics.
Grasp the complex inter-sectionalism of social groups (e.g., race, class, gender, sexuality,
etc.).
Identify historic and contemporary women of importance as well as crucial moments in
women’s history and feminist activism.
Analyse the diverse strategies through which feminists work and have worked to increase
women’s agency at local, national, and global level.
Texts Prescribed
1. Sahay sushama, “women and empowerment: approaches as and strategies”, discovery
publishing house, delhi, 1988
2. Kapur promilla, “empowering the indian women” publication division, ministry of
information and broadcasting, government of india 2001
3. Thilakavathi g & b.regina papa, gender sensitization course material, chennai: tamil
police, 2003.
NAME OF THE COURSE 7BBA5C1 Core–XII–
MARKETING RESEARCH
Course Description
Marketing research is the foundation for building knowledge about the market. It’s an exciting
and critical aspect of marketing. It covers a wide range of phenomena and it can help to answer
many questions and reduce the uncertainty in decision making. This subject is taught with a
practice orientation. It is hoped that students will gain a practical and sound understanding of
how marketing research is conducted in the real business environment.
Course Objectives
This course aims at proving, Basis For Proper Planning, To Reduce Marketing Costs, To Find
Out New Markets for The Product, To Determine Proper Price Policy, To Study in Detail Likes
and Dislikes of the Consumers, To Know The Market Competition.
Course Outcome (COs)
Marketing research provides valuable information by studying the impact of external forces on
the organization. External forces may include conditions developing in foreign markets, govt,
policies and regulations, consumer incomes and spending habits, new products entering in the
market and their impact on the company’s products.
Texts Prescribed
1. Marketing Research: Principles, Applications and cases – D.D.Sharma
2. Marketing Research – Harper Boyd & Ralph Westfall
3. Marketing Research –Taylor
4. Modern Marketing Research – Kulkarni
5. Modern Marketing Research – M.N.Mishra
NAME OF THE COURSE 7BBA5C2 Core–XIII
MANAGEMENT ACCOUNTING
Course Description
This course examines the principles, techniques, and uses of accounting in the planning and
control of business organizations from a management perspective. This course will help the
student to understand the fundamental concepts of managerial accounting. This course include
the changing role of management accounting and basic concepts; product costing and cost
accumulation; process costing and hybrid product costing systems; activity-based costing and
activity-based management; activity analysis, cost behavior and cost estimation.
Course Objectives
This course aims in development of a functional knowledge of the basic managerial accounting
principles. An understanding of the types of costs and how they behave in order to calculate cost-
volume-profit relationships. An understanding of the types of budgets and be able to prepare
operating budgets, financial budgets and capital budgets.
Course Outcome (COs)
Upon completion of this course, the students will be able to distinguish between variable and
fixed costs and to explain the concept of mixed costs and the high-low method. Explain
contribution margin and identify the three ways to calculate break-even point and also to define
margin of safety and give the formulas for computing
Texts Prescribed
1. Management Accounting – S.P.Gupta
2. Management Accounting – RSN Pillai and Mrs Bagavathi
3. Management Accounting – Dr.S.N.Maheswari
4. Management Accounting – T.S.Reddy and A.Murthy
NAME OF THE COURSE 7BBA5C3 Core–XIV
BUSINESS LAW
Course Description
This course introduces the student to the legal and ethical framework of business. This course
examines the formulation, interpretation, and application of law to business. It incorporates the
study of ethical issues that arise in contemporary business settings, including professional
conduct and corporate social responsibility. This course covers major areas of legal regulation to
which businesses are subject, including tort liability, contract law, partnership and corporate law,
employment and labor law, intellectual property law, environmental regulation and
sustainability, and financial regulation.
Course Objectives
The course will include an understanding of the legal system related to business administration.
Students will gain an understanding of contract law, their rights and responsibilities as citizens,
utilization of financial transactions, employment and agency relationships, and the regulations
governing different types of business organizations.
Course Outcome (COs)
To impart basic knowledge of the Indian Industrial legislations. To understand the maintenance
of industrial harmony and ensuring healthy relationship among the workforce for achieving the
organizational goals. To familiarize with the different concepts and practices of the Public
Relations in organizations.
Texts Prescribed
1. Commercial Law – N.D. Kapoor
2. A Manual of Mercantile law – M.C.Shukla
3. Mercantile law – M.J.Sethna
NAME OF THE COURSE 7BBAE1A
TOURISM MANAGEMENT
Course Description
This course introduces the development of the tourism industry. Topics of the course include
general concepts of tourism, travel motivations, scope and structure of travel organizations and
travel-related professions. This course provides students with the fundamental knowledge
concerning marketing, human resources management, financial management, destination
planning, policy, environment and prospects in the tourism industry. It examines the socio-
economic significance of tourism as a phenomenon and explores the relationship between the
public and private sectors and their involvement in tourism
Course Objectives
This course aims at equipping the students to have knowledge about maintenance of tourism
products in India and abroad, meaning, types and concepts of itinerary and methods to develop a
ideal itinerary and function of tour managers. Understand the concept of tour packages, types of
tour, tour designing process and its importance.
Course Outcome (COs)
At the end of this course the student will Understand and explore maintenance of tourism
products in India and abroad provide information about tour packages. Assert and apply the
methods to develop an ideal itinerary and function of tour managers.
Texts Prescribed
1. Successful Tourism Management (Vol.: I) – Fundamentals of Tourism – Pran Seth
2. Successful Tourism Management (Vol.: II) – Tourism Practices – Pran Seth
3. International Tourism Management – A.K.Bhatia
4. Tourism Marketing – S.M.Jha.
NAME OF THE COURSE 4BBAE1B
RURAL MARKETING
Course Description
This course speaks about the predominantly rural character of India’s national economy is
reflected in the very high proportion of its population living in rural area. India’s economy can
be thought of as comprising of two main sectors, namely, the Rural Sector and the Urban Sector.
The Rural sector is, in turn, composed of two main sub sectors i.e. the agricultural sub sector and
the non-agricultural sub sector.
Course Objectives
This course aims to help the students understand and appreciate the differences and similarities
between urban and rural Indian markets. To make them understand and develop marketing
strategies that are unique to rural India. To create awareness about the applicability of the
concepts, techniques and processes of marketing in rural context
Course Outcome (COs)
Upon completion of this course, the students will be able to identify and understand the
following,
1. Rural Marketing opportunities
2. Rural Economy and Environment
3. Social and cultural aspects in rural India
4. Innovations in rural marketing.
Texts Prescribed
1. Desai, Vasant – Rural development
2. Porter, Michael E. – Competitive Strategy
3. Rudia, Ashok – Indian Agricultural Economics
4. T.P.Gopalasamy – Rural marketing: LIM, Bangalore.
NAME OF THE COURSE 7BBAE2A
SERVICE MARKETING
Course Description
This course focuses on the key elements (culture, communications, strategy, operations, people
and technology) that marketers must integrate to establish and sustain service excellence and
provide customer value. The core theme is a how customer value is created. Topics include
nature of service products, consumer behavior in service settings, service quality and
satisfaction, developing service strategies, managing customer service, services cape strategies,
service recovery and service technologies.
Course Objectives
The purpose of learning this course is to expose the students to the evolution and growth of
services marketing sector which is a dominant player besides products marketing. This course
will enable students to acquire the knowledge of services market, to design service marketing
strategies to be offered to major service sectors like Health care, Hospitality, Tourism, Logistics,
Educational and Entertainment Industries.
Course Outcome (COs)
At the end of this course on Services Marketing the learner will be able to:
Define service
Classify services
Project service life cycle
Develop new service
Measure service quality gap
Position, price, deliver, services
Texts Prescribed
1. Services Marketing – Dr.L.Natarajan: Margham Publications
2. Services Marketing – Balaji: Himalya Publications
3. Services Marketing – S.M.Jha: Himalaya Publications.
NAME OF THE COURSE 7BBAE2B
INSURANCE MANAGEMENT
Course Description
This course explains about Insurance management, which is an important risk management tool
and is frequently used to protect the Home Loan Banks, the Office of Finance from operational
losses. Although the regulated entities use some forms of insurance to mitigate credit risk,
insurance as discussed in this module is primarily used to mitigate operational risk.
Course Objectives
The objective of this course is to make the students understand Life Insurance Market in India.
To discuss the issues related to risk management in view of life insurance. To help students
understand general Insurance Market in India. To examine the issues related to risk management
in view of insurance. To acquaint the student with different policies of general insurance. To
develop an understanding of what risk is, how it can be measured and transferred. To familiarize
student with insurance business and its environment in India.
Course Outcome (COs)
Upon completion, this course enables the students to understand about Insurance sector and other
various forms of insurance and how it works. The students will also know about the claim of
insurance and various types of insurance. This course provides an outline of the overall insurance
rules and regulations. This program also explains about the legalities of the insurance sector.
Texts Prescribed
Insurance- Principles and Practice – M.N.Mishra.
NAME OF THE COURSE 7SBS5A3
ENTREPRENEURIAL DEVELOPMENT SKILLS
Course Description
This course describes about the development of entrepreneurial skills. As a successful
entrepreneur, you'll have to work closely with people – this is where it is critical to be able
to build great relationships with your team, customers, suppliers, shareholders, investors, and
more. The key qualities are traits such as creativity, the ability to keep going in the face of
hardship, and the social skills needed to build great teams.
Course Objectives
The objective of this course is to make the students learn the concepts, principles of
entrepreneurship and to develop entrepreneurial interest and qualities. To impart the process and
procedure involved in setting up of a small enterprise and to acquire the necessary managerial
skills to run a small-scale industry. You understand different methods to assess the attractiveness
of business opportunities. You understand what characterizes an attractive business opportunity
and common pitfalls during the entrepreneurial process.
Course Outcome (COs)
Upon completion of this course, the students will be able collect and analyse data to assess the
attractiveness of new business opportunities in regards to the market, the industry, and the team.
You are able to detect weaknesses and strengths within a business opportunity, and give
suggestions of how to improve these weaknesses and utilize these strengths. You are able to
identify and develop relevant research topics. You are able to apply advanced scientific research
methods to investigate selected research topics
Texts Prescribed
1. Entrepreneurial Development – S.S.Khanna, S.Chand & Co.
2. Entrepreneurial & Management of Small Business – CED, Madurai – 10.
3. Entrepreneurship Development – S.P.Saravanan, Sul
NAME OF THE COURSE 7SBS5A4
HERITAGE AND TOURISM
Course Description
This course will equip students with the knowledge you need to successfully operate a cultural
tourism business and devise policies and strategies for the overall industry.
Course Objectives
To understand the definitions, terminology and concepts of cultural heritage and its
relationships with tourism.
To Understand heritage tourism supply by examining different categories of heritage
Attractions and the contexts within which heritage exists and additional perspectives on
scale from the supply perspective
To understand the role of interpretation in cultural heritage sites and the relevance of such
interpretation approaches to visitors.
Provide a framework to plan, design, and assess interpretation programs for tourists.
Course Outcome (COs)
The course will provide graduates with a broad knowledge and understanding of contemporary
challenges facing the management, promotion and conservation of the historic and natural
environments, both within Scotland and internationally, and will equip you with the knowledge
you need to successfully operate a cultural tourism business and devise policies and strategies for
the overall industry.
Texts Prescribed
Bhatia, A. K – Tourism Development Principles and Practices,
(Sterling Publishers (P) Ltd., New Delhi)
Ananand M. M – Tourism and Hotel Industry in India
(Sterling Publishers (P) Ltd., New Delhi
NAME OF THE COURSE 7SBS5A5
MARKETING AND SALES MANAGEMENT
Course Description
This course describes about marketing and sales management as, Marketing is often viewed as
the most important function of any organization; without effective marketing activities an
organization will be out of touch with customer needs, market situations and developments; and
customers will not know about or have access to the products and services of the business.
Along with the top-class selling ability required for success, knowledge is needed about markets,
market research, distribution channels, marketing strategies, advertising, publicity, public
relations, pricing strategies and more.
Course Objectives
This course aims to equip the students to acquire analytical skills for solving marketing related
problems and challenges and to familiar with the strategic marketing management process. The
principles of selling and salesmanship. Internal sales personnel and commercial travelling
salespeople. The methods of selling: creating interest, giving demonstrations, making sales
transactions. Types and categories of consumers, commercial and corporate buyers.
Course Outcome (COs)
Upon completion of this course, the students will be able to understand the functions of
Sales/marketing managers, which includes management of staff: recruit, motivate, guide, train
and control them, and plan and organize their activities. This practical Program provides training
on the wide-ranging duties of sales and marketing managers in the highly competitive world of
business.
