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AGENDAOPENING
FINANCE
OPERATIONS
PEOPLE
FLEET RENTAL
SEMINOVOS
CAR RENTAL
CLOSING
AGENDAOPENING
FINANCE
OPERATIONS
PEOPLE
FLEET RENTAL
SEMINOVOS
CAR RENTAL
CLOSING
PEOPLEWHO INSPIREAND TRANSFORMDaniel Linhares
PURPOSE AND VALUES
(PORTUGUESE ONLY)
MANEGEMENT MODEL
PurposeValues
Strategic discussions
ESTRATEGIC(long term)
TACTICAL(mid term)
TacticsIndicatorsProjectsBudget
OPERATIONAL(short term)
Goals DashboardsMonthly results meetingsCompetence Assessment
MERITOCRACY
PROFIT
SHARING
ABSEILING
MANAGEMENTPERFORMANCE
DEFINITION OF GOALS AND
COMPETENCES
PERFORMANCE EVALUATION
IDP: INDIVIDUAL DEVELOPMENT
PLAN AND PROFIT SHARING
PAYMENT
EXECUTIONAND FOLLOW-UP
VISIONARY LEADERSHIP
EXCELLENCE INRESULTS
FOCUS ON THE CUSTOMER AND
THE MARKET
STRATEGIC MANAGEMENT
SENSE OF URGENCYIN INNOVATION
INTEGRATED OPERATION
PRODUCTIVITY: PROCESSES AND
COSTS
Competence Assessment 360º with IDP for employees
PERFORMANCE MANAGEMENT
DEVELOPMENTEMPLOYEES
Employees Development
OUR TEAMOF THE FUTURE
INTERNSHIP PROGRAM
PersonnelManagement
Committee
LEADERS DEVELOPMENT
TALENT MANAGEMENT
EMPLOYEE DEVELOPMENT
CORPORATE CLIMATE
MANAGEMENT
CAREER AND SUCCESSION
OUR TEAM OF THE FUTURE
SUSTAINABILITY
IMMIGRANTS SELECTION PROGRAM
DIVERSITY AND INCLUSION PROGRAM
TRAFFIC SAFETYYELLOW MAY
INTEGRITY WEEK
SOLAR ENERGY PLANTS
GARBAGE SELECTIVE
COLLECTION - HQ
VOLUNTEER PROGRAM
SUSTAINABILITY
RATIONAL USE OF WATER AND WASTE
MANAGEMENT
INCLUSIVE COMPANY AWARD
MANAGEMENT
CORPORATE CLIMATE
2013 2014 2015 2016 2017
Level of engagement - top 25% Brazil
Companies with greater engagement generated higher returns than their peers in the range of 2.4 to 3.7% per year.
Source: Wharton Study
CORPORATE CLIMATE MANAGEMENT
AGENDAOPENING
FINANCE
OPERATIONS
PEOPLE
FLEET RENTAL
SEMINOVOS
CAR RENTAL
CLOSING
FINANCESUPPORTING THE
Mauricio Teixeira
COMPANY'SGROWTH
RELATIONSHIP WITHCAPITAL MARKET
Board of Directors
Financial Institutions
Investor Relations
Funding
BUSINESS SUPPORT
FINANCE PILLARS
EFFICIENT INTERNAL PROCESSES
Payments
Credit analysis
Receipts
Controllership
Planning
Expenses Management
NUMBER OF PAID TITLES
2017 2018 Annualized
+37.3%
NUMBER OF PAYMENTS TRAFFIC FINES AND FEES
2017 2018 Annualized
+28.8%
HEADCOUNT
2017 9M18
-0.5%
SLA CREDIT ANALYSIS (HOURS)
Average 2017 Average 2018
-24.0%
FINANCE PILLARSInternal processes
INVOICEPROCESSING
+44.3%
2017 2018 Annualized
FINANCE PILLARSBusiness support
BUSINESS UNIT EXECUTIVESWhere expenses occur
PAC
KA
GE
MA
NA
GER
SW
hat
was
sp
en
t
RAC GF SN OP FR OH
Staff
Maintenance
IT
...
