Attractive & Sustainable Urban Mobilityviajeoplus.eu/wp-content/uploads/sites/4/2015/03/6... ·...

magnus@CommuteGreener.com

Dr. Magnus Kuschel

magnus@CommuteGreener.com

Attractive & Sustainable Urban Mobility

Exchange Experiences between Europe and Latin America

Rio de Janeiro and São Paulo, Brazil

23-25 March 2015

magnus@CommuteGreener.com2 All rights reserved 2010

Set your target.

See the progress.

Share experiences.

Define tu meta.

Observa el progreso.

Comparte experiencias.

Leave the car, take bus, get 16 points

magnus@CommuteGreener.com

“It is very valuable to work together with Commute Greener!”

“Our city has an ambitious Green Plan and transportation is oneimportant area. The opportunity to both measure and reduce CO2emissions makes Commute Greener suitable for integration withour Environmental Management System.”

Martha Delgado, Secretary of Environment in the government ofMexico City

3 All rights reserved 2010

magnus@CommuteGreener.com4 All rights reserved 2010

Campaigns withuniversities, R&Dinstitutes, comp-anies etc. Positiveresults and targets

>500 t CO2 offset

To empower as anopen innovationplatform, welcomingmore to join thejourney towardssustainabledevelopment

Received the IndianParivartan award forinnovation andsustainability>50.000 engaged viaFacebook

>100.000 greener tripsper month

Origin in aheritiage ofinnovationsand environ-mental care

The first campaignwith the City ofGothenburg, thenwith Mexico City

>2000 connectedcommuters

Commute Greenerprototype work forVolvo employeesto measure time,CO2 and $

2009 2010 - 2014 2015-

Smarter ways have grown Commute Greener!

magnus@CommuteGreener.com5 All rights reserved 2010

Commute Greener stakeholders, WIIFM?

CorporateCSR

ManagerPTA

TrafficPlanner

CityMobilityManager

CityCommuter

PTOTransportPlanner

FleetOwner

http://youtu.be/WUIpvwhI5N0

magnus@CommuteGreener.com6 All rights reserved 2010

So, we helpyou to track,visualise &incentivise

Everydaytravelpatterns

Modes oftransport

Customersatisfaction

Supply isaffacted by + +

=

’Whats in it for me’ Available Options

Demand isaffected by + +

Acknowledgement& Rewards

The rationale to Commute Greener!

magnus@CommuteGreener.com7 All rights reserved 2010

Easy to implement strategy

- Execute Online Campaign

Follow-up and report- 1st analyses of result

Commute greener Certification award

Collaboration Session 1- Target group- Verify contact information- Send out invitations

Activity

- Monitor progress

1 2 3 4 5 6 7 8 9 10 11 12

Collaboration Session 2- Current Co2 Footprint statement

Campaign

Week

Launch and setup

- Collaboration session about the result

- User feedback (samples)

- 2nd analyses and final reporting

1. Wellproven

2. Attractive andmeasurableresults

3. Experience to provideflexibility, quality andsecurity

magnus@CommuteGreener.com8 All rights reserved 2010

GothenburgMexico CityVattenfall

KeolisApps available>30 countries

Easy-to-implement efforts with measurable results

magnus@CommuteGreener.com9 All rights reserved 2010

Key achievements equals onthree month basis

3.000participants

50.000participants

Saved CO2 (kg) 43.200 720.000

Saved travel expenses ($) 100.000 2.000.000

Reduced cases heart disease ~1 >20

Zero Emission Miles (km) 800.000 14.000.000

Valuable results with Commute Greener!

Inflow/outflow patterns

Socio-demographic data

magnus@CommuteGreener.com10 All rights reserved 2010

• Smart ways that reuse infrastructure and leverage positive changesWeb, mobile phones and App

• Customers are cities, corporations and individuals• Traffic data and intelligent traffic management for all modes of transport• Promotes ecoMobility, green efficiency and quality of life• Win new customers, retain attention and improve relations

• Dedicated initiatives such as friendly competitions with benefits for:• Health, Money, Time and a Better Planet• Revenue increases & decrease cost

• Track record from Mexico City, Göteborg and USA with growing results+25% public transport from the target groups>10 km ‘Zero emission miles’ and more exercise per person>1000 € in fuel savings per group of 50 people>30minutes of more quality time per week>30% CO2 reductions

Summary: Your showcase with Commute Greener!

magnus@CommuteGreener.com11 All rights reserved 2010 magnus.kuschel@volvo.com

Get further results on a proven open innovation platform

A smarter way to measure change

Make improvements on the go!

