Asian Paints CN13 LookBK V4 Compiled

At Asian Paints, we thrive on colour. For over

six decades, we have brought colour, across the

spectrum, into the homes and hearts of millions

of consumers around the world.

The 10th edition of India’s pioneering colour

forecast, ColourNext 2013, is the outcome

of a journey across India to gauge changing

dynamics of consumer behaviour that define

a decor direction. Curated by design experts

across India, it is based on an in-depth study of

societal, lifestyle and design trends in the

last year, and how these affect colour choices.

Our select panel’s intuitive insight and aesthetic

flair synthesize these directions for us to come up

with the key colour trends for the year.

A PALETTEOF STORIESFOR THE YEARTO COME...

Break away, wash your spirit cleanin a place where the only sound is silence.

In nature’s inventions nothing is lackingand nothing is superfluous.

Androgyny is not trying to managethe relationship between the opposites;it is simply flowing between them.

- JUNE SINGER

All you need to discover infinite possibilitiesis the simple magic trick of shifting perspectives.

The future is like a mansion with room upon room upon room crammed with all sortsof fascinating things. All we have to do is open the door and enter.

A pause stimulates an individual’s needfor a  quiet sojourn  with the self. In a tranquil space that reverberateswith meaning and touches the spirit,one can immerse oneself in contemplation and introspection. The momentary stillness  restores  one’s emotional andinternal rhythm.  What follows is a senseof harmony, restoration and rejuvenation.

The state of silence leads us inwards.

Layers of colour tones symbolize the emotional transition that the mind goes through. While soft whites and beiges create a placid,light and clean mood, deep contemplative blue-greys evoke a sense of stillness.

L105

8561 9457

0942CRYSTAL PEAK

OAK LEAF PASTEL GREY

DAYBREAK

8247 8270

8267 8215

WHALE COVE INK GREY

SENSIBILITY LAVENDER ROSE

It is in your power to withdraw yourself whenever you desire.Perfect tranquility within consistsin the good ordering of the mind,the realm of your own. - MARCUS AURELIU

The life of man in every parthas need of harmony and rhythm.- PLATO

Be struckby a thought.

The cool,clear waters of peaceflow into the mind.

Drift away.

Turn down,switch off,float.

Be.

Colour PlayCombinations of lead and accent colours in various proportions can be usedto style each Pockets of Silence space differently. Mix and match to create your own colour play across walls, furnishings and accessoriesto complete the look.

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L105

0942

8267

CRYSTAL PEAK

DAYBREAK

SENSIBILITY

8561

9457

8247

8270

8215

OAK LEAF

PASTEL GREY

WHALE COVE

INK GREY

LAVENDER ROSE

< LE

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Sacred spacescan be createdin any environment.- CHRISTY TURLINGTON

01COLOUR PLAY

L105

8267

CRYSTAL PEAK

SENSIBILITY

8215LAVENDER ROSE

This,

you and the

present moment

Discover

something

hidden

within.

06COLOUR PLAY

9457

8270

PASTEL GREY

INK GREY

L105CRYSTAL PEAK

Listento the soundsof silence.

- SIMON AND GARFUNKEL

Soft surf and shifting sand sets the mood for “Pockets of Silence”.

Candles lit in small brass containers that glow and reflect light.

Shells collected during walks on quiet beaches find their place in a ceramic bowl.

Light casting shadows on natural stone floors.

Uncluttered and simple lifestyle choices lead one to a peaceful mind.

Fabrics that aresoft and naturaland become one with your form.

Hand blown glass and simple mirrors add luminescenceto spaces.

The raw beauty of local, indigenous materials,their singular textures and natural hues,informs this palette. A sophisticated aesthetic,it reflects the sensibilities of that rare individual- well traveled, exposed to and appreciativeof different cultures, but with a creative expression that is uniquely his own.

