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INDEX
Sr. No. Particular Page No.
1 General information 05 – 12
2 Production Department 13 – 18
3 Marketing Department 19 – 25
4 Financial Department 26 – 33
5 Personnel Department 34 – 39
6 SWOT Analysis 40 – 42
7 Future Plan 43 – 44
8 Conclusion 45 – 46
9 Suggestions 47 – 48
10 Bibliography 49 – 50
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INDEX
Sr. No. Particular Page No.
1 History of the industry 7
2 Company Profile 8
3 Organization Chart 9
4 Location of the industry 10
5 Achievements 11
6 Objectives of Business 12
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HISTORY OF THE INDUSTRY
The history of the any company is very important. This company ARJUN
CEMENT Pvt. Ltd.’ was established in the year 2005.
Today this industry becomes very famous because of the hard work of the
industries members. The contribution of the workers is very high for the development
of the industry.
Mr. CHANDUBHAI BHANDERI was the chairman of the ARJUN CEMENT
Pvt. Ltd. ARJUN CEMENT Pvt. Ltd. was established for manufacturing Cement.
Now, the business of the company is running very smoothly and successfully.
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COMPANY PROFILE
Name : - ARJUN CEMENT Pvt. Ltd.
Area of Location : - 8-BNational Highway,
Opp. Vandheshwar Temple,
Hadamtala,
Taluka Kotda Sangani
Dist.: Rajkot
Register Office : - NIDHI CEMENT Pvt. Ltd.
Hadamtala G.I.D.C.,
Taluka Kotda Sangani
Telephone : - (02827) 270566
E-mail : - nidhi_cement@yahoo.com
Brand Name : - NIDHI CEMENT
Name of Partners : - Mr. Dineshbhai Bhanderi
Mr. Jagdishbhai Bhanderi
Mr J. P. Patel
Size of Unit : - ‘Small Scale industry’
Establishment Year : - 2005
Accounting Year : - April to March
Bankers : - State Bank of India
Auditors : - A. D. Vyas & Co.
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ORGANIZATION STRUCTURE
The organization structure is given below of the company.
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Director
Production
Management
Personnel
Management
Finance
Management
Marketing
Management
General Manger
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FORM OF AN ORGANIZATION
Form of any big organization is very important. ARJUN CEMENT Pvt.
Ltd. is a private limited company. According to companies’ act 1956, they
follow all the rules and regulation of the companies act.
ARJUN CEMENT Pvt. Ltd. is a very big industrial company. It is
located at; 8-B National Highway HADAMTALA is spread in approximately
2 Acer. This is the carpet area of industry.
The investment of the company behind land and machinery is more
than 1.5 crore. It is a very big organization.
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LOCATION OF THE INDUSTRY
When the new industrial unit is to be established, one major decision
has to be taken. That is the location of the industry. There are many factors
which affecting the location of the industry such as Technical Factors,Economic Factors and Other Factors etc.
Generally, the location of the company should be very easiest in which
the industry can get necessary things very easily. HADAMTALA is a very
good location for the establishment, any company because it is situated at the
end of the city JUNAGADH therefore industry can be reduced the
transportation cost, employees can be defend easily and when industry has a
need of Raw Material, Raw Materials are available very easily.
Therefore, the company or industry is situated there.
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OBJECTIVES OF BUSINESS
Generally, the main object of a business to get more and more profit.
All the business activities are running with the main object of profit but “profit
is not only the object of any business.” There are many objects such as tocontribution in the development of the country, Social responsibility etc.
ARJUN CEMENT Pvt. Ltd. main objectives are given below:
To earn Medium Profit.
To provide social facilities.
Elimination of customer’s problems.
Continuous improvement through reduction of Rejection and
Rework.
Contribution in the development of the country.
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INDEX
Sr. No. Particulars Page No.
1 Introduction 14
2 Organization Chart 15
3 Main Products 16
4 Raw Materials 16
5 Production Process 17
6 Store Department 18
7 Production Capacity 18
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INTRODUCTION
Production department is a department which is concerned with the
production activity. Production is a term, which is synonymous with
manufacturing, transforming, processing, fabrication etc. It is a process where
in materials are converted into finished goods. These goods are either consumed by the consumers or are used by other factories or industries for
further processing.
