AMSTERDAM Introduction to Automation Rules. Presented by: AMSTERDAM Points: 31,270 Rank: 3 Level:...

AMSTERDAM

Introduction to Automation Rules

Presented by: AMSTERDAM

Points: 31,270Rank: 3Level: Platinum

Nadine Wyrobnik

Managed Services Team Leader

AMSTERDAM

Introduction to Automation Rules

AMSTERDAM

Tailor made optimization

on a grand scale!

adCore started with the “optimization dashboard”.

In this dashboard there were 4 algorithms: A bouncer, two bid management options, and an ad testing algorithm.

AMSTERDAMadCore University

Limitations

1. Limited to 4 algorithms.

2. You could only optimize based on CPA, or ROI values.

3. No opportunity to personalize optimization.

AMSTERDAM

We gave our geeks a directive: build us the ultimate optimization tool!

AMSTERDAMIf You Build It They Will Come

Our geeks looked at Google Automation and other optimization tools. They saw those tools have limitations too:

1) Can only “alter” values

2) Crowd wisdom was missing.

3) Nothing was flexible enough.

AMSTERDAMThe Benchmark

1. Decide on criteria to use for YOUR automation.

2. a) Add Search Terms from the query report

b) Change Match Types of KW.

c) Manage placements for the Display network.

3. Schedule when rules will run automatically.

4. And much more…

AMSTERDAMNew Automation Rules

AMSTERDAM

The Automation Rule Engine in more detail.

Meet the New Automation Rule Engine AMSTERDAM

Setting Goals (MUST) AMSTERDAM

What Rules Can You Create? AMSTERDAM

Meet the adCore Crowd AMSTERDAM

Adding Rules AMSTERDAM

Adding Rules of Different Types AMSTERDAM

Simultaneous Rules

Which Rules can be added

simultaneously?

AMSTERDAM

Semi Automatic/Automatic AMSTERDAM

Manually Approve Rules. AMSTERDAM

Bundles AMSTERDAM

Magic Button AMSTERDAM

Everybody loves a little

magic!

Public vs. Private

• Both Rules and Bundles have privacy settings.

– Public rules and bundles are available to ALL adCore users.– Private rules and bundles are available only to YOUR agency account.

AMSTERDAM

Customize Your Optimization. AMSTERDAM

• The new adCore Automation Rules are CUSTOMIZABLE.

• YOU teach the system to do what YOU WANT.

• Use the adCore “Crowd.”

LIVE adCore Tour AMSTERDAM

Let’s go to adCore for a quick tour.

AMSTERDAM

Basic Rule Writing

Presented By: AMSTERDAM

Points: 14,285Rank: 10Level: Platinum

Naomi Hauser

Client Success Manager

What is Rule Writing? AMSTERDAM

Rule writing touches the core of what you do as an SEM manager.

Meet Mary AMSTERDAM

Mary is a Busy Woman! AMSTERDAM

Mary Doesn’t Know AMSTERDAM

What Mary doesn’t know is that most of her day-to-day SEM tasks can (and should!) be automated in

adCore!

Example Rule 1 AMSTERDAM

Example Rule 2 AMSTERDAM

Example Rule 3 AMSTERDAM

Creating a Brand New Rule AMSTERDAM

R# Constants AMSTERDAM

R# Variables AMSTERDAM

R# Functions AMSTERDAM

Multi Date Periods AMSTERDAM

Fast. Simple. Easy.

• Writing rules is relatively easy and with some practice anyone can master!

• If you need help, we can help you build the rules you need (and show you how to do it for next time).

• Most important is to think about the rules that will help you automate your campaign optimization…

AMSTERDAM

AMSTERDAM

Tailor made optimization

on a grand scale!