Taste of Earth brings to life the vibrant world this individual is a part of: a community thriving with imagination in an environment tactile and rich with varying textures and surfaces. When kindred spirits collaborate with their separate skills and an eclectic array of elements the creative output is original, subdued and eloquent.

95288768 UNDER GROUNDWILD WEST

Top Coat 8459RAW COTTON

Apex Duracast CrossTex Vertical scratch

8472WILD MUSHROOM

Royale Play Stucco Cobbled

This is a refined and nuancedcolour vocabulary that relies bothon textures and shades for impact.

Earthy tones of natural materials,muted and basic hues all flowinto each other reflecting theirsubtle interplay.

9454ARCTIC SHADOW

4181

MO

OD

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ARO

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8638INNER BARK

Royale Play Stucco Marble

7469REEF GREEN

Royale Play Stucco Marble

Seasonswhen yellow leaves fallon ourshoulders.- THIRD WORLD

Craft is handed down to us.

We touch it and pass it on.

The way a story is told.

We make with our handsnot to create perfectionbut to pass ona little bit of our soul.

Touch and feel

and taste

the pulse of life.

Colour PlayCombinations of lead and accentcolours in various proportionscan be used to style each Taste of Earthspace differently. Mix and matchto create your own colour playacross walls, furnishings andaccessories to complete the look.

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8472

8638

7469

Top Coat 8459

WILD MUSHROOM

INNER BARK

REEF GREEN

RAW COTTON

Royale Play Stucco Cobbled

Royale Play Stucco Marble

Royale Play Stucco Marble

Apex Duracast CrossTex Vertical scratch

9528

9454

8768

UNDER GROUND

ARCTIC SHADOW

WILD WEST

4181MOODY MAROON

My coloursare of the sandand sky, thesun baked earth

04 COLOUR PLAY

8638INNER BARK

Royale Play Stucco Marble

9528

8768

UNDER GROUND

WILD WEST

COLOUR PLAY01

... originality consists in returning to the origin.

- ANTONIO GAUDI

Top Coat 8459RAW COTTON

Apex Duracast CrossTex Vertical scratch

9528UNDER GROUND

On earth there is no heaven, but there are pieces of it.- JULES RENARD

Unglazed artist ceramics in colours of dust and earth.

Objects likecandle standsmade fromroughly carvedsun bleachedwhite wood.

Straw mats, reed baskets and summer hats are the choice of woven textures.

Hand spun threadin vermillion and crimson lying in a wooden platteradd pure colourto a table.

Vegetable dyed home textiles are the key to earthy colour palettes.

Seeds and stones are nature’s sculptures - they mimic the colours of earth on the walls of this space.

Gender Blender celebrates a liberal worldthat makes room for every kind of gender identity.Boring stereotypes are giving way to thrivingself expression no longer bogged down bya strict gender based colour or style code.Androgyny seems to be the new name of the game.In this freer world, individuals are wearing theirpersonalities on their very stylish sleeves withpanache and confidence. Striking experiments withcolour, form, materials are the order of the day.A harmony of contrasts characterizes thissophisticated colour arrangement.

Express yourself!

8054

8253

7895

7430

7999

RASPBERRY SOUFFLE

RAVEN SONG

TONS OF SUN

DREAMSCAPES

ORANGE SILK

This is a lively and edgy palette where iridescent hues segue seamlessly into more muted tones reflecting the creation of balance between two distinct ideologies. Thus green blends beautifully with an unexpected purple and the unusual colourwash finish is an interesting twist. Blues, pinks and yellows provide adventurous and striking contrasts.

Base 8198 ORCHID PLUM

Base 8198 ORCHID PLUM

Top 9271 HERBAL GREEN

Top M708 PACIFIC LAGOON

Royale Play Colourwash Non Metallic

Royale Play Colourwash Iridescent

8763MOCCASIN

A marriage of oppositesa plan of the soulso that in each of ustwo powers preside,one male, one female.- VIRGINIA WOOLF

Followyour spirit.

