Aviation Pres

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 THE INDIAN AVIATIONINDUSTRY 

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 THE ERA REWINDS… 

 wright brothers 1903

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IN 18 feburary1911:- FIRST COMMERCIAL FLIGHT FROM ALLAHABAD TO NAINI

COVERING A DISTANCE OF ABOUT 10KM.

IN DECEMBER1912:- FIRST DOMESTIC AIR ROUTE BETWEEN KARACHI AND DELHI

 WAS OPENED.

IN 1932:- THE AVIATION DEPARTMENT OF TATA SONS LIMITED ESTABLISHED.

IN 1938:- TATA AIRLINES[SUCCESSOR TO AVIATION DIVISION OF TATA SONS]

IN 1946:- TATA AIRLINES CONVERTED INTO A PUBLIC COMPANY AND RENAMED

AIR INDIA LIMITED.

 IN 1948:- AIR INDIA INTERNATIONAL INCORPORATED. 

IN 1953:- NATIONALIZATION OF AIRCRAFT INDUSTRY.

_AIR INDIA[SERVING INTERNATIONAL SECTORS]

_INDIAN AIRLINES[SERVING DOMESTIC SECTORS

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IN 1986:- PRIVATE SECTOR PLAYERS PERMITTED ASAIR TAXI OPERATORS.

:PLAYERS INCLUDING:- JET AIRWAYS, AIR SAHARA, ETC STARTED THE SERVICES.

IN APRIL 1990:- THE GOVERNMENT ADOPTED OPEN SKY POLICY.

IN 1994:- PRIVATE CARRIERS PERMITTED TO OPERATE SCHEDULED SERVICES.

IN 1995:- SEVERAL PRIVATE AIRLINES HAD VENTURED INTO THE AVIATION

BUSINESS AND ACCOUNTED FOR MORE THAN 10% OF THE DOMESTIC AIR TRAFFIC.

IN 2003:- ENTRY OF LOW COST CARRIERS LIKE AIR DECCAN, SPICEJET, GOAIR,

INDIGO. 

IN 2007:- MERGER OF INDIAN AIRLINES INTO AIR INDIA.

ACQUISATION OF AIR SAHARA BY JET AIRWAYS.

IN 2008:- KINGFISHER ACQUIRED 49% STAKE IN DECCAN AVIATION.

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Domestic airlines in india

• Jet airways

• Kingfisher airlines

•

Air india

• INDIGO

• Spicejet 

• Go air 

• paramount 

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KINGFISHER

AIRLINES

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LAUNCHED :- 9 MAY 2005

TAG LINE :- FLY THE GOOD TIMES

PARENT COMPANY :- UNITED BREWERIES GROUP (U.B GROUP)

Chairman:-  Mr. Vijay mallyaFeatures:- Variable fare, Single Kingfisher class.

Premium in - flight service. Only metro destinations. 

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LAUNCHED :- 5 MAY 1993

TAG LINE :- THE JOY OF FLYING

PARENT COMPANY :- TAILWINDS LIMITED

Chairman:- Mr. naresh goyal 

Features:- Variable fare, Its economy 

Class subsidiary Jet lite. Flies to over 62

destinations both domestic & interna tional .

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Basic market condition Supply demand

Market structure

conduct

performance

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SUPPLY CONDITIONS

AIRCRAFTS AVIATION TURBINE 

FUEL  TECHNOLOGY  UNIONIZATION

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 The industry is expected to grow at a rate of 8.5%for the next 5 years

Growth of low cost airlines

Substitutes

Price elasticity 

Demand conditions

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Kingfisher Airlines has bagged the "Service Excellence for a

 New Airline" award from Skytrax, a UK based specialist global air transport advisor.