Texts Prescribed
1. Chunawalla, S. A., Sales Management, 5th Edition (2007), Himalaya Publishing House
2. Havaldar, Krishna; Sales And Distribution Management, 1st Edition (2006), Tata Mcgraw
Hill
3. Perreault, Jr., William; Mccarthy, E. Jerome, Basic Marketing, 15th Edition, 2006, Tata
Mcgraw Hill
NAME OF THE COURSE 7BBA6C1 Core –XV
INVESTMENT MANAGEMENT
Course Description
This course is designed to introduce students to the investment environment in the role of a
private or professional investor. Financial markets and instruments, investment strategies. Apply
standard models of financial economics to problems of portfolio optimization, diversification,
immunization, and risk management. In addition, students will learn various quantitative
methods that can be used to solve financial problems.
Course Objectives
Course Outcome (COs)
Upon completion of this course the students will be able to,
Identify and analyse the various investment avenues.
Understand the functions and importance of Indian security market
Understand and analyse economic, industry specific and firm specific factors.
Analyse and predict the trend of stock price movement
Able to frame portfolio of investment to reduce risk and earn profit
Texts Prescribed
1. Investment Analysis and Portfolio Management – R.P.Rustogi
2. Investment Management – V.K.Balla
3. Investment Management – Preethi Singh
4. Security Analysis and Portfolio Management – PUnithavathi Pandian.
NAME OF THE COURSE 7BBA6C2 Core–XVI
FINANCIAL MANAGEMENT
Course Description
This is an introductory course in financial management, with an emphasis on the major decisions
made by the financial executive of an organization. The student studies topics in the financial
management of profit-seeking organizations.
Course Objectives
This course aims in development of student’s understanding of the tools that are used to value
investment projects and companies (valuation). Understand the basic issues involved in how
firms should raise funds for their real investments (financing). Evaluate how investment and
financing decisions are related. A major objective is the development of analytical and decision-
making skills in finance through the use of theory questions and practical problems.
Course Outcome (COs)
Upon completion of this course, the students will be able to identify and evaluate the alternative
sources of business finance. Discuss and apply working capital management techniques.
Understand the factors influencing cost of capital and calculating cost. To take decisions on
capital structure. Evaluate the financial viability of investments
Texts Prescribed
1. Principles of Financial Management – S.N.Maheswari
2. Financial Management – M.Y. Khan & P.K. Jain
3. Financial Management – Dr.S.P.Gupta
4. Financial Management – I.M.Pandey
NAME OF THE COURSE 7BBA6C3 Core – XVII
INTERNATIONAL MARKETING
Course Description
The course considers the basic concepts of international marketing, the various activities
necessary for international marketing planning, the beginning of international marketing
activities to be conducted by a domestic firm, and relevant issues on strategy and marketing
management relevant to expanded global operations. This course involves the study of the issues
involved in identifying, and developing, relationships with international markets. The course
analyzes the marketing that occurs across national boundaries. Never before in the history of this
country has international marketing been so critically important. Topics include an overview of
international marketing; social, cultural, political, and legal environments; international market-
entry opportunities; planning and managing market entry strategies and products; global
distribution and pricing; international promotion, sales, and negotiation; and international market
planning.
Course Objectives
This course helps the students to acquire the knowledge and process of export and import trade.
To expose them to the recent trends and practices prevalent in the global Trade. To make the
students understand the issues and challenges in the global trade.
Course Outcome (COs)
Upon completion of the course, the students will have the ability to analyze, discuss, describe,
and demonstrate the marketing processes and strategies that firms utilize when marketing their
products in foreign countries.
Texts Prescribed
1) International Marketing – Francis Cherunilam
2) Export Management – TAS Balagopal
3) International Marketing – Kanar and Mittal
4) International Marketing Management – RL Varshney and Battacharya.
NAME OF THE COURSE 7BBA6C4 Core–XVIII
PROJECT REPORT & VIVA-VOCE
Course Description
Student is normally required to undertake a research oriented project in their final year of study.
Aim of the final year project to develop student’s knowledge for solving real life corporate
problems through structured research study of a particular management area, in order to produce
competent and sound graduates. The project is very important component for students for
completing the degree and also in job interviews. It provides the students with the opportunity to
design undertake or conduct an independent research or study related to their degree course.
Course Objectives
This course aims to bridge the gap between industry and institution. To gain 'on the field'
experience and identify contemporary problems faced by the industry, managers and
entrepreneurs. To equip students for placements. To gain practical exposure to become future
professionals. This course produces a practical exposure and help the students to get placed and
also helps in performing in a job.
Course Outcome (COs)
Upon completion of this course, the students will be able to identify and describe the problem
and scope of project clearly, collect, analyse and present data into meaningful information using
relevant tools, select, plan and execute a proper methodology in problem solving, work
independently and ethically, present the results in written and oral format effectively and identify
basic entrepreneurship skills in project management.
NAME OF THE COURSE 7BBAE3A
RETAIL MANAGEMENT
Course Description
The purpose of this course is to introduce the student to the world of retailing from a managerial
viewpoint. Consequently, we will study the elements that comprise the retail mix, including
types of retailers, multichannel retailing, consumer buying behaviour, retail marketing strategies,
selecting retail site locations, supply chain management, merchandising, pricing, store
management, store layout & design and customer service. Topics may include merchandise and
expense planning, store layout, product line and resource determination, pricing, promotional
strategies, customer service, financial planning and control.
Course Objectives
The objective of this course is to enrich learners’ understanding of retailing. To survive and
prosper in the retail jungle, retailers must build a path based on well-developed strategic plans
and use state-of-art information and distribution systems to implement them. To introduce the
Scope and significance of Retail industry, Trends and Challenges. To enlighten on Retail
Strategies, Opportunities and Competitive advantage. To comprehend knowledge on all areas of
Retail business operations.
Course Outcome (COs)
Upon completion of this course, it will enable students to develop decision making skills related
to retailing, define retailing, understand what marketing means to business executives and
academics, understand the ways that retailers use marketing tools and techniques to interact with
their customers.
Texts Prescribed
1. S.Shajahan – Relationship Marketing Mc.Graw Hill
2. Barry Berman and Joel R Evans – Retail Management – A strategic Approach
3. Philip Kotler, Marketing Management, Prentice Hall
NAME OF THE COURSE 4BBAE3B
CUSTOMER RELATIONSHIP MANAGEMENT
Course Description
Customer Relationship Management (CRM) course is a comprehensive set of processes and
technologies for managing the relationships with potential and current customers and business
partners across marketing, sales, and service areas regardless of the channel of distribution. This
course focuses on the development and implementation of relationship marketing strategies via
the use of CRM initiatives.
Course Objectives
This course aims in creating insight and new learning in the area of customer relationship
management. To equip students with both a conceptual understanding and the knowledge
pertaining to practical application of critical skills necessary for building and managing
partnering relationships with customers and suppliers. To discuss the conceptual foundations of
relationship marketing and its implications for further knowledge development in the field of
business.
Course Outcome (COs)
Upon completion of this course, the students will be able to analyze relationship theory and
relationship economics from the point of view of the customer and the organization. Critically
analyze an organization’s relational strategies with stakeholder groups that affect how well it
meets customer needs evaluate CRM implementation strategies. Formulate and assess strategic,
operational and tactical CRM decisions. Plan and conduct an investigation on an aspect of CRM,
and communicate findings in an appropriate format
Texts Prescribed
1. Customer Relationship Management – Peelen, Ed. Pearson
2. The CRM Handbook – D. Jill Pearson
3. CRM, A strategic Imperative in the World of eBusiness – Brown, Stanley
4. CRM (Emerging Concepts, Tools & Applications) – Sheth, Jagdish N.
NAME OF THE COURSE 4SBS6B3
BASIC INTERNET AND OFFICE AUTOMATION LAB
Course Description
Office tools course would enable the students in crafting professional word documents, excel and
spread sheets, power point presentations using the Microsoft suite of office tools. To familiarize
the students in preparation of documents and presentations with office automation tools. The
term office automation refers to all tools and methods that are applied to office activities which
make it possible to process written, visual, and sound data in a computer-aided manner.
Course Objectives
The syllabus has been specifically designed to suit all candidates who pass in Plus Two
Examinations. Web Design, Development, Deployment and Maintenance are the thrust areas of
the syllabus. A candidate completing this course must be able to design, develop, deploy, edit,
animate, optimize, export and maintain a dynamic web page. Web Graphics and Animation are
other thrust areas. To familiarize the students in preparation of documents and presentations with
office automation tools.
Course Outcome (COs)
By learning the course, the students will be able
To perform documentation
To perform accounting operations
To perform presentation skills
Texts Prescribed
1. PC Software for windows by R.K.Taxali – TATA McGraw-Hill
2. DTP Course kit by Vikas Gupta – 2007 Comdex Publications
NAME OF THE COURSE 4SBS6B4
FRUIT, VEGETABLE PRESERVATION SKILLS
Course Description
The purpose of this curse is to study about Fruits and vegetables, which are among the perishable
commodities, important ingredients in the human dietaries. Due to their high nutritive value they
make significant nutritional contribution to human well-being. They are the cheaper and better
source, the protective foods. If they can be supplied in fresh or preserved form throughout the
year for human consumption, the national picture will improve greatly. The perishable fruits and
vegetables are available as seasonal surpluses during certain parts of the year in different regions
and are wasted in large quantities due to absence of facilities and know-how for proper handling,
distribution, marketing and storage.
Course Objectives
This course aims to provide education and training in food chemistry, food safety, food
processing, food packaging. Integrate fundamental and applied research across dairy, seafood,
wine, beer, fruit, and vegetable categories to provide value-added solutions to current and future
problems encountered by
Course Outcome (COs)
Upon completion of this course, the students will be able to understand food science and food
technology that will allow them to be successful in their chosen careers. Conduct basic and
applied research that provides fundamental knowledge about food systems, and addresses the
needs of the food technology profession and our industry stakeholders. Provide applied extension
outreach that serves the needs of Oregon’s food processors and enables them to respond to
consumer needs and concerns.
Texts Prescribed
1. Srivastava R.P. and Kumar.S “Fruit and Vegetable Preservation: Principles”
2. Ranjit Singh “Fruits” National Book Trust.
3. Girdhari Lal Tandon et al “Preservation of Fruit and Vegetable Products”.
NAME OF THE COURSE 4SBS6B5
EQUIPMENT HANDLING SKILLS FOR EVENTS
Course Description
This course describes about Events management, which is an occupation concerned with the
professional delivery of planned events in a variety of contexts. These encompass the arts,
culture, sport, politics, music, business and many other occasions where people are brought
together for a specific purpose. Indeed the professionalization of events management has created
an extensive range of career opportunities. This has led to the emergence of challenging jobs in
an innovative industry that represents one of the fastest growing areas of the service sector.
Course Objectives
This course aims on the study on the longest-running events management course. They will be
taught by specialists in events academics in the world who collectively have an unparalleled
range of expertise, knowledge, skills and experience in events. They can volunteer at a range of
stimulating events; they will engage in a range of practical industry-focused activities and
assessments, venue visits, national events management competitions, student conferences and
training workshops.
Course Outcome (COs)
Upon completion of this course, the students will be able to create and deliver a diverse range of
events from conception through to evaluation. Develop students’ key skills and abilities to build
upon a range of events experiences they will gain on the course that is all based on rigorous
academic knowledge and understanding. Provide a robust and effective personal development
programme for each student from the point of entry to graduation and beyond, into future
employment and further study.
Texts Prescribed
1. Using Information Technology” Williams Sawyer, Hut Chinson Tata Mc Graw-Hill
2. “Introduction to Information System” James A.O.Bries Tata Mc Graw-Hill
ARUMUGAM PILLAI SEETHAI AMMAL COLLEGE, TIRUPPATTUR
DEPARTMENT OF BUSINESS ADMINISTRATION
BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME
1. PROGRAMME OUTCOME
1.1 PROGRAMME OBJECTIVE
BBA course aims at exploring and explaining the business environment in which the public and
private sectors operate. It helps students to develop decision making ability in real time business
situations. It also focuses on developing operational and analytical skills in students to tackle
business problems in different sectors. The students are required to choose a specialization of
their interest in the last year of the program, which further facilitates them to develop their
management skills in a particular sector.
1.2 PROGRAMME CURRICULUM
The course curriculum is designed in such a way so as to develop basic business and
management skills in the students. The course structure basically focuses on detailed study of
different aspects of the business and managing its operations. It equips the students with the
latest business knowledge to meet the requirements of changing corporate firms. The project
work or summer training after the 5th semester inculcates real time business situations and
decision making skills in students. The program helps students to understand different business
environments in which various organizations operate. The case studies discussed in classes
exposes students to real time business situations and challenges faced by the business leaders.
The industry and entrepreneurship oriented curriculum offers a number of specializations and
practical exposures which would equip the student to face the contemporary challenges in the
field.