Tell the worldyou are a one-of-a-kind creation who came here to experience wonder and spread joy.- VICTORIA MORAN

Colour PlayCombinations of lead and accent colours in various proportions can be usedto style each Gender Blender space differently. Mix and match to create your own colour play across walls, furnishings and accessoriesto complete the look.

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Base 8198 ORCHID PLUM

Base 8198 ORCHID PLUM

Top 9271 HERBAL GREEN

Top M708 PACIFIC LAGOON

8763

8054

7430

7999

7895

8253

MOCCASIN

RASPBERRY SOUFFLE

DREAMSCAPES

ORANGE SILK

TONS OF SUN

RAVEN SONG

Royale Play Colourwash Non Metallic

Royale Play Colourwash Iridescent

04

01COLOUR PLAY

In me

there is a universe

that I have a life time

to explore.

Base 8198 ORCHID PLUM

Base 8198 ORCHID PLUM

Top 9271 HERBAL GREEN

Top M708 PACIFIC LAGOON

8054

7999

7895

RASPBERRY SOUFFLE

ORANGE SILK

TONS OF SUN

Royale Play Colourwash Non Metallic

Royale Play Colourwash Iridescent

harmony

of contrasts

The most important kind of freedom

is to be what you really are.

You trade in your reality for a role.

You give up your ability to feel,

and in exchange, put on a mask.

- JIM MORRISON

04COLOUR PLAY

8054

7999

RASPBERRY SOUFFLE

ORANGE SILK

Base 8198 ORCHID PLUMTop M708 PACIFIC LAGOON

Royale Play Colourwash Iridescent

8763

8253

MOCCASIN

RAVEN SONG

Peel off the labels,erase the wordsand that’s whenthe fun begins.

Rich dessert servedin monogrammedantique plates.

Choose berry coloured personal acessories for a complete genderblender look.

Antique goldcandelabra in acluster addan air of oldworld luxury.

Glass birds andanimal heads - The wild things appear in all forms withinthese stylish spaces.

Animal print isfound in every formand material - frombags in zebra to bedthrows in leopard.

Red glass is a‘must have’ - It canbe a chandelier ora fruit bowl.

Upcycle celebrates this lively culture that not only animates design with new and humorous twists but is also an important facet in an earth friendly, progressive outlook. The antithesis of the use and dispose mindset, upcycling sees objects reappearing like old friends in new, exciting forms. The fact that they retain traces of their old lives makes these products all the more quirky and enjoyable as both past and presentreside in them.

Recycle. Repurpose. Reuse. Give something old new life.

319

324

9198

CARROT REDFRUITY ORANGE

WINDSOR BLUE

8658

QU

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STO

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9521 CLAY

PU Palette

PU Palette

Sepia tones, old metal and wood finishes symbolize objects that have come down from older times. These are accented with brighter, glossier shades to complete the idea of a snazzy makeover. The result is a contemporary, offbeat colour palette.

8653

9287

7879

M8337 Royale Play Dune Drizzle

WINDSOR BLUE

CAFFEINE

FARM WASH

NATURAL TINGE

Take an idea,turn it around,place it sideways,back to front,upside down – play!

You would haveto be half mad to dream me up.- ALICE IN WONDERLAND

You would haveto be half mad to dream me up.

A tiny shift of the lens

is all that is needed

to extract something

new out of something old.

Colour PlayCombinations of lead and accent colours in various proportions can be usedto style each Upcycle space differently. Mix and match to create your own colour play across walls, furnishingsand accessoriesto complete the look.

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M8337

7879

8653

NATURAL TINGE

CAFFEINE

9521

9287

9198

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CLAY

FARM WASH

WINDSOR BLUE

FRUITY ORANGE

CARROT RED

QUARRY STONE

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PU Palette

PU Palette

Royale PlayDune Drizzle

04COLOUR PLAY

The storyof stuffis the storyof us.

