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Mirame.net Intelligence Professional Technological Solutions SOLUTIONS
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www.mirame.net
BUSINESS INTELLIGENCE SOLUTIONS FOR RETAIL
MARKET INTELLIGENCE PROFESSIONAL TECHNOLOGICAL SOLUTIONS
PEOPLE COUNTERMAKE DECISIONS BASED ON FACTS
ZONE COUNTERKNOW THE AREAS OF GREATEST INTEREST IN YOUR STORE
DWELL TIMETRACE THE PROFILE OF YOUR CUSTOMER TYPE
HEATMAPMEASURE TRAFFIC PATTERNS IN YOUR STORE
WEB REPORTTAKE FULL CONTROL OF YOUR DATA
MIRAME RETAIL WEB REPORTCENTRALIZE ALL YOUR BUSINESS INFORMATION
IP VÍDEO NETWORK SURVEILLANCE
SUCCESS CASETRUCCOmirame.net™
MIRAME.net provides a wide range of professional technological solutions
for Market Intelligence. We design solutions for IP video surveillance, Analysis
of Consumer Behavior, People Counting, Heatmap analysis, Counting of
vehicles and Recognition of license plates.
The company was founded in the early twenty-first century by a group of
European engineers experts in business management, and currently has its
counting systems installed throughout Europe, in shopping centers and
thousands of retail stores.
We develop specific applications to meet the needs of our customers, from
large enterprises to retail chain stores, and offer a variety of management
tools available for the treatment and analysis of data collected by these
systems.
Our team of specialists performs audits, corrective and preventive
maintenance of implemented systems, so that your company has confidence
in the data.
We collaborate with the best companies in the international market to
strengthen each project. Since the beginning of our activity, we are
strategically targeted to the marketing of Cognimatics products - world
leader in R&D solutions for cognitive vision with over 20 years of experience;
and we are ADP and Solution Gold Partner of Axis Communications - world
leading manufacturer in network video.
With over 10 years of experience, hundreds of national and international
projects in all sectors and a continuous investment in innovation and
development, combined with dedication to customer service, make
MIRAME.net a benchmarketing company in network video solutions.
miramemirame.net™
PREFERRED PARTNER
A tool for customer behavior analysis that determines the
impact of your marketing actions in your commercial space.
TRUEVIEW DWELL TIME™
Transform data traffic into clear and intuitive charts allowing
you to quickly obtain an overview of the statistics.
TRUEVIEW WEB REPORT™
A system for counting people that automatically counts in real time the number of people passing under the camera and in what direction.
TrueView People Counter™ is a stand-alone people counting application embedded directly in standard network cameras. Counting is done
directly on the camera - at the edge - giving a cost efficient, scalable, and very easy-to-use solution for people counting. The complete solution
is easily installed in an existing local area network and configuration.
TRUEVIEW PEOPLE COUNTER™
A powerful application that lets you control the number of
persons occupying certain areas of the store, dressing rooms
or waiting rooms.
TRUEVIEW ZONE COUNTER™
An application to visually measure traffic patterns within your
store, which will help you identify problem areas, finding the
best place for marketing, among others.
TRUEVIEW HEATMAP™
Market surveillance growth was driven by a revolutionary
technological change. Learn more about our IP video
surveillance systems!
NETWORK SURVEILLANCE SOLUTIONS
A platform that can be installed locally or used as SaaS to
treat data collected by the people counters installed in your
commercial space.
MIRAME RETAIL WEB REPORT™
In today’s highly competitive
retail environment, success
depends on a thorough
understanding of existing and
potential customers. The
constant changes in consumer
preferences, difficulties in
customer loyalty and the
inherent complexity of large
retail organizations require
increased analysis of consumer
behavior.
TRUEVIEW PEOPLE COUNTER™
Built on the most advanced algorithms for intelligent video available in
the world, TrueView People Counter™ is a system for counting people
that automatically counts in real time the number of people passing Furthermore, having access to the camera via IP is much more efficient under the camera and in what direction. This is a fully integrated to maintain, and you can still operate the camera and people counting application in IP network cameras from Axis, which allows users to take remotely, including downloading or streaming video. Data can be advantage of existing IP networks. When not running TrueView People retrieved for analysis at intervals as frequent as one minute. The Counter™, cameras can be repositioned and used for common software is modular and fully self-contained, and all counts are purposes such as surveillance. Counting is done locally through the performed on the processor of the camera without the need for a camera, which dramatically reduces the Ethernet network dedicated PC. Manage, analyze and visualize the data in your store or requirements. chain of stores using the TrueView Web Report™!
