B&H Photo - A four day conference and trade show …Outside, and Outdoor Photographer. He also...

A four day conference and trade show exploring the inspiration, technique and equipment for imaging of the great outdoors &

travel led by some of the world’s best photographers.

OPTIC 2017 Goals • Provide a superb marketing event to stimulate

sales and engage customers both in person and online

• Align your brand with the targeted demographic

• Build on the previous two years of OPTIC and continuing growth

• Expand markets from Baby Boomers to Millennials

OPTIC 2017 Keynote Speakers

• OPTIC Keynote Speakers are the absolute best in the industry. 2015 had Art Wolfe, 2016 had Michael Kenna and Paul Caponigro.

• This year, we have Brooks Jensen who brings the high end fine art clientele that have supported Lenswork magazine since 1992 to OPTIC. Brooks has counselled thousands of photographers on ways to find and follow their own creative path.

Jeff Mauritzen National Geographic photographer and naturalist Jeff Mauritzen traveled to Africa, South America, and the Pacific on assignment photographing wildlife for the Society's Animal Encyclopedia. His adventures have immersed him in vivid landscapes on all seven continents and in more than 60 countries around the world. Whether capturing 360-degree panoramas of wildlife along an African savanna or photographing sharks in the Pacific depths, Jeff’s work expresses an unwavering passion, respect, curiosity, and awe for the natural world.

Allison Wright Alison Wright travels to all regions of the globe documenting the human condition for editorial, commercial and non-profit clients. She was also named a 2013 National Geographic “Traveler of the Year”.

Ralph Lee Hopkins As the founder and director of the Expedition Photography program for the Lindblad Expeditions-National Geographic alliance, his work appears regularly in publications such as Arizona Highways, National Geographic, Nature's Best, Outside, and Outdoor Photographer. He also travels to the world's wild places for more than 25 years and has photographed expeditions from the Arctic to the Antarctic and points in between.

Wild Abandon Girls Jill & Kyla are “Wherever Forever” With over 130k followers on Instagram, the Wild Abandon Girls are our youthful darlings for the travel Millennial market.

Agenda Snap Shot • 2 days of multiple stage lectures at the New Yorker Hotel • 2 day trade show • Livestreaming Main Stage • Recording Second Stage for post even content • Robust onsite sales • Onsite Explora Podcast Recordings • Signature special events including:

– Store Dinner – Sunset Cruise – Central Park Photo Walk – Photo Contests with onsite Gallery – Camera Cleaning Clinic – Portfolio Reviews – New Signature Events- Photo Scavenger Hunt and Brooklyn Bridge Photo Walk

• Large Venue for Video Track – SVA Theater

Introduce New Lines and Products • OPTIC 2016 introduced the new outdoor gear product line we

began to carry. Many of our customers were unware that B&H carried this type of product.

• Expanded Drone Demonstrations for 2017 including onsite drone cage.

OPTIC Trade Show • Gold, Silver and Bronze level sponsors will be in the high

traffic New Yorker Balcony. Platinum sponsors will be placed in the prime space Crystal Ballroom.

Gold $25,000

Platinum $40,000

PLATINUM • 3 Tables in Trade Show with Prime Placement in Crystal Ballroom • Dedicated Sponsor of a special event of your choice:

• Two hour Circle Line Cruise • B&H Superstore Dinner Party • Pushpin Gallery • Portfolio Review Sessions • Central Park Photo Walk

• Sponsor a signature Speaker on the OPTIC Main Stage • Sponsor up to two speakers on OPTIC Secondary Stage • Commercial Video Advertising broadcasted during Trade Show Break for OPTIC Web Audience on Live Stream • 2 Full Pages in OPTIC Specials Book • Advertorial Content included in OPTIC Specials Book • Logos Featured on OPTIC Tote Bag • Web Banners featuring recommended gear placed on OPTIC Website • Specials Included on Dedicated OPTIC Email Newsletter

Silver $15,000

Bronze $5,000

GOLD • 2 tables in Trade Show with Prime Placement in Mezzanine • Sponsor a Section in Technique and Workflow Room • Brand and Signature Products featured in B&H OPTIC Podcast: “Interviews with Innovators” • Sponsor 1 Speaker on OPTIC Secondary Stage • 1 Full Page in Specials Book • Web Banners featuring recommended gear placed on OPTIC Website • Specials Included on Dedicated OPTIC Email Newsletter

SILVER • One table in Trade Shows • ½ Page in OPTIC Specials Book • Sponsor a Speaker for Seminar Day, June 7th at B&H Event Space • Web Banners featuring recommended gear placed on OPTIC Website • Specials Included on Dedicated OPTIC Email Newsletter

BRONZE • 1 Table • ¼ page Inclusion in OPTIC Specials Book • Specials Included on Dedicated OPTIC 2016 Email Newsletter and OPTIC

Website

OPTIC Floor

$2,500

OPTIC TRADE SHOW • 1 Table • Logo listed as sponsor on OPTIC website • Logo listed as sponsor on OPTIC dedicated Email Newsletter

New Sponsor Programs • Announce and Launch Product: Sponsors

will be encouraged to use the OPTIC platform to make major announcements of gear.

• Launchpad for special product notifications

• Soapbox for future projects and products

Emphasis on Younger Market Targeted programs addressing the special and unique marketing needs of Millennial content

creators (including photo, video and YouTubers)

Optic Online click here for more

• Each year, B&H has a dedicated web page for video archives and event coverage

• B&H is the only platform where the benefits of sponsorship are boundless and ever expanding

• The marketing dollars assigned to sponsorship are endless as the content continues to live on the B&H site

New Signature Events • NYC OPTIC Scavenger Hunt- Provide map with

photo destinations that photographers must visit and return to B&H Event Space for their images to be verified. Photographers completing the Scavenger Hunt win prizes.

• Brooklyn Bridge Photo Walk- Stroll across Brooklyn Bridge and end up in Brooklyn Bridge park for night shooting of the city skyline.

Workflow & Technique Room • Additional rooms will be expanded for

sponsors to offer smaller, targeted instructions conducted on Day 1 and 2.

• The Workflow & Technique Room will be a good way for a brand to make a more personalized impact in an intimate setting.

• Mini demonstrations for targeted areas of expertise

OPTIC Swag Bag • Take Away for Attendees to use after event

with branding • Platinum Sponsorship will have logos on the

Show Bag • Gold Sponsorship will puts an item in the

Show Bag • OPTIC Stickers • Items from Gold Level Sponsor

The Web Marketing Department looks forward to

working with you! Justin Heyman

justinh@bhphoto.com 212-239-7500 X 2489

Jason Kleinfeld

jason@bhphoto.com 212-239-7500 X 2872

Scarlett Ehrenfeld

scarlett@bhphoto.com 212-239-7500 x 4788