ANALYST & INVESTOR DAY BIC Advertising & Promotional Products …€¦ · A significant...

1

BIC APP today

ANALYST & INVESTOR DAYBIC Advertising & Promotional Products

22

Agenda

Highlights and key figuresHighlights and key figures

Norwood Funeral business Norwood Funeral business

Norwood - Generalist leader in Advertisingand Promotional Products categoriesNorwood - Generalist leader in Advertisingand Promotional Products categories

BIC Graphic - Service leader in writing instruments, paper products and bagsBIC Graphic - Service leader in writing instruments, paper products and bags

33

A global leader in advertising and promotional products

Highlights and key figures

NN°°22In Europe

N°2 WorldwideN°2 Worldwide

NN°°11

In the US

A significant presence in Latin America, Asia, Africa and Australia 34,000 active distributors

97% ship on time

44

Highlights and key figures

*: based on the assumption of a full year consolidation of Antalis PP and Norwood PP – non audited2009 Normalized IFO excludes purchase accounting adjustments on Norwood Promotional Products acquisition

BIC APP Full Year 2009estimated figures*

Net Sales 370.7 million euros

IFO 11.1 million euros 3.0% margin

Normalized IFO 22.4 million euros 6.0% margin

5

38%

4%40%

14%4%

5

Highlights and key figures

*: based on the assumption of a full year consolidation of Antalis PP and Norwood PP – non audited**: based on BIC Group new reporting figures, lighters Advertising & Promotional Products are reported in the lighters category

Hard Goods

Funeral

Lighters**

BIC APP Gross Sales Breakdown by Products CategoryFull Year 2009 estimated figures*

Calendar

Stationery

66

Highlights and key figures

*: based on the assumption of a full year consolidation of Antalis PP and Norwood PP – non audited

9%

10%

16%

16%

23%

9%

7%

5%5%

Drinkware

Awards

Office / Magnets

BIC APP Gross Sales Breakdown by Products CategoryHard Goods - Full Year 2009 estimated figures*

Other

Auto / Tools

Golf / Sport

Meeting / Outdoors

Health / Wellness

Bags

77

Highlights and key figures

Advertising and Marketing tools focused on:• Catalogue• Samples• Promotions

BIC APP vs. BIC consumer business model

88

Highlights and key figures

*: based on the assumption of a full year consolidation of Antalis PP and Norwood PP – non audited

71%

26%

3%

Europe

Emerging Markets

BIC APP Net Sales Breakdown by Geographies Full Year 2009 estimated figures*

North America

99

80.487.5 88.6

114.2

Q1 Q2 Q3 Q4

Highlights and key figures

-8%

5%

10%

14%

Q1 Q2 Q3 Q4

*: Full Year 209 estimated figures - based on the assumption of a full year consolidation of Antalis PP and Norwood PP – non audited2009 Normalized IFO excludes purchase accounting adjustments on Norwood Promotional Products acquisition

Strong seasonality of net sales and profitability…

► FY 2009: €370.7m ► FY 2009: 6.0%

Quarterly Net sales* Quarterly Normalized IFO margin*

1010

98% 94%81% 73%

2% 6%27%19%

Q1 Q2 Q3 Q4

Norwood – Calendars

.. due to calendars

Calendars

BIC APP w/o calendars

*: based on the assumption of a full year consolidation of Antalis PP and Norwood PP – non audited

Full Year 2009 Net SalesCalendars:15% / BIC APP w/o calendars: 85%

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Highlights and key figures

BIC APP vs. BIC consumer business model

Gross Profit: +/- 35% Gross Profit margin

CAPEX: 2% to 4% average CAPEX to sales

Working capital: Norwood more working capital intensive than BIC Graphic Sourcing impact

1212

Highlights and key figures

Net Inventory Trends* Gross Receivables Trends*

*: based on the assumption of a full year consolidation of Antalis PP and Norwood PP – non audited

Jan Mar May Jul Sept Nov

2008 2009

Jan Mar May Jul Sept Nov

2008 2009

1313

Highlights and key figures

Two Global Brands

45%55%

Generalist leaderin Advertisingand Promotional Products categories

Service leaderin writing instrument, paper productsand bags

1414

Agenda

Highlights and key figuresHighlights and key figures

Norwood Funeral business Norwood Funeral business

Norwood - Generalist leader in Advertisingand Promotional Products categoriesNorwood - Generalist leader in Advertisingand Promotional Products categories

BIC Graphic - Service leader in writing instruments, paper products and bagsBIC Graphic - Service leader in writing instruments, paper products and bags

1515

Norwood - Generalist leader in Advertising and Promotional Products categories

Hard goods Calendars

Market leadership position Product safety, manufacturing consistency, positive service, and relationship experiences

Best selection of categories and products Innovation and product mix – One stop solution selling

Value priced solutionsStock and custom opportunities

1616

Norwood – Hard Goods

Primary brands

Hard goods Calendars

1717

Norwood – Hard Goods

Partner brands

Hard goods Calendars

Golf partner brands

Award partner brands

Bag partner brands

1818

Norwood – Calendars

Market Leader in Promotional Calendar Business

Hard goods Calendars

13% market share in the US

1919

Norwood – Calendars

A regular, seasonal and working capital intensive Business

Hard goods Calendars

90% of sales shipped in the second half of the year

60% reorder rate Profitability > BIC APP average

Jan. Feb. M arch Apr. M ay Jun. Jul. Aug. Sept. Oct. Nov. Dec.

Inventory Building Fulfillment and shipping of orders

2006 - 2008 Norwood North America monthly average sales invoiced

2020

Agenda

Highlights and key figuresHighlights and key figures

Norwood Funeral business Norwood Funeral business

Norwood - Generalist leader in Advertisingand Promotional Products categoriesNorwood - Generalist leader in Advertisingand Promotional Products categories

BIC Graphic - Service leader in writing instruments, paper products and bagsBIC Graphic - Service leader in writing instruments, paper products and bags

2121

BIC Graphic - Service leader in writing instruments, paper products and bags

Market leadership position Product quality, manufacturing consistency, excellent service, and relationship experiences

24 hour service – It ships on-time or it’s FREE!

Inventory always available on the most popular, best selling categories; BIC Writing Instruments, Lighters, Sticky Notes, Mouse Pads and Magnets

2222

BIC Graphic

Brands

2323

Agenda

Highlights and key figuresHighlights and key figures

Norwood Funeral business Norwood Funeral business

Norwood - Generalist leader in Advertisingand Promotional Products categoriesNorwood - Generalist leader in Advertisingand Promotional Products categories

BIC Graphic - Service leader in writing instruments, paper products and bagsBIC Graphic - Service leader in writing instruments, paper products and bags

2424

Norwood Funeral business

4% of total BIC APP 2009 net sales*Profitability > BIC APP average

A full range of funeral stationeryand death care products

25% market share in the US

*: based on the assumption of a full year consolidation of Antalis PP and Norwood PP – non audited

Products manufactured and shipped across the USA

2525

Key findings

A completerange

of products and services

Worldwide Leadership

positions

Global Sourcingcapacities

Strongcomplementarities

between the different

entities

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Dislaimer

This document contains forward-looking statements. Although BIC believes its expectations are based on reasonable assumptions, these statements are subject to numerous risks and uncertainties. A description of the risks borne by BIC appears in section “Risks and Opportunities” of BIC “Reference Document” filed with the French financial markets authority (AMF) on 31 March 2009.