Mobility as a service

Subscribe to everyday travels

magnus@CommuteGreener.com

The Go:Smart project, Gothenburg

è The Seamless traveller

è The Rewarded traveller

è The Electrified Traveller

http://closer.lindholmen.se/en/about-closer/gosmart

Real people & real travel2012-201420 million SEK50% Vinnova

Everyday travel, made easier!

magnus@CommuteGreener.com13

http://vimeo.com/96486671Högskolan i Väst, Design students

Showtime Go:Smart

http://youtu.be/ylQzi0P39D4

magnus@CommuteGreener.com

The Go:Smart project, Gothenburg

Safe QuiteClean

è The Seamless traveller

è The Rewarded traveller

è The Electrified Traveller

magnus@CommuteGreener.com15 All rights reserved 2010

UbiGo, what is it…

1. Subscribtion basedon customer needs

2. Get going!UBIGO app (platform)

3. Connectivity, controland convenience

è Everyday travelsmade easier!

FunctionalityAgreementsConvenience

Simple, flexible, priceworthy everyday travel – with a bonus!

Publictransport

Poolcar

Bike access

Rental car

Taxi

Services(eg food)

magnus@CommuteGreener.com16 All rights reserved 2010

From 150€/m

One interaction (‘app’, one invoice, E2E, one ‘support’)

One solution to solve all everyday transport(Morning to evening, Monday to Sunday, January to December)

Bicycle pool (All inclusive)

Public transport (bus, tram, train, ferry…)

Rental car (days, weekend, week/s)

Carpool (hours)

Taxi (last mile and discount)

Versatility services (grocery shopping delivery, ebike, festival…)

Bonus points and offers promote sustainable development

Persons in the household can share the subscribed services*

UbiGo give households a monthly flexible subscription

magnus@CommuteGreener.com17 All rights reserved 2010

All your everyday travels in a flexible subscribtion

http://vimeo.com/96486671

UbiGo

magnus@CommuteGreener.com18 All rights reserved 2010

UbiGo concept comparisons

Also compare with:- Frequent Flyer Miles- Prepaid Punch cardsFreedom, control

and convenience

The charter foreveryday travels

Spotify, portfolio of songsMusic-as-a-Service

Henry Ford:If I had asked peoplewhat they wanted, theywould have said fasterhorses.

Astrid Lindgren:All grand things startswith the ability toimagine...

Steve Jobs:People don’t know whatthey want until you showit to them.

magnus@CommuteGreener.com19 All rights reserved 2010

UbiGo buy, bundle and deliver attractive everyday travel to urban households andorganisations in a complete, simple and flexible subscribtion with all available modes oftransportation.

Reliable – Sustainable – Simplier!

UbiGo deliverattractive everyday

travels

Customers buysubscribtions

• Prepaid subscribtions• Piece of the cash pool• Knowledge of the whole journey

Bonus

UbiGo has a business model for sustainable development

magnus@CommuteGreener.com20 All rights reserved 2010

The 10.000 rule?

Still, since UbiGo is data driven with analytics...

...just starting towards sustainable development!http://analysis.telematicsupdate.com/v2x-safety/future-mobility-solutions-what-role-carmaker-part-i

www.facebook.com/photo.php?v=491078391012541

Article examples

Customer reference

Video cliphttp://vimeo.com/96486671

www.UbiGo.me /about-eng

’beta’ customers already made and paid for more than 10.000 journeys = proven in action!

http://itsworldcongress.org/wp-content/uploads/2014/08/ITSWC_2014_Final-Program.pdf

Real HouseholdsReal MoneyReal ServicesReal Integration

Real everydaytravels, issues, problems, opportunities,data and lots of real-time transactions

Faktura

Er ref:Vår ref:

Hans Arby

Maria Hellberg

Prebendegatan 2641877 GöteborgSweden

Hans Arby

Fakturadatum: 2013-12-20Fakturanr: 10444Förfallodag: 2014-01-1504440OCR nr:Kundnr: 2360