CUSTOMER RECOVERY
Minimize Fraud
FRAUD
Optimize credit riskmanagement
CREDIT
Optimize processes & collection policies (branches
and head office)
FINANCIAL RECOVERY
PRESERVING THE CUSTOMER'S ENCHANTMENT, ENSURING LOCALIZA’S COMPETITIVENESS WITH MINIMAL IMPACT ON THE BRANCH’S OPERATION
PREVENT LOSSES REMEDY IN SEGMENTED WAY
CONTRACTS REGULARIZATION
Optimize the return management / payable
financial cycle model
FINANCE PILLARSBusiness support
Credit and collection process
500
950
3.285
1.970
2015 2016 2017 2018 (YTD)
FINANCE PILLARS
Issuances and credit volumes per year (R$ million)
Capital market
FINANCE PILLARS
2.666,30
146,9532,8
1.187,00
330,6
1.093,40 1.096,701.573,00
628,1 425,1 258,3
Cash eFinancial
Assets
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 a 2032
09/30/2018
2.197,3
Debt Profile (R$ million)
Capital market
112,0%112,1%
111,8%
111,1%
110,9%
110,3%
110,6%3,1
4,0
3,6
4,0
4,24,3
4,6
2,5
3,0
3,5
4,0
4,5
5,0
110,00%
110,50%
111,00%
111,50%
112,00%
112,50%
1T17 2T17 3T17 4T17 1T18 2T18 3T18
FINANCE PILLARS
AVERAGE COST OF FLOATING DEBT -% OF CDI AVERAGE TERM - IN YEARS
Funding
Capital market
TRANSPARENCY TROPHY 2018
AGILITY, QUALITY AND TRANSPARENCY IN THE DISCLOSURE OF RESULTS
FINANCE PILLARS
RANKING INSTITUCIONAL INVESTOR MAGAZINE 2018:
Best CEO
Best CFO
Best RI Professional
Best IR Program
Best IR Team
Best Sustainability Metrics
Best Meeting with Analysts
Transparency and Communication
IR SCHEDULE WITH + 1900 INTERACTIONS WITH THE MARKET(UNTIL OCTOBER)
Capital market
BEST IR EXECUTIVE
AGENDAOPENING
FINANCE
OPERATIONS
PEOPLE
FLEET RENTAL
SEMINOVOS
CAR RENTAL
CLOSING
OPERATIONSJoão Ávila
MAIN PILLARS OF THE OPERATIONS DIVISION
COSTS AGILITY QUALITY
IDENTIFICATION OF COSTS IN DETAIL BY REGION, LOCATION AND CAR
MAIN PILLARS OF THE OPERATIONS DIVISION
Management of maintenance costs leveraging scale and expertise of a company with more than 200 thousand cars
Costs
HQ
REGIONAL REGIONAL REGIONAL
SUB REGION
SUB REGION
SUB REGION
SUB REGION
BRANCH LOCATION
BRANCH LOCATION
BRANCH LOCATION
BRANCH LOCATION
BRANCH LOCATION
BRANCH LOCATION
BRANCH LOCATION
BRANCH LOCATION
BRANCH LOCATION
BRANCH LOCATION
SUB REGION
SUBREGION
SUB REGION
SUB REGION
REGIONAL
MAIN PILLARS OF THE OPERATIONS DIVISION
Centralization of several back office activities and use of robotizationtechniques to obtain productivity gains
100115
152
2016 2017 2018
INDEXED
Costs
RENTED BY CAR OPERATIONS EMPLOYEE
MAIN PILLARS OF THE OPERATIONS DIVISION
Processes Improvements and use of technology (iot and mobile) in order to reduce time in all stages of the process that generate fleet unproductivity
development of new technological for new solutions using agile methods for all process improvements in the operation
Agility
CARS PURCHASED
PREPARATION
LOGISTIC MANAGEMENT
CAR RENTAL AND IMPRODUCTIVITY MANAGEMENT FOR MAINTENANCE
AND DAMAGE
PREPARATION FOR SALES
DISTRIBUTION LOGISTICS TO SEMINOVOS
STORES
NPS FLEET RENTAL
INDEXED
2017 2018
100
112
NPS SEMINOVOS
INDEXED
2017 2018
100
121
MAIN PILLARS OF THE OPERATIONS DIVISIONQuality
AGENDAOPENING
FINANCE
OPERATIONS
PEOPLE
FLEET RENTAL
SEMINOVOS
CAR RENTAL
CLOSING
BUILDINGCUSTOMERS’SUCCESS JOURNEYJoão Andrade
CUSTOMERS’ JOURNEY
CONTRACTIMPLEMENTATION
AVAILABILITY OF THE CAR
INVOICING
OPERATION
SERVICES
DECOMMISSIONING
RENEWAL
To guarantee VALUE DELIVERY to our customers through the USEof our solutions and RESULTS generation
Use of AGILE METHODOLOGIES, such as Inception, that allow fast results and
CUSTOMERS AND STARTUPS involvement in solutions
development
DEVELOPMENT METHOD
CUSTOMER JOURNEY LEVERS
Good practices
Security andcitizenship
Technology
ConvenienceSUCCESS
CUSTOMER JOURNEY LEVERSTechnology
Use of TECHNOLOGY IN FAVOR OF THE CUSTOMER.