Make decisions based on facts
with TrueView People Counter™
PEOPLE COUNTER SOLUTION
www.mirame.net
BUSINESS INTELLIGENCE FOR RETAIL
SOLUTIONS
Crtitical Data
TrueView Web Report™ provides essential information you need to Conversion rate is the ratio between the number of transactions and
promote your business. Use precise knowledge about visitor traffic to the number of visitors. It is considered to be one of the most accurate
indicators of performance in Retail. By controlling the conversion rate,
?measure the number of visitors that actually buy retailers can obtain crucial information to improve the profitability of
?analyze customer flows and traffic trends their retail space.
?evaluate impact of advertising and promotions
?improve staff planning
?determine optimal opening hours TrueView People Counter™ is a stand-alone people counting
?identify and reward high performing stores and employees. application embedded directly in standard network cameras. Counting
is done directly on the camera - at the edge - giving a cost efficient,
scalable, and very easy-to-use solution for people counting. The
complete solution is easily installed in an existing local area network
and configuration can be done at any physical location using a
standard web based interface.
TrueView People Counter™ allows instant access to important statistics
directly in the camera, such as
?Traffic data,
?Conversion rate and
?Average basket size.
Traffic data can be analyzed directly in the camera via Internet using
the camera’s URL. After a few clicks, users can view people counting
data in real time and bring up interactive charts over historical data.
TrueView Web Report™ is a web-based statistic package that works
seamlessly with TrueView People Counter™. It transforms raw traffic
data into clear and intuitive charts that allow you to quickly gain in-Two way counting - number of people moving in two directions simultaneously depth insight to the statistics.
(up / down, in / out)
Conversion rate
Fully Integrated
Data Management
Web Reports
PEOPLE COUNTER SOLUTION
www.mirame.net
Discover trends, patterns or identify unusual performance with a few
clicks. Use TrueView Web Report™ to manage multi-site people ?Automated system operates in real time and is fully incorporated
counting by automatically bringing all data to one central database, into Axis IP cameras
and export data to compare with ?Easy to install and setup
?Maintain your people counter remotely over IP, set and monitor
?POS Data parameters, download or stream video.
?Weather conditions ?Full integration with TrueView Web Report™
?Marketing statistics, etc.. ?Import XML data from camera into SQL based TrueView Web
Report™
?Unlimited number of cameras at a store or chain of stores, when
combined with TrueView Web Report™
?Two way Counting – counts the number of people moving in
opposite directions at the same time
?Accurate counting even under high density conditions or with
baby carriages or trolleys present
?Leading digital image processing minimizes shadow and reflection
problems
?Export s data from TrueView Web Report™ to Microsoft Excel
(CSV), or as PNG
?Open protocol allows data integration with POS and other systems
?Fully integrated
?Minimum height over floor: 2.5 metersAdjust all the parameters with the minimum effort and optimize the counting ?Maximum entrance width: 5.0 meters
area by simply using the sliders?Supported Axis models (please, contact us)
?Increase sales by leveraging your buyer-to-traffic ratio and your
turnover per visitor
?Collect data such as customer flows, trend analysis, evaluation of
advertising and promotions
?Improve strategic marketing decisions through effective
monitoring of customer traffic
?Improve your staff’s planning and determine optimal opening
hours
?Negotiate rent based on people passing by or entering your
facility
Features
Specifications
Benefits
PEOPLE COUNTER SOLUTION
www.mirame.net
SpecificationsTRUEVIEW ZONE COUNTER™
Benefits
Features
Use TrueView Zone Counter™ to track
how many people are occupying
certain areas of your store, shopping
mall or waiting rooms, and visualize
the data in minutes, hours, days or
even in real time, using a network.
?Fully integrated
?Minimum height over floor: 3.5 metersTrueView Zone Counter™ is a powerful standalone people counter ?Maximum area of coverage: 10 x 7 m2application embedded directly into network cameras. Is a system fully ?Platform: Axis 212PTZintegrated into IP cameras from Axis, which allows users to take ?View store’s data using the TrueView Web Report™advantage of existing IP networks. When not running TrueView Zone
Counter™, cameras can be repositioned and used for common
purposes such as surveillance.
Counting is done locally through the camera, which dramatically
reduces the Ethernet network requirements. Moreover, having access
to the camera via IP is much more efficient to maintain, and you can
still operate the camera and people counting remotely, including
downloading or streaming video.
?Control the number of persons occupying certain areas of the
store, dressing rooms or waiting rooms
?Measuring the length of the cashier
?Analyze the busiest areas in your store
?Analyze trends
?Evaluate advertising and promotion in your store
?Counting in open areas: counting people in the area covered by
the camera
?Automated system fully integrated into common network cameras
from Axis
?Easy to install and configure
?Maintain your people counter remotely over IP, set and monitor
param¬eters, download or stream video
?Integration with TrueView Web Report™
?Leading digital image processing minimizes shadow and reflection
problems
?Data Output 1: real-time data
?Data out 2: average number of people over a period of five
minutes (stored on the camera up to a month)
?Export data in XML or other supported formats
?Open protocol allows data integration with POS and other systems
Know the areas of greatest interest in your store
with TrueView Zone Counter™
ZONE COUNTER SOLUTION
www.mirame.net
BUSINESS INTELLIGENCE FOR RETAIL
SOLUTIONS
Measuring how shoppers are using
your commercial space gives you the information
you need to test and optimize the space
layout - potentially leading to improved space
utilization and more satisfied and loyal customers.
