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AMERICAN INDIAN AND
ALASKA NATIVE
OUTREACH AND EDUCATIONPresented by:
Kristen BitsuieTribal Healthcare Reform Outreach and Education Program AssociateNational Indian Health Board
Mission Statement: Established by the Tribes to advocate as the united voice of federally recognized American Indian
and Alaska Native Tribes, NIHB seeks to reinforce Tribal sovereignty, strengthen Tribal health systems, secure
resources, and build capacity to achieve the highest level of health and well-being for our People
National Indian Health BoardPurpose: To advocate on behalf of all federally recognized American Indian and Alaska Native Tribes to ensure the
fulfillment of the trust responsibility to deliver health and public health services as assured through treaties, and reaffirmed in
legislation, executive orders and Supreme Court cases.
Lisa Elgin -
Manchester Band of
Pomo Indians
NIHB Secretary and
California Area
lisa.elgin@yahoo.com
Andrew Joseph, Jr. -
Confederated Tribes of the
Colville Reservation
NIHB Member-at-Large &
Portland Area
andy.joseph@colvilletribes.com
Charles Headdress - Fort Peck Assiniboine
and Sioux Tribes Billings Area
ckheaddress@yahoo.com
Victoria Kitcheyan – Winnebago Tribe of
Nebraska
NIHB Vice-Chair & Great Plains Area
tori.kitcheyan@winnebagotribe.com
Sam Moose - Mille Lacs Band of Ojibwe
NIHB Treasurer and Bemidji Area
SamuelMoose@FDLREZ.COM
Beverly Cook - St. Regis
Mohawk Tribe
Nashville Area
beverly.cook@srmt-nsn.gov
Marty Wafford - Chickasaw
Nation
Oklahoma City Area
Marty.Wafford@chickasaw.net
Donnie Garcia - Jicarilla
Apache Nation
Albuquerque Area
docsix@hotmail.comRussell Begaye - Navajo Nation
Navajo Area
russellbegaye@gmail.com
Vinton Hawley - Pyramid Lake
Paiute Tribe
NIHB Chair and Phoenix Area
vhawley@plpt.nsn.us
William Smith Jr. -
Valdez Native Tribe
Alaska Area
imeyak@valdezak.net
Sandra Ortega - Tohono
O'odham Nation
Tucson Area
Sandra.Ortega@tonation-nsn.gov
Board Of Directors
Congressional Relations
Caitrin Shuy cshuy@nihb.org
Center of Indian Health Policy and
ResearchJessica Steinberg
Jsteinberg@nihb.org
Public Health Policy and Programs
Carolyn Hornbucklechornbuckle@nihb.org
Finance and Administration
Sheri Pattersonspatterson@nihb.org
Executive Director
Stacy A. Bohlen
Sbohlen@nihb.org
Area Indian Health Boards
National Indian Health BoardOrganizational Chart
Save the DateNIHB Tribal Public Health Summit May 22-24, 2018
Outreach and Education in AI/AN Communities:
A Study on the Affordable Care Act Messaging
Indian Health Background
▪ What is considered a federally recognized Tribe in the U.S.?
A federally recognized tribe is any Indian or Alaska Native Tribe, band, nation, Pueblo, village, or community that the Department of the Interior (DOI) acknowledge as an Indian Tribe, including Alaska Native regional and village corporations.
▪ How many American Indian and Alaska Natives live in the U.S.?
According to the U.S. census there are 5.2 million people in the U.S. who identify themselves as either American Indian and Alaska Native (AI/AN), either alone or in combination with one or more other races. Approximately 2 million receive services from the Indian Health system.
Indian Health Background▪ Federally recognized Tribes and the federal government have a
historical government-to-government relationship based on The U.S. Constitution, treaties, statutes, Supreme Court cases, and Executive Orders.
▪ As part of this unique relationship and trust responsibility, the federal government provides health care, social services, housing, education, and other services to AI/ANs, through federal agencies such as the Department of Health & Human Services (HHS), Department of the Interior, and the Department of Education.
Definition of AI/AN
▪For purposes of the Marketplace, an AI/AN is limited to members of a federally recognized tribe or ANCSA shareholders.
▪For purposes of Medicaid and CHIP, an AI/AN is a member of a federally recognized Tribe, an Alaska Native Claims Settlement Act (ANCSA) corporation shareholder or any individual eligible to receive services from IHS.