1.3 TEACHING METHODOLOGY
As the various fields of management are diverse in nature it makes the students comprehensively
involved with the subjects and they can develop themselves accordingly. It not only revolves
around attending the lecture sessions but many surrounding factors like industry orientation are
also taken into consideration in the teaching methodology. The students are provided with in
depth knowledge on written and verbal communication, personality development and techniques
of attending group discussions, interviews and analysis of the various subjects with logical
reasoning theories. The students are groomed in such a manner that they do not lack in any sort
of pragmatic knowledge which is associated with the subjects. In order to meet this purpose
various industry oriented projects works are given out to the students so that they can update
themselves accordingly and learn on a practical note. The holistic outlook of the program with a
number of value based and personality development courses ensures that students are groomed
into up-to-date, assertive and effective business executives with strong leadership skills and
social consciousness.
1.4 CAREER OPPURTUNITIES
The successful completion of the course leads the management graduates to get basic knowledge
of various fields such as general managerial principles, processes and concepts. These are
building blocks for working in different type of organizations in diverse business conditions. A
wide range of opportunities open in front of the students once the course is completed. At the end
of the three year Bachelors in Business Administration program, students would gain a thorough
grounding in the fundamentals of business management. The program also equips students with
the basic knowledge about corporate management and skills that help them understand the
diverse functioning of a company. BBA graduates can find jobs in the sales and marketing
divisions of organizations as members of sales teams or as management trainees. There are
companies that recruit fresh BBA graduates, which can be a great learning opportunity for the
latter. Armed with work experience, students with a BBA background can pursue Master’s in
Business Administration (MBA) and gain specialization in a specific management domain,
though one might also follow up the BBA degree straight ahead with an MBA program.
ALAGAPPA UNIVERSITY, KARAIKUDI
NEW SYLLABUS UNDER CBCS PATTERN (w.e.f. 2017-18)
B.B.A. - PROGRAMME STRUCTURE
Sem Part Course
Code Title of the Course
Cr.
Hrs./
Week
Max. Marks
Int. Ext. Total
I
I 7BBA111 Language Course – I – jkpo;r; nrk;nkhopAk; tzpfkly;fSk;
3 6 25 75 100
II 7BBA121 English Language Course – I
Business English 3 6 25 75 100
III
7BBA1C1 Core–I– Managerial Economics 4 6 25 75 100
7BBA1C2 Core – II – Financial Accounting 4 6 25 75 100
Allied – I 5 5 25 75 100
IV
7NME1A/
7NME1B/
7NME1C
(1) Non-Major Elective – I –
(A) jkpo;nkhopapd; mbg;gilfs;/ (B) ,f;fhy ,yf;fpak;/ (C) Communicative English
2 1 25 75 100
Total 21 30 -- -- 600
II
I 7BBA211 Language Course – II – mYtyf Nkyhz;ik
3 6 25 75 100
II 7BBA221 English Language Course – II Business Report Writing
3 6 25 75 100
III
7BBA2C1 Core–III–Principles of Management 4 6 25 75 100
7BBA2C2 Core – IV – Cost Accounting 4 5 25 75 100
Allied – II 5 5 25 75 100
IV 7BES2 Environmental Studies 2 2 25 75 100
Total 21 30 -- -- 600
III
III
7BBA3C1 Core–V–Organizational Behavior 4 7 25 75 100
7BBA3C2 Core – VI – Business Statistics 4 7 25 75 100
7BBA3C3 Core–VII–Computer Applications in
Business – I 4 8 25 75 100
Allied – III 5 5 25 75 100
IV
7NME3A/
7NME3B/
7NME3C
Non-major Elective – II –
(A) ,yf;fpaKk; nkhopg; gad;ghLk;/ (B) goe;jkpo; ,yf;fpaq;fSk; ,yf;fpa tuyhWk; / (C) Effective Employability Skills
2 1 25 75 100
7SBS3A1/
7SBS3A2/
7SBS3A3
Skill Based Subject – I
2 2 25 75 100
V 7BEA3 Extension Activities 1 - 100 - 100
Total 22 30 -- -- 700
IV III 7BBA4C1
Core–VIII–Production and
Operations Management 4 5 25 75 100
7BBA4C2 Core – IX – Marketing Management 4 5 25 75 100
7BBA4C3 Core – X – Computer Applications in
Business – II 4 5 25 75 100
7BBA4C4 Core – XI – Business Mathematics 4 6 25 75 100
Allied – IV 5 5 25 75 100
IV
7SBS4B1/
7SBS4B2/
7SBS4B3 Skill Based Subject – II 2 2 25 75 100
7BVE4/
7BMY4/
7BWS4
Value Education /
Manavalakalai Yoga /
Women’s Studies
2 2 25 75 100
Total 25 30 -- -- 700
V
III
7BBA5C1 Core–XII–Research Methodology 4 5 25 75 100
7BBA5C2 Core–XIII– Management Accounting 4 6 25 75 100
7BBA5C3 Core–XIV-Human Resource
Management 4 5 25 75 100
7BBAE1A
7BBAE1B
Elective – I
A) Tourism Management (or)
B) Marketing Research
5 5 25 75 100
7BBAE2A
7BBAE2B
Elective– II A) Service Marketing (or)
B) Insurance Management
5 5 25 75 100
IV
7SBS5A4/
7SBS5A5/
7SBS5A6/
7SBS5A7
(2) Skill Based Subject – III 2 2 25 75 100
(2) Skill Based Subject – IV 2 2 25 75 100
Total 26 30 -- -- 700
VI
III
7BBA6C1 Core –XV – Investment Management 4 5 25 75 100
7BBA6C2 Core–XVI–Financial Management 4 5 25 75 100
7BBA6C3 Core – XVII – Business Law 4 5 25 75 100
7BBA6C4 Core–XVIII – Project Report &
Viva-Voce
4 6 40 60 100
7BBAE3A
7BBAE3B
Elective–III
A) Retail Management (or)
B) International Marketing
5 5 25 75 100
IV
7SBS6B4/
7SBS6B5/
7SBS6B6/
7SBS6B7
(2) Skill Based Subject – V 2 2 25 75 100
(2) Skill Based Subject – VI 2 2 25 75 100
Total 25 30 -- -- 700
Grand Total 140 180 -- -- 4000
NAME OF THE COURSE 7BBA111 - Language Course – I
jkpo;r;nrk;nkhopAk; tzpfkly;fSk;
ghljpl;lj;jpd; tphpTiu :
jkpopd; rpwg;Gfs; kw;Wk; jkpo;r; nrk;nkhop Ehy;fs; ,tw;iw gw;wpa tphpthd
jfty;fs; rhpahd Kiwapy; tiuaWf;fg;gl;Ls;sd. Tpahghu epWtdq;fSf;F
fbjq;fs; vOJjy;> Gfhh;fis njhptpj;jy;> Gfhh;fis vt;tpjk; rhpf;fl;Ljy;>
epYitj;njhifia epidTWj;Jjy; gw;wpa jfty;fs; tphpthd Kiwapy;
tiuaWf;fg;gl;Ls;sd.
ghlj;jpl;lj;jpd; Nehf;fk; :
jkpo;r; nrk;nkhopAk; tzpfkly;fSk; ghlj;jpl;lj;jpd; Kf;fpa Fwpf;Nfhs;
tzpfepWtdq;fSf;F vt;thW fbjk; vOJtJ. tq;fpfSf;F fbjq;fs; vOJtJ
gw;wpa jfty;fs; kw;Wk; nra;jpfs; khzth;fSf;F ,e;jg; ghlj;jpl;lj;jpd; %yk;
tpsf;fg;gLfpwJ.
ghlj;jpl;lj;jpd; gad;fs; :
,e;jg; ghlj;jpl;lj;jpd; %yk; khzth;fSf;F fbjq;fs; vOJtJ gw;wpa
njspthd fUj;J mwpTWj;jg;gLfpwJ. Ntiy Ntz;b tpz;zzg;gk; nra;jy;>
tq;fpfSf;F fbjk; vOJjy; gw;wpa njspthd rpe;jid khzth;fSf;Ff;
fpilf;fpd;wJ
Course Description
The course is designed for business graduates to build language confidence through improved
comprehension and to develop fluency and accurate pronunciation. Business English students
will gain a broad perspective on the business world today, while at the same time developing
fluency in English. The Business English Course integrates the Intensive English course
(Integrated Skills) with targeted business language components, such as Business Environment,
Presentations & Meetings, and Cross-Cultural Communication
Course Objectives
The objectives of teaching Business English is for the development and strengthening of oral
and written linguistic skills in a business context: of reading, listening, speech, writing and, also
in raising a consciousness of cultural differences in the language in various business cultures.
Course Outcome (COs)
In this English for Business course, the students will develop key skills that will prepare them for
a range of real world business situations including interviews, meetings, problem solving, and
team projects.
Reading - Interpret texts to identify main and supporting ideas, and interpret data.
Writing - Use effective writing skills for letters, emails, proposals and reports.
Listening - Understand and take notes confidently in real world business situations
Speaking - Demonstrate effective verbal communication skills including for public speaking.
Texts Prescribed
1. Essentials of Business communication – Rajendra Pal & J.S.Korlahalli
2. Effective Business English Correspondence – Ramesh & Pattanshetti
NAME OF THE COURSE English Language Course – I
7BBA121 - BUSINESS ENGLISH
NAME OF THE COURSE 7BBA1C1 Core–I
MANAGERIAL ECONOMICS
Course Description
The subject aims to enable the students to grasp the details as to how things function at the
economic front for any economy. As Economics is the bedrock of business activities,
understanding the fundamentals of economics and using its knowledge in managerial decisions is
important for modern managers.
Course Objectives
This course aims in familiarizing the students with the fundamental principles of economics and
to make them understand the relevance of economics in business decisions. This course helps
them be equipped with economic tools for business analysis. To make students understand
concepts related to economy and make them aware of how decisions are taken for the betterment
of the same.
Course Outcome (COs)
Upon completion of this course, the students will be able to understand the micro and
macroeconomic concepts relevant for taking prudent business decisions. Understand the
application of economic principles in the field of business management Get idea about theories
of cost and production Understand various market structures
Texts Prescribed
1. Principles of Economics - M.L.Jhingan
2. Micro Economics - M.L.Seth
3. The Indian Economics - Ishwar C.Dhingra
4. Managerial Economics - Jorl Dean
NAME OF THE COURSE 7BBA1C2 Core – II
FINANCIAL ACCOUNTING
Course Description
This course is intended to introduce the basic theory, concepts and practice of financial accounting
and to enable students to understand information contained in the published financial statements of
companies and other organizations. It includes the preparation of accounting statements, but their
uses and limitations will also be emphasized.
Course Objectives
The aim of the course is to explain the concept and role of accounting and financial reporting in
the modern market economy, explain the regulatory framework for the operation of accounting
activities, understanding of basic accounting concepts, accounting principles and techniques of
posting basic business changes and to explain the structure and content of financial statements
Course Outcome (COs)
At the end of this course students will be able to, conceptually define accounting and
bookkeeping, identify the accounting rules required for business enterprises, apply the
accounting rules in determining financial results, prepare financial statements, compare the
specificity of different accounts within the accounting policies, connect knowledge and record
business changes that are envisaged by the course syllabus.
Texts Prescribed
Advanced Accountancy – R.L.Gupta
Advanced Accountancy – R.S.N.Pillai & Bagavathi
Advanced Accountancy – S.P.Jain & K.L.Narang
NAME OF THE COURSE Allied – I 7BBAA1
ENTREPRENUERSHIP
Course Description
This course introduces students to the nature of business and entrepreneurship as the vehicle for
making money by creating wealth and producing goods and services for a profit in a free
enterprise economy. Emphasis is on different forms of business organizations including sole
proprietorships, partnerships, corporations, joint ventures and not-for-profit enterprises. Other
topics include the environment of business, globalization, e-business and Internet as they affect
national and international trade.
Course Objectives
To make the students Understand the dynamic role of entrepreneurship and small businesses
Organizing and Managing a Small Business. New Product or Service Development Business,
plan Creation Understand the entrepreneurial decision making process from business model
design the launch of the new venture. Provide an atmosphere in which course participants can
apply entrepreneurial and teamwork skills in finding, evaluating and beginning the process of
implementing new venture concepts sharpen the presentation skills necessary to effectively
communicate new venture ideas to potential investors.
Course Outcome (COs)
Students will be able to discuss examples of current entrepreneurs, their companies, and their
importance to both the Canadian and global economies. Research and evaluate the personal
attributes and skills that characterize the “successful” entrepreneur. Compare their personal
characteristics and interests to that of the “successful” entrepreneur. Explain issues relevant to
entrepreneurs such as “green” business practices, environmental sustainability, social
entrepreneurship, and intellectual property.
Texts Prescribed
1. Entrepreneurial Development : S.S.Khanka
2. Entrepreneurial Development : C.B.Gupta & N.P. Srinivasan
NAME OF THE COURSE 7NME1A
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NAME OF THE COURSE 7NME1B
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NAME OF THE COURSE 7NME1C
COMMUNICATIVE ENGLISH
Course Description
The course communicative English intends to acquaint the students with the basics of
communication and various aspects related to it. To cater to the four essential aspects of
communication skills namely, listening, Speaking, Reading and Writing and thereby create a
congenial class room atmosphere, leaving enough scope for confident interactions and free flow
of individual thoughts.