It has also won an award from Pacific Area Travel WritersAssociation (PATWA), the biggest travel writers` organizationfor" Best New Domestic Airline for Excellent Services and

CuisinE“ 

Kingfisher has posted a loss of Rs 187 crore in the Q1FY11 asagainst a loss of Rs237 crore reported during the same periodin the previous fiscal. The Co. has incurred EBIDTA(earningsbefore income, taxes, depreciation and amortization)

profit of Rs127crore in Q1FY11 as against a loss of Rs71crore-an improvement of Rs198crore during the same period of the previous fiscal.

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 Jet airways has been judged many times as India's 'Best DomEstiC AirlinE‘. 

 Jet's operations have turned profitable since the Dec'09quarter. Its profits , though have fluctuated by a wide margin.At mere 3.5crore ,its standalone profit in June'10 quarter was sharply lower than 58 crore of profit in the previousquarter.

On a positive note, Jet has increased its share of domestic traffic to 26% from 23% a year ago.

 The airline registered an impressive 21.8% increase ininternational operations as compared to the same period last  year, carrying 3.76 lakh revenue passengers in August 2010. The revenue passengers for Jet Airways' domestic operationsalso stood at an imposing 14.9%, a marked improvement over the  same period last year.

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Marketshare as perapril , 2009

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HIGH START UP COST.

 STRONG BRAND IDENTITY.

 STRONG CUSTOMER LOYALTY.

ABSOLUTE COST DISADVANTAGE.

 SHORTAGE OF SKILLED LABOURS.

PRODUCT DIFFERENTIATION and product proliferation

DISADVANTAGE. EXISTENCE OF REPUTED FIRMS IN BOTH HIGH AND LOW FARE 

FLIGHTS. 

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Technical progress

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Kingfisher airlines limited and dish tv have joined

hands to provide live in flight entertainment onkingfisher aircrafts.

Kingfisher provides tools for mood lighting such as

 web chat, inseat plugins for music, live tv with 16

channels on each seat.

 Jet airways introduces the modern technology like 

cat 3 and ils.

 Jet airways provides modernization in aircrafts.

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Diversification

of 

ub group

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  Beverage:-

 some of the famous brands of the ub group are 

bagpiper whisky , mc dowells no.1 etc.

pharmaceuticals:-

 the group company i.e. Aventis pharma is the second

largest pharmaceutical company . It develops

 market branded prescription drugs and vaccine.

International trading:- the group company i.e. ub global ltd is a recognized

export house engaged in the export of beer,

leather footwear, processed foods.

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Fertilizers:-

 Mangalore chemicals and fertilizers ltd is under 

 the ub group management . Research and development:-

 vittal mallya scientific research foundation was

established in 1987 with the objective of developing newer and novel technology.

media:-

it also has a shareholding in asian age holding ltd, the company that owns and manages daily newspaper , the asian age. 

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19DECEMBER ,2007:- The merger of Air Deccan with

Kingfisher Airlines.

16april,2007:- acquisition of air sahara by jet 

airways. And renamed as jet lite.

In 2008:- kingfisher acquired 49% stake in deccan

aviation.

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KINGFISHER AIRLINES JET AIRWAYS

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KINGFISHER

KINGFISHER IS ONE OF THE LATEST AIRLINES IN INDIA.

OVERALL GROWTH IN YEAR 2008- 2009 IS 37%.

KINGFISHER ACQUIRED AIR DECCAN IN 2008.

DOMESTIC AIRLINES POISED TOGO INTERNATIONAL FLIGHTS.

JET AIRWAYS

 JET AIRWAYS IS THE EXPERIENCED AIRLINE ININDIA.

OVERALL GROWTH IN YEAR 

2008-2009 IS 16%.

 JET AIRWAYS ACQUIRED AIR  SAHARA ON 16 APRIL 2007.

 JET AIRWAYS HAS DOMESTICAS WELL AS INTERNATIONAL FLIGHTS.

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PERSONAL IN – FLIGHT ENTERTAINMENT IN EVERY 

 SEAT.

AVERAGE ENTERTAINMENT  SERVICES.

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