Benchmark financial brokers

BENCHMARK FINANCIAL BROKERS

Data Warehousing and Data Mining

UNIVERSITY OF HOUSTON-CLEAR LAKE

Terry LeeSandeep UdhaniTran NgoNavin Negi

Business Need

oHelps owner and regional managers keep track of revenue (sales commission) from each branch.

oStrategic information needed in order to protect client investments.

oStrategic information needed to better inform customers about the risk of their investments.

Business Measurements

Revenue by State Revenue by Investment Customers with High Risk Investments High Risk Investments by Employee

Initial Snowflake Design

Revised Star Schema

Transaction

PK Transaction_ID

Investment_ID Employee_ID Customer_ID Date_Time_ID Quantity Commission

Investment

PK Investment_ID

Investment_Type Investment_Name Price Risk

Employee

PK Employee_ID

First_Name Last_Name Location_ID Location_Address Location_ZipCode

Customer

PK Customer_ID

First_Name Last_Name

Date_Time

PK Date_Time_ID

Day Month Year Time_of_Day

Relational Implementation - Access

Physical Data – Transaction Table

Physical Data – Investment Table

Physical Data – Employee Table

Physical Data – Customer Table

Physical Data – Date-Time Table

Attribute Relationships

Creating Dimensional Hierarchies

Cube Implementation in SQLServer

Browsing The Cube

Create Reports with Report Services

Designing Reports

Designing Reports

Designing Reports

Customers with High Risk Investments

Customers with High Risk  Bad

InvestmentEnron Not The

Right ChoiceSinking Fund Took Fast

Mutual Fund General Stock

Mutual Fund General Stock

General Stock

Austin Healey     2400    Dallas Brown     1200    Danny Barrett 500        Gomer Pyle       295  Graciella Rosenbaum       100  Grant Huber     2300    Jennifer Hudson 1200       Ramond Green       5000 Rodrigo Rodriguez   1300     Russ Coddington         200

Sales Revenue by State

Revenue by StateState Commission

FL  

  $7,802.42LA  

  $16,888.19TX  

  $45,291.96

Revenue by Investment

Revenue by Investment  1 12 14 2 21 22 23 29 3 4

Mutual Fund General Stock General Stock Mutual Fund Mutual Fund Mutual Fund General Stock General Stock Mutual Fund Mutual Fund

1 4 4 1 4 4 4 1 1 1

Bad Investment

        $936.00          

Delta               $8,562.30    

Enron             $1,293.50      

Guardian Mutual

                $7,268.74  

Not The Right Choice

          $6,244.10        

Responsibility Capitol

      $1,775.41            

Sinking Fund     $6,145.02              

Slow Growth $35,667.25                  

Took Fast   $110.40                

Trust our way                   $1,979.86

High Risk Investments by Employee

High Risk Investments by Employee

  Bad Investment Enron Not The Right Choice Sinking Fund Took Fast

Quantity Commission Quantity Commission Quantity Commission Quantity Commission Quantity Commission

Billy Lane         1200 $1,198.80 5395 $6,145.02 200 $110.40

Craig White 100 $74.30               

Fred White         2400 $2,131.20        

Gary White 1100 $755.70                

Jeff Smith     1300 $1,293.50            

Paul Newman         2300 $2,914.10        

Samuel Jacobs 500 $106.00                

General Conclusions There are a few employees who are

regularly selling High Risk Investments Texas is our highest grossing State

The END Any Questions or Comments?