Course Objectives
The main goal of this course is to help you improve your spoken English skills to enable you to
communicate more effectively in English. To familiarize the students with the fundamentals of
communication for professional purposes and to enable them in writing and speaking well.
Course Outcome (COs)
After completion of the course, students will be able to understand the various concepts,
processes and importance of communication, understand how to appear in an interview
successfully, Develop the skills related to writing reports and also to write professional written
documents effectively. Outline basic principles underlying modern business communication and
apply these principles in varied contexts and to critically analyse these basic principles, and their
application review the nature and role of communication in the changing context of modern
business organizations
Texts Prescribed
1. Success with Spoken English II” Dr. Saraswathi and Dr. Noorjahan kother adham (2000),
Common Wealth University books, Chennai.
2. “Teaching Spoken English and Communication Skills” Rev.Dr.Francis Soundararaj (1995),
T.R.Publication, Chennai.
NAME OF THE COURSE 7BBA211 Language Course – II –
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mwpTWj;jg;gLfpwJ.
Texts Prescribed
mYtyf Nkyhz;ik – Kidth; Mh;.uh[Nrfud;.
NAME OF THE COURSE 7BBA221 English Language Course – II
BUSINESS REPORT WRITING
Course Description
Business report writing is a powerful communication tool. In business report writing course, the
students learn how to apply timeless report-writing principles to any scenario. This business
report writing course is ideal for management students who has to write or contribute to business
reports, proposals, white papers or other types of written business communication.
Course Objectives
The course focuses on how to prepare reports that will match up to, and exceed, the expectations
of the reader. It will teach the students to plan, design and write a structured report, ensuring that
only suitable content is included, and that the argument provided is logical and provides suitable
calls to action. Report writing training teaches managers how to write informative and effective
reports which are compelling, persuasive and easily understood. Students will also learn how to
plan, organize their objectives, structure, construct arguments and summarize their content
effectively.
Course Outcome (COs)
At the end of this course students will be able to, Plan their reports using the essential planning
tools covered. Organize their thinking into a clear, logical structure before beginning to write.
Write a clear, focused executive summary before starting on the report body. Write the report
body in line with their stated objectives. Review for logical style and flow, plain English usage
and correct style.
Texts Prescribed
1. Business and Report Writing Skills: Carissa Michel, edition 1.0 September 2008
2. Writing and Presenting Reports, Wiley & Sons, Brisbane.
3. Business Communication (custom edition for Business Report Writing, BEIT 336), Lesikar et
al.
NAME OF THE COURSE 7BBA2C1 Core–III
PRINCIPLES OF MANAGEMENT
Course Description
This course is designed to be an overview of the major functions of management. Emphasis is on
planning, organizing, controlling, directing, and communicating. Specific attention is paid
throughout the course to the ethical implications of managerial action and inaction. This course
relates, discuss, understand, and present management principles, processes and procedures in
consideration of their effort on individual actions. This course introduces the basic topics of
management. It provides the students with an understanding of what the job of a manager
involves.
Course Objectives
To gain knowledge about the four management functions of planning, organizing, leading, and
controlling and introduce to the historical evolution of management theories.
2. To learn the basics of group dynamics and the challenges of managing work teams.
3. To familiarize with various leadership styles and theories of motivation.
4. To describe the control process including: the importance of control, tools for measuring
organizational performance, and managerial actions
Course Outcome (COs)
Upon completing requirements for this course, the student will be able to:
1. Explain strategic management in business operations.
2. Define management, quality management, and project management.
3. Identify relevant issues in human resource management.
Texts Prescribed
1. Principles of Management - K.Sundar
2. Principles of Management – L.M.Prasad
3. Principles of Management – Dr.G.Venkatesan, R.K.Sharma & Shashi
NAME OF THE COURSE 7BBA2C2 Core – IV
COST ACCOUNTING
Course Description
This course consists of a discussion of cost accounting concepts and objectives, an in-depth
study of cost accounting systems and accumulation procedures and a search into the elements of
material, labor and factory overhead costs. Explain the concept and role of cost accounting in the
business management of manufacturing and non-manufacturing companies. Cost accounting is
an essential management tool that can uncover profitability improvements and provide support
for key business decisions. The Cost Accounting Fundamentals course shows how to improve a
business with constraint analysis, target costing, capital budgeting, price setting, and cost of
quality analysis. The course also addresses the essential tasks of inventory valuation and job
costing, and shows how to create a cost collection system for these activities.
Course Objectives
To explain the concept and role of cost accounting in the business management of manufacturing
and non-manufacturing companies. Define the costs and their impact on value creation in the
manufacturing and non-manufacturing companies. Use accounting methods of cost calculation.
Course Outcome (COs)
Upon completion of this course, students will be able to, Express the place and role of cost
accounting in the modern economic environment. Select the costs according to their impact on
business. Differentiate methods of schedule costs per unit of production. Differentiate methods
of calculating stock consumption, Interpret the impact of the selected costs method. Identify the
specifics of different costing methods
Texts Prescribed
1. Cost Accounting – S.P.Jain and K.L.Narang
2. Cost Accounting – RSN Pillai and Mrs.Bhagavathi
3. Cost Accounting – SP.Iyangar
NAME OF THE COURSE Allied – II 7BBAA2
MODERN BANKING PRACTICES
Course Description
In the current dynamic environment, individuals, to attain their professional growth and
development, need not only education but also their professional skills. The aim of this
certification program is to hone the professional banking skills of the individuals by training
them on Banking domain and usage of banking application software. The Program is designed to
teach the concepts of modern day banking operations. The program would encapsulate all the
key aspects of modern banking system among the participants.
Course Objectives
This course aims in Introducing the Modern Banking System and Practices to the learners.
Develop an in-depth knowledge of the operational processes of modern banking system.
Familiarize learners with the vital banking functions and various banking operations required for
smooth functioning of a bank. The aim of this certification program is to hone the professional
banking skills of the individuals by training them on Banking domain and usage of banking
application software. The Program is designed to teach the concepts of modern day banking
operations.
Course Outcome (COs)
Upon completion, this course would familiarize the students with all aspects of bank operations
including savings, loans, operations and audit functions. The program would encapsulate all the
key aspects of modern banking system among the students. Understand the numerous aspects of
e-banking. Understand the various types of customer accounts and how they function.
Understand the insurance sector and the various issues related to it
Texts Prescribed
1. Varshney and Sundaram, Banking and financial system of India,
2. Sultan Chand Sekar, Banking theory & practice, Vikas Publishing House
3. Gordan and Natarajan, Banking theory, law & practice, Himalaya Publishers
NAME OF THE COURSE 7BES2
ENVIRONMENTAL STUDIES
Course Description
This course provides basic scientific knowledge and understanding of how our world works from
an environmental perspective. The Environmental Studies major prepares students for careers as
leaders in understanding and addressing complex environmental issues from a problem-oriented,
interdisciplinary perspective. Topics covered include: basic principles of ecosystem function;
biodiversity and its conservation; human population growth; water resources and management;
water, air and soil pollution; climate change; energy resources, and sustainability.
Course Objectives
To gain knowledge on the importance of environmental education and Ecosystem. To acquire
knowledge about environmental pollution- sources, effects and Control. To understand the
various energy sources, exploitation and need of alternate energy resources. Disaster
management. To acquire knowledge with respect to biodiversity, its threats and its Conservation
and appreciate the concept of interdependence. To be aware of the national and international
concern for environment for protecting the environment
Course Outcome (COs)
Demonstrate critical thinking skills in relation to environmental affairs, demonstrate knowledge
and application of communication skills. Demonstrate an ability to integrate the many disciplines
and fields that intersect with environmental concerns. Ecological Literacy: demonstrate an
awareness, knowledge, and appreciation of the intrinsic values of ecological processes and
communities. Sustainability: demonstrate an integrative approach to environmental issues with a
focus on sustainability.
Texts Prescribed
Dara S.S., “A Text Book of Environmental Chemistry and pollution control”,
S.Chand & Company Ltd., New Delhi, 2004.
Dr.Rahavan Nambiar, “Textbook of Environmental studies. SciTech Publication (India)
Pvt.Ltd.Second edition.
NAME OF THE COURSE 7BBA3C1 Core–V
ORGANIZATIONAL BEHAVIOR
Course Description
This course serves as an introduction to the field of organizational behavior (OB) and provides a
foundation for other OB courses offered in the Faculty of Business. It covers a wide breadth of
theories and applications dealing with such topics as perception, motivation, decision making,
team dynamics, negotiation, conflict management, leadership, and organizational culture. The
course is designed to equip the students to develop their interpersonal skills and to make them
effectively work as managers or professionals in a team.
Course Objectives
To help students understand the implications of individual and group behaviour in organizational
context. Understand the concept of organizational behaviour, the social organization and the
diverse environment alongside with the management of groups and teams. Appreciate the
concept of organizational culture. Manage conflict amongst groups in a business environment.
Comprehend and apply motivational theories in the workplace. Identify changes within
organizations and power and politics in organizations.
Course Outcome (COs)
Upon completion Students will be able to study the behavior of individuals and groups as part of
the social and technical system in the workplace. They examine individual and group behavior,
communication, conflict and various management styles, motivational techniques and
coordination in the work environment and apply these concepts to the development of an
organization's human resources.
Texts Prescribed
1.Organisational Behaviour – Stephen P. Robbins
2.Organisational Behaviour – Jit.S. Chandan
3.Organisational Behaviour – L.M. Prasad
4. Organisational Behaviour: Text and Cases – Sundar.K
NAME OF THE COURSE 7BBA3C2 Core – VI
BUSINESS STATISTICS
Course Description
This course has a business focus. The course covers fundamentals of descriptive and inferential
statistical techniques. The contents include data summaries and descriptive statistics;
introduction to a statistical computer package; Probability: distributions, expectation, variance,
covariance, statistical inference of unilabiate and bivariate data for hypothesis testing.
Course Objectives
The objective of this course is to frame business problems in appropriate statistical terms in order
use data to make better decisions. The students will learn to make sense of data along with the
basics of statistical inference and regression analysis and their hands-on implementation using
software. They will develop critical and integrative thinking in order to communicate the results
of the analysis clearly in the context of the problem. Finally, the students will learn to
unambiguously articulate the conclusions and limitations of the analysis with a clear separation
between data and judgment.
Course Outcome (COs)
It helps the students to understand and use the descriptive and inferential statistical tools used in
business decision making, select an appropriate graph to describe a distribution, calculate and
interpret the shape, centre and spread of a distribution, understand the problem of inference when
working with the results from random samples, and analyse the data using excel.
Texts Prescribed
1. Statistical Methods – S.P.Gupta
2. Business Statistics – S.P.Gupta & M.P.Gupta
3. Statistics – Theory and Practice – M.C.Shukla & S.C.Gulshan
4. Statistics – R.S.N. Pillai & V.Bagavathi.
NAME OF THE COURSE 7BBA3C3 Core–VII
COMPUTER APPLICATIONS IN BUSINESS – I
Course Description
Computer Applications in Business I is designed to introduce students to the world of computers
and software applications. This instruction will provide them with a solid foundation on which to
build a strong and useful knowledge of Information Technology. Students through class room
lectures, application program demonstrations, and hands on lessons and exercises students will
learn how to use Microsoft Office applications and explore and examine the fundamentals of
computer hardware and software. Students will acquire skills and proficiency in MS Word,
Excel, and PowerPoint.
Course Objectives
This course aims at making the students gain familiarity with the concepts and terminology used
in the development, implementation and operation of business computer applications. Explore
various methods where Information Technology can be used to support existing businesses and
strategies. Investigate emerging technology in shaping new processes, strategies and business
models. Achieve hands-on experience with productivity/application software to enhance business
activities. Accomplish projects utilizing business theories, teamwork, Internet resources and
computer technology. Work with simple design and development tasks for the main types of
business systems.
Course Outcome (COs)
Upon completion of this course, the students will be able to apply computer resources for use in
business and academics. Construct business and academic documents using Microsoft Word.
Create spreadsheets with formulas and graphs using Microsoft Excel. Develop presentations
containing animation and graphics using Microsoft PowerPoint. Integrate Microsoft Office
applications for use in business.
Texts Prescribed
Complete Reference on MS Office – Deitel & Deitel
NAME OF THE COURSE Allied – III 7BBAA3
ADVERTISING AND SALES PROMOTION
Course Description
This course covers the elements of advertising and sales promotion in the business environment.
The role of advertising and sales promotion in the economy is considered. The course includes a
general survey of the kinds and purposes of the media, the psychological implications of typical
appeals, and limited practice in promotional programming. The process of planning, creating,
implementing, and evaluating an integrated marketing communications plan is
explored.
