BGV Marketing Course Digital

Bad Girls VenturesMarketing Course - Online

Why Digital Marketing?

Why Digital Marketing• Relatively “inexpensive”

• Localized, targeting reach

• First place your customers look

“Google”

Digital Channels

Digital Channels• Website

• Email

• Social Media

• SEO

• Local

• Blog

Website

• A must

• Make sure it is a system that can be updated quickly

• Avoid Flash

• Your “real estate”

• Watch your load time

Email

• Consistent communication

• Email sign ups on• Website• Print material• Social Media

• “Fishbowl” Contest

• Valuable Content

• Mobile Optimized

Social Media

• Find which social media networks will work best for your business

• Understand the social media sites and how the “community” interacts

• How will you talk to your customers

• Consistent communication

• Think photos, videos as well as text

SEO

• Create a keyword list

• Write keyword-rich title tags, description

• Use relationships to build links

• Write copy on your website

• Use social media to promote website

Local

• Claim location in Google+, Bing

• Add product/service to local directories

• Optimize listing in local directories

• Encourage ratings and reviews

Blog

• Write about your business

• Consistent communication

• Preferably, host on your website

• Treat like website with keyword-rich copy, title tag, and description

• Use the social media to distribute the content

Other Digital Channels

Other Digital Channels• PR

• PPC

• Digital Media

• E-Commerce

• SMS

• Mobile

Considerations

Considerations• Hours resource

• Consistent communication

• Takes time to see results

• Quality vs. Quantity

• You are the expert

Thanks!