TRUEVIEW DWELL TIME™
TrueView Dwell Time™ is a powerful tool for automatic customer
behavior analysis that determines the impact of your marketing actions
have on your commercial space. This application measures the impact
of marketing actions in your store and customer response to specific
in-store marketing elements such as static signs, POP displays and
other forms of digital media, including television networks and kiosks.
Using image processing for analysis, and combining with common
surveillance cameras TrueView Dwell Time™ offers discreet ways to
extract the information you need to make the right decisions when
establishing your marketing strategies, protecting your investments
and preparing your store for the future.
The software provides instantaneous measurements of customer
behavior and demographics such as
?Viewer count (visitors who actually viewed the media)
?Automatic gender analysis
?Average length of viewing the media
?Distribution of viewing times.
TrueView Dwell Time™ is a standalone software for Windows operating
system and runs on an ordinary computer.
This application was designed for shops and other interior spaces
where you need to count people, and you need to know how long
they remain viewing, for example, a video screen or window.
Data can also be stored in a MySQL database or saved as XML files, if
you prefer to use your own communication system.
Using TrueView Dwell Time™ in combination with the people counting
system TrueView People Counter™ you can also perform analysis such
as for example
?comparing number of people passing media with number of
people viewing the media or
?comparing total number of visitors to the store with number of
people viewing the media.
Trace your customer’s profile type
with TrueView Dwell Time™
DWELL TIME SOLUTION
www.mirame.net
BUSINESS INTELLIGENCE FOR RETAIL
SOLUTIONS
Reporting Features
Benefits
Specifications
TrueView Dwell Time™ ensures instant update of counting data in real ?Automated standalone system, operated in real time
time. See the number of viewers directly into the system or export data ?Easy to install and maintain
automatically to TrueView Web Report ™ for more efficient data ?Erases faces in video to ensure that personal integrity is secured
management and analysis. ?Unlimited number of cameras at a store or retailer
?Counts people looking at the media and viewing duration for each
person
TrueView Dwell Time™ provides instant access to customer behavior ?Determines gender of viewer
and demographic data, such as ?Leading digital image processing overcomes shadow and
?how many persons are actually viewing a media installation, reflection problems
?segment viewers according to gender, and ?Export data to TrueView Web Report™
?statistics on viewing time. ?Open protocol lets you integrate with data from POS and other
systems.
?Viewing distance - depends on lens and image resolution - usually
at least 4 meters
?Minimum video image size: 640x480 pixels
?Platform: Intel Core Duo, 500 MB of RAM, Windows XP or higher
?Camera: Axis network cameras
Find out how many people view your advertising, and for how long
DWELL TIME SOLUTION
www.mirame.net
By placing a camera in the direction of customers view and connect it to a PC where
the application is installed, it automatically detects, monitors and analyzes
customers' faces in real time.
Discover trends, patterns
or identify unusual performances
in your store
Data MonitoringTRUEVIEW HEATMAP™
Fully Integrated
Store design
Features
Specifications
Traffic data can be analyzed directly in the camera via Internet using
the camera’s URL. After a few clicks, users can view traffic patterns in TrueView Heatmap™ is a visual tool to measure traffic patterns inside the last minutes, hours or half day. TrueView Heatmap™ data can also your store. It runs fully embedded in Axis network camera and let you to be permanently stored on the server and analyzed at any time with instantly detect and track where the shoppers go in the store, which the TrueView Web Report™.allows you to optimize the design of your commercial space.
With this operating system, the cameras can also be used for common
purposes such as surveillance, which could reduce the total hardware TrueView Heatmap™ is a standalone application integrated in common cost of the project.Axis intelligent video cameras. All analysis are made directly on video
camera - at the edge - making it a cost-effective, scalable and very
easy to use system. The complete solution is easily installed in an The design of a store is crucial to the shopping experience. A well existing local network and the configuration can be done at any thought out strategy can help boost your business dramatically. physical location using a standard web based interface.Measuring how shoppers are using your commercial space gives you the
information you need to test and optimize the space layout - potentially
leading to improved space utilization and more satisfied and loyal ?Camera can be used simultaneously both surveillance and customers. heatmap analysis
?Automated system, operated in real timeTrueView Heatmap™ provides an easy-to-use tool that allows for a ?Fully integrated into network camerasscientific approach to evaluate store design changes. The product can ?Easy to install and setuphelp you to pinpoint problems areas, find the best merchandising spots ?View heatmap data directly in camerafor product campaigns, set shelf rent based on traffic patterns inside ?Store and analyze data over any available period of time using store, and more.TrueView Web Report™
?Export data to JPEG images using TrueView Daemon™
?Maintain your people counter remotely over IP, set and monitor
param¬eters, download or stream video
?Leading digital image processing overcomes shadow and
reflection problems
?Fully integrated
?Mounting - Wall or Ceiling
?For indoor use
?Platforms - Axis ACAP cameras
?Browser support - Mozilla Firefox 3.x, Safari 3.x, Internet Explorer 7
or higher.
