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8/8/2019 Automobile Industry 11
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8/8/2019 Automobile Industry 11
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FACTS
Auto sector contributes 3%-4% to the GDP
Projected contribution(2016):over 10%
1st largest three-wheeler market in the world
2nd largest two-wheeler market in the world4th largest commercial vehicle market in the world
11th largest passenger car market in the world
4th
largest tractor market in the worldExpected to become the worlds 3rd largest auto market
in the world by 2030, behind only China and USA.
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CONOMIC TRENDS
Curre t i flati rate is 8.98
CRRis 5.5 (a cut f 1 asis ts)
Re Rate is 7.5 (a cut f 5 asis ts) LRis 2 (a cut f 1 asis ts)
r t Rate is 7.8 (as er IMF N v 1 2 8)
Crude Oil rices is $5 .5 er arrel(dr f $1.7 )
e reciati i Rupee Value a ai st t e $ is 2 .5
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AUTO SECTOR : segments
Passe er
T - eeler- c ters, i es
T ree- eeler- ut Ric s a sF ur- eeler- Cars
Commercial Ve icles
Va , Coac es
tility Ve icles
M Vs, Vs
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Ashok Leyland HMT Tractors Royal Enfield
Audi AG Honda Motors Co.Ltd San Motors
Bajaj Auto Hyundai Motors Skoda Auto India
B ML Kinetic Motor Co.Ltd Sonalika Tractors
BMW Lambor ini Suzuki MotorsBentley Motors Ltd LML India Swaraj Mazda Ltd
Chevrolet Mahindra & Mahindra Tafe Tractors
icher Motors MarutiSuzuki India Ltd Tata Motors
scorts Ltd Mercedes Benz Telcon
Fiat India Pvt Ltd Mitsubishi Motors Terex Vectra
Force Motor Monto Motors ToyotaKirloskar Motors
Ford Motor Nissan Motors TV S Motor Co.
General Motors Porsche Volkswa en
HeroHonda Reva lectric Co. Volvo
Hindustan Motors Rolls-Ro yce Motor Yamaha Motor
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SWOT ANALYSIS
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STRENGTHS
Lowmanufacturing costs combinedwithrobust andgrowing vendor base for
componentsRising incomes across the 25 million
strongmiddle class
Young and talentedworkplaceAvailabilityof rawmaterials
Adequate intellectual propertyprotection
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WEAKNESSES
Infrastructure Deficit
Inability of Indian Automakers to establish their brandcredentials
eak managementEmployee retention
Cost and Quality remain the underlying issues ofIndias Auto industry internationalization
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OPPORTUNITY
Convergence of IT andCommunications
Rural middle class segments
Outsourcinghub for global automajors
Research and evelopment
Low costA
utomarket
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THREAT
Road infrastructure
Rising input cost
Increasing fuel prices
angers ofGlobal Warming andClimateChange
Lackof available Consumer finance andhigh interest rates
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The opportunity for Indias AutomotiveCompanies to emerge as leading
participants in the global industry is clearlypresent : the challenge is no longer tocreate the opportunity but to manageit.
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SOURCES
Websites : Google.com
Allbusiness.com
E-PapersMagazines : Business Today
Business Standard
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