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BEEHIVEENTREPRENEURSHIPFOR ALL MOOCA University of Cebu Case Study
PresentationOutlineWhat is BEEHIVE MOOC?
Challenges
Dissemination Strategies
Recognition of the MOOC Passers
Providing Support for BEEHIVE MOOC Learners
UC BEEHIVE MOOC Results
Beyond BEEHIVE MOOC
What is BEEHIVE MOOC?A massive open online course on Entrepreneurship offered by BEEHIVE project to PC HEIs'students, graduates and staff. Goal: to build consciousness in academic settings of the student start-up initiatives’game changing role in view of graduate employability, youth unemployment combat andeconomic growth as well as to promote and inspire students’ personal renewal throughentrepreneurial skills and knowledge improvement A successful MOOC learner receives a Statement of Accomplishment with 3 ECTS. Implementation Period: April 30 - June 8, 2018
ChallengesHow to get at least 400 UC students to enroll in the MOOC as required by
BEEHIVE Project?
How to keep the students coming back to the BEEHIVE MOOC week after
week?
How to reach 20% successful MOOC passers as required by BEEHIVE
Project?
1.
2.
3.
Dissemination Strategies
Recognition of the MOOC Passers
Providing Support for BEEHIVE MOOCLearners
Dissemination StrategiesGet the buy-in & support from the right people1.
University President/Chancellor
Vice-Chancellors
Directors
College Deans
Entrepreneurship professors
Dissemination Strategies2. Conduct massive offline promotion of the BEEHIVE MOOC
BEEHIVE Campus Caravan, 743 total students attended
Student Congress, 3500 total students attended
Classroom Campaigns, 340 total students attended
Dissemination Strategies3. Utilize the university digital marketing channels to achieve a
wide reach of target learners.
Content Planning for Social Media (Facebook Pages & Groups,Twitter)
Newsletters
Providing Support for BEEHIVE MOOCLearners
UC BEEHIVE MOOC Laboratories1.
3 computer laboratories with dedicated internet connection
can accommodate 45 students per laboratory
opens 7:30 AM to 9:30 PM, Monday - Saturday
Providing Support for BEEHIVE MOOCLearners
2. Weekly updates of the BEEHIVE MOOC statistics - number of
registered learners vs. number of active registered learners
3. Weekly monitoring of the BEEHIVE MOOC learners by college
deans and entrepreneurship professors
4. Technical support by Gabbee
Recognition of the MOOC PassersInstitutional Mandate to credit the BEEHIVE MOOC certificate
earned by the student either as course/subject or midterm credit.
Identify subjects/courses for credit.
Design a rubric for Business Concept - from qualitative to quantitative grade.
Recognition of the MOOC Passers
Recognition of the MOOC PassersBusiness Concept Evaluation Rubric
UC BEEHIVE MOOC Results
1,413UC STUDENTS ENROLLED INMOOC
45%SUCCESSFUL BEEHIVEMOOC PASSERS
Beyond BEEHIVE MOOC
Train the entrepreneurship professors to use the BEEHIVE MOOC
Embed the BEEHIVE MOOC in entrepreneurship subjects
Thank you for your time.
This project has been funded with support from the European Commission. This communication reflects the views only of the author, and the Commission cannot be heldresponsible for any use which may be made of the information contained therein.
Sheryl Satorre-EstellaUniversity of Cebusheryl.satorre@uc.edu.ph
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