Where do shoppers go? TrueView Heatmap™ gives you the answer
Measure traffic patterns in your store
with TrueView Heatmap™
HEATMAP SOLUTION
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BUSINESS INTELLIGENCE FOR RETAIL
SOLUTIONS
BenefitsTrueView Web Report™ is a web
based statistical package that works
seamlessly with TrueView People
Counter™, TrueView Zone Counter™,
TrueView Parking™ and TrueView
Heatmap™.Data Management
TRUEVIEW WEB REPORT™
TrueView Web Report™ transforms raw traffic data into clear and
intuitive graphics, allowing you to quickly obtain an in-depth insight to
the statistics.
Discover trends, patterns or identify unusual performance in your
store. TrueView Web Report™ lets you unveil performance problems,
and helps you to take appropriate measures to improve production,
increase revenue and profitability of your retail space.
With TrueView Web Report™ you have full control of your business
critical business data. Through the URL of TrueView Web Report™ you
will receive a set of powerful and flexible tools to manage and analyze
traffic data from a single source.
Traffic data is considered to be one of the most important and reliable
sources of metrics available to the retail industry. It empowers retailers This system is easily installed on a server and configured with a
with the critical data needed to excel in the retail environment. Use minimum of effort, and all data is stored in an open database format,
precise knowledge about traffic to determine staffing levels, to see if making it a scalable and efficient solution, with minimal bandwidth
the store is properly staffed, sales data, to see how many of the visitors requirements.
are actually buying, opening hours, to see if the opening hours are
justified, or store layout and product placement, to see if shoppers are TrueView Web Report™ also features interactive graphics that can be
using the store in an optimal way. improved with a few clicks. Use the filter and the formula editor to
analyze and detail traffic information. The software can also be
configured to send email reports automatically.
Take full control of your data
with TrueView Web Report™
WEB REPORT SOLUTION
www.mirame.net
BUSINESS INTELLIGENCE FOR RETAIL
SOLUTIONS
Features
Requirements
Compatible browsers
Data export formats
?Software package installed on a standard computer
?Automated email of PDF reports
?Seamless integration with TrueView People Counter™, TrueView
Parking™, TrueView Heatmap™ and TrueView Zone Counter™
?Remote access via web-based interface
?Flexible access control system, allows the creation of levels of
access to users in a multiuser environment
?Interactive charts
?Data export in various formats such as Excel, CSV and HTML
?Integrated filter and formula editor for advanced data mining
?Multilingual User Interface
Use the filter and the formula editor to analyze and detail traffic information
Operating System - Windows XP or later
Web server - Apache or Apache 2
PHP version - 5.2.4 or later
Database - MySQL 5.x
Firefox 3.x
Safari 3.x
Internet Explorer 8 or 9
CSV
ExcelTrueView Web Report™ features interactive charts where you can zoom and slide
on the data whenever you want HTML
WEB REPORT SOLUTION
www.mirame.net
Manage all stores
using the application
Mirame Retail Web Report™ as SaaS
Focus all your business information
with Mirame Retail Web Report™
MIRAME RETAIL WEB REPORT SOLUTION
www.mirame.net
MIRAME RETAIL WEB REPORT™ Mirame Retail Web Report™ is a
platform that can be installed on the
client site or used as SaaS, which
allows all shops management, from
the intersection of sales information
with entries and the establishment of
rates sales conversion. What's more,
the heatmap module can also be
integrated with thermal cameras from
other manufacturers!
Mirame Retail Web Report™ is a tool designed for data
analysis collected by people counters installed in the
commercial space or retail chain, which simplifies data export
and analysis. This application lets you manage an unlimited
number of people counters installed in the same space or in
different stores.
This system is based on Intranet/ Internet, enabling counters
management by various departments, users and computers,
while eliminating the costs of license per user.
Due to its open architecture and flexibility, deployment of
updates has never been so fast and easy! With Mirame Retail
Web Report ™ you can also access the system through any
computer on the same network as the counters, or remotely.