7879

8653

NATURAL TINGE

CAFFEINE

319

9198

CARROT RED

WINDSOR BLUE

PU Palette

05

I paint objectsas I think them,not as I see them.- PABLO PICASSO

7879

8653

NATURAL TINGE

CAFFEINE

9521

9198

CLAY

WINDSOR BLUE

8658 QUARRY STONE

COLOUR PLAY

There’s never just one way,

but multiple.

The thrill is in discovering

that multiplicity.

Wooden clothesclips hold photoson wire frames.

Tennis and squash racquets de-guttedmake funmirror frames.

Old keysattached with metal rings toa wire meshlamp shade.

Reused vinyl fabricas upholstery for seats from your first car-that now work as sofas.

Paper rolled in to straws and glued together to make bird sculpture

Old magazines strapped together on a wooden tray with a cushion on top makes a great stool.

Old watch movements studded withRhinestones can make precious jewelry.

Grow plants in your old gum boots - remember to put a hole in the side to drain water!

With every technological breakthroughour human capabilities and potentialget more enhanced. Technology hasnot just become physically smaller and mobile it is more intuitively integratedwith our lives. We no longer conducta one sided operational relationship with cumbersome tools but enjoy a two way interaction. The idea that technologyis becoming an extension of us is becoming more of a reality.

It is a brave new world.

SILVER SILHOUETTE

Base 8229 BURNT MALT

Base 8568 INDIAN SPICE

9480WASHED STEPS

8245

9516

466

TAR ROAD

FRESH FUEL

PURE LINEN

PU Palette

PU Palette

Royale Play Brushing Iridescent

Royale Play Textile Crushed Silk

Top 9454 ARCTIC SHADOW

Top1 8591 LAZY BROWNTop2 8580 MEMORIES

7823

5117

ITALIAN OLIVE

BLUSHING ROSE

Technology with its human faceis what inspires this chromatic expression. Thus dynamic neons and gadgety greys are softened by gentle and nurturing pinks and flesh tones. Vivid, organic greens complete the palette, symbolizing as they do the throb of life.

Lorem ipsum dolor sit amet, consectetur

The universeis not made of atoms;it’s made of tiny stories.

Dream lofty dreams,and as you dream,so you shall become. - JAMES ALLEN

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I am now obsessed with

the technology of the body.

I think it’s the most

technologically literate thing

that we have.

- WAYNE MCGREGOR

Colour PlayCombinations of lead and accent colours in various proportions can be usedto style each Human space differently. Mix and match to create your own colour play across walls, furnishingsand accessoriesto complete the look.

SILVER SILHOUETTE

Base 8229 BURNT MALT

Base 8568 INDIAN SPICE

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9480WASHED STEPS

7823

8245

9516

466

5117

ITALIAN OLIVE

TAR ROAD

FRESH FUEL

PURE LINEN

BLUSHING ROSE

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PU Palette

PU Palette

Royale Play Brushing Iridescent

Royale Play Textile Crushed Silk

Top 9454 ARCTIC SHADOW

Top1 8591 LAZY BROWNTop2 8580 MEMORIES

04 COLOUR PLAY

Base 8229 BURNT MALTRoyale Play Brushing Iridescent

Top 9454 ARCTIC SHADOW

9516FRESH FUEL

5117BLUSHING ROSE

What if?

Why?

Why not?

Exciting questions all.

06 COLOUR PLAY

Base 8229 BURNT MALT

9480WASHED STEPS

466PURE LINEN

PU Palette

Royale Play Brushing Iridescent

Top 9454 ARCTIC SHADOW

8245TAR ROAD

Any scienceor technology whichis sufficiently advancedis indistinguishablefrom magic.- ARTHUR C. CLARKE

Creating nets of light from reflective metal surfaces.

Voids withinform create surfaces from negative spaces.

Stainless steel in organic forms.

The design of a light or vase inspired by the human cell.

Futuristic grids of light channeled through touch.

Colours reflect in amazing ways inside these convex metal surfaces.

Diffused light from seamless moon like globes.

