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An Integrated System for education, trainiAn Integrated System for education, training and LEarning Services” ng and LEarning Services”
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APPLIED RESEARCH TEACHING
between
MYTH and REALITY
Prof. Carmen COSTEA Academy of Economic Studies Bucharest
Email:cecostea@ase.ro
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Academy of Economic Studies
The Faculty of Commerce The Faculty of Commerce
BucharestBucharest
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History and … presentHistory and … present….….
The former Faculty of Commerce and Cooperation has been set up The former Faculty of Commerce and Cooperation has been set up in 1951 by the reunification of the Commercial Section with that in 1951 by the reunification of the Commercial Section with that one Cooperation (with its 3 sections: Commercial, Cooperation one Cooperation (with its 3 sections: Commercial, Cooperation
and, one year later, Merchandises);and, one year later, Merchandises);
At that time, the Commercial Section was providing education in At that time, the Commercial Section was providing education in two directions, connected to the Commercial Economics and two directions, connected to the Commercial Economics and
Commercial AccountancyCommercial Accountancy
the Academy of High Commercial Studies ab initio, in 1958 the the Academy of High Commercial Studies ab initio, in 1958 the university name was changed into the Institute of Economic university name was changed into the Institute of Economic
Sciences and later in the Academy of Economic Studies. Sciences and later in the Academy of Economic Studies.
Despite this and few different structural changes not affecting the Despite this and few different structural changes not affecting the teaching field The Faculty of Commerce, remained one of the main teaching field The Faculty of Commerce, remained one of the main
faculty of the university being settled, in 1990, as the single faculty of the university being settled, in 1990, as the single commercial educational body in our country.commercial educational body in our country.
Since then, the teaching activity has been oriented to the Since then, the teaching activity has been oriented to the development of both daily and open system (reduced frequency).development of both daily and open system (reduced frequency).
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Our faculty mission is to provide the highest educational services in the field of business administration, tourism, quality of merchandises and services and prepare graduated and post-graduated specialists,
well connected to the top European excellence research….
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As part of the Academy of Economic Studies the greatest public economic university in
Romania Faculty of Commerce is easily taken as
a leader in the reformation of higher education by the entire system of tools used in
contributing to harmonize the Romanian education with the European one, mainly by
implementing educational, methodological and scientific teaching technologies, setting up and using all the scientific approaches to training
students in the following fields:
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Business Administration
Economics of Commerce, Tourism, Services and Merchandises,
Management of Quality
Undergraduation
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Business AdministrationBusiness Administration Business Administration in tourism and Business Administration in tourism and
accommodation industryaccommodation industry Management of public enterprises Management of public enterprises
providing services providing services International tourismInternational tourism Management of QualityManagement of Quality Strategy of Quality in BusinessStrategy of Quality in Business
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Fundamental system of training and coaching in programs of education and
science research:
Real targets of the labor market at national level
Analyses of the market
requirements
New orientation of the educational and scientific research in order to meet the needs of real economy
Teaching programs updated to the European new requirements
Curriculum and syllabus
Rethinking the fundamental sciences and new disciplines
and subjects in order to fit to the real
world
New emerging teaching technologies
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Major objectives of activity:
Economy of the commercial enterprise Commercial activity organizationCommercial activity organization Trade logistics; Business communications; Marketing; Е – Commerce; Management in tourism; Business of tourism activity; Assortment and quality managementAssortment and quality management;; Expertise of goods and packages;Expertise of goods and packages; Carrying out control of quality, observing of treaties, Carrying out control of quality, observing of treaties,
contracts, agreements; contracts, agreements;
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Fundamental Subjects for best skills and knowledge:
Economics and politics; Mathematics; Informatics in Economics; Accountancy; Statistics; Commercial Law; Fundamental of commerce; Commercial economics; Fundamentals of Science of Merchandises; Business communications; Marketing; Е – Commerce;
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Key initial positions for graduates graduating in Trade
science of market expert, science of commodity expert- auditor, science of commodity expert-manager, science of
commodity expert-merchandiser, inspector of quality, specialist of consumer rights protection, responsible of quality
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Typical tasks of activity of Bachelor expert in Typical tasks of activity of Bachelor expert in commoditiescommodities::
Identification of goods and servicesIdentification of goods and services;; Identification and prevention of counterfeit goods Identification and prevention of counterfeit goods
and servicesand services;; Consumer rights protection in trade of goods and Consumer rights protection in trade of goods and
servicesservices;; Expertise of quality of goods and servicesExpertise of quality of goods and services;;
Inspection of laws violation concerning consumer Inspection of laws violation concerning consumer rightsrights;;
Participation in working out legislative acts Participation in working out legislative acts concerning consumer rights protectionconcerning consumer rights protection
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Is this what you know to become a good economist?
Analysis of enterprise’s activity, using the system of its Analysis of enterprise’s activity, using the system of its resources and the connections with the environmentresources and the connections with the environment;;
Analysis of indicators of an enterprise’s activityAnalysis of indicators of an enterprise’s activity;; Analysis of an enterprise’s assetsAnalysis of an enterprise’s assets;; Analysis of an enterprise’s capitalAnalysis of an enterprise’s capital;; Analysis of cash turnover and cash flow;Analysis of cash turnover and cash flow; Tactical and operational planning of indicators of economic
and financial activity of an enterprise; Business planning and design (trade outlet); Working out and supporting of efficient system of work
incentives; Operational control of fulfillment of planned tasks in general
at an enterprise, in separate structural units (trade outlets, business processes).