BUSINESS INTELLIGENCE FOR RETAIL
SOLUTIONS
The ideal solution for demanding customers A complete solution
Cognimatics True View Web Report™ is a tool that allows data We work with various architectural firms and design agencies in each
measurement collection and the generation of simple reports, country to define
however, its parameters can be complex for most current users of the ?Installation and implementation coordination (if necessary)
retail segment. ?Check and certification of proper installation and systems
functionality
We try to increase our capacity to answer the needs of our most ?Possibility of installation and maintenance through our
demanding customers. Therefore, in 2009 Mirame developed Mirame international partners and independent experts.
Retail Web Report™ - an application based on years of experience
with the retail market, and designed specifically for this sector. Today
there are already hundreds of chain stores that have this solution!
MIRAME RETAIL WEB REPORT SOLUTION
www.mirame.net
Mirame Retail Web Report™ Scheme
CENTRAL OFFICE
Europe America Asia
Router
Counter C2 Counter Cn
Counter C1
Router
Router
MIRAME
Management
and Maintenance
MIRAME RETAIL WEB REPORT
AREA MANAGER
Router
Counter C2 Counter Cn
Counter C1
Router
Router
MIRAME
Management
and Maintenance
MIRAME RETAIL WEB REPORT
AREA MANAGER
Router
Counter C2 Counter Cn
Counter C1
Router
Router
MIRAME
Management
and Maintenance
MIRAME RETAIL WEB REPORT
AREA MANAGER
Flexibility and Integration
HeatMap Analysis
The heatmap module provides an
understanding of patterns of activity
in the area being monitored through
intuitive reports.
As Mirame Retail Web Report™ parameterization is built by Mirame,
we adapt it to any format or method and ensure integration with
major ERP systems of the retail market. Mirame Retail Web Report™ is
a tool that adjusts to the specific needs of your business and still
guarantees benefits like no other solution on the market!
Mirame Retail Web Report™ enables the integration of heatmap
analysis module which defines the occupancy rates of each store area.
Heatmap is a vital tool for sales and merchandising as it simplifies the
understanding of activity patterns in the area being monitored through
numerical and graphical reports, avoiding anomalies and predicting
future activities.
MIRAME RETAIL WEB REPORT SOLUTION
www.mirame.net
Features
?Ability to set annual store opening schedules, very important for
some comparative reports
?Integration with IP thermal cameras from any manufacturer
?Heatmap Analysis: heatmap analysis module that defines
occupancy rates of each area of the store
?Ability to define conversion rates on sales (indicate number of
tickets unspecified amounts)
?Ability to set sales goals for a store relating to visitors traffic
?Create different counting points and counts grouping (store/ floor
distributor/ door)
?Customizing reports of specific retailers and automatic email to
authorized users in each geographical area or group of shops
?Multilingual interface: English, Spanish, Portuguese, Italian, French
?Multiuser different levels of access according to geographical
location or business models (franchises, etc.).
?Data collection from people counters
?Automatic verification of all systems functionality (integration with
various network monitoring tools on the server)
?Notification of system failures and low light
?Control rates of diversion and alerts when a counter deviates from
the mean
?Capture multiple photos of a day of each counter for operator
visual analysis of problems
?Image analysis to ensure that the camera provides a valid image,
and there’s no counter distortions due to internal problems
?Crossing local weather data for each counter (temperature and
cloud cover)
?Definition of specific events per store (reforms, cut the street to
traffic, demonstrations, etc.) to understand some historical data
COUNTER + POE ROUTER INTERNET (VPN) MIRAME RETAIL WEB REPORT
People Counter™ design system
MIRAME RETAIL WEB REPORT SOLUTION
www.mirame.net
Endless possibilities for video surveillance
with Axis IP surveillance
Network video offers more ways to protect access to a video than analog CCTV systems. To prevent overlooking and disclosures of private content, you can use passwords to limit access and the video is encrypted before sending to the network. The system can also be configured to authenticate the connection using encrypted certificates that only accept a specific network camera, thus eliminating the possibility of anyone hacking into the line.
NETWORK SURVEILLANCE SOLUTIONS
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BUSINESS INTELLIGENCE FOR RETAIL
SOLUTIONS
NETWORK VIDEO PROFESSIONAL SOLUTIONS
MIGRATION TO IP
Leveraging IT investments and achieving a lower total cost of
ownership. Most businesses currently have high-speed IP networks connected to the Internet. Adding an Axis network video system simply The video surveillance market has grown exponentially in recent years, uses and extends the same infrastructure to include video functionality. driven by technological improvements and the recognition of these It uses standard IT equipment such as switches, PC servers for video systems to increase public and private security.recording and storage, so existing investments in IT infrastructure and
devices can be leveraged, ensuring high return on investment.As the transition to network video becomes a reality, and security
management over IP network expands and incorporates video analysis And because many times the wireless solutions are the best option for applications of intelligent network cameras, the systems become more the installation of video surveillance, with Axis technology you can open and scalable, resulting in a much more productive and economic connect different places without using expensive cables.surveillance.