15 dagar netto

Bet.villkor:

Netto

EnhetsprisAnt

Enhet

Beskrivning

Artikel5011

Kollektivtrafik Januari: 30 dagar, zon 1

(L)1,00

600,00566,04

5012Bil Januari: 12 Timmar

(H)1,00

825,00660,00

5012Bil November: til lköp biltimmar

(H)1,00

206,00164,80

5011Kollektivtrafik November: tillköp

(L)1,00

20,0018,87

1 409,71

Netto:Att betala:

1 651,00SEK

Moms 25% (H): SEK 206,20 Underlag SEK 824,80 - Moms 6% (L): SEK 35,09

Underlag SEK 584,91Obs: Betalningen måste markeras med OCR-nrGodkänd för F-skatt

Lindholmen Science Park AktiebolagBOX 8077402 78 GöteborgSweden

www.lindholmen.se

Telefon: 031-7647000

Bankkonto: 6241361009798SWIFT: HANDSESSXXXIBAN-NR: SE2260000000000361009798Org.nr: 556568-6366

Svenska HandelsbankenGodkänd för F-skatt

Bankgiro 5266-8928

Real customer testamonial:www.facebook.com/photo.php?v=491078391012541

magnus@CommuteGreener.com

A mobility serviceintegrator mayenable new and

convenientservices

TransportOperators

RailBus

Carsharing

Bikes

TechnologySolutions

WEB 2.0MOBILE 2.0

GIS

TelecomOperators

Travelplanners

Long Distance Mobility

Short Distance Urban Mobility

PaymentEngine

Mobility service integrators bridge stakeholder needs

There are needs for aninnovative concept of adynamic transport solutionthat seamlessly integrate andreward different modes into away that makes PersonalTravel choices easier andSimple, Secure, Convenientand promote SustainableDevelopment

Mobility service integratorsare exploring and exploitingthe possibilities that Web andMobile tech have enabled aswell as leverage collaboration

*The company logos mentioned are only for descriptive purposeAdapted from: Frost & Sullivan / Tekes

OEM

Taxi

OEM

magnus@CommuteGreener.com23 All rights reserved 2010

TrafficSystem

Management

MobilityManagement

Where is your position?

telematics

Source:European Platform on Mobility Management

magnus@CommuteGreener.com24 All rights reserved 2010

• A solution for mobility management to get smarter ways in urban cities. Proven versions for dedicated set-up as well as open for public.

• Enables mobility management set-up, campaigns and outreach activities with measurable effects.• Enables positive behavioural changes and improved travel decision support for city commuters.• Enables better policy making and efficiency in public transportation route and schedule planning.• Utilizing GPS, map routing, social network, gamification, BIGdata analytics and cloud hosting technology.• Information at reach for stakeholders, customers and users from any computer, tablet and phone with an internet connection.

Commute Greener at a glance

Incentives, acknowledgement & rewards- Promoting modal shift- Mobility incentive and loyalty schemes- Challenges, badges, leaderboards- Social network features

Cost benefit analysis- CO2 and cost reductions, health gains- Graphs & reports

Available options- Personalized ride share suggestions- Ride share match making – multi modal- Ride share chat & messaging- Personalized traffic alerts

Analysis & Planning- Travel pattern analysis- Modal split analysis- Driver/passenger/rider

satisfaction analysis

Features

- Mobility Management- Engage, Measure, Check, Act

- Public transportation authorities (PTA)- Traffic planner- Customer service manager

- Public transport operators (PTO)- Transport planner- Customer service manager

- City authorities- Mobility manager- Environmental manager- Mobility Management Agencies

- Agencies- Mobility management consultant

- Private companies- Fleet manager- CSR Environmental manager

Segment & Target group

Commute decision engagement- Personalized ride share suggestions- Incentives and rewards function- Impact simulation and visualization to support

everyday travel decisions.

Urban mobility campaign tool- Customized challenges and leaderboards- Customized badges with rewards to unlock- Extensive social network viral effect support

Route and schedule planning tool- Peak hour forecasting- Multimodal route demand forecasting- API, ITS and ICT support

Examples

In short:CommuteGreener is a solution that

empower a smart choice in everyday travel