The ACA for Indian Country
▪Permanently reauthorizes the Indian Health Care Improvement Act (IHCIA)
▪Strengthens the Indian Health Service (IHS)
▪Authorizes the expansion of Medicaid in states
▪Enhances third-party revenue
Marketplace Explained
APTC
ACA Timeline • Patient Protection and Affordable Care Act is signed into law
• Indian Health Care Improvement ActMarch 23, 2010
• CMS announces Navigator program funding Opportunity AnnouncementApril 9, 2013
• CMS release notice of funding to Navigator organizationsAugust 15, 2013
• State and Federal Exchange launched
• Healthcare.gov website goes liveOctober 1, 2013
• First Open Enrollment PeriodOctober 1, 2013-March 31, 2014
• Second Open Enrollment Period
• NIHB ACA Study CommencesNovember 1, 2014-February 15, 2015
• Third Open Enrollment PeriodNovember 1, 2015-January 31, 2016
• Fourth Open Enrollment PeriodNovember 1, 2016-January 31, 2017
ACA Positive Impact
Health Care Reform for American Indians and Alaska Natives, Ed Fox, 2017 Website. http://www.edfoxphd.com/
473,000
Purpose of Study
To investigate the effectiveness of activities widely known as outreach and education on the Patient Protection and Affordable Care Act in Tribal communities at a key time in health care reform.
Marketplace Study Design
▪ Participants recruited from large conferences
▪ Used flyers or approached attendees
▪ Groups of 3 or interviews
▪ Transcription used for analysis
▪ Incentivized with door prizes or gift cards
▪ Qualitative versus Quantitative!
Image source: https://www.ihs.gov/foodhandler/images/areas.jpg
CMS/ITU TrainingRapid City, SD
December 2014
NIHB ACA O&E TrainingTucson, AZ
February 2015
ANA Native American Grantees ConferenceSanta Fe, NM
February 2015
-Native American Child & Family Conference-American Indian Higher Education Consortium annual conference
Albuquerque, NMMarch 2015
NIHB Tribal Public Health SummitPalm Springs, CA
April 2015
Tribal Epidemiology Center Tribal Public Health ConferenceTulsa, OK
April 2015
Gender
(More Female) Age
30 - 55
Race (Self Identified)
American IndianAlaska Native
Demographics
Marketplace Study Limitations
•Lack of demographic information
•Lack of consistent questioning from moderators
•Transcript errors
•Qualitative versus Quantitative
Marketplace Study Design Assessing the messaging around the ACA and Marketplace
1. What messages/advertisements/announcements have you heard about signing up for insurance through the Affordable Care Act?
2. Where did you receive this information from?3. What sources/messages do you feel are the most
trustworthy?4. What sources/messages do you feel are the least
trustworthy?5. What suggestions do you have for future messages
regarding insurance enrollment?
Results Commercials No
communication or
advertisement seen
Newspaper
Newsletters to
community
Tribal Email
Signs in hospitalsFamily
members –parents,
elders, aunts, uncles
Radio
Word of mouth
Benefits coordinators
Workplace
Pamphlets
What kinds of communication or advertisement have you seen regarding the Affordable Care Act? Respondents stated:
Results What sources or messages do you feel are the most trustworthy? Respondents stated:
Information From IHS Clinic
Family Partnership Coordinators
Newspapers Healthcare Providers
Head Start Programs
Social Media Commercials on TV
Tribal Leaders
Brochures Person to Person Engagement
Internet Parents
Results What sources or messages do you feel are the least trustworthy? Respondents stated:
Television Word of Mouth Social Media A person with no relationship to you
Politicized Sources News Media People going door to door
Telemarketing
Pamphlet Flier
Overlap of Trust
Most
•Television
•Word of Mouth
•Social Media
•Brochure/Flier/Pamphlet
Least
•Television
•Word of Mouth
•Social Media
•Brochure/Flier/Pamphlet
Clear Trust
▪Tribal leaders
▪Newspapers
▪Parents
▪Healthcare providers
▪Family Partnership Coordinators
▪ Information from IHS Clinics
▪Head Start programs
On this slide you will see the sources of information that NIHB has defined as having “clear trust” with participants.
The underlined points are directly related to the work of Outreach and Education
Results What suggestions do you have for future messages regarding insurance enrollment?
▪ Need all tribes identified and listed▪ Connect directly with tribal community▪ Incentives to enroll: food, shirts, small gifts▪ Visual aids▪ Tribal navigator▪ Kiosk at clinic▪ Native American call-in helpline▪ Engage elders▪ Convey community benefit▪ Collaborate with other government programs▪ Connect at pow wows▪ Community events▪ Ceremonies
Best PracticesMoving forward with these lessons Outreach and Education in Tribal communities should involve a multi-prongedapproach.
