Alexander Glos Presentation To Florida Governor's Conference

China: Market China: Market OpportunityOpportunity

Alexander GlosAlexander GlosChina Market China Market OpportunityOpportunity

i2i Media Beijing Ltd.i2i Media Beijing Ltd.Beijing, ChinaBeijing, China

Florida Travel ConferenceFlorida Travel ConferenceAugust 7, 2006August 7, 2006

i2i Beijing?i2i Beijing? ConsultancyConsultancy Focused on Focused on

International Travel International Travel Industry In ChinaIndustry In China

Outbound SpecialtyOutbound Specialty Visit FloridaVisit Florida Texas TourismTexas Tourism Dallas – Ft. WorthDallas – Ft. Worth UtahUtah Los AngelesLos Angeles San FranciscoSan Francisco

China Outbound Travel China Outbound Travel NewsNews

i2i – What We Doi2i – What We Do Branding Branding Direct Sales Direct Sales China Market China Market

Representation & Office Representation & Office Facilities Facilities

Research Research Reporting Reporting Road shows Road shows Sales Events Sales Events Strategic Consulting Strategic Consulting Telemarketing Telemarketing Trade & Consumer Show Trade & Consumer Show

OrganizationOrganization

The Question Most The Question Most People Are Asking……People Are Asking……

How Can I Capture Just A Piece Of How Can I Capture Just A Piece Of this Market?this Market?

How To Do It?How To Do It? How To Profit?How To Profit? How To Prepare?How To Prepare?

Delve Deeper Into The Delve Deeper Into The Market:Market:

Who Are The Who Are The Chinese Traveler?Chinese Traveler?

How To Attract How To Attract Them?Them?

Who Are The Real Who Are The Real Buyers?Buyers?

What You Need To What You Need To Know To Be China Know To Be China Successful?Successful?

Who Is The Chinese Who Is The Chinese Tourist?Tourist?

Pleasure Pleasure TravelersTravelers

YoungYoung Career DrivenCareer Driven FemaleFemale Growing Older & Growing Older &

More AffluentMore Affluent

Shift To Leisure TravelShift To Leisure Travel24% to 83% in 10 24% to 83% in 10

YearsYears

What They Like To DoWhat They Like To Do SightseeingSightseeing ShoppingShopping EntertainmentEntertainment Things They Things They

Can’t Do At Can’t Do At HomeHome

What They Like To Do What They Like To Do ….….

Female & YoungerFemale & Younger

Chinese Travel Peaks Chinese Travel Peaks During The Golden During The Golden

WeeksWeeks

Individual Vs. Group Individual Vs. Group Travel By DestinationTravel By Destination

They Stay Longer…They Stay Longer…

Spending AllocationSpending Allocation

Real Shopping SpendReal Shopping Spend

What They BuyWhat They Buy

Credit Card Usage Credit Card Usage JumpsJumps

How To Capture The How To Capture The Market?Market?

Non-Independent EntryNon-Independent Entry– JV, CoalitionJV, Coalition

Representative - Liaison EntryRepresentative - Liaison Entry– Through Agency or ContractorThrough Agency or Contractor

Independent EntryIndependent Entry– Your Own ShopYour Own Shop

Foreign Wholesale EntryForeign Wholesale Entry– Work With Wholesalers To Deliver Your Work With Wholesalers To Deliver Your

ProductProduct

Understand The Understand The Challenges!!!!!Challenges!!!!!

China Knows China Knows Nothing About You!Nothing About You!

I’ll Never Get A VisaI’ll Never Get A Visa It’s a Really Really It’s a Really Really

Long Way To GoLong Way To Go Is There Chinese Is There Chinese

Food – Receptives?Food – Receptives?

Go Back To The Basics!Go Back To The Basics! Think like it is 1945 Think like it is 1945

all over again!all over again! Spell it out!Spell it out! B E A C HB E A C H D I S N E YD I S N E Y F U NF U N 99.9% Can Not 99.9% Can Not

Find You On A Find You On A Map! Include a Map! Include a MapMap

Multi – Track ApproachMulti – Track Approach TradeTrade ConsumerConsumer PressPress GovernmentGovernment

Sell Sell Sell ! Sell Sell Sell ! Sell Your Sell Your

DestinationDestination AdvertiseAdvertise Soft ArticlesSoft Articles Trade ShowsTrade Shows Travel MissionsTravel Missions Web SitesWeb Sites NewslettersNewsletters Fam TripsFam Trips Why?Why?

Localize Your SalesLocalize Your Sales

Localize Your Localize Your CommunicationCommunication

Build Your Network!Build Your Network! Master Master

ConsolidatorsConsolidators Drive the Market Drive the Market

to Themto Them Liaison With Liaison With

Them & Your Them & Your ReceptivesReceptives

Prime the Market Prime the Market For Your For Your DestinationDestination

Who Are These Trade Who Are These Trade Buyers?Buyers?

800+ Licensed 800+ Licensed Outbound AgentsOutbound Agents

On-line AgentsOn-line Agents Corporate Travel Corporate Travel

BuyersBuyers MICE MICE GovernmentGovernment

What Do They Want?What Do They Want? To Make Money!To Make Money! Be Prepared – Be Prepared –

With PackagesWith Packages ReceptivesReceptives Airlines PartnersAirlines Partners Promotion PlansPromotion Plans Support in Support in

Country!!!Country!!!

Get Your Destination Get Your Destination Ready!Ready! Receptives!!!! Receptives!!!!

KEY!KEY! HoteliersHoteliers RestaurantsRestaurants DestinationsDestinations Educate Your Educate Your

Members - Members - PartnersPartners

ADS – The Avalanche ADS – The Avalanche ADS Will Happen ADS Will Happen When It Happens When It Happens

– You Will Either – You Will Either Be Ready or YOU Be Ready or YOU WILL BE TOAST!WILL BE TOAST!

Get Ready Now!Get Ready Now!

Alexander GlosAlexander Glosaglos@i2i-m.comaglos@i2i-m.com

i2i Media Beijing Ltd.i2i Media Beijing Ltd.Beijing, ChinaBeijing, China

www.i2i-m.comwww.i2i-m.com