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Typical tasks of activity of Bachelor :
Estimation of strategic marketing goals of an enterprise; Provision of rational use of an enterprise’s resources on the
basis of consumer preferences research; Organization of complex pricing marketing research; Substantiation and realization of marketing strategy;
Working out and implementation of programs on commodity, pricing and communication policy of an enterprise on
domestic and foreign markets; Analysis of marketing decisions impact on the results of an
enterprise’s activity.
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Disciplines, forming the necessary skills and knowledge of the faculty:
Marketing researchMarketing research;; Economics of a commercial enterpriseEconomics of a commercial enterprise;;
MarketingMarketing;; Consumers behavior;Consumers behavior;
Business communicationsBusiness communications;; Market IT systems;Market IT systems;
Commercial architecture;Commercial architecture; Working out and substantiation of trends in organization of Working out and substantiation of trends in organization of
commercial activitycommercial activity;; ForecastingForecasting;;
Organization of participation of an enterprise in exhibitions and fairsOrganization of participation of an enterprise in exhibitions and fairs;; Organization of export-import operations and transportationOrganization of export-import operations and transportation;;
Controlling of payments with suppliers and consumers;Controlling of payments with suppliers and consumers; Organization of the trade systermOrganization of the trade systerm;;
State procurementsState procurements;; Customs regulation of foreign economic activityCustoms regulation of foreign economic activity;;
International tradeInternational trade;; Commercial logisticsCommercial logistics;;
National and International TransportationNational and International Transportation;; World Trade OrganizationWorld Trade Organization
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economist, economist in planning and programming, economist in material and technical supply, market
broadband specialist, economist in sales, specialist in commodity markets’ research, managers of advertising,
advertising agents, credit officer, marketing assistant in a commercial bank, customs officer, trade inspector, advisor or representative for foreign copanies, insurance officer,
manager of manager of sales,sales, manager of personnel, manager of personnel, manager of manager of suppliessupplies, assistant of an enterprise’s director, , assistant of an enterprise’s director, manager of manager of
logistics,logistics, administrator of a trade outlet, administrator of a trade outlet, customs customs inspectorinspector..
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Major purposes: Carrying out complex analysis of an enterprise;
Working out strategic trends in development of trade enterprise and service sphere and provision of their
competitiveness; Organization of optimum assortment formation;
Organization of anti-crisis management; Organization of business contacts of an enterprise with
environment; Working out rational forms of management;
Organization of foreign economic activity; efficient personnel management;
Controlling the availability of resources at an enterprise and keeping to the technology of activity.
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Activity of excellence, practical and professional training
Studying-practical work “Introduction to the Major”
Essay
Studying-practical work inside Tutorials and Business Club
Report
Complex practical work on the major
Report
Complex practical work on the major
(Specialist)
Practical training on the major
(Master)
Report
Planned and oriented practical work
Individual task
Lectures and tutorial papers
Lectures papers
Post-graduation disertation paper
ThesisBefore-diploma practical work
Individual task
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54 universities of 33 countries54 universities of 33 countries
28 universities of 22 countries28 universities of 22 countries
networkingnetworking business environment, business environment,
universities universities researchersresearchers
For more details: For more details: Email; Email; cecostea@ase.rocecostea@ase.roMobile +4 0742945891Mobile +4 0742945891
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Business Club for StudentsBusiness Club for Students::
www.manager.ase.rowww.manager.ase.ro
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• - it underlines the importance and the valeu of the research activity among the students .-promote a new behavior towards invidual and society;-the club is open to all students that can prove their motivation and perseverance in the process of acquiring knowledge.
• The club's mission is to raise the educational, professional and scientific level of its members and determine them to understand the need to adapt to a new type of society based on knowledge.
• -an original idea in the context of the Romanian economic high-education. –- it helps the students to find out the secrets of becoming a good manager. Prior of that he must prove that he can be a good citizen, who cares about the society the lives in.- The students learn the advantages of the scientific research activity and how to respond to the present and future problems of the university environment and of the society.
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International International summer schoolssummer schools and and workshopsworkshops for for
(under-graduated, post-graduated, master (under-graduated, post-graduated, master and PhD) studentsand PhD) students
in in
(() )
applied at the real economyapplied at the real economy
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INTL SUMMER SCHOOLINTL SUMMER SCHOOLEconophysics and ComplexityEconophysics and Complexity Edition Edition
20062006
www.econ.complexity.ase.rowww.econ.complexity.ase.ro
First call deadline: 30First call deadline: 30thth of May 2006 of May 2006
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Proposal for whom of you it may Proposal for whom of you it may concernconcern: to develop together an : to develop together an international master program on international master program on Management of risk and crises (Management of risk and crises (
www.management.ase.rowww.management.ase.ro)) To contribute together to bring a To contribute together to bring a new, modern approach of academic new, modern approach of academic
life according to our logo : life according to our logo : Learn and Learn and Act BIGAct BIG
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