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7/30/2019 All Memos for Final Portfolio
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1. Intro MemoThe writings I have chosen for my portfolio, with the exception of the disaster case revision and
the two newest reports, are all pieces you have read before. Some I have chosen because they
represent me as a writer and some are bits of larger assignments from English 3745.
I feel as if writing for online environments is a very specific type of writing. It serves to meet the
needs of the writer or the writers audience. Its clean writing that is straight forward and
communicates ideas as quickly as possible. Writing online is different from writing through other
mediums. It has to be appealing visually and the content must be up-to-date and relevant.
2. Disaster Case MemoFor this case study, I looked up the history of Chick-fil-A and searched for some of the most
popular comments about their social media disaster via Twitter. I also checked out Chick-fil-As
Facebook page and went back to the dates where the event occurred. Lastly, I searched the
Huffington Post and the Los Angeles Times to get reliable sources on which I could build my
case study.
The revision I made for this case study were based off comments I received. I basically went
more in-depth with details of the company and specifics about the role of social media. I also
switched around the setup. I changed the placement of the executive summary and added a works
cited page. I read through the case study and looked for grammatical errors and awkwardly-
worded sentences.
3. Branding Yourself MemoOne-Sentence Pitch
Bridgette Lewis, professional writer and editor, specializes in both copyediting and technical
writing.100-Word Pitch
Currently attending Youngstown State University, I study professional and technical writing,editing, and creative writing. As a professional writer and editor, my primary focus involves
constructing and designing professional documents for companies and organizations. I also
write and edit creative short stories. In December of 2013, I will earn a bachelors degreefrom Youngstown State. In 2014, I plan to pursue a MFA degree, Masters of fine arts,
through the NEOMFA program, Northeast Ohio Masters of Fine Arts, for fiction writing.
Additional future goals include the following: working for a publishing company, write acollection of short stories, and teaching college creative writing courses.
250-Word PitchI am an energetic, hardworking person anxiously waiting to putting my knowledge in the
writing field to use. In 2010, I began pursuing a goal to graduate with a BA in professionalwriting and editing at Youngstown State University in Youngstown, Ohio. In December of
2013, I will have finally made that goal into a reality. With experience in the technical
writing program, I have handled writing memos, analytical reports, newsletters, instruction
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manuals, promotional flyers, findings reports, and proposals. In fall of 2012, I completed
over 200 hours interning with the Youngstown Neighborhood Development Corporation
(YNDC). During my time with the YNDC, I have written findings reports, policy changes,promotional news articles, neighborhood descriptions, a grant request, and conducted
interviews for the YNDCs Green Jobs Training program. Technical writing, however, is not
the only writing in which I indulge. I also minor in creative writing with experience in thefollowing genres: fiction, screenwriting, poetry, and playwriting. In fall of 2014, I will beginpursuing a MFA through the NEOMFA program, Northeast Ohio Masters of Fine Arts; one
program intertwined through four colleges in northeast Ohio including Kent State University,
Youngstown State University, Cleveland State University, and the University of Akron. Aftergraduation, I plan on working for a publishing company. Currently, I am greatly looking
forward to an internship abroad in Wellington, New Zealand and working on an instruction
manual that guides and encourages high school teachers to teach creative writing. I am also
preparing a collection of short stories.
To me, the set of autobiographies were the most difficult part of the Branding Yourself project. It
took the most time and the most revisions. Usually 250 words do not seem like much, until you
are asked to write about yourself. I used the inverted pyramid I learned in journalism for this part
of the assignment. For the one sentence pitch, I used what I thought was the most important
piece of information. Then, I added onto that for the 100-word pitch. Lastly, I added what would
be at the bottom portion of the inverted pyramid; important but not necessary to understand the
story.
Creating a mock website took the most time, but finding a color scheme to fit my personality was
interesting. I used InDesign and created an outline for what I wanted my professional website to
look like. InDesign seemed to be the best program to use for the mock website because it gave
me the opportunity to make everything look realistic. I even included a fake scroll bar, which I
was not sure I could have done in Word.