•Short PSAs or announcements specifically for ITU clinic waiting rooms, etc
Television
•Regular and clear social media in partnership with other visible Native organizations
Social Media
•Maintain strong presence at in person enrollment events, pow wows, and fairs. Speaking with Elders
Word of Mouth
•15, 30 Second ads on Tribally run or local stationsRadio
•A variety of hand outs, posters for around clinics, local native imagery and in multiple languages
Posters, Brochures, Fliers
Tribal Days of Action: A Model▪ In person training
▪ Tribal leaders▪ Parents▪ Information from IHS Clinics▪ Family Partnership Coordinators▪ Healthcare providers
▪ Community enrollment events▪ Tribal leaders▪ Parents▪ Information from IHS Clinics▪ Family Partnership Coordinators▪ Healthcare providers
▪ Advertising and marketing▪ Tribal leaders▪ Newspapers▪ Parents▪ Information from IHS Clinics▪ Family Partnership Coordinators
Role of the Assister
Third Party Billing, Preservation of
PRC Money, Continuity of Care, 100% FMAP…etcCommunity
Members
Coverage
•Patient Benefits Coordinators
•Patient Benefits Advocates
•Certified Application Counselors
•Outreach and Education Specialists
•Navigators
•Medicaid Office Employees
•SHIP Counselors
CMS AI/AN Outreach and Education Materials
➢Tribal Specific Brochures➢Tribal Specific Fact Sheets ➢Customizable Fliers➢AI/AN Targeted PSAs ➢Radio PSA’s in English and 5 Native Languages➢Youtube PSA’s in English and 5 Native Languages
All Materials free to order and ship directly to you. https://www.cms.gov/Outreach-and-Education/American-Indian-Alaska-Native/AIAN/CMS-Tribal-Products.html
CMS Tribal Native American Contact
Who to contact for more information in your area on CMS programs: https://www.cms.gov/Outreach-and-Education/American-Indian-Alaska-Native/AIAN/NACTAGlistJanuary2017.pdf
NATIONAL INDIAN HEALTH BOARD
OUTREACH AND EDUCATION
The National Indian Health Board (NIHB) has begun a Story Banking campaign to collect inspirational stories about how American Indian and Alaska Native (AI/AN) individuals are achieving and sustaining health through the variety of health coverage options available.
• Health Insurance Marketplace (Helathcare.gov)• Medicaid• Medicare • Children’s Health Insurance Program (CHIP) • Private Insurance
Story Banking Campaign
Importance of Story Banking:Highlighting the importance of all health insurance coverages for AI/ANs, such as Medicaid, Medicare, and the Children’s Health Insurance Program (CHIP) is vital to the role that NIHB plays in advocating for the health and wellness of AI/ANs.
• Advocacy Work• Story Telling • Recording History• Celebrating specific areas
Story Banking Campaign
ExampleWhile Shirley’s family was on a camping trip celebrating Easter at Seneca Lake on the San Carlos Apache Reservation on Saturday, April 16, 2017, her niece was involved in a tragic car accident in Phoenix, Arizona. She’s 29 years old and single with no children. While she was a passenger, a car hit them T-bone on her side of the vehicle. The impact was so severe that her intestine was detached from her colon and the first responders had to use the Jaws of Life to cut through the metal to have her removed from the vehicle.
ExampleShe was taken to the trauma center at Maricopa Medical Center in Phoenix, Arizona. She suffered both broken arms with a compound fracture to her right arm, 5 fractured ribs, fractured sternum, fractured pelvis and tail bone, and the back of her neck separated. Her niece went through 6 surgeries to mend all of her broken bones. Because this young woman was on the Medicaid (AHCCCS) health insurance under the Medicaid expansion program, her medical bills will paid in full. She was transferred to a Skilled Nursing Facility where she will recover and go through physical therapy. The Purchase Referred Care (PRC) funds under the Indian Health Service have been conserved because the young woman in this case was on the Medicaid Program.