Offering solutions such as CONNECTED CAR,
#MEUCARRO, MYFLEET and the development of new alternatives for mobility
solutions
CUSTOMER JOURNEY LEVERSBest Practices
Encouraging the use of BEST PRACTICES in fleet
management through CONSULTANCY, CUSTOMIZED PANELS, RESULTS monitoring and support in the definition of INDEXES related to costs,
productivity and safety
CUSTOMER JOURNEY LEVERSTraffic safety and citizenship
Facilitation to TRAFFIC SAFETY through TRANSPARENCY IN MANAGEMENT, such as the display of driver ranking and
CONTENT offer through lectures and courses
COST REDUCTION
MAKE THE PREVENTIVE MAINTENANCES
In the preventive maintenances the suspension system, which directly influences on the tires lifetime. If you notice any irregular wear, contact technical assistance.
5 VIOLATIONS YOU DIDN’T KNOW OF, BUT CAN GENERARE TRAFFIC FINES
CUSTOMER JOURNEY LEVERSConvenience
More CONVENIENCE for our customers. Information management,
car request, online identification of fines, easy integration with other
service providers (one-stop shop), electronic invoicing and constant
search for user satisfaction
AGENDAOPENING
FINANCE
OPERATIONS
PEOPLE
FLEET RENTAL
SEMINOVOS
CAR RENTAL
CLOSING
LOCALIZASEMINOVOSHeros Di Jorge
STRATEGIC ASSUMPTION
Add value as a competitive advantage, through optimizing fleet renewal process and
minimizing depreciation
KNOW-HOW AND SALES CAPACITY
62,641
70,62164,305
68,449
90,554
78,998
30,084
74 75 77 84 99 101 101
2013 2014 2015 2016 2017 9M18 3Q18
Cars sold Stores
GROWTH PILLARS
DIGITAL TRANSFORMATION
SALES CHANNELS
PRODUCT QUALITY
GROWTH PILLARS
1
Wide range of brands, models and year of manufacture
MIX OF BRANDS AND MODELS
40% of sales come from repurchase and references
2
RECOMMENDATION INDEX AND REFERENCE
3
Localiza Seminovos is bi-champion of the Reclame Aqui Award in the category Dealerships and Vehicle Shops
RECOGNITION
Product quality
103 stores in 69 cities
Retailers network
Online Centralized Service
DISTRIBUTION
Sizing the store network
Expansion of distribution network for retailers
Evolution for digital sales
INITIATIVES FOR THE FUTURE
GROWTH PILLARS Sales channels
GROWTH PILLARSStores
GROWTH PILLARSStores
GROWTH PILLARSStores
GROWTH PILLARSEnchantment actions
GROWTH PILLARSEnchantment actions
CUSTOMER JOURNEY UNDERSTANDING
SEMINOVOS WEBSITEUPDATE
CAR SELLER GATEWAY
ONLINE MEDIA
ONLINE MANAGEMENT INFORMATION
LEADS MANAGEMENT
E-COMMERCE DIGITAL PROCESSESSELF SERVICEPOST SALES
GROWTH PILLARSDigital Transformation
AGENDAOPENING
FINANCE
OPERATIONS
PEOPLE
FLEET RENTAL
SEMINOVOS
CAR RENTAL
CLOSING
CARRENTALBUILDING THE FUTURE OF MOBILITY Bruno Lasansky
HIGHLIGHTS
1
2
3
4
LEADERSHIP EXPANSION WITH VALUE GENERATION
LEADERSHIP IN LOYALTY
MORE KNOWN AND DESIRED BRAND
PROTAGONISM IN INNOVATION
FOCUS ON ENCHANTING OUR CUSTOMERS
BEST CAR RENTAL COMPANY FOR SMALL AND MEDIUM COMPANIES
AMONG THE 100 LARGEST COMPANIES IN CUSTOMER
SATISFACTION
EXTERNAL RECOGNITION
BEST CAR RENTAL COMPANY
BEST SERVICE COMPANY
winner of the award for the fourth time
SatisfactionTouchpoints (Indexed)
GENERATING SUPERIOR SATISFACTION
2015 2016 2017 2018
+8 p.p. (2015-18)
22nd BRAZIL'S MOST VALUABLE BRAND
• 3rd highest NPS among the 200 best evaluated companies
• 4th largest brand in value increase among Top 25
• 10% increase in brand value vs. 2.7% on average
LEADER IN PREFERENCE
TOP OF MIND
MOST VALUABLE BRANDS IN BRAZIL
Localiza among the most valuable brands in the country
2018
2017
201625
R$ 461mi +10%
R$ 418mi +11%
R$ 376mi +7%
24
22
NETWORK INVESTMENTEX
PAN
SIO
N A
ND
R
ENO
VA
TIO
N
EunápolisPorto AlegreRecife
NEW
BR
AN
CH
ES
Duque de CaxiasGoiânia Foz do Iguaçu Angra dos Reis
CONSISTENCY ON BRANCHES PATTERN
Manaus
SMILES
EXAMPLES OF STRATEGIC PARTNERSHIPS
GOL
ITAÚ
LOCALIZA AM FLEX
PROTAGONISM IN INNOVATION
LOCALIZA DRIVER
LOCALIZA FAST
CUSTOMER ASSISTANCE
