Best Practices for Creating Professional Facebook Pages

Best Practices for Creating Professional

Facebook PagesApryl DeLancey

BLAZE PR@BlazePRTeam

@WomenLikeSports

Agenda

What are realistic goals – how to set them

What should my page look like?

How often should I post?

Setting Realistic Goals

Be careful comparing to others that are “wildly successful”

Focus on what you are trying to accomplish

Be honest with yourself about your budget and what contacts can do for you

What Should My Page Look Like?

Use your cover photo to tell a story

Make your timeline/milestones interesting (and part of your story)

Don’t “overproduce” everything – cell phone pictures work too

How Often Should I Post?

“Popular” with your inner circle does not translate to Facebook popularity

Old marketing rules don’t apply without the right context

Overshare = bored audience…so what!

Takeaways

Set realistic goals

Focus on quality

Give EVERYTHING the “so what” test

Questions?

adelancey@blazepr.com@BlazePRTeam

@WomenLikeSports