Network video, often called video surveillance over IP or IP According to independent research on the differences between analog surveillance, use an IP network through a wired or wireless network to and digital solutions, installation, configuration and training costs for carry video, audio and other digital data. When the technology of analog systems are almost 50% more than for IP systems. For example, Power over Ethernet (PoE) applies, the network can also be used to cabling is almost three times as expensive in analog systems compared bring power supply to the network video products. This system allows with IP-based systems. The primary reason is that coaxial cabling is monitoring and recording video anywhere on the network such as, for more expensive than Ethernet cabling. Also, analog typically and example, a local area network (LAN) or a remote network (WAN) like usually requires separate power cabling, while Power over Ethernet Internet.eliminates the need for electrical connections in the IP system, and
separate cabling is also needed to control analog PTZ cameras. A
network video system allows users to incorporate open PC systems
and open storage with video management software, which costs 20%
less than equivalent DVRs.
If you have made a major investment in analog CCTV systems, know
that migrating your technology to network video does not invalidate Increasing the quality of the image enables the user to more closely those investments. With a network video solution from Axis you can follow details and changes in images, making way for better and faster integrate your existing analog system into an IP-based solution.decisions to more effectively safeguard people and property. It also
ensures greater accuracy for automated analysis and alarm toolsThe solution enables you to take advantage of many features such as
remote pan/ tilt/ zoom, Power over Ethernet or audio and video Axis network cameras provide high-quality video images, and motion detection, while meeting user requirements for image quality, megapixel and HDTV network cameras are available to provide even recording capabilities, reliability and cost-effectiveness.more image details.
Lowered total cost of ownership
Superior image quality
NETWORK SURVEILLANCE SOLUTIONS
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Remote accessibility Distributed intelligence
Easy, future-proof integration
Progressive scan: Depicting moving objects clearly
Scalability and flexibility
Power over Ethernet: Increasing savings and reliability
Cost-effectiveness
Video compression formats: H.264, MPEG-4 and Motion JPEG
With network video, users can access real-time video at any time from Currently, a massive amount video is being recorded, but never
any authorized computer anywhere. The video can be stored at watched or reviewed due to lack of time. As a result, events and
remote locations for convenience and security, and information can be activities are missed, and suspicious behaviors remain unnoticed.
transmitted over the LAN or Internet.
With network video, intelligence has been brought into the camera
itself. Network cameras can have built-in video motion detection and
There are almost no limitations as to where a network video product alarm management so the camera decides when to send video, at
can be placed. Axis network video has the capacity to provide a high what frame rate and resolution, and when to alert a specific operator.
level of integration with other equipment and functions, making it a Other unique features include audio detection and active tampering
continually developing system. A fully integrated Axis network video alarm.
system can be used for a multitude of applications simultaneously: for
instance, access control, building management, point-of-sales systems,
ATMs, as well as fire alarms, intruder and visitor management. Many network cameras employ progressive scan technology that
better depicts moving objects clearly. This advanced image capture
technology means that the whole image is captured at one time, thus
To meet the growing needs of your business, you can choose exactly providing crystal clear images even with a high degree of motion.
what you need today, and scale the system at any time.
Thanks to strict adherence to industry standards, you can easily add Not available for analog cameras, Power over Ethernet (PoE, IEEE
new technologies, additional cameras and extra storage capacity as 802.3af standard) means that the cameras get power from a PoE-
needed to the network video system. enabled switch or midspan over the same standard cable that
transmits video. PoE provides multiple benefits, including reduced
installation costs and flexibility in camera placement. In addition,
Based on open standards, Axis network video products run on IP cameras can get centralized backup power from the server room, so in
networks. Using standard PC server hardware rather than proprietary the event of a power failure they will continue to operate.
equipment such as DVRs radically reduces management and
equipment costs, particularly for larger systems where storage and
servers are a significant portion of the total solution cost. Additional Video compression formats can be a determining factor for a video
cost savings come from the infrastructure used. IP-based networks surveillance application. Many Axis network video products feature
such as LANs and the Internet can be leveraged for other applications advanced real-time video encoding that can deliver simultaneous
across the organization. Motion JPEG, MPEG-4 and H.264 video streams. This gives the
flexibility to maximize image quality for recording while reducing
bandwidth and storage needs.
NETWORK SURVEILLANCE SOLUTIONS
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DIFFERENTIATION FOR RETAIL
A network video system is
capable of sending video without
the need for a dedicated physical
infrastructure. The IP option uses
a standard network, such as local
area networks (LAN) and Internet
to transport information through
the cable network that transmits
the same video.
