Arrow Electronics Windows Embedded Licensing Summary of Benefits Danny Morim Solution Architect –...

Arrow ElectronicsWindows Embedded LicensingSummary of Benefits

Danny MorimSolution Architect – Microsoft EmbeddedArrow OCS - Israeldmorim@arroweurope.com

November 2013

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Agenda

• Why is it important to understand Microsoft Licensing channels for OEMs?• Introduction to the “Windows Embedded” licensing channel• Key benefits of the Windows Embedded Channel• Value added services from Arrow

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Microsoft Licensing Channels• Microsoft have several different licensing channels which each serve different

types of customer (System Builder, Volume Licensing, Enterprise Agreement…..)

• Many products are sold through more than one channel• Each channel has its own unique set of rules, restrictions, and benefits, and is

designed to meet the needs of different types of customer• Selecting the appropriate channel for your needs depends upon many factors• IT IS COMPLICATED • Arrow and the Microsoft Windows Embedded Business are here to support

OEMs who wish to use Microsoft technology in their specialised devices• That includes giving you access to Microsoft experts who have the big picture That includes giving you access to Microsoft experts who have the big picture

and can give impartial advice about which channel meets your needsand can give impartial advice about which channel meets your needs

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Presentation Title

Introduction to Windows Embedded• The Windows Embedded Business is a dedicated business unit within

Microsoft• We build customizable solutions for OEMs who build embedded and

dedicated devices, based on Windows technologies• Windows Embedded is a family of operating systems that offer familiar

tools and technologies for developers and IT Professionals to deliver the power of Windows and the cloud to specialized devices

• There is an excellent public website dedicated to the Windows Embedded Business giving full details of all the products, and programs available to OEMs and partners interested in learning more http://www.microsoft.com/windowsembedded/en-us/windows-embedded.aspx

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But what is a Windows Embedded device?

• The key question: how does an end-user see your final product ?

• The embedded user sees a device and the desktop OS user sees a computer.

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Windows Embedded Product Family

Point of Service

Industrial Automation

Medical

Entertainment

Thin Client

Office Automation

ATM /KioskHandheld TerminalsHandheld Terminals

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Flexibility, Source Level Control,

Multiple CPU Architectures6

Fixed Features,Express Development, Windows

Desktop Compatibility

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Key Benefits of Windows Embedded

• Guaranteed long term product availability• Guaranteed long term product support• Optimized for OEMs building integrated

hardware / software solutions• Ease of deployment and OEM activation• Possibilities of customized Recovery Medias• Access to Virtualization features• Ship anywhere with very few exceptions• Some products available ONLY from

Embedded Channel • Multiple Language support

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Presentation Title

Key Benefits of Windows Embedded

• Guaranteed long term product availability• Guaranteed long term product support• Optimized for OEMs building integrated

hardware / software solutions• Ease of deployment and OEM activation• Possibilities of customized Recovery Medias• Access to Virtualization features• Ship anywhere with very few exceptions• Some products available ONLY from

Embedded Channel • Multiple Language support

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Presentation Title

Key Benefits of Windows Embedded

• Guaranteed long term product availability• Guaranteed long term product support• Optimized for OEMs building integrated

hardware / software solutions• Ease of deployment and OEM activation• Possibilities of customized Recovery Medias• Access to Virtualization features• Ship anywhere with very few exceptions• Some products available ONLY from

Embedded Channel • Multiple Language support

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Presentation Title

Key Benefits of Windows Embedded

• Guaranteed long term product availability• Guaranteed long term product support• Optimized for OEMs building integrated

hardware / software solutions• Ease of deployment and OEM activation• Possibilities of customized Recovery Medias• Access to Virtualization features• Ship anywhere with very few exceptions• Some products available ONLY from

Embedded Channel • Multiple Language support

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Presentation Title

Key Benefits of Windows Embedded

• Guaranteed long term product availability• Guaranteed long term product support• Optimized for OEMs building integrated

hardware / software solutions• Ease of deployment and OEM activation• Possibilities of customized Recovery Medias• Access to Virtualization features• Ship anywhere with very few exceptions• Some products available ONLY from

Embedded Channel • Multiple Language support

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Presentation Title

Key Benefits of Windows Embedded

• Guaranteed long term product availability• Guaranteed long term product support• Optimized for OEMs building integrated

hardware / software solutions• Ease of deployment and OEM activation• Possibilities of customized Recovery Medias• Access to Virtualization features• Ship anywhere with very few exceptions• Some products available ONLY from

Embedded Channel • Multiple Language support

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Presentation Title

Key Benefits of Windows Embedded

• Guaranteed long term product availability• Guaranteed long term product support• Optimized for OEMs building integrated

hardware / software solutions• Ease of deployment and OEM activation• Possibilities of customized Recovery Medias• Access to Virtualization features• Ship anywhere with very few exceptions• Some products available ONLY from

Embedded Channel • Multiple Language support

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Presentation Title

Key Benefits of Windows Embedded

• Guaranteed long term product availability• Guaranteed long term product support• Optimized for OEMs building integrated

hardware / software solutions• Ease of deployment and OEM activation• Possibilities of customized Recovery Medias• Access to Virtualization features• Ship anywhere with very few exceptions• Some products available ONLY from

Embedded Channel • Multiple Language support

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Presentation Title

Key Benefits of Windows Embedded

• Guaranteed long term product availability• Guaranteed long term product support• Optimized for OEMs building integrated

hardware / software solutions• Ease of deployment and OEM activation• Possibilities of customized Recovery Medias• Access to Virtualization features• Ship anywhere with very few exceptions• Some products available ONLY from

Embedded Channel • Multiple Language support

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Value Added Services from Arrow• Arrow is an Authorised Distributor for Microsoft Windows Embedded across

EMEA and North America• In support of our Windows Embedded customers Arrow can offer the following

special services;– Free technical training for customers; e.g. Windows Embedded Standard 7 and

Compact 7 hands on workshops– Free training and advice on the use of OPKs to create and deploy your OS image for

Client and Server solutions– Customer specific training and consultancy services– Free email technical support service for developers– Free access to Microsoft Premier Support contract which Arrow has with Microsoft– Licensing advice and guidance– OEM Activation service (Arrow have purchased the specialist toolkit required to

implement OEM Activation and offer this service free to customers who sign a volume commitment)

– Drop shipment of runtime licenses to nominated production locations worldwide– Buffer stock agreements

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Presentation Title

THANK YOU

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