INDIA’S FOREMOST COLOUR TREND FORECAST

COLOURNEXT 2013INDIA’S FOREMOST COLOUR TREND FORECAST

A true trendsetter, Asian Paints ColourNext was widely held asbeing ahead of its time when it was first introduced in 2003. In its10th edition today, it is recognized across the design community forits inspiring trend forecasts for the upcoming year.

THE MAKING

DISCOVERING THE INDIAN CONSUMER

Every year, ColourNext brings together designers and design thinkers,including architects, sociologists and advertising professionals,around India. The select panel collectively studies changing consumerbehaviour to map trend stories that translate into an expertly curatedspectrum of colours.

Central to trend forecasting at Asian Paints is insightful exploration ofconsumer behaviour and its impact on decor choices. ColourNext is anamalgam of this understanding and the sophisticated aesthetic of theeminent panel. The result: a fresh colour vocabulary that inspires newdesign and reveals emerging consumer segments.

THE PROCESS

The ColourNext team begins by looking for clues to the evolving trendsin design and consumer choices. They sift through the gamut of media,explore contemporary design spaces and talk with relevant people from sociologists and anthropologists to design thinkers, trendforecasters and media professionals.

The resulting databank is then presented to select designers acrossIndia who brainstorm over colour associations. They generate a rangeof colour stories and themes that reflects the moods of the year.

The colour stories are then shared with established industry leadersand design experts chosen by the Asian Paints colour marketing team,who further distill the most inspirational themes for the year ahead.

It is this high degree of engagement of the best creative and marketingminds over an extended period of time that gives ColourNext itsdefinitive edge.

THE PEOPLE

CULTURAL, MEDIA & TREND EXPERTS

Priyadarshini Rao • Shalini Mehta • Shalini Sud • Sharmila KatreAjay Shah • Nonita Kalra • Mahesh Dattani • Suresh VenkatReema Moudgil • Susan Vishwanathan • Deval Kartik • Bhavani Gibbu Rasika Batra • Sashwati Banerjee • Ayesha Kagal • Harsh Srivastav

CREATIVE STUDIO WORKSHOPS

DESIGN DOYENS & NEWSMAKERS

Nrupen Madhvani • Harilein Sabarwal • Kurnal Rawat • Susmita Das PalNitesh Mohanty • Sarita Sundar • Ajoy Advani • Annkur KhoslaSheetal Jayaraj • Patricia Sumod • Mridula Sharma • Savita Rana • Vishal Rawlley • Roshan Singh • Tripat Kalra • Gaurav Jai Gupta • Srishti BajajRajat Tuli • Rahul Anand • Ruchita Madhok • Sameer Kulavoor • Rujuta Shah • Debanjan Nandy • Baarish Date • Nirav Shah • Pratima KhadkeRam Sinam • Prashant Singh • Tapen Singh Jeet • Ashwini DeshpandeSukhmani Minar Lamba • Anshu Arora Sen • Aparna Narsihmhan • Aparna Ranjan • Paras Bairoliya • Nida Mahmood • Sarthak Sengupta • Sahil Bagga • Shivani Gaurav • Isabelle Sood • Sonal Verma

STYLE LEADER PANELS

Nrupen Madhvani • Aradhana Nagpal • Sukant Panigrahy • Manoviraj Khosla • Abhijit Bansod • Arati Singh • Sheetal Sudhir • Neha ChauhanEktaa Aggarwal • Elizabeth John Mathew • Ashwini Deshpande • Mrudul Pathak • Sarita Sundar • Sonal Sancheti • Meera Dabir • Roheena Nagpal Lipika Sud • Sonali Bhagwati • Ritu Nanda

FUTURE GENIUSES

National Institute of Fashion Technology, DelhiNational Institute of Fashion Technology, MumbaiNational Institute of Fashion Technology, Bangalore

Contribute to the ColourNext 2014 processWrite to us at colournext@asianpaints.com

www.asianpaints.com/colournext