Are You Ready For M-Commerce? -Steven Leitch, Music Factory Direct

Stephen LeitchDirector of E-commerce

Music Factory Direct

Mobile

Are you ready for M-Commerce?

Topics• Why go mobile?• Technology and Partnerships• The design process/Demo• Issues and Limitations• Testing and Poor Design• Hints and Tips• Results

Why Mobile?

The Mobile World

• Phone calls• Face talk• Gaming• Facebook• Text• Email• Live Video streaming• Banking a check• Surfing the web• Shopping• Now…. It’s the new "personal shopper", giving

consumers information at their fingertips.

The Shopper Contd.

• M-Commerce is growing extremely rapidly - according to Internet Retailer sales will reach $14B by 2015

Source: Google/OTX State of Shopping research, May 2010l reach $14B by 2015.

Yet…

According to a survey done by Multichannel Merchant in March 2010, four of five multichannel retailers have no mobile presence.

Source: Google/OTX State of Shopping research, May 2010

Music Factory Direct…

• Ability to Browse• Offer the ability to buy product on our site• Give our customers what they want• Differentiate ourselves in the marketplace

– Reorder tool– Use it as a marketing tool

How we did it…

Our Mobile Site

• Partnered with Vortx • Built a skin and ‘turned on’ mobile

– Not a separate site• Goals:

– Offer similar look and feel to our website– Integrated– Easy to use– Clear, fast loading images *– One page checkout– Limited investment

Step by Step

http://www.musicfactorydirect.com/mobilego.aspx

Issues and Limitations

Issues

• Change our Logo• Upsells• Reviews• Integrating social networking• Free items with purchase• Navigation changes• Length of Descriptions

– features

Importance of Testing

Hints and Tips

Top Ten!

• Are you on the correct platform?• Don’t build a separate site• Don’t try to do everything

– Ask, what is important

• Keep it simple• Click to Call• What features do customers use?

Hints and Tips

• Wish list• Hide descriptions until activated• Show one picture an option to view more• Order Status and Reorder• Offer more than one to navigate

Results

The Proof is in the Pudding…

• 5% of visitors• 5%of Sales• Higher Average Sale• Longer on site

– Browsing and buying later

• More page views – 22% higher than site

Cont…

• Email marketing• CSE Sending traffic

– BR 10% less on mobile

• QR Reader

Thank you

Stephen Leitchstephen@musicfactorydirect.com

Coupon Code 10% off – gomobile