Association of Graduates Parent & Family Programs · Beyond and the visitor’s center to...

Association of Graduates Parent & Family Programs

Bill Preston, Director of Parent & Chapter ProgramsEmail: bill.preston@aogusafa.orgPhone: 719-373-2050

WebGuy

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• Mission:‒ Support Academy and Cadets

‒ Serve the Graduate & Membership Communities ‒ Preserve and Promote Heritage

Air Force Academy Association of Graduates

• Nonprofit Alumni Association• Members include Graduates, Cadets, Alumni, Parents, & Friends

Vision – Service For A Lifetime

Empower the Air Force Academy Family to do great things for each other, the Academy, and the Nation for a lifetime.

• USAFA Graduates• USAFA Alumni• USAFA Alumni Parents• USAFA Graduate Parents• Friends• Polaris Society Members• USAFA Faculty or Staff• USAFA Senior Staff• Widows• Parents of Cadet• USAFA Cadets• Falcon Foundation Members• Admissions Liaison Officers

Air Force Academy Family Air Force Family Codes (AFCCs)

One Team, One Fight

Association of Graduates Parent & Family Programs

Event Speakers

Weebly Websites

WEEBLY WEBSITE SERVICES

Devin Davis | Young Alumni Engagement CoordinatorDevin.Davis@AOGUSAFA.org

A quick look on how to connect with parents by utilizing a website.

WHY HAVE A CLUB WEBSITE

● Provides an online presence where all parents, cadets, and candidates can access information about your club.

● Creates a professional appearance and sense of credibility for your organization.

● Consistency in messaging and capture past accomplishments of the club.

● Customize how much or how little you want on the website.

TIPS TO CREATING A POWERFUL WEBSITE

● Determine your goals for your website○ Informing | Promoting | Selling | Membership | Presence

● Keep it simple, clean, and consistent● Avoid hard to read colors and small fonts● Utilize Call to action buttons● Always have a contact form● Use high-resolution photos● Mobile Friendly● Keep your website up to date● Recruit a dedicated webmaster (not required)

AOG WEEBLY SERVICES

● Easy-to-use customizable template● Direct customer care through your AOG team● URL hosting services | [CFLPC.afaparents.org]● Design services | logo and custom images● Website Tool Kit | high-resolution images, tutorial videos, and branding guidelines

LOGO DESIGN

CALL TO ACTION BUTTON

EYE CATCHING & HIGH RESOLUTION IMAGES

SIMPLE & CLEAR NAVIGATION BAR

BRIEF INTRO & REDIRECT FROM HOME PAGE

www.CFLPC.afaparents.org

SIMPLE & CLEAR NAVIGATION BAR

www.usafapcp.org

THE PROCESS TO GETTING STARTED

● Contact Devin/Bill about your interest in kick-starting your website● Schedule a 30-minute website consultation● Sign Weebly Agreement and return to Devin● Receive access to your AOG Demo Website● Format and design your website to fit your organizations needs● Pre-launch review with the AOG team● Website Goes Live

Devin.Davis@aogusafa.org

Devin Davis | Young Alumni Engagement CoordinatorUS Air Force Academy Association of Graduates

BEGIN BUILDING YOUR WEBSITE TODAY BY CONTACTING OUR TEAM AT

Kim Taylor, Parent Club Products LiaisonColonel (R) Chip Taylor, AFA 1979 Major Chris Taylor, AFA 2007, Test Pilot, F35 & F16Capt. Libby Taylor, AFA 2014, Combat Search & Rescue Pilot, HC130-JFayetteville, GA

• A gentlemen’s agreement exists among Parent Clubs and Spirit

Committees to avoid selling duplicate or very similar products as

currently sold by the AOG, other Parent Groups, or Class Spirit

Committees

• Establishing this process will prevent duplication of products

among Parent Clubs, Spirit Committees, and the Association of

Graduates (AOG)

New Procedures for Selling USAFA Merchandise

Have an idea for a new product? Do your research first!

