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The IC ProfileHong Kong & Singapore
Q4 2014
2
Today’s Agenda
1. Survey methodology
2. Career & life stages
3. Financial status
4. Purchasing habits
Survey Methodology
4
Survey Methodology
Audience Entry & senior level individual contributors Hong Kong & Singapore
Survey Online interviews of LinkedIn members 10 questions English only $5 incentive
Turnout Data collected 11/17/14 – 11/27/14 1,001 completes 1% completion rate ~7 minutes
Career & Life Stages
6
Individual contributors (ICs) are not just recent college grads, many have had full careers
Singapore + Hong Kong0%
5%
10%
15%
20%
25%
30%
5%7%
20%
24%
15%
11%
18%
Less than 1 year
1 year - less than 2 years
2 years - less than 5 years
5 years - less than 10 years
10 years - less than 15 years
15 years - less than 20 years
20 or more years
Onaverage,anIChas10+
yearsofworkexperience
7
ICs are going through all life stages
Pay for children entering college/university
Get married
Pursue a post-graduate degree
Pay for children entering school
Have a baby
Change careers
Purchase a home
Change companies
0% 10% 20% 30% 40% 50% 60% 70% 80%
3%
6%
8%
10%
4%
13%
7%
27%
2%
10%
13%
4%
11%
14%
17%
24%
29%
18%
15%
24%
23%
16%
30%
18%
Within next yearWithin next 1-2 yearsMore than 2 years from now
69%
54%
43%
38%
38%
36%
34%
34%
Financial Status
9
ICs are making good money
Monthly Income in Hong Kong (HKD)0%
5%
10%
15%
20%
25%
30%
35%
7%8%
10%
7%8%
6%
10%
30%
12%
$12,499 or less
$12,500 - $16,666
$16,667 - $20,833
$20,834 - $24,999
$25,000 - $29,166
$29,167 - $33,333
$33,334 - $41,666
$41,667 - $83,333
$83,334 - $249,999
$250,000 - $499,999
$500,000 or more
0% 0%
ThemedianmonthlyincomeforICsinHongKongisbetween$33,334 - $41,666
10
ICs are making good money
Monthly Income in Singapore (SGD)0%
5%
10%
15%
20%
9%
12%
17%
19%
11%
14%
11%
5%
2%
$2,083 or less
$2,084 - $2,916
$2,917 - $4,166
$4,167 - $6,249
$6,250 - $8,333
$8,334 - $12,499
$12,500 - $16,666
$16,667 - $24,999
$25,000 - $41,666
$41,667 - $83,333
$83,334 or more0% 0%
ThemedianmonthlyincomeforICsinSingaporeisbetween$4,167 - $6,249
11
ICs like to both spend and save their money
% of income intosavings
% of income for discretionary spending0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
61-100%61-100%51-60%51-60%41-50%
41-50%31-40%
31-40%
21-30%21-30%
11-20% 11-20%
1-10% 1-10%
0% 0%
%
of
ICs
HalfofICsaresavingatleast21-30%
97% ofICsareputtingsomemoneyintosavings
ForhalfofICs,21-30% ormoreoftheirincomeisfordiscretionaryspending
Purchasing Habits
13
ICs are spending their money on “big ticket” items
Smartphone Luxury retail goods
Laptop computer
Tablet Car Television Printer Desktop computer
0%
10%
20%
30%
40%37%
35%
28%26%
21%19%
15% 15%
79% ofICsplantopurchaseatleastoneofthesebigticketitemsinthenextyear
Plantopurchaseinthenextyear
14
ICs are traveling by air
0 trips 1-2 3-5 6-10 >100%
10%
20%
30%
40%
50%
60%
7%
54%
30%
5% 4%
93% ofICsplantotravelbyairinthenextyear
Plantotravelbyairinthenextyear
15
ICs are in the market for financial products
Mortgage Property, home, or auto
insurance
Retirement account
Personal loan Credit card Life insurance Checking account
Savings account
0%
5%
10%
15%
20%
17%16%
14% 14%13%
12%
8%
6%
57% ofICsplantogetatleastonenewfinancialproductinthenextyear
Plantogetinthenextyear
16
ICs are using credit cards for purchases on travel, retail, entertainment, & dining
Dining
Entertainment
Retail
Travel
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Always
More than half the time
About half the time
Less than half the time
Never
% of ICs
Forallcategories,67%+ofICs*usecreditcardsmorethanhalfthetime
*outofthosewithacreditcard
17
IC Purchasing Habits
74%wouldlistentoacolleague'srecommendationonwhichconsumerproductorservicetopurchase
67%woulduseasocialnetworktofindinformationaboutaconsumerproductorservicetheywanttopurchase
40%sayitisworththeextracosttohavethelatestconsumertechnologyproducts
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