REQUESTING INPUT
•Constantly looking to see what of outreach materials is needed
• Training materials for AI/AN
NIHB TOOLKIT
•Enrollment Assister
•Youth
•Medicare
ENROLLMENT ASSISTER TOOLKIT
ACA YOUTH TOOLKIT
YOUTH TOOLKIT: ACA Brochure (outside)
YOUTH TOOLKIT: ACA Brochure (inside)
YOUTH TOOLKIT: ACA Poster
YOUTH TOOLKIT: ACA Video
YOUTH TOOLKIT: Posters
ELDER’S TOOLKIT: Brochure (outside)
ELDER’S TOOLKIT: Brochure (inside)
ELDERS TOOLKIT: Bingo Game
ELDER’S TOOLKIT: Video
NIHB OUTREACH & EDUCATION
•Goal
•Stimulate and maintain conversations about outreach and education in Tribal communities
•Create a forum for innovation and idea sharing in Tribal Outreach and Education
• Inform participants of the importance of Tribal Outreach and Education
NIHB OUTREACH & EDUCATION:FEEDBACK
• Highlights• Understanding and framing the federal trust responsibilities and Indian
health system at large to AI/AN consumers
• Being informed and updated on changes in Tribal/non-Tribal health reform, assistance to understand changes, impacts, and message at the community level
• Customer Service/Sales Training to work with community members for end goals of enrollment, retention, and education (Hard and Soft skills)
• In Person Training as integral to understanding concepts and working with Tribal communities, particularly rural
• Having a trusted, knowledgeable resource to better understanding above concepts and technical assistance
UPDATES
Updates• March 6, 2018 2018 Federal Poverty Level Standards Release• The updated standards are available on Medicaid.gov at
https://www.medicaid.gov/medicaid/eligibility/medicaid-enrollees/index.html.
• The informational bulletin can be accessed on Medicaid.gov at https://www.medicaid.gov/Federal-Policy-Guidance/Federal-Policy-Guidance.html.
• February 21, 2018: 1095-A forms mailed to consumers from the Marketplace.
• February 9, 2018: Children's Health Insurance Program (CHIP), which provides health coverage to nine million children and their families was renewed by Congress for 10 more years.
Exemption update
55
Under the current law, most people must have qualifying health insurance or pay a fee. But people who qualify for a health coverage exemption don’t have to pay the fee. Exemptions are granted based on certain hardships and life events, health coverage or financial status, membership in some groups, and other circumstances.
IMPORTANT NEWS: Individual Mandate Penalty Will Be
Eliminated in 2019
• The tax reform bill, signed at the end of 2017, eliminated the individual mandate penalty, beginning in 2019.
• Individuals will no longer be penalized for failing to obtain acceptable health insurance coverage for 2019 and beyond.
• Individual mandate penalties can still apply for 2017 and 2018.• However, AI/ANs are exempt from the individual mandate and can still claim it on
their tax returns.
WHAT DOES THIS MEAN?• Without the mandate, many healthy people may opt out of getting insurance.• The number of uninsured Americans could increase by 13 million in 2027 according to
the Congressional Budget Office.• As a result, Premiums on the individual market are expected to increase about 10% a
year over the next decade.• Individual States may enact their own state-individual mandates for insurance
coverage in order to reduce failing risk pools.• Tribes must remain vigilant about actions in their states to enact an individual
mandate and ensure that any legislation also exempts IHS Beneficiaries.
IMPORTANT DATESDecember 20, 2017 – The Tax Cuts and Jobs Act of 2017 passed both the Senate and House of Representatives.December 22, 2017 – The Tax Cuts and Jobs Act of 2017 was signed into law by President Trump.2019 Tax Year – Individual mandate penalties will be reduced to zero.
Exemption update cont.
Resources• Arizona• University of Arizona, Center for Rural Health’s Az CRH Navigator
Consortiumhttp://crh.arizona.edu/programs/navigator
• Arizona Alliance for Community Health Centershttps://www.aachc.org/resources/resources-aca/
•New Mexico• beWellnm• https://bewellnm.com/native-americans
• Colorado• Connect for Health Colorado • http://connectforhealthco.com/get-started/individuals-families/native-
americans/
Resources cont.
•CMS Assister newsletter• https://marketplace.cms.gov/technical-assistance-
resources/assister-newsletters.html
•National Indian Health Board, Tribal Health Reform Resource Center• https://www.nihb.org/tribalhealthreform/
• Indian Health Service• https://www.ihs.gov/aca/• Email IHS if you Health Insurance questions:
acainformation@ihs.gov
Thank You Kristen Bitsuie
Tribal Healthcare Reform Outreach and Education Program Associate
National Indian Health Board Email: kbitsuie@nihb.org
Direct: 202-507-4084Fax: 202-507-4071
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