?Ensure continuous and event-driven video surveillance
?Investigate crime and identify suspectToday we are witnessing an increased data flow available in the retail ?
sector. The secret lies in exploiting these data, analyzing it correctly
and use it for your business benefit.?Control stocks
?Optimize store layoutsThe integrated video intelligence can be combined with different
?Improve signage and displayssources of in-store technology and provide customized reports, and
?Determine shop space valueeven provides a panel of data management information needed to
?Allocate staff where neededmake business decisions in real time. This is a crucial strategy that most
retailers cannot ignore, and many try to integrate this strategy into
short-term plans.?Study employee/customer interactions
?Assess customer flowAs best practice, retailers should seriously consider systems that are
?Understand customers’ buying behaviors.designed and manufactured to the sales environment, instead of
adapted ones.
Systems that automate the main components of data collection and
information provision will ensure a higher degree of adoption, which
translates into a higher rate of retailers’ success. The combination of
video equipment of last generation with video intelligence analysis
gives large and small retailers a system designed to improve customer
service, improve relationships between the seller and supplier, the
optimization of staffing, multichannel marketing promotion and reduce
losses and lack of stock - preparing your business for continued
success and growth.
?Reduce theft
?Reduce inventory shrinkage
?Detect suspicious behavior
?Decrease slip-and-fall claims
?Uncover employee sweethearting
?Integrate with your POS system
?Analyze and resolve EAS incidents
Improved safety and security
Optimized merchandising and operations
Enhanced customer experience
Loss prevention
NETWORK SURVEILLANCE SOLUTIONS
www.mirame.net
As the transition to the video network
becomes a reality, the security management
over an IP network is expanded and
network cameras incorporates video intelligent
analytics applications, systems become
more open and scalable, which translates
into a surveillance system much more
productive and cost-efficient.
AXIS CAMERA COMPANION
Axis Camera Companion eases the expansion of your security system,
as your business need change, maximizing the benefits of the new
cameras and advanced features for the future.
This Axis solution offers HDTV quality for reliable identification of
people and incidents. Video clips or snapshots can be easily exported.
Internet access is easy to set up, and with support for apps for iPhone,
iPad and Android, AXIS Camera Companion lets the user view video at
any time, from anywhere.
The system removes the single point of failure which is common in
alternative solutions where a DVR failure prevents all cameras from
being recorded. The cameras in an AXIS Camera Companion system
record video regardless of the network status.Want to see exactly what’s going on while you’re gone? Axis Camera
Companion is a network video system that gives you the peace of The free PC client is only needed during installation. For viewing live or mind and business possibilities associated with mobile and remote live recorded video, or exporting video after an incident, either the client monitoring. Keep an eye on things in real time from anywhere in the or a smartphone app can be used.world. It’s quick and easy to log in from your computer or use viewing
apps for iPhone, iPad and Android. Simple. Convenient. Secure.Axis Camera Companion is a scalable and future-proof network video
solution that protects the customer’s investment. Adding new cameras
to the system is easy, and existing analog cameras can be integrated An Axis Camera Companion system consists of Axis cameras, SD cards, using Axis video encoders. If the user wants to step up to another IP software for PC and mobile devices, and network equipment. Video is solution in the future, the Axis cameras and encoders can be reused, recorded to the SD card inside the camera, making each camera an as well as the network equipment.independent surveillance device. That means there’s no need for a
separate recording device (DVR) or computer during operation —
making the system extremely simple and cost-effective. High definition technology is everywhere these days. You can get so
much detail on your television at home you can practically count the Plus, it’s more reliable, since there´s no single point of failure in the freckles on your favorite football player. So why settle for blurry images system. With Axis Camera Companion, basically, everything you need on your surveillance footage — where it really counts? With HDTV for is in the camera. Get direct access to the surveillance functionality you video surveillance, Axis offers a tremendous leap forward in image need with the best picture quality — even on the go. It’s simple: install quality with up to five times higher resolution than analog cameras. it, watch it, interact with it, depend on it.This means better color and sharper images — even when zooming in
— for extraordinary detail.
Watch your store from home, across town, or halfway around the
world
The latest surveillance technology in an all-in-one, easy-to-use system
High definition images — just like your HDTV at home
NETWORK SURVEILLANCE SOLUTIONS
www.mirame.net
Enjoy easy, straightforward operation
Video surveillance that grows with you
The Axis Camera Companion viewing software for PC, iPhone/iPad or
Android makes it easy to manage your video surveillance system. The
interface is simple and intuitive, with easy access to the features you
need.
?Supports 1 to 16 cameras
?View live video from one or many cameras
?Event-based or continuous recording
?Quick search through recorded videoExport video clips or
snapshots to colleagues or authorities
In business, it pays to stay one step ahead. Axis Camera Companion
helps you do just that — on two fronts. You get innovative surveillance
that keeps you secure today, and a scalable solution to help you
prepare for future challenges, growth and technology.
Made to fit your needs today Axis Camera Companion is quick and
easy to set up in any small-business setting. And if you already have
analog cameras installed, use Axis video encoders to connect them to
the network — protecting the investments you’ve already made and
giving you an easy path to the digital world.