Generally, production process will start when the raw materials are
available in the industry and production process stopped when finished product
being prepared.
Thus, in short planning for production is the main activity of the
production department.
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ORGANIZATION CHART
Partners
Head of department
Staff
Workers
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MAIN PRODUCTS
The main product of the company is O.P.C. (ordinary Portland cement)
like 43 grad, 53 grad
]
RAW MATERIALS
The production process is generally based on various raw materials.
Raw materials are very important for the product. For the production
department, only find out the source of raw materials and after getting raw
materials, production process will start.
This company produced cement therefore they have need many raw
materials which are generally available in the market. Product’s various raw
materials such as Lime stone, Clay, Coke-breeze, silica, Iron dust, Gypsum.
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PRODUCTION PROCESS
The production process of the company is very fast and smooth.
Production process start with mining and end with packing production process
given be low.
Mining
Crusher
Raw mill
Sialo
Pre-Heater kiln
Cooler
Cement mill
Packing
All the kind of the process is to be done inside of the factory location.
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STORE DEPARTMENT
The company produced many Cement bag everyday. It is a very
important that company having different store department which is very big
and where the Cement bag can be stored. The capacity of the store department
is 1500 to 2000 Cement bag to store. Also they are store different kinds of rawmaterial which are used for making Cement.
PRODUCTION CAPACITY
The company produced many Cement bag in every day. The company,
produced minimum 500 to 600 Cement bag everyday in Boom period, but in
depression period, they produced minimum 700 to 1000 Cement bag every
day. The highest 1500 Cement bag produced in one day. The annual
production of the company is more than 2,05,000 Cement bag
The company will be tried to produce more and more to Cement bag
everyday.
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Index
Sr. No. Particulars Page No.
1 Introduction 21
2 Organization Chart 22
3 Pricing Policy 23
4 Advertising, 24
5 competitors 25
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INTRODUCTION
Marketing is social and managerial process by which individual and
groups obtain what they need and what through creating, offering and
exchanging product of value with others”.
Marketing is a comprehensive term. The selling of any company is
depend on marketing Through marketing, company got profit. There are
different system of marketing. Some small scale industry doing marketing
through advertisement in Newspaper, Pamphlets, Magazines etc. The big unit
or organization doing marketing through advertisement in TV set. Today,
marketing is being done by computer.
In marketing process, producer and customers are very important.
Marketing is possible only when sellers and customers are available in the
MARKET
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ORGANIZATION CHART
Partners
Head of market
Sales manager
Dealer
Customers
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PRICING POLICY
The prices of the product are depend upon the expenses which is made
for making product. The expenses such as the cost of raw material, cost of over
heads, factory overheads, administrative overheads, selling and distribution
overheads, margin of profit etc.
The company decide the price after counting these all above expenses.
The cement bag per Rs. 150 or Rs 155
The period of credit sales is for 30 days and if the payment is not paid
up to due date, other delivery will be stopped.
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ADVERTISING
In this modern time, advertising is very important for increasing the
sales of the product of the company or industry. Advertising is the best tool for
increasing sales. Big company spent lot’s of Rupees for good Advertising.
ARJUN Cement Pvt. Ltd. The main method of advertising is Wall
Paintings, Paper Media, Pamphlets, Metal Board, Magazines etc. In all the
advertisements the brand “ARJUN” highlighted.
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COMPETITORS
Today, competition increases very fastly in any business. Competition
is very important for the development of the economy and country.
The company has to find new and new product to continue in themarket. There are lot’s of competitors in the market for cement. Therefore,
company tries their level best to face the all competitors. They are as under.
Kisha n cement
Pyramid Cement
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INDEX
Sr. No. Particulars Page No.
1 Introduction 28
2 Capital Structure 29
3 Financial Planning 30
4 Profit Trend 31
5 Fixed Assets 31
6 Working Capital 32
7 Account 33
8 Investment and Depreciation 33
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INTRODUCTION
Finance management is that management activity which is concerned
with the planning and controlling of the firm’s financial resources in modern
business. The finance is the blood of business economy. Finance department is
very important in any company. We include capital, fixed assets, workingcapital etc, in finance.