Course Objectives
To appreciate the enormous and powerful influence advertising and sales promotion hold in the
marketplace and society. To comprehend the necessity of starting with a clear idea of the firm’s
marketing objectives before advertising and sales promotion strategy is developed. To assist the
student in understanding that sales promotion results will depend upon a combination of
research, creativity, and timing.
Course Outcome (COs)
Upon completion, the students will be able to categorize advertisements as to type and
effectiveness. Explain how advertisement is used as a strategic tool to achieve marketing
objectives. Recognize how an understanding of advertising strategies can lead to business
success. Critically evaluate an advertising campaign. Create ads for specific products/institutions
targeted to specific markets. Critical evaluate a sales Promotion package.
Texts Prescribed
1. Advertising and Sales Management: SontakkiC.N.
2. Salesmanship and advertising: Davar S.K.
3. Advertising Management–Sherslekar,Victor&Nirmala Prasad
4. Foundations of Advertising – Theory & Practice – S.A.Chunawala
5. Promotion Management - S.A. Chunawalla -
NAME OF THE COURSE 7NME3A
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khzth;fSf;F tuNtw;Giu kw;Wk; ed;wpAiu Mw;Wtjw;Fg; gapw;rp
mspf;fg;gLfpwJ.
NAME OF THE COURSE 7NME3B
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Njhw;wKk;> tsh;r;rpAk;> GJf;ftpij Njhw;wk; kw;Wk;
ehd;kzpf;fbif ,itfisg; gw;wpa jfty;fs; khzth;fSf;F
mwpTWj;jg;gLfpwJ.
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tuyhW kw;Wk; ePjp ,yf;fpak; ,itfisg; gw;wpa fUj;Jf;fs;
khzth;fSf;F mwpTWj;jg;gLfpwJ.
NAME OF THE COURSE 7NME3C
EFFECTIVE EMPLOYABILITY SKILLS
Course Description
Soft skills provide students with a strong conceptual and practical framework to build, develop
and manage teams. They play an important role in the development of the students’ overall
personality, thereby enhancing their career prospects. The soft skills training provides strong
practical orientation to the students and helps them in building and improving their skills in
communication, the effective use of English, business correspondence, presentations, team
building, leadership, time management, group discussions, interviews, and inter-personal skills.
Course Objectives
To equip the students with, Business Communication: Communications skills, current English
usage, debates, language games, situational dialogues, precise writing, essay writing,
presentations. Presentation Skills: Preparing for effective presentations, presentation for small
groups and large groups, marketing and business presentations.
Course Outcome (COs)
Upon completion, the students will be able to develop effective communication skills (spoken
and written). Develop effective presentation skills. Conduct effective business correspondence
and prepare business reports which produce results. Become self-confident individuals by
mastering inter-personal skills, team management skills, and leadership skills. Develop all-round
personalities with a mature outlook to function effectively in different circumstances. Develop
broad career plans, evaluate the employment market, identify the organizations to get good
placement, match the job requirements and skill sets.
Texts Prescribed
1. E.H.McGrath, S.J., “Basic Managerial Skills For All”, Prentice-Hall of India Private Limited, New
Delhi 110 001. ISBN-0-87692-498-4.
2. D.K.Sarma, “You & Your Career”, Wheeler Publishing, 755, Anna Salai, Chennai 600002. ISBN
81-7544-170-4. -1999.
NAME OF THE COURSE 7SBS3A1
COMPETITIVE EXAMINATION SKILLS
Course Description
This course prepares the students for Public Service Commission, Tamil Nadu Public Service
Commission (TNPSC) and other national and state level competitive exams and it also creates awareness
among the aspirants about general and historic occurrences, Constitutional Provisions on the Formation,
Functions, and Powers of Public Service Commissions for the Union and for the States and also clarifies
about TNPSC and its rules of Procedure.
Course Objectives
To build a sense of awareness among students through proper guidance about various
competitive examinations in order to motivate students for prospective career in government and
corporate sector. To intensively guide students for competitive examinations like TNPSC, UPSC,
SSC, RRB, IBPS etc.
Course Outcome (COs)
Upon completion, The Students will be able to appear for all the competitive exams which are
conducted by various government agencies, banks and some other private banks. The students
will come to an understanding about the requirements and skill sets for writing and clearing
various competitive exams. It also helps students to clear aptitude exams during interviews.
Texts Prescribed
1. Ajay rai, “intelligence tests”, sterling paperbacks, published by sterling publishers pvt. Ltd., l-
10, green park extension, new delhi 110 016., 2001
2. Competition success review magazines.
NAME OF THE COURSE 7SBS3A2
EXECUTIVE SKILLS
Course Description
This Program is a career-enhancing experience that builds your understanding of management. It
is targeted for developing general management skills apart from functional competencies. It will
equip the participant with the foundations of strategy, finance, marketing, operations and people
management skills and the way these functions integrate for organizational success, helping in
quicker decision-making and employing an integrated approach to managing your business.
Course Objectives
The Executive Program in Business Management aims at providing managers and professionals
with a broad overview of the key concepts, tools and techniques needed to successfully meet the
challenges of today’s global business environment. Individual courses will give participants the
knowledge needed to work cross-functionally within the organization and become more skilled
in the basics of business management.
Course Outcome (COs)
Upon completion of this executive program, it helps to enhance new skills and potential of the
professionals and target to maximize their latent talents. It also increases the efficiency and help
them grow in their field of work. Executive education helps a professional to confidently pursue
new ideas, think creatively and improve the time management of his/her work.
Texts Prescribed
1. Naveen kumar, sudan a. S; managerial skill development, first edition (2004), anmol publications
2. Lesikar & flatley, basic business communication, new delhi: tata mcgraw hill
NAME OF THE COURSE 7SBS3A3
DISASTER MANAGEMENT
Course Description
Emergency and disaster management course describes all types of risks that would occur in a
community, and focuses on the implementation of practical methods to reduce the effects of
natural or man-made crisis situations. Emergency and disaster management courses train
professionals who can appropriately prepare populations for a disaster before it occurs. Study
programs offer information related to disaster response methods and effective ways of repairing
any resulting damage. Disaster prevention activities focus on reducing vulnerability and
strengthening communities nationwide by identifying various security needs.
Course Objectives
The aim is to make the students understand the Emergency and disaster management and also
similar disciplines like: risk management, international development and public policy. Class
curricula offer students information on: terrorism, emergency planning, homeland security,
methods in disaster research, private sector emergency management, economics of hazards and
disasters.
Course Outcome (COs)
By studying emergency and disaster management, students will be able to analyze factors and
strategies that play a crucial role in states of emergency and disasters. The emergency and
disaster management discipline will also equip students with critical thinking and analytical
skills necessary to lead in complex and dangerous situations. Students participate in different
disaster simulations and learn to identify the different responsibilities of individuals and agencies
during an emergency.
Texts Prescribed
1. Alexander David, Introduction in ‘ Confronting Catastrophe’, Oxford University Press,
2000
2. Andharia J. Vulnerability in Disaster Discourse, JTCDM, Tata Institute of Social
Sciences Working Paper no.8, 2008.
NAME OF THE COURSE 7BEA3
EXTENSION ACTIVITIES
Course Description
Extension Activities will be organized for 2 days in the Third Semester. The programme may be
organized in any Saturday and Sunday. A meeting of all the staff of the College (Teaching,
Administrative and Technical Staff) be conducted before departing to the camp in which each
and every aspect like Program to carried out, accommodation, food, medical aid, transport
facilities, etc., should be thoroughly discussed.
Course Objectives
The objectives of the extension course is to create awareness among the students for doing public
work and other activities excluding academics. This course mainly focuses on making the
students to involve in physical activities, team work, and coordination of activities.
Course Outcome (COs)
The students will learn to coordinate team based activities in real time scenario and also able to
handle and solve real time problems and conflicts which arises during a planned work. The
students will also learn to adapt to situations for completion of activities.
NAME OF THE COURSE 7BBA4C1 Core–VIII
PRODUCTION AND OPERATIONS MANAGEMENT
Course Description
This course is an introduction to the concepts, principles, problems, and practices of operations
management. Emphasis is on managerial processes for effective operations in both goods-
producing and service rendering organization. Topics include operations strategy, process
design, capacity planning, facilities location and design, forecasting, production scheduling,
inventory control, quality assurance, and project management.
Course Objectives
This course aims to improve students understanding of the concepts, principles, problems, and
practices of operations management.This course will provide critical understanding of
operations management concepts that yield a competitive advantage through operational
excellence
Course Outcome (COs)
Once this course is completed, the students will be able to, Identify and articulate how operations
management contributes to the achievement of an organization’s strategic objectives. Assess and
formulate decision making strategies to address operating issues that have short, intermediate or
long lead times. Evaluate approaches to problem solving and process improvement in production
settings. Synthesize the depth and breadth of knowledge, knowledge of methodologies,
application of knowledge, and communication skills.
Texts Prescribed
1. Production / operation management – Elwood Buffa
2. Production / operation management – S.N.Chary
3. Materails management – an integrated approach – P.Gopalakrishnan and M.Sunderesan
4. Purchasing and material Management – Text and cases – Lamar Lee Jr. and Doanald
W.Dobler.
5. Materials Management – M.M.Varma.
NAME OF THE COURSE 7BBA4C2 Core – IX
MARKETING MANAGEMENT
Course Description
In today’s business world, success can often be attributed more to the genius of a company’s
marketing efforts than to the genius of its products or services. A clear understanding of the
importance of marketing, as well as a grasp of effective marketing practices, is essential for
anyone who wishes to achieve a position of leadership. Students will come to understand how
product, price, place and promotion contribute to the marketing mix as they explore research-
based insights into consumer behaviour.
Course Objectives
To make students have an understanding of the concepts of marketing and the marketing System.
Make students understand evolution of marketing and the emphasis on each stage. Make students
understand the marketing system, and marketing environment. Make students have clear
understanding of the marketing mix and functions
Course Outcome (COs)
To develop an ability to understand and develop the marketing mix for an organization. Develop
an ability to assess the impact of the environment on marketing function Should be able to
develop suitable marketing strategies in light of the environment Should be able to look for
growth opportunities beyond national boundaries.
Texts Prescribed
1. Marketing Management – Philip Kotler
2. Fundamentals of Marketing – William J. Standon
3. Principles and Practice of Marketing I India – C.B.Memoria
4. Marketing Management: Text and Cases – an Indian Perspective – Dr.R.K.Varshney and
Dr.S.L.Gupta
NAME OF THE COURSE 7BBA4C3 Core – X
COMPUTER APPLICATIONS IN BUSINESS – II
Course Description
This Course covers in-depth knowledge to meet the accounting requirements of the business.
This course step-by-step guide the student to handle Accounting, Inventory, Statutory and other
specific business roles in different types of businesses. This course helps students to work with
well-known accounting software i.e. Tally ERP.9. Student will learn to create company, enter
accounting voucher entries including advance voucher entries, do reconcile bank statement, do
accrual adjustments, and also print financial statements, etc. in Tally ERP.9.
Course Objectives
The main aim of this Course is to equip students, accountants, businessmen and other
professionals with advanced Tally. It includes tally basics, financial accounting, inventory
system, taxation, GST and more. This course is designed to impart knowledge regarding
concepts of Financial Accounting Tally is an accounting package which is used for learning to
maintain accounts. As this course is useful for Business Administration students to get
placements in different offices as well as companies in Accounts departments.
Course Outcome (COs)
After successfully completing the course, students will able to work with well-known accounting
software i.e. Tally ERP.9. Student will do by their own create company, enter accounting
voucher entries including advance voucher entries, do reconcile bank statement, do accrual
adjustments, and also print financial statements, etc. in TallyERP.9 software. Students do possess
required skill and can also be employed as Tally data entry operator.
.
Texts Prescribed
1. Tally software Package – Manual.
2. Computer Application in Accounting Software – Dr.P.Kasivairavan.
NAME OF THE COURSE 7BBA4C4 Core – XI
BUSINESS MATHEMATICS
Course Description
The purpose of this business mathematics course is to increase your math knowledge and skill as
it applies to many aspects of business and to help make you a more valuable player in the
business arena. The purpose of this course helps the student to learn the specific concepts of
business mathematics. This course is designed for Business students in order to develop their
ability to understand linear functions, non-linear functions, and models (including cost, revenue,
and profit). Methods to solve linear systems and the basics of linear programming are also
introduced.
Course Objectives
Clearly define the different ways in which interest on money can be calculated. Explain the
meaning of the following terms: simple interest, compound interest, equivalent rates of interest,
promissory and demand notes, annuities, perpetuities, capitalized cost, depletion allowances, and
stocks and bonds. Use the results of mathematical calculations to help evaluate various options in
reaching financial decisions, whether personal or business-related. Evaluate and select financial
arrangements which are best for you as a consumer.
