Apresentação Institucional Mormaii 2012 - Inglês

HISTORY  

Mormaii started on the seventies on a fishermen tow in the south of Brazil:Garopaba/SC (In Tupi Guarani means “Bay of Boats”)

THE SCENE

Dr. Morongo, the young doctor, comes to live in Garopaba to attend in the small health center, take care of his son and enjoy the good waves of the place.

But the cold water of the place impede him to practice his favorite sport: the surf.

THE DREAM

In his free time, Dr. Morongo started to develop and sewing his own neoprene cloths.

Then, he made the same for his friends and very soon he started a small factory in his house.

THE BEGINING

Began a success history, that became the bigger factory of neoprene cloths in South America.

THE RESULT

BUSINESS  

THE POWER OF MORMAII The business model is defined by a different and efficient strategy: Licensee 100% of its production and sales/distribution, concentrating his mind in new business and branding.

This model/kind of business was introduced in the Brazilian surfwear market by Mormaii, in 1995. (the first company was Twist Incobrás). And then a lot of other companies were incorporated to Mormaii’s group making the brand even more strong.

THE LICENSING

Nowadays the Licensees Group have 31 companies.

The mix of products (portfolio) have more than 2.500 items.

ORGANIZATION  

The licensed companies are organized in 05 product’s groups:

SALES MAN

MORMAII

Garments

Footwear

Equipments

Accessories

New Trend

LICENSEE

BRAZLIAN DISTRIBUTIION

FRANCHISES 28 shops

MULT BRANDS AND SURF SHOPS 5 mil clients

INTERNATIONAL DISTRIBUTION

11 countries in America

33 countries in Europe

14 countries in Asia

8 countries in Africa

2 countries OCEANIA

GROWTH

PROJECTS  

GAIA XPRESS

BLUE DESTINY

SPONSORS  

MORMAII TEAM

Heitor Alves

Fábio Gouveia

Everaldo PATO Teixeira

Kauli Seadi

Guilly Brandão

Alessander Lenzi

Lawrence Wahba

Karol Meyer

CHAMPIONSHIPS

ADVERSTING  

80 years

90 years

2000 years

PRINTED MIDIA

ELETRONIC MIDIA

SOCIAL  ACTIONS  

Araguá is a non governmental organization placed on Praia Mole Beach, in the city of Florianópolis SC.

It has as value the preservation of the nature and quality of life of all humankind.

It is open to local community and tourists.

ARÁGUA

MORMAII

Mission “Elevate the conscience level of all people involved in the process”

Vision “Make Mormaii brand a symbol of excellence in all level”

Values “Freedom with responsibility”

Corporate Attitude Develop the talent of it’s professionals by the motivation, inspiration, learning and creation.”

Feel  yourself  Mormaii.