• Check out the Visitors Center store, the AOG, the BX, Parent Club

sites, and Spirit Committee sites to make sure the item is not

already sold by an existing group

• Try to find a product that can be sold in multiples

• Tell your members to keep an eye out for any sort of new product

that could be made in USAFA colors or with an AF logo

Step 1 for New USAFA Merchandise

In 2010, the Georgia Parents Club contacted Tervis, Bed Bath &

Beyond and the visitor’s center to encourage them to sell AFA Tervis

tumblers. Navy and West Point logos were available, but the vendors

said they didn’t feel there was a market for AFA tumblers. The club

contacted Tervis and AFA to see if they could get the license and start

selling them as a club fundraiser. This process took approximately 5

months.

Example

If you want to use AFA logos or trademarks, they must be approved by

the USAFA Strategic Communications

• If you want to use any of the trademarked AFA logos, you must

submit your design for approval to Ashley Murphy,

Brand Manager within Strategic Communications at USAFA

• ashley.murphy@usafa.edu, 719-333-7818

• Note: Over the years USAFA will retire trademarks or change their

colors slightly requiring you to resubmit the design each time you

get your product reproduced

Step 2 for New USAFA Merchandise

If you want to use a class crest or AOG trademarks, they must be approved by the

AOG

• If you want to use any official class crest, you must get approval from M.J.

Kellenbence at the AOG

• mj.kellenbence@aogusafa.org

• You will owe a royalty to the AOG of 10% of your profits for using the class

crest on your products (Note: Money goes to that Class specific fund)

• Note: Class crest is NEVER allowed for use in graduation

announcements/invitations except official announcements sold through

USAFA.

Step 3 for New USAFA Merchandise

• Vendors

• The AOG has also graciously offered to assist Parent Clubs with vendor selection to

get you the best price

• Reach out to other Parent Clubs to see if they have recommendations for

reasonably priced vendors for product production

• If you are selling apparel or jewelry or any other items where you just use AFA colors, you

do not need permission from the Academy

• Kim Taylor (taylorfamilyptc@yahoo.com) is the liaison between the AOG and parent

clubs for new products. Please submit your new product to Kim so she can arrange for

the product to be placed on the AOG Parent Club Products page. The AOG store buyers

will also check this site to confirm there is no duplication of product sales.

Helpful Information

• Marie Nikovits – USAFA Parent Liaison• usafa.parentliaison@usafa.edu, 719-333-1433

• JoAnn Lemm – Liaison between Spirit Committee and AOG• spirit.committee.liaison@gmail.com

• Kim Taylor - Liaison between Parent Clubs and the AOG• taylorfamilyptc@yahoo.com, 678-471-6398

• Parent Portal – Parent Club and Spirit Committee Products• http://www.afaparentproducts.info/• http://www.afaparentproducts.info/products.html

Key Contacts

MARKETING YOUR PRODUCT!• Use your webmaster’s expertise to write up your product for maximum

search engine optimization!!!Example: We did this for our AFA napkins. Anyone doing an internetsearch for AFA napkins will be taken to our GA store link.

• Place a large picture of your product(s) on the front page of your web site• Market your item at every club function• Market your product on the generic AFA Facebook pages• Have members market your product on their class Facebook page• Advertise your product on the AOG Parent Club Products page• Ask the AFA Liaison (Marie) to forward product info to all parent club

presidents for further dissemination to their members• Sell your product at the AOG Presidents Meeting on Thursday of P/W• Sell your product at the Information Fair on Friday of P/W• Contact your local & state AOG groups to market your new product

Additional help:Shayna Flash - Georgia Parent’s Club Merchandise Chairperson

• Shay143@aol.com, 404-357-0022

Appointee Send-offs

What We Ask

• Connect and work together with the greater AFA Community in your area.

• Educate your members that AOG membership is more than WebGuy.

• Support our programs and events• Join your local AOG Chapter as Alumni Parents • Help us stay connected

Go Falcons!