“Finance is that administrative area in an organization which related
with the arrangement of cash and credit so that organization may have the
means to carry out its objective as satisfactorily as possible.”
Finance department plays a very important role in the development and
growth of Business. If you have money and you management, it properly you
will make more money. This means management of finance is necessary for
all.
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CAPITAL STRUCTURE
Capital is the blood of any company or organization. All business
activities are run with the help of capital.
The capital structure of the company is given
Particulars Amount
Reserve and Surplus = 1.0 Crore
+ Unsecured Loans = 0.5 Crore
+ Bank Loan = 0.3 Crore
Total 1.8 Crore
The 12% Interest given on the unsecured loan.
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FINANCIAL PLANNING
Every company having financial planning for the future. Financial
planning is decided in the meeting of directors. Various Financial Planning
such as availability of fund.
The basic purpose of financial planning are to make sure that adequate
funds are raised at the minimum cost and that they are used wisely. It should
be seen that finance is neither excess nor inadequate.
In financial planning, they do not think investment in other place.
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PROFIT TREND
Profit is the main aim or goal of any company. All business activities
are running with the main object of earning profit.
FIXED ASSETS
There are different types of fixed assets in any company. Different
types of fixed assets such as Plant & Machinery, Electric Fittings, Furniture
and Fixtures, Factory Building, Vehicles etc.
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WORKING CAPITAL
On account of very good network of sales, the company does not face
any difficulties in managing working capital.
The information of working capital is given below:
Current Assets 1.0 Crore
–
Current Liabilities 0.3 Crore
Net Working Capital 1.3 Crore
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ACCOUNT
According to companies act’s 1956, public ltd. company and private
ltd. company must prepare the account of the financial year. Thence, the
company has been prepared the account.
For preparing account, they follow the double entry mercantile system.
This is the modern method of preparing account. The account is prepared in
computer. Mr. A. D. Vyas is the auditor.
INVESTMENT AND DEPRECIATION
Investment: -
Investment means to invest money in any place.
Depreciation: -
Generally, in the initial stage company does not count depreciation on
the fixed assets. Then, they count depreciation on fixed assets.
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INDEX OF PERSONNEL DEPARTMENT
Sr. No. Particulars Page No.
1 Introduction 36
2 Training 373 Infrastructure Facilities 37
4 Time Keeping System 38
5 The Number of Workers 38
6 The System of Selection Employees 39
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INTRODUCTION
“Personnel Management is the planning, organizing, directing,
controlling of procurement, development compensation, integration and
malignance of people of the purpose of contribution to organization, individual
and social goals.”
Flippo: Principles of Personnel management.
Personnel management is the direction and co-ordination of human
relations in the business organization, there by obtaining maximum production
with minimum of physical and mantle efforts, stress and strain of the
individual worker and group of workers and without sacrificing the genius well
being of the employees.
Incentives to the workers is very important if the company wants to get
more and more help of workers.
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TRAINING
There are many workers work in the company. Some of them are
skilled and some of them are unskilled. Thence, company has to give them
special training, practical knowledge etc. Training is necessary to know about
the working conditions and techniques of the company.
In this company, no special training sessions are held. The one – month
training period during the recruitment process. This is because the production
process does not require any such technology, which is frequently changing.
INFRASTRUCTURE FACILITIES
Workers and Employees are very important for any big organization.
The business is continue in the market because of the working of workers and
employees. Therefore, companies give various facilities to the workers such as
Medical, Houses etc.
NIDHI Cement Pvt. Ltd. provides various Infrastructure facilities to the
workers such as provident fund, gratuity, holidays, medical services etc. Also,
they give 20% Bonus to the workers every year. Sometimes, they also provide
insurance facility. They do not facilitate housing services.
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TIME KEEPING SYSTEM
The whole time of day, of the duties of workers is given below:
Time:
Shift – I 8:00 AM to 12:00 AM – is the working time.
12:00 AM to 2:00 AM – is the lunch time.
Shift – II
2:00 AM to 8:00 AM – is again the working time.