PROTAGONISM IN INNOVATIONWhatsapp for booking and customer assistance
BOOKING
LOCALIZA FAST: PIONEER SOLUTION IN 100% DIGITAL RENTAL IN LATIN AMERICA
DIGITAL SIGNATURE
CAR OPENNING
LOCALIZA FAST: PIONEER SOLUTION IN 100% DIGITAL RENTAL IN LATIN AMERICA
12 BRANCHES IN 9 STATES
OWNED TECHNOLOGY AND INTEGRATION
HIGHER NET PROMOTED SCORE
HIGH RELIABILITY
Success rate
+95%
LOCALIZA FAST: SPEEDING UP PRODUCT ADOPTION
100
152
212237 228
279308
361
445
569
Jan Feb Mar Apr May Jun Jul Aug Sep Oct
+5.7x
Contracts Localiza FAST 2018(indexed)
LOCALIZA DRIVER: PROTAGONISM IN RIDE SHARING
LOCALIZA DRIVER BENEFITS
100% digital experience: from registration to contract closure
Automatic payment with the driver’s app revenue
Ease payment of traffic fines and invoices
Facility for operational management and communication
INVESTMENTS IN INNOVATIONGENERATING SUPERIOR EXPERIENCE AND PRODUCTIVITY
BRAND REPUTATION
THE MOST INNOVATIVE COMPANY IN THE SECTOR
PRODUCTIVITY
RENTALS / EMPLOYEE (indexed)
100
127,6
150,7
2016 2017 2018 (YTD)
+51%
CAR PICKUP EXPERIENCE
PICKUP SATISFACTION
2016 2018 (YTD)
+5.6p.p
AGENDAOPENING
FINANCE
OPERATIONS
PEOPLE
GESTÃO DE FROTAS
SEMINOVOS
CAR RENTAL
CLOSING
EXCELLENCEEXECUTION
Eugênio Mattar
76.755
156.43633.948
51.236
13.992
14.505
2015 9M18
Franchising Fleet RAC
EXECUTION EXCELLENCE
BRAND REPUTATION
DIVERSITYPERSONNEL MANAGEMENT COMMITTEE
INTERNSHIP PROGRAM
PEOPLE
CUSTOMER LOYALTY
Winner of the Época ReclameAqui award for the 4th year in RAC and 2nd year in Seminovos
Superior Customer Satisfaction (NPS)
Culture of enchantment
Modern and diversified fleet
INNOVATION TO PERPETUATE
WHATSAPP LOCALIZA AM FLEX
LOCALIZA FAST LOCALIZA DRIVER
VALUE GENERATION
124.695
222.177
Fleet of the end of the period
GROWTH
78.2%
SPREAD ROIC - KD
2015 9M18 anualizado
7.5 p.p. 7.8 p.p.
9M18 annualized
INCLUSION PROGRAM
Q&A
Website: www.localiza.com/ri E-mail: ri@localiza.com Phone: 55 31 3247-7024
The material presented is a presentation of general background information about LOCALIZA as of the date of the presentation. It is information in summary form anddoes not purport to be complete. It is not intended to be relied upon as advice to potential investors. No representation or warranty, express or implied, is madeconcerning, and no reliance should be placed on, the accuracy, fairness, or completeness of the information presented herein.
This presentation contains statements that are forward-looking within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the SecuritiesExchange Act of 1934. Such forward-looking statements are only projections and are not guarantees of future performance. Investors are cautioned that any suchforward-looking statements are and will be, as the case may be, subject to many risks, uncertainties and factors relating to the operations and business environments ofLOCALIZA and its subsidiaries that may cause the actual results of the companies to be materially different from any future results expressed or implied in suchforward-looking statements.
Although LOCALIZA believes that the expectations and assumptions reflected in the forward-looking statements are reasonable based on information currently availableto LOCALIZA’s management, LOCALIZA cannot guarantee future results or events. LOCALIZA expressly disclaims a duty to update any of the forward-looking statement.
Securities may not be offered or sold in the United States unless they are registered or exempt from registration under the Securities Act of 1933.
This presentation does not constitute an offer, invitation or solicitation of an offer to subscribe to or purchase any securities. Neither this presentation nor anything contained hereinshall form the basis of any contract or commitment whatsoever
DISCLAIMER
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