The business card, also made in InDesign, was my strongest visual element from this project. It
was the only thing I created that I could see myself using in the future. I used simple design
elements like text boxes and lines, which still made for an attractive business card.
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4. Usability Contributions MemoFor the Magic Tree website usability report, I wrote the rough draft. Once our group received
feedback and comments, I rewrote and edited the final report. Additionally, I gave feedback for
the documents overall design and structure.
5. Social Media Report MemoOf the social media reports, I thought my first report following different entities on Twitter
showed my skills as a writer. I chose that report because I felt like the design elements were
strong. The writing was clear and to-the-point. It was difficult not to fall into the habit of
rambling or repeating myself, but I managed to keep the same structure for each entity without
being overly repetitious. In my opinion, the introduction and conclusion were strong and the
content between supported the reason for the report.
6. Strongest Social Media Posts Memo
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The screen captures above shows my strongest social media posts this semester. I picked thesethree based off what Erick Deckers and Kyle Lacy, authors ofBranding Yourself, stated different
tweets were supposed to accomplish: engage and begin conversation, create retweeting, and
share information.
My tweet about quick reads started a conversation with a random follower of mine. She ended up
liking the story I specifically suggested, which led to another conversation about good reads later
on. The tweet aboutBefore and Afterlivesby Chris Barzak was retweeted and favorited on
Twitter. Later, a few people told me, via Facebook, that they actually purchased the collection of
short stories, which was great because the author teaches at Youngstown State University. The
point of the tweet was to encourage my followers to support local talent and I felt like my tweethelped achieve that goal. My final tweet that I considered a top choice in strength was a link to a
site explaining how to edit PDFs, including those that did not support the feature. It was not
directly successful through Twitter, but because I tweeted it I was later able to refer back to it
when someone asked how to edit a PDF. The person who asked did not have a Twitter account
but I still used my own account to help share information.
7. Website MemoI used Wix to build my free website. It let me view a few basic options for design and also had a
setting that allowed for me to treat my website as a blank canvas. I started with the blank canvas
idea until I realized it was eventually going to end up looking just like one of the templates that
was already set up in Wix, so I used that instead. A universal design was the best way to go for
the audience I wanted to attract. Also, I wanted to make sure I was building my website in a way
that allowed me to easily progress with enhancements instead of starting very in-depth and
working backward. After I named each tab, I used Scribd to upload documents that I wanted my
viewers to read.
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The readings I found most helpful dealt with accessibility, usability, and sustainability. Our book
put a lot of emphasis on websites being easy to use, simple in design, and avoiding lots of text.
When I was making my website, I took that into account. I wanted it to be simple but for what I
wanted my audience to read, I needed a way to avoid walls of text. To get what was, in my
opinion, a happy medium, I made all the text on my website very simple and to the point. As our
book suggested, I tried making good use of headings and lists.
In order to test my site, I opened it in different web browsers and asked my sister to navigate
through it. She was able to use all of the features such as links and tabs. She did comment on the
long URL name, but with using Wix that part of my website was out of my control. They
instantly use your email as part of your domain.
For sustainability, I basically just kept everything organized and in formats that allow editing. I
double checked to make sure I didnt repeat myself and all of my content was easily located
within the correct tabs. All the documents I used are also saved in multiple places ready to be
edited.
Overall, I thought the part of my website that projected a polished image of me as a writer was
the links to Scribd. By having my writing in more than one place, I establish a sense of
professionalism. Linking my writing to Scribd also helped me avoid placing massive chunks of
texts on my website. The less bombarded my audience feels with text, the more likely they are to
read the descriptions of my stories. Also, since most of the writing I linked to exceed ten pages, I
didnt want my audience to read a lot of text just to get to more text.
Other than the home and contact pages, my tabs distinguished what sort of creative writing
particularly captured my interest. I decided to mainly focus on fiction and screenwriting becausethose are the two forms of creative writing I concentrate on the most. I made the tab titled
blurbs so I could insert more writing that didnt fall under screenwriting or fiction.
Overall, I think didnt regret using Wix for this assignment. The site was user-friendly and
offered free video tutorials. Wix definitely made things easier as far as time was concerned, but I
didnt like their choice of generating a free domain name.