Ann Charles Watts, CFRE Organizational Development Consultant—Resource Development Habitat for...

Ann Charles Watts, CFREOrganizational Development Consultant—Resource Development

Habitat for Humanity International800-422-4828 x 5265acwatts@habitat.org

to do a special event or not—that is the question

FUNDRAISING AND

SPECIAL EVENTS

Why might an affiliate choose to undertake a special event?

Develop Case

Prospect Research & Identification

Cultivate & Consult

Solicit

Steward

Raise Awareness

Basic Fundraising Cycle

Universe of Prospects

First-time Donors

Upgraded Donors

Major Donors

Capital Campaign Donors

Planned Gift Donors

Donor Pyramid

Develop Case

Prospect Research & Identification

Cultivate & Consult

Solicit

Steward

Raise Awareness

Universe of ProspectsFirst-time Donors

Upgraded Donors

Major Donors

Capital Campaign Donors

Planned Gift Donors

Definitions and Differences

•Activities•Benefits•Special Events

Greenfield, J.M. Fundraising Fundamentals John Wiley & Sons, Inc. 2002, p.369.

ACTIVITIESDefinition: Occasions whose chief goals are to communicate person-to-person, to convey a message, or to demonstrate a worthwhile charity. These goals are carried out in lectures, meetings, rallies, tours, and other forms of public gatherings. There is no charge or fee to participants who attend and receive the information or service provided.

Purpose: To gather people together to inform them or provide them with a service. There may be no fundraising goal other than to further good relationships.

Greenfield, J.M. Fundraising Fundamentals John Wiley & Sons, Inc. 2002, p.369.

BENEFITSDefinition: Occasions that request attendance, for a fee or ticket charge, but offer in exchange some form of entertainment.

Purpose: To stage a function for public enjoyment and to provide financial support to the organization’s cause.

Greenfield, J.M. Fundraising Fundamentals John Wiley & Sons, Inc. 2002, p.369.

SPECIAL EVENTSDefinition: Occasions for which no admission fee is charged because the official business to be conducted needs a crowd.

Purpose: To convene people for business or official endeavors such as an annual meeting or school graduation.

Greenfield, J.M. Fundraising Fundamentals John Wiley & Sons, Inc. 2002, p.369.

EVENTS ARE. . .

the single most expensive way to raise money!

So, if you think you want to have an event for the purpose of raising money (a.k.a: a benefit), here are some guideline to follow:

Would anyone be willing to volunteer to share his/her event with the group

and receive feedback?

QUESTIONS?

Ann Charles Watts, CFREOrganizational Development Consultant—Resource Development

Habitat for Humanity International800-422-4828 x 5265acwatts@habitat.org

to do a special event or not—that is the question

FUNDRAISING AND

SPECIAL EVENTS