THE NUMBER OF WORKERS
NIDHI Cement Pvt. Ltd. is a small company. The total staff of the
company is approximately 30 members including manager, employees,
workers etc. They have no any ladies workers.
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THE SYSTEM OF SELECTION OF EMPLOYEES
The system of selection of employees is very important thing. Some in
cottage industry, we can see that workers and employees are not qualified as
much as small scale industries. Some industries, select the employees or
workers in experience basis, while some industries select on qualified basis.
This company selects the workers both on qualified basis and
experience basis. It means that both qualification and experience involve in
worker or employees.
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SWOT Analysis
If you do not know where you are going, you can take any road.” This
famous quote epitomizes the attitude of people and their lack of planning. It is
primarily because of lack of strategic direction. As a result it is hard to look at
the actions and determine where you are and where you want to go. This iswhere SWOT analysis plays an important role. SWOT is an acronym for
Strength, Weaknesses, Opportunities and Threats.
SWOT analysis is universally accepted as an effective method of
identifying your strengths and weaknesses, and examining the opportunities
and threats you face. It is a process in which you can gather and assess, in an
orderly manner, information that will become the basis of your development
plans.
STREAGTH:
It is one thing to discern attractive opportunities and another to have
the competencies to succeed in these opportunities. Each business needs to
evaluate its internal strength and weaknesses periodically.
Best Quality at Low Price:
The major or the biggest strength of NIDHI Cement is
to available a law price comparatively other local Cement
WEAKNESSES:The business does not have to correct all the its weaknesses nor should
it gloat about all its strengths.
No Advertisement:
The advertisement is the best salesman for any business.
Every organization has to make advertisement to aware the people about their
products. But NIDHI Cement does not make advertisement on the part of
wide circulation.
Uncertainty of Labours:
Cement Industry is based on labour work mostly. InNIDHI Cement, labours are not available on regular base.
OPPORTUNITIES:
It is an area of buyer’s need in which company can perform
profitability. The company’s success probability depends on whether its
business strengths not only match the key success requirements for operating
in the target market but also exceed those of its competitors.
Company should have to expand its production capacity. It has to make
good quality product and has to fight the branded products like J. K. Laxmi,Ambuja, Hathi, Ultratech, etc.
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THREATS:
It is challenge posed by an unfavorable trend or development thatwould lead in the absence of defensive marketing action to deterioration in
sales or profit.
Generally for any of the industries, its competitors are the biggest
threat. So for NIDHI Cement, Major, Everest, Nilkanth are the major threat at
local level.
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FUTURE PLAN
The company is looking for introduce new technology and reduce
man power for more production.
The company is to plan to enter into medium scale industry.
The company wants to capture more and more local as well as
national market.
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CONCLUSION
I think that I had got a golden opportunity to visited. NIDHI Cement
Pvt. Ltd. I got a whole information regarding production, personnel, financial
and marketing. During my study, I marked that the company is best in
management, in working in providing facilities to the workers etc.
I have come to the conclusion that this company has an efficient in
production process and marketing. It possesses proper finance. Thence, this
company has a many scope for expansion and development. The product of
this company is very good in quality. The Brand Name is ‘NIDHI Cement
‘Customer would like to purchase product of Company. The staff is interested
to improve the product as per changing and environment.
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SUGGESTIONS
After visiting the company, I think that company is well and efficient
there is nothing as such which I can suggest to the company. But, I also want
to tell something to the company that the company making Cement but they
used old technology, thence, their profit reduces. New business units used newtechnology, therefore if company uses new modern technology, they making
more profit. I know that now, they are made profit but they increase in them if
they use modern technology. Today, company is in developing stage in the use
of modern technology.
So, this is one the views from my point of view, which I hope may be
taken positively and will not be misunderstood.
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BIBLIOGRAPHY
MARKETING MANAGEMENT
BY: PHILIP KOTLER BY: J. C. GANDHI
&
BY: S. A. SHERLEKAR
PERSONNEL MANAGEMENT
BY: C. B. MEMORIA
PRODUCTION MANAGEMENT
BY: CHHYNAWALA
FINANCE MANAGEMENT
BY: KING’S
WEBSITE
www.cementindustires.com
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