Alternative Routes to our Customers...Can Scotland use this opportunity to :-• underpin our brand...

Alternative Routes to

our Customers

£30 billion

Alternative Routes to our CustomersAn Arran Example

• First Milk pull out of Arran• Arran Ice Cream relies on Arran milk• Bellevue Cheese Co also relies on Arran milk• Taste of Arran collaboration kicks in• All options considered• Consolidated direct purchasing agreement with farmer• Volumes meant we had too much milk• Re-entered liquid milk production following a 5 year gap• Totally different and receptive market• Totally different price point• Small scale start/sustainable/market driven /new world • Good for you/Good for Arran/Good for the Planet

Can Scotland use this opportunity to :-

• underpin our brand message with robust credentials• embrace alternative routes to market • create an even greater emotional connection• use all methods available to fully connect primary

production with the market and vice versa• be brave enough to change from subsidy to

commercial support in the supply chain

Last minute thoughtOECD -Key national policies such as healthcare, education, innovation and others would benefit significantly from receiving guidance from rural development policy

If we don’t find a way to allow our farmers and our markets to understand each other and understand the benefits of the relationship and then communicate it widely

Why would anyone else listen

- government(s) (departments) or customers

ACT OR BE ACTED UPON (globally)