Ashley Furniture Slides - Mercury Group

BRYAN BARRIENTOSROBERTO BEHAR

ALEJANDRO DE LEMOSCYNTHIA GONZALEZ

MARCUS NIELSEN

Presented By:

The Mercury Group

Who are the dreamers?

•27% of the US population by 2020 aged 25-44

•84.6 in 2016 to 89.5 million people in 2020

•By 2020 Millennials will account for nearly $1.4 trillion in spending power.

The Mercury Group

Why do they dream differently?

•Tech-savvy and connected…24/7•Optimistic and hopeful • Independent and self-reliant •Lifestyle centered •Global and community-minded

The Mercury Group

•Create a tri-channel information system seamlessly integrating online shopping with augmented reality•Launch system with an iconic marketing campaign

Proposal

The Mercury Group

“Project Clarity”

•Tri-channel information system platform•Mobile application and website

•Augmented Reality•POS and E-Commerce•Ashley Furniture Experience

•Boost to e-commerce, in-store traffic, & CRM

The Mercury Group

Mobile Application

•79% of millennials said mobile devices introduced them to a new brand•Over half claimed shopping apps were easier to use than online sites.

The Mercury Group

Mobile Application

•Facilitate CRM goals•Data collection

•Drive online sales via incentives•88% of millennials would consider shopping online and picking up in store.

The Mercury Group

Customers and In-Store Experience

•A shopper with a retailer’s app will visit that brand’s store +1 time each month

• In-Store Experience

•Greet, discover, solve, close•“I’m on my way”

The Mercury Group

Power of Iconic Advertisement

Any woman could be Ashley…

Marketing

•Released alongside OMNI channel application •Percent of revenue marketing strategy

• First year, 10% of e-commerce revenue•Percent of expected revenue from integration of platform

•Lifestyle stories

The Mercury Group

Pro Forma Income Statement

Net Present Value

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The Mercury Group

References

The Mercury Group

https://www.pwc.com/gx/en/retail-consumer/retail-consumer-publications/global-multi-channel-consumer-survey/assets/pdf/total-retail-2015.pdf

http://venturebeat.com/2015/07/31/attention-shoppers-shopping-with-a-store-app-means-youll-visit-more-and-stay-longer/

https://doublethedonation.com/why-corporate-social-responsibility-is-important/#corporateimportance

http://clients1.ibisworld.com/reports/us/industry/default.aspx?entid=6110

US Census Data