Course Outcome (COs)
Upon completion, the students will be able to, Analyse real world scenarios to recognize when
simple and compound interest, annuities, payroll preparation, pricing, invoice preparation, trade
discounts, taxes, and depreciation are appropriate, formulate problems about the scenarios, judge
if the results are reasonable, and then interpret and clearly communicate the results. Appreciate
business mathematics concepts that are encountered in the real world, understand and be able to
communicate the underlying business concepts and mathematics involved to help another person
gain insight into the situation.
Texts Prescribed
1. Business Mathematics – V.Sundaresan and S.D.Jeyaseelan.
NAME OF THE COURSE Allied – IV 7BBAA4
CUSTOMER RELATIONSHIP MANAGEMENT
Course Description
Customer Relationship Management (CRM) course is a comprehensive set of processes and
technologies for managing the relationships with potential and current customers and business
partners across marketing, sales, and service areas regardless of the channel of distribution. This
course focuses on the development and implementation of relationship marketing strategies via
the use of CRM initiatives.
Course Objectives
This course aims in creating insight and new learning in the area of customer relationship
management. To equip students with both a conceptual understanding and the knowledge
pertaining to practical application of critical skills necessary for building and managing
partnering relationships with customers and suppliers. To discuss the conceptual foundations of
relationship marketing and its implications for further knowledge development in the field of
business.
Course Outcome (COs)
Upon completion of this course, the students will be able to analyze relationship theory and
relationship economics from the point of view of the customer and the organization. Critically
analyze an organization’s relational strategies with stakeholder groups that affect how well it
meets customer needs evaluate CRM implementation strategies. Formulate and assess strategic,
operational and tactical CRM decisions. Plan and conduct an investigation on an aspect of CRM,
and communicate findings in an appropriate format
Texts Prescribed
1. Customer Relationship Management – Peelen, Ed. Pearson
2. The CRM Handbook – D. Jill Pearson
3. CRM, A strategic Imperative in the World of eBusiness – Brown, Stanley
4. CRM (Emerging Concepts, Tools & Applications) – Sheth, Jagdish N.
NAME OF THE COURSE 7SBS4B1
ACCOUNTING SKILLS
Course Description
Rapid changes grip the world today and the context in which business firms operate has
undergone enormous change. The unique blend of management accounting, financial accounting
and business-focused subjects produces competent and confident CGMAs who can lead their
organizations to sustainable success. he regular CIMA papers but also gives an opportunity to
students to gain qualifications like, Certificate in Business Accounting, Diploma in Management
Accounting and Advanced Diploma in Management Accounting as they pursue this program.
Course Objectives
To train and produce competent and qualified management accounting professionals who can
guide and lead their organizations to sustainable success and growth. To impart knowledge to
students in functional areas of business so that they may pursue careers in management and excel
in different fields of management. To offer a blend of Management Accounting, Financial
Accounting and Business focused subjects ensuring the right mix of skills and knowledge to
bridge the gap between industry and academics. To deliver a strong understanding of all aspects
of business to the students so that they can contribute in all the areas of organization.
Course Outcome (COs)
When you emphasize in accounting, you will learn skills that are relied upon daily by companies
across the globe. Your credentials can help you secure a job and provide you with opportunities
in the workplace.
Texts Prescribed
1. M.C.Shakla, T.S.Grawal and S.C.Gupta – “Advanced Accounts” S. Chand & Company
Ltd, New Delhi, Fourteenth Edition, 1999.
NAME OF THE COURSE 7SBS4B2
EMERGENCY AND MEDICAL LAB SKILLS
Course Description
These programs offer different levels of emergency care, knowledge and skills. Emergency
medical and Lab skills programs train students to manage urgent care on the scene as well as in
transport to hospitals or other medical facilities. The new reformed curricula enhanced the
integrated medical teaching and emphasized the teaching and learning of lab skills.
Course Objectives
Lab course to instruct students on the indications, contraindications, complications and
equipment needed for care. Clinical skills laboratories are educational facilities that have the
potential benefit for undergraduate students. They provide a safe and protected environment in
which the learner can practice medical and lab skills before using them in real life. These skills
courses help to ensure that all students acquire the necessary techniques.
Course Outcome (COs)
The students are prepared to, no matter what their entry level skills or training might be. The
skills covered in this course help to advance medical skills and lab skills, helping to assert our
clinicians as the best in the marketplace.
Texts Prescribed
1. Era.Su.Muthu and Meera Ravishankar, “First Aid”, aug-2013 published by Sura Books
(PVT) Ltd., 1620, ‘J’ Block, 16th Main Road, Anna Nagar, Chennai – 600 040.
2. Dr.Rama Rao, “Handbook of First Aid”, Chennai.
NAME OF THE COURSE 7SBS4B3
YOUTH RED CROSS
Course Description
The hope of every nation in the world is its young people. We, in our institution, prepare our
students to be caring citizens so that they have an opportunity to touch the lives of the needy and
the helpless. We try to make a difference in our students through YRC.
THE YRC MOTTO
Youth Red Cross Unit members are the builders of the Nation who take part in bringing the very
MOTTO of Red Cross, that is, "SERVICE TO SOCIETY"
Course Objectives
Three cardinal principles encompass all YRC activities. Promotion of health and life. Service to
the sick and the suffering, Promotion of national and international friendship to develop the
mental and moral capacities of the youth
Course Outcome (COs)
Promotion of health and hygiene. Service to others. Relief work during emergencies like flood,
fire and other natural calamities. National Integration. World friendliness. Creating awareness
about health and hygiene is a priority area. So YRC observes the following commemorative days
with lectures, health camps & blood donation camp: World Health Day, World Red Cross Day,
World Blood Donation Day, Geneva Convention Day, World AIDS day, International Women's
Day
Texts Prescribed
1. Nagendran, N.A. A guide to Youth Red Cross Society. Thiagarajar College, Madurai.
NAME OF THE COURSE 7BVE4
VALUE EDUCATION
Course Description
The learning and practice of facts which have eternal value is what is contemplated by
value education. It can also be the process by which a good citizen is molded out of a human
being. The evolution of a good human being is when he realizes that his conscience shows to
him the rightness of his action.
Course Objectives
To create an awareness to values among learners and help them to adopt them in their
lives. To create awareness about, how important human values are humanism and humanistic
movement in the world and in India, literature on the teaching of values under various religions
like Hinduism, Buddhism, Christianity, Jainism, Islam, etc. And also to learn about the Agencies
for teaching value education in India.
Course Outcome (COs)
The students will be able to understand values and emotions of other peoples, they will learn to
respect other faiths as well as to create harmony and peace in the country. This course will shape
the minds of the students to become a good human being to this society.
Texts Prescribed
1. Satchidananda. M.k. (1991), “ethics, education, indian unity and culture” – delhi, ajantha
publications.
2. Saraswathi. T.s. (ed) 1999. Culture”, socialisation and human development: theory,
research and application in india” – new delhi sage publications.
3. Venkataiah. N (ed) 1998, “value education” new delhi ph. Publishing corporation.
4. Chakraborti, mohit (1997) “value education: changing perspectives” new delhi: kanishka
publications.
5. “value education – need of the hour” talk delivered in the hted seminar – govt. Of
maharashtra, mumbai on 1-11-2001 by n.vittal, central vigilance commissioner.
NAME OF THE COURSE 7BMY4
MANAVALAKALAI YOGA
Course Description
In the “manavalakalai yoga”, practices formulated by thathuvagani vethathiri maharishi
do not have any bearing on religion, caste or creed. This is an education for culturing the mind. It
does not contain any customary observances of any sect. It comprises only rational and scientific
education and practices. These are offered to all people without any discrimination.
Course Objectives
To train and develop the physical body for leading a healthy life.
To rejuvenate the life energy, to retard the ageing process and to achieve spiritual
development
To offer meditation practices and introspection so as to strengthen the mind, increase its
will power, concentration, creativity and receptivity and ultimately to transform the mind
to achieve self-realization
To help every individual to realize the enduring values of peace, non-violence and
harmony to revitalize human society for restoring its sanity and strength
Course Outcome (COs)
Learning and practicing manavalakalai yoga by students would help them to acquire
physical health, mental acuteness, strength of life force and wisdom. Offering this yoga to
students is the only means through which social welfare could be derived. On the whole,
manavalakalai yoga would be of immense help to achieve a holistic life for any human folk.
NAME OF THE COURSE 7BWS4
WOMEN’S STUDIES
Course Description
The course is a study of the various gender defined roles for all the genders and how it shapes the
psyche of the people and their interpretations of these social and cultural constructions through
various theories given by the social scientists. It is an interdisciplinary course which draws the
gendered analysis from various fields of social sciences, humanities, literature, media and the
cultural representations of the sort.
Course Objectives
To gain knowledge on gender ideology. To understand the concepts of HDI, GDI and GEM. To
know the women development policies and programmes.
Course Outcome (COs)
Recognize the historic and socio–cultural construction of gender. Understand and apply
feminist theory.
Produce gender–driven analyses of media, marketing, art, culture, and politics.
Grasp the complex inter-sectionalism of social groups (e.g., race, class, gender, sexuality,
etc.).
Identify historic and contemporary women of importance as well as crucial moments in
women’s history and feminist activism.
Analyse the diverse strategies through which feminists work and have worked to increase
women’s agency at local, national, and global level.
Texts Prescribed
1. Sahay sushama, “women and empowerment: approaches as and strategies”, discovery
publishing house, delhi, 1988
2. Kapur promilla, “empowering the indian women” publication division, ministry of
information and broadcasting, government of india 2001
3. Thilakavathi g & b.regina papa, gender sensitization course material, chennai: tamil
police, 2003.
NAME OF THE COURSE 7BBA5C1 Core–XII
RESEARCH METHODOLOGY
Course Description
Research Methodology is a hands‐on course designed to impart education in the foundational
methods and techniques of academic research in social sciences and business management
context. Research scholars would examine and be practically exposed to the main components of
a research framework i.e., problem definition, research design, data collection, ethical issues in
research, report writing, and presentation. \
Course Objectives
The primary objective of this course is to develop a research orientation among the scholars and
to acquaint them with fundamentals of research methods. Specifically, the course aims at
introducing them to the basic concepts used in research and to scientific social research methods
and their approach. It includes discussions on sampling techniques, research designs and
techniques of analysis.
Course Outcome (COs)
This course once completed will help in understanding of basic concepts of research and its
methodologies. Identify appropriate research topics. Select and define appropriate research
problem and its parameters. Prepare and defend a research proposal. Organize and conduct a
scientific research in a more appropriate manner. Write and defend a research thesis
Texts Prescribed
1. Research Methodology Methods & Techniques - Kothari C R
2. Business Research Methods - Cooper and Schindler
3. Research Methodology - C. Murthy
4. Research Methodology - Bhattacharyya
5. Research Methodology - Panneer Selvam
6. Research Method for Behavourial Sciences- Gravetter
NAME OF THE COURSE 7BBA5C2 Core–XIII
MANAGEMENT ACCOUNTING
Course Description
This course examines the principles, techniques, and uses of accounting in the planning and
control of business organizations from a management perspective. This course will help the
student to understand the fundamental concepts of managerial accounting. This course include
the changing role of management accounting and basic concepts; product costing and cost
accumulation; process costing and hybrid product costing systems; activity-based costing and
activity-based management; activity analysis, cost behavior and cost estimation.
Course Objectives
This course aims in development of a functional knowledge of the basic managerial accounting
principles. An understanding of the types of costs and how they behave in order to calculate cost-
volume-profit relationships. An understanding of the types of budgets and be able to prepare
operating budgets, financial budgets and capital budgets.
Course Outcome (COs)
Upon completion of this course, the students will be able to distinguish between variable and
fixed costs and to explain the concept of mixed costs and the high-low method. Explain
contribution margin and identify the three ways to calculate break-even point and also to define
margin of safety and give the formulas for computing
Texts Prescribed
1. Management Accounting – S.P.Gupta
2. Management Accounting – RSN Pillai and Mrs Bagavathi
3. Management Accounting – Dr.S.N.Maheswari
4. Management Accounting – T.S.Reddy and A.Murthy
NAME OF THE COURSE 7BBA5C3 Core–XIV
HUMAN RESOURCE MANAGEMENT
Course Description
This course contributes to the development, implementation, and evaluation of employee
recruitment, selection, and retention plans and processes. Administer and contribute to the design
and evaluation of the performance management program. Develop, implement, and evaluate
employee orientation, training, and development programs. Facilitate and support effective
employee and labour relations in both non-union and union environments.
Course Objectives
The objective of the course is to teach the basic principles of strategic human resource
management—how an organization acquires, rewards, motivates, uses, and generally manages its
people effectively. In addition to providing a basic legal and conceptual framework for
managers, the course will introduce the manager to practices and techniques for evaluating
performance, structuring teams, coaching and mentoring people, and performing the wide range
of other people related duties of a manager in today’s increasingly complex workplace.
