Assumption Hunting

CREATE A SPARK

• USING GAMESTORMING AND COLLABORATION TECHNIQUES TO FIRE UP YOUR WORKSHOPS

ASSUMPTION HUNTING

Using gamestorming to uncover assumptions

Ria Sheppard, User Experience Manager, eBay European Product Dev@persuadesign

2

CREATE A BETTER PROJECT FOOTING

These guys are developers

3CREATING A SPARK

CLEAR THE AIR

ANCHORS:What will hold us back?

ENGINES:What will drive us to succeed?

4CREATING A SPARK

SHARE KNOWLEDGE

Competitor analysis

Customer services

Usability testing findings

Performance metrics

5PRESENTATION TITLE GOES HERE

BUILD COMMITMENT

6PRESENTATION TITLE GOES HERE

CHANGE EXPECTATIONS

You are

here!

7PRESENTATION TITLE GOES HERE

BUILD A SHARED VISION

8PRESENTATION TITLE GOES HERE

KNOW THE CUSTOMER BETTER

FIND AND KILL ASSUMPTIONS

10PRESENTATION TITLE GOES HERE

THREE TECHNIQUES@persuadesign

5 WHYS

PREMORTEM

FOG

11

5 WHYS

http://www.gogamestorm.com/?p=510

WHY?

WHY?

Why?

WHY?

WHY?

12

PRE MORTEM

IMAGINE THAT THE PROJECT

FAILEDYou are looking back at that failure, and examining why it happened

• WHAT THINGS WENT WRONG?• WHY DID THEY GO WRONG?

http://www.gogamestorm.com/?p=483

13

FOG

FACTOPINION

GUESS

http://www.90percentofeverything.com/2011/03/29/observations-versus-recommendations/

LEARN MORE!

15

THANKS!

PRESENTATION TITLE GOES HERE

QUESTIONS?