American Airlines Rebranding

Erika BiederbeckDarin Devine

• American Airlines rebranded for the first time in over 40 years– Total rebranding: Logo, interior and exterior of plane,

kiosk, terminal, website, etc.• Took over 2+ years to meet with branding consultants • Ordered 550 new planes• “The old identity was slightly skewed to a more powerful

American image. We needed to move it to, we call it ‘American spirit’.” –Sven Seger– Technology. Entertainment. Progress.

Questions?

• Do you think they went in a good direction with the new brand image?

• Will the rebranding be successful?• Do you think this rebranding is enough to save

the company?

Source

http://www.fastcodesign.com/1671677/american-airlines-rebrands-itself-and-america-along-with-it#1

American Airlines Rebranding

Documents

American Airlines Stock Presentation

American Airlines Case Study

American Airlines (AAL)

American Airlines 2004 (1)

distribution at American-Airlines

Maya Leibman - American Airlines

AMERICAN AIRLINES, INC. AMERICAN AIRLINES GROUP INC

Valuación American Airlines Group

IN THE UNITED STATES DISTRICT COURT NORTHERN DISTRICT … · the industry—in Corporate Identity Design for its work on American Airlines’ rebranding effort, including designing

American Airlines 2004

American Airlines Case Study American Airlines: Mobility ... · About American Airlines, Inc. Founded in 1930, ... and answer questions for 110,000 customers who call ... American

AMERICAN AIRLINES - Lewis U

American airlines' value pricing

American Airlines Case Study American Airlines: · PDF fileAmerican Airlines and American Eagle welcome almost ... their reservation centers, ... American Airlines - Case Study American

American Airlines Final Project

Press kit - Hotelbeds · Airways, American Airlines, Emirates, among more other. • In Beyond the Bed there are – amongst many other activities ... and rebranding Destination Services

American Airlines Winners

American Airlines Corporations

American Airlines AAdvantage®: Insights from the Siebel Loyalty Journey Sundar Swaminathan, Oracle Lisa Welch, American Airlines Rob Morris, American Airlines

American Airlines Rebrand