Course Outcome (COs)
Upon completion of this course, students will be able to, effectively manage and plan key human
resource functions within organizations. Examine current issues, trends, practices, and processes
in HRM. Contribute to employee performance management and organizational effectiveness.
Problem-solve human resource challenges. Develop employability skills for the Canadian
workplace. Develop effective written and oral communication skills
Texts Prescribed
1. Human Resource Management – Shashi K. Gupta
2. Human Resource Management – C.B.Memoria
3. Human Resource Management – S.S. Khanka
NAME OF THE COURSE 7BBAE1A
TOURISM MANAGEMENT
Course Description
This course introduces the development of the tourism industry. Topics of the course include
general concepts of tourism, travel motivations, scope and structure of travel organizations and
travel-related professions. This course provides students with the fundamental knowledge
concerning marketing, human resources management, financial management, destination
planning, policy, environment and prospects in the tourism industry. It examines the socio-
economic significance of tourism as a phenomenon and explores the relationship between the
public and private sectors and their involvement in tourism
Course Objectives
This course aims at equipping the students to have knowledge about maintenance of tourism
products in India and abroad, meaning, types and concepts of itinerary and methods to develop a
ideal itinerary and function of tour managers. Understand the concept of tour packages, types of
tour, tour designing process and its importance.
Course Outcome (COs)
At the end of this course the student will Understand and explore maintenance of tourism
products in India and abroad provide information about tour packages. Assert and apply the
methods to develop an ideal itinerary and function of tour managers.
Texts Prescribed
1. Successful Tourism Management (Vol.: I) – Fundamentals of Tourism – Pran Seth
2. Successful Tourism Management (Vol.: II) – Tourism Practices – Pran Seth
3. International Tourism Management – A.K.Bhatia
4. Tourism Marketing – S.M.Jha.
NAME OF THE COURSE 7BBAE1B
MARKETING RESEARCH
Course Description
Marketing research is the foundation for building knowledge about the market. It’s an exciting
and critical aspect of marketing. It covers a wide range of phenomena and it can help to answer
many questions and reduce the uncertainty in decision making. This subject is taught with a
practice orientation. It is hoped that students will gain a practical and sound understanding of
how marketing research is conducted in the real business environment.
Course Objectives
This course aims at proving, Basis For Proper Planning, To Reduce Marketing Costs, To Find
Out New Markets for The Product, To Determine Proper Price Policy, To Study in Detail Likes
and Dislikes of the Consumers, To Know The Market Competition.
Course Outcome (COs)
Marketing research provides valuable information by studying the impact of external forces on
the organization. External forces may include conditions developing in foreign markets, govt,
policies and regulations, consumer incomes and spending habits, new products entering in the
market and their impact on the company’s products.
Texts Prescribed
1. Marketing Research: Principles, Applications and cases – D.D.Sharma
2. Marketing Research – Harper Boyd & Ralph Westfall
3. Marketing Research –Taylor
4. Modern Marketing Research – Kulkarni
5. Modern Marketing Research – M.N.Mishra
NAME OF THE COURSE 7BBAE2A
SERVICE MARKETING
Course Description
This course focuses on the key elements (culture, communications, strategy, operations, people
and technology) that marketers must integrate to establish and sustain service excellence and
provide customer value. The core theme is a how customer value is created. Topics include
nature of service products, consumer behavior in service settings, service quality and
satisfaction, developing service strategies, managing customer service, services cape strategies,
service recovery and service technologies.
Course Objectives
The purpose of learning this course is to expose the students to the evolution and growth of
services marketing sector which is a dominant player besides products marketing. This course
will enable students to acquire the knowledge of services market, to design service marketing
strategies to be offered to major service sectors like Health care, Hospitality, Tourism, Logistics,
Educational and Entertainment Industries.
Course Outcome (COs)
At the end of this course on Services Marketing the learner will be able to:
Define service
Classify services
Project service life cycle
Develop new service
Measure service quality gap
Position, price, deliver, services
Texts Prescribed
1. Services Marketing – Dr.L.Natarajan: Margham Publications
2. Services Marketing – Balaji: Himalya Publications
3. Services Marketing – S.M.Jha: Himalaya Publications.
NAME OF THE COURSE 7BBAE2B
INSURANCE MANAGEMENT
Course Description
This course explains about Insurance management, which is an important risk management tool
and is frequently used to protect the Home Loan Banks, the Office of Finance from operational
losses. Although the regulated entities use some forms of insurance to mitigate credit risk,
insurance as discussed in this module is primarily used to mitigate operational risk.
Course Objectives
The objective of this course is to make the students understand Life Insurance Market in India.
To discuss the issues related to risk management in view of life insurance. To help students
understand general Insurance Market in India. To examine the issues related to risk management
in view of insurance. To acquaint the student with different policies of general insurance. To
develop an understanding of what risk is, how it can be measured and transferred. To familiarize
student with insurance business and its environment in India.
Course Outcome (COs)
Upon completion, this course enables the students to understand about Insurance sector and other
various forms of insurance and how it works. The students will also know about the claim of
insurance and various types of insurance. This course provides an outline of the overall insurance
rules and regulations. This program also explains about the legalities of the insurance sector.
Texts Prescribed
Insurance- Principles and Practice – M.N.Mishra.
NAME OF THE COURSE 7SBS5A4
ENTREPRENEURIAL DEVELOPMENT SKILLS
Course Description
This course describes about the development of entrepreneurial skills. As a successful
entrepreneur, you'll have to work closely with people – this is where it is critical to be able
to build great relationships with your team, customers, suppliers, shareholders, investors, and
more. The key qualities are traits such as creativity, the ability to keep going in the face of
hardship, and the social skills needed to build great teams.
Course Objectives
The objective of this course is to make the students learn the concepts, principles of
entrepreneurship and to develop entrepreneurial interest and qualities. To impart the process and
procedure involved in setting up of a small enterprise and to acquire the necessary managerial
skills to run a small-scale industry. You understand different methods to assess the attractiveness
of business opportunities. You understand what characterizes an attractive business opportunity
and common pitfalls during the entrepreneurial process.
Course Outcome (COs)
Upon completion of this course, the students will be able collect and analyse data to assess the
attractiveness of new business opportunities in regards to the market, the industry, and the team.
You are able to detect weaknesses and strengths within a business opportunity, and give
suggestions of how to improve these weaknesses and utilize these strengths. You are able to
identify and develop relevant research topics. You are able to apply advanced scientific research
methods to investigate selected research topics
Texts Prescribed
1. Entrepreneurial Development – S.S.Khanna, S.Chand & Co.
2. Entrepreneurial & Management of Small Business – CED, Madurai – 10.
3. Entrepreneurship Development – S.P.Saravanan, Sul
NAME OF THE COURSE 7SBS5A5
HERITAGE AND TOURISM
Course Description
This course will equip students with the knowledge you need to successfully operate a cultural
tourism business and devise policies and strategies for the overall industry.
Course Objectives
To understand the definitions, terminology and concepts of cultural heritage and its
relationships with tourism.
To Understand heritage tourism supply by examining different categories of heritage
Attractions and the contexts within which heritage exists and additional perspectives on
scale from the supply perspective
To understand the role of interpretation in cultural heritage sites and the relevance of such
interpretation approaches to visitors.
Provide a framework to plan, design, and assess interpretation programs for tourists.
Course Outcome (COs)
The course will provide graduates with a broad knowledge and understanding of contemporary
challenges facing the management, promotion and conservation of the historic and natural
environments, both within Scotland and internationally, and will equip you with the knowledge
you need to successfully operate a cultural tourism business and devise policies and strategies for
the overall industry.
Texts Prescribed
Bhatia, A. K – Tourism Development Principles and Practices,
(Sterling Publishers (P) Ltd., New Delhi)
Ananand M. M – Tourism and Hotel Industry in India (Sterling Publishers (P) Ltd., New
Delhi)
NAME OF THE COURSE 7SBS5A6
MARKETING AND SALES MANAGEMENT
Course Description
This course describes about marketing and sales management as, Marketing is often viewed as
the most important function of any organization; without effective marketing activities an
organization will be out of touch with customer needs, market situations and developments; and
customers will not know about or have access to the products and services of the business.
Along with the top-class selling ability required for success, knowledge is needed about markets,
market research, distribution channels, marketing strategies, advertising, publicity, public
relations, pricing strategies and more.
Course Objectives
This course aims to equip the students to acquire analytical skills for solving marketing related
problems and challenges and to familiar with the strategic marketing management process. The
principles of selling and salesmanship. Internal sales personnel and commercial travelling
salespeople. The methods of selling: creating interest, giving demonstrations, making sales
transactions. Types and categories of consumers, commercial and corporate buyers.
Course Outcome (COs)
Upon completion of this course, the students will be able to understand the functions of
Sales/marketing managers, which includes management of staff: recruit, motivate, guide, train
and control them, and plan and organize their activities. This practical Program provides training
on the wide-ranging duties of sales and marketing managers in the highly competitive world of
business.
Texts Prescribed
1. Chunawalla, S. A., Sales Management, 5th Edition (2007), Himalaya Publishing House
2. Havaldar, Krishna; Sales And Distribution Management, 1st Edition (2006), Tata Mcgraw
Hill
3. Perreault, Jr., William; Mccarthy, E. Jerome, Basic Marketing, 15th Edition, 2006, Tata
Mcgraw Hill
NAME OF THE COURSE 7SBS5A7
URBAN PLANNING
Course Description
This course describes the important substantive areas and concepts in the field of urban and
regional planning and current urban planning and policy issues and debates. Topics include:
forces that have historically guided and are currently guiding U.S. urbanization; land use, growth
management, transportation and traffic congestion, economic development, housing and
community development, environmental planning; legal, environmental, governmental contexts.
Course Objectives
The main objective of this course is to study the techniques and theories related to settlement
design starting at the site planning level of a neighborhood and moving up to the regional city
planning context. Understanding relations between built forms and the citizens in cities and rural
areas, and their implications on local environment, supporting utilities, transport networks, and
physical infrastructure forms the core of the planning course.
Course Outcome (COs)
Upon completion of this course, the students will be able to understand the various fields within planning,
such as housing, community development, transportation, environmental planning, urban sprawl and
growth management. Our focus will be on the major policy issues and problems within each of the fields.
Introduce some of the major debates and issues in urban policy and politics nationally and regionally.
Students will enhance their skills in conducting research, applying source material, discussing general
information, and applying logical process when writing.
Texts Prescribed
1. Karat Singh, “Rural Development, Principles, Policies And Management Stages”, Sage
Publication India Pvt.Ltd, 2009
2. George Chanwick, “A System View Planning”, Pergamon Press,Oxford1978
3. Cpheeri, M/C Ua, ‘ Manual On Water Supply And Sewerage’, New Delhi, 1991
NAME OF THE COURSE 7BBA6C1 Core –XV
INVESTMENT MANAGEMENT
Course Description
This course is designed to introduce students to the investment environment in the role of a
private or professional investor. Financial markets and instruments, investment strategies. Apply
standard models of financial economics to problems of portfolio optimization, diversification,
immunization, and risk management. In addition, students will learn various quantitative
methods that can be used to solve financial problems.
Course Objectives
Course Outcome (COs)
Upon completion of this course, the students will be able to
Identify and analyse the various investment avenues.
Understand the functions and importance of Indian security market
Understand and analyse economic, industry specific and firm specific factors.
Analyse and predict the trend of stock price movement
Able to frame portfolio of investment to reduce risk and earn profit
Texts Prescribed
1. Investment Analysis and Portfolio Management – R.P.Rustogi
2. Investment Management – V.K.Balla
3. Investment Management – Preethi Singh
4. Security Analysis and Portfolio Management – PUnithavathi Pandian.
NAME OF THE COURSE 7BBA6C2 Core–XVI
FINANCIAL MANAGEMENT
Course Description
This is an introductory course in financial management, with an emphasis on the major decisions
made by the financial executive of an organization. The student studies topics in the financial
management of profit-seeking organizations.
Course Objectives
This course aims in development of student’s understanding of the tools that are used to value
investment projects and companies (valuation). Understand the basic issues involved in how
firms should raise funds for their real investments (financing). Evaluate how investment and
financing decisions are related. A major objective is the development of analytical and decision-
making skills in finance through the use of theory questions and practical problems.
Course Outcome (COs)
Upon completion of this course, the students will be able to identify and evaluate the alternative
sources of business finance. Discuss and apply working capital management techniques.
Understand the factors influencing cost of capital and calculating cost. To take decisions on
capital structure. Evaluate the financial viability of investments
Texts Prescribed
1. Principles of Financial Management – S.N.Maheswari
2. Financial Management – M.Y. Khan & P.K. Jain
3. Financial Management – Dr.S.P.Gupta
4. Financial Management – I.M.Pandey
NAME OF THE COURSE 7BBA6C3 Core – XVII
BUSINESS LAW
Course Description
This course introduces the student to the legal and ethical framework of business. This course
examines the formulation, interpretation, and application of law to business. It incorporates the
study of ethical issues that arise in contemporary business settings, including professional
conduct and corporate social responsibility. This course covers major areas of legal regulation to
which businesses are subject, including tort liability, contract law, partnership and corporate law,
employment and labor law, intellectual property law, environmental regulation and
sustainability, and financial regulation.