Scalable and future-proof for tomorrow
The Axis Camera Companion is
the market’s easiest video
surveillance solution for small
systems, which makes it perfect
for retail, offices and hotels. All
video is recorded on SD cards in
the cameras, and no DVR or
server is necessary – making
each camera a smart,
independent video recording
device.
NETWORK SURVEILLANCE SOLUTIONS
www.mirame.net
SUCCESS CASE
TRUCCO
TRUCCOIP-based efficiency with remote monitoring and people counting at fashion store chain
COMPANY
TRUCCO
170 establishments
around the world
INDUSTRY SEGMENT
Retail
APPLICATION
Merchandising and
Operations
A InSitu buscava duas soluções de vídeo IP para a sua cadeia
de lojas: o monitoramento remoto, para uma poupança de
custos e de tempo em conjunto com as deslocações
necessárias para a supervisão dos diferentes locais; e um
sistema de contagem de pessoas mais simples e de fácil
manutenção e substituição de equipamentos que estavam
desatualizados. A aplicação para a contagem de pessoas
deveria ainda estar integrada nos terminais dos pontos de
venda bem como com o sistema de gestão nos escritórios
centrais.
Mission Solution Result
TRUCCO belongs to the 100% Spanish For some years, the TRUCCO stores have Efficient cooperation between TRUCCO and
company InSitu S.A. with registered been equipped with systems for video MIRAME resulted in a very high customer
headquarters in Madrid. This manufacturing monitoring and people counting. However, satisfaction with regard to the implemented
and distribution company is responsible for the continuous search for new solutions as solutions based on the IP video systems from
the design, production and distribution of well as the necessity of integration of data Axis Communications. They cover the most
collections exclusively for its own brand into its SAP management platform and important necessities and offer the flexibility
TRUCCO. replacement of old equipment made them that is necessary for extension, change of
strive for further development. location or integration with other systems, if
TRUCCO products are distributed via a required by the customer.
growing network of points of sale - currently Since December 2007, two solutions based on
around 170 - located in the main streets and IP video have been implemented - one
commercial centers of large cities in Spain solution for remote monitoring, and another
and 13 other countries. solution for people counting - that improved
various aspects of management and
operations of the establishments.
CASO DE SUCESSO - RETALHO www.mirame.net
TRUCCO stores count on image, communication Cognimatics Trueview People Counter software for
and standardized service. The imensions of the each point of sale. Thanks to the powerful zoom
stores and the concept of presentation of capacities of the AXIS 215 PTZ it is possible to grant
apparel are considered remote visualization of every single store. This way it
to create a pleasant ambience and facilitate can be controlled from the central offices that all
purchase. Thanks to advanced information details - from decoration to presentation of the
system the collections are changed every two or goods - and the areas of offers and promotions are
three weeks and restocking of products is adapted to the standardized image directives. In
granted within 24 to 48 hours. case of irregularities it is easily possible to contact
the shop assistant by telephone and remedy the
InSitu was looking for two IP video solutions for issue.
its chain of stores. For remote monitoring, the
objectives included saving of costs and time in
connection with
the required relocations for supervision of
different sites. The system for people counting
aimed for best possible simplification and
reduction of maintenance tasks and replacement
of “proprietary” equipment that was out of date.
The objectives also required that the application
for people counting integrated both with the
terminals at the point of sale of any establishment as well as with the TrueView People
SAP management system at the central offices. Based on these Counter software
considerations, InSitu contacted MIRAME such as an intelligent video for the solution of
provider. people counting is a modular and fully independent solution; counting
is performed within the CPU of the camera so that a respective PC is
MIRAME designed a solution based on Axis 215 PTZ Network Cameras not required. Thus it is possible to manage, analyze and visualize the
for the requirements of remote monitoring as well as a solution data of the camera of any establishment. MIRAME.NET was also
consisting of an AXIS 209FD Network Camera that includes the ordered to integrate with the SAP platform of the central offices. The
corresponding statistics of customer count and sales at each
establishment are much more comprehensive now. Performance of
sales history per establishment and date, analysis of efficiency of
promotions and other operations are easier and more reliable.
The video IP products improves the infrastructure of the stores using a
more reliable system that offers more possibilities and reduces the
number of incidents to be remedied by the department of
Organization and Systems of InSitu. The company will continue to
implement these solutions on large scale with its chain of
establishments and will further observe any possible innovations on
the video IP market, in particular with regard to such innovations that
may improve operations and management of its stores.
CASO DE SUCESSO - RETALHO www.mirame.net
PEOPLE COUNTER
ZONE COUNTER
HEATMAP
DWELL TIME
PASSENGERS COUNTER
STREET PEOPLE COUNTER
BICYCLE COUNTER
PARKING COUNTER
WEB REPORT
MIRAME WEB REPORT
VÍDEO IP
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