ALOHA RAG SS10 MEN"S AND WOMEN'S LOOKS

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Aloha Rag's owner Tatsugo Yoda debuted his house label for the Pre-Fall 2010 season after proving he has a discerning eye for fashion through his experience as a buyer over the past 25 years. The inaugural collection designed and produced by Yoda is inspired by his travels to fashion cities throughout the world-including New York, France, Italy and Japan-while integrating his own style and artistry. The classic yet edgy and modern collection is a take on nostalgic Americana basics as well as reinterpretations of military wear that is timeless and can be easily incorporated into any style. The finished pieces depict Yoda's ideal silhouette and his meticulous attention to detail is evident in each piece, from his choice of fabric, to zippers and buttons, even down to the color of the thread. The Aloha Rag Collection will continue to evolve along with Yoda and Aloha Rag to provide quality classics to customers worldwide.

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SPRING / SUMMER2011

SALES:AYA UESUGI

AYA@HISEASINC.COM212-982-4500

PRESS:SIDNEY PRAWATYOTIN

SIDNEY@KRUPPGROUP.COM212-462-4014