Course Objectives
The course will include an understanding of the legal system related to business administration.
Students will gain an understanding of contract law, their rights and responsibilities as citizens,
utilization of financial transactions, employment and agency relationships, and the regulations
governing different types of business organizations.
Course Outcome (COs)
To impart basic knowledge of the Indian Industrial legislations. To understand the maintenance
of industrial harmony and ensuring healthy relationship among the workforce for achieving the
organizational goals. To familiarize with the different concepts and practices of the Public
Relations in organizations.
Texts Prescribed
1. Commercial Law – N.D. Kapoor
2. A Manual of Mercantile law – M.C.Shukla
3. Mercantile law – M.J.Sethna
NAME OF THE COURSE 7BBA6C4 Core–XVIII
PROJECT REPORT & VIVA-VOCE
Course Description
Student is normally required to undertake a research oriented project in their final year of study.
Aim of the final year project to develop student’s knowledge for solving real life corporate
problems through structured research study of a particular management area, in order to produce
competent and sound graduates. The project is very important component for students for
completing the degree and also in job interviews. It provides the students with the opportunity to
design undertake or conduct an independent research or study related to their degree course.
Course Objectives
This course aims to bridge the gap between industry and institution. To gain 'on the field'
experience and identify contemporary problems faced by the industry, managers and
entrepreneurs. To equip students for placements. To gain practical exposure to become future
professionals. This course produces a practical exposure and help the students to get placed and
also helps in performing in a job.
Course Outcome (COs)
Upon completion of this course, the students will be able to identify and describe the problem
and scope of project clearly, collect, analyse and present data into meaningful information using
relevant tools, select, plan and execute a proper methodology in problem solving, work
independently and ethically, present the results in written and oral format effectively and identify
basic entrepreneurship skills in project management.
NAME OF THE COURSE 7BBAE3A
RETAIL MANAGEMENT
Course Description
The purpose of this course is to introduce the student to the world of retailing from a managerial
viewpoint. Consequently, we will study the elements that comprise the retail mix, including
types of retailers, multichannel retailing, consumer buying behaviour, retail marketing strategies,
selecting retail site locations, supply chain management, merchandising, pricing, store
management, store layout & design and customer service. Topics may include merchandise and
expense planning, store layout, product line and resource determination, pricing, promotional
strategies, customer service, financial planning and control.
Course Objectives
The objective of this course is to enrich learners’ understanding of retailing. To survive and
prosper in the retail jungle, retailers must build a path based on well-developed strategic plans
and use state-of-art information and distribution systems to implement them. To introduce the
Scope and significance of Retail industry, Trends and Challenges. To enlighten on Retail
Strategies, Opportunities and Competitive advantage. To comprehend knowledge on all areas of
Retail business operations.
Course Outcome (COs)
Upon completion of this course, it will enable students to develop decision making skills related
to retailing, define retailing, understand what marketing means to business executives and
academics, understand the ways that retailers use marketing tools and techniques to interact with
their customers..
Texts Prescribed
1. S.Shajahan – Relationship Marketing Mc.Graw Hill
2. Barry Berman and Joel R Evans – Retail Management – A strategic Approach
3. Philip Kotler, Marketing Management, Prentice Hall
NAME OF THE COURSE 7BBAE3B
INTERNATIONAL MARKETING
Course Description
The course considers the basic concepts of international marketing, the various activities
necessary for international marketing planning, the beginning of international marketing
activities to be conducted by a domestic firm, and relevant issues on strategy and marketing
management relevant to expanded global operations. This course involves the study of the issues
involved in identifying, and developing, relationships with international markets. The course
analyzes the marketing that occurs across national boundaries. Never before in the history of this
country has international marketing been so critically important. Topics include an overview of
international marketing; social, cultural, political, and legal environments; international market-
entry opportunities; planning and managing market entry strategies and products; global
distribution and pricing; international promotion, sales, and negotiation; and international market
planning.
Course Objectives
This course helps the students to acquire the knowledge and process of export and import trade.
To expose them to the recent trends and practices prevalent in the global Trade. To make the
students understand the issues and challenges in the global trade.
Course Outcome (COs)
Upon completion of the course, the students will have the ability to analyze, discuss, describe,
and demonstrate the marketing processes and strategies that firms utilize when marketing their
products in foreign countries.
Texts Prescribed
1) International Marketing – Francis Cherunilam
2) Export Management – TAS Balagopal
3) International Marketing – Kanar and Mittal
4) International Marketing Management – RL Varshney and Battacharya.
NAME OF THE COURSE 7SBS6B4
FRUIT AND VEGETABLES PRESERVATION SKILLS
Course Description
The purpose of this curse is to study about Fruits and vegetables, which are among the perishable
commodities, important ingredients in the human dietaries. Due to their high nutritive value they
make significant nutritional contribution to human well-being. They are the cheaper and better
source, the protective foods. If they can be supplied in fresh or preserved form throughout the
year for human consumption, the national picture will improve greatly. The perishable fruits and
vegetables are available as seasonal surpluses during certain parts of the year in different regions
and are wasted in large quantities due to absence of facilities and know-how for proper handling,
distribution, marketing and storage.
Course Objectives
This course aims to provide education and training in food chemistry, food safety, food
processing, food packaging. Integrate fundamental and applied research across dairy, seafood,
wine, beer, fruit, and vegetable categories to provide value-added solutions to current and future
problems encountered by
Course Outcome (COs)
Upon completion of this course, the students will be able to understand food science and food
technology that will allow them to be successful in their chosen careers. Conduct basic and
applied research that provides fundamental knowledge about food systems, and addresses the
needs of the food technology profession and our industry stakeholders. Provide applied extension
outreach that serves the needs of Oregon’s food processors and enables them to respond to
consumer needs and concerns.
Texts Prescribed
1. Srivastava R.P. and Kumar.S “Fruit and Vegetable Preservation: Principles”
2. Ranjit Singh “Fruits” National Book Trust.
3. Girdhari Lal Tandon et al “Preservation of Fruit and Vegetable Products”.
NAME OF THE COURSE 7SBS6B5
EQUIPMENT HANDLING SKILLS FOR EVENTS
Course Description
This course describes about Events management, which is an occupation concerned with the
professional delivery of planned events in a variety of contexts. These encompass the arts,
culture, sport, politics, music, business and many other occasions where people are brought
together for a specific purpose. Indeed the professionalization of events management has created
an extensive range of career opportunities. This has led to the emergence of challenging jobs in
an innovative industry that represents one of the fastest growing areas of the service sector.
Course Objectives
This course aims on the study on the longest-running events management course. They will be
taught by specialists in events academics in the world who collectively have an unparalleled
range of expertise, knowledge, skills and experience in events. They can volunteer at a range of
stimulating events; they will engage in a range of practical industry-focused activities and
assessments, venue visits, national events management competitions, student conferences and
training workshops.
Course Outcome (COs)
Upon completion of this course, the students will be able to create and deliver a diverse range of
events from conception through to evaluation. Develop students’ key skills and abilities to build
upon a range of events experiences they will gain on the course that is all based on rigorous
academic knowledge and understanding. Provide a robust and effective personal development
programme for each student from the point of entry to graduation and beyond, into future
employment and further study.
Texts Prescribed
1. Using Information Technology” Williams Sawyer, Hut Chinson Tata Mc Graw-Hill
2. “Introduction to Information System” James A.O.Bries Tata Mc Graw-Hill
NAME OF THE COURSE 7SBS6B6
NATIONAL SERVICE SCHEME
Course Description
The programme aims to inculcate social welfare in students, and to provide service to society
without bias. NSS volunteers work to ensure that everyone who is needy gets help to enhance
their standard of living and lead a life of dignity.
Course Objectives
To enable the students to understand the community in which they work
To develop among themselves a sense of social and civic responsibility
To develop competence required for group-living and sharing of responsibilities
To acquire leadership qualities and democratic attitude
To develop capacity to meet emergencies and national disasters
To practice national integration and social harmony.
Course Outcome (COs)
It provides help in natural and man-made disasters by providing food, clothing and first aid to the
disaster victims. Volunteers learn from people in villages how to lead a good life despite a
scarcity of resources.
Texts Prescribed
1. National Service Scheme Manual (Revised),Ministry of Human Resource Development of
India.
2. Guidelines from Ministry of Human Resource Development of India. (Downloaded from the
Website of Ministry of HRD, Govt. of India).
NAME OF THE COURSE 7SBS6B7
NATIONAL CADET CORPS
Course Description
The National Cadet Corps (NCC) came into existence on 16 July 1948 under an Act of
Parliament. Its motto ‘Unity and Discipline’ has guided the NCC in its long-standing effort to
mold young volunteers into disciplined and responsible citizens of India. Over the years, in
response to the evolving environment, the NCC’s initial military orientation was augmented by
dimensions of social service and adventure training.
Course Objectives
After going through this unit, the students would be able to gain an insight into aims and
objectives of NCC.
Explore the importance of NCC in nation building.
Understand the concept of National Integration and its importance.
Course Outcome (COs)
Empower volunteer youth to become potential leaders and responsible citizens of the country.
To enhance the awareness level of cadets for being responsible citizens of the country. Provide
opportunities and encourage cadets to enhance their knowledge / awareness levels on life / soft /
communication skills, character building / personality development.
Texts Prescribed
1. Anonymous. 1995. Officers training manual. PRECIS, NCC, OTS, Kamptee
2. Bose, R and Faust, L. 2011. Mother Teresa, CEO, Unexpected Principles for Practical
Leaders, Tata McGraw Hill Publications, New Delhi.
3. Ganapathi, R. 2003. Swami Vivekanandar, Ramakrishna Math Press, Chennai.
4. Gandhi, M.K. 1983. An Autobiography or The story of My Experiments with Truth,
Navajivan Publishing House, Ahamedabad.
ARUMUGAM PILLAI SEETHAI AMMAL COLLEGE, TIRUPPATTUR
DEPARTMENT OF BUSINESS ADMINISTRATION
BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME
1. PROGRAMME OUTCOME
1.1 PROGRAMME OBJECTIVE
BBA course aims at exploring and explaining the business environment in which the public and
private sectors operate. It helps students to develop decision making ability in real time business
situations. It also focuses on developing operational and analytical skills in students to tackle
business problems in different sectors. The students are required to choose a specialization of
their interest in the last year of the program, which further facilitates them to develop their
management skills in a particular sector.
1.2 PROGRAMME CURRICULUM
The course curriculum is designed in such a way so as to develop basic business and
management skills in the students. The course structure basically focuses on detailed study of
different aspects of the business and managing its operations. It equips the students with the
latest business knowledge to meet the requirements of changing corporate firms. The project
work or summer training after the 5th semester inculcates real time business situations and
decision making skills in students. The program helps students to understand different business
environments in which various organizations operate. The case studies discussed in classes
exposes students to real time business situations and challenges faced by the business leaders.
The industry and entrepreneurship oriented curriculum offers a number of specializations and
practical exposures which would equip the student to face the contemporary challenges in the
field.
1.3 TEACHING METHODOLOGY
As the various fields of management are diverse in nature it makes the students comprehensively
involved with the subjects and they can develop themselves accordingly. It not only revolves
around attending the lecture sessions but many surrounding factors like industry orientation are
also taken into consideration in the teaching methodology. The students are provided with in
depth knowledge on written and verbal communication, personality development and techniques
of attending group discussions, interviews and analysis of the various subjects with logical
reasoning theories. The students are groomed in such a manner that they do not lack in any sort
of pragmatic knowledge which is associated with the subjects. In order to meet this purpose
various industry oriented projects works are given out to the students so that they can update
themselves accordingly and learn on a practical note. The holistic outlook of the program with a
number of value based and personality development courses ensures that students are groomed
into up-to-date, assertive and effective business executives with strong leadership skills and
social consciousness.
1.4 CAREER OPPURTUNITIES
The successful completion of the course leads the management graduates to get basic knowledge
of various fields such as general managerial principles, processes and concepts. These are
building blocks for working in different type of organizations in diverse business conditions. A
wide range of opportunities open in front of the students once the course is completed. At the end
of the three year Bachelors in Business Administration program, students would gain a thorough
grounding in the fundamentals of business management. The program also equips students with
the basic knowledge about corporate management and skills that help them understand the
diverse functioning of a company. BBA graduates can find jobs in the sales and marketing
divisions of organizations as members of sales teams or as management trainees. There are
companies that recruit fresh BBA graduates, which can be a great learning opportunity for the
latter. Armed with work experience, students with a BBA background can pursue Master’s in
Business Administration (MBA) and gain specialization in a specific management domain,
though one might also follow up the BBA degree straight ahead with an MBA program.
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