Big Games Become Location-Enabled Increasing Engagement and Revenue with Location Features Christian...

Big Games Become Location-Enabled Increasing Engagement and Revenue with

Location FeaturesChristian O. Petersen

VP Community

2

Christian O. Petersen

16 years of games mobile and marketing

3

Make your game standout and gain exposure

Life is CrimeNo. 1 in AppStore

4

Why are developers using location?

2010Niche

2011Innovation

2012Mainstream

1 2 3

32% of all

game developers/publisher

sAh Oo unlock new Bongo level at Toffee Coffee!

5

Make your game standout and gain exposure

Ah Oo unlock new Bongo level at Toffee Coffee!

On the Go People

More Reasons to Play

Relevant and

Personal

Word of mouth

The 3rd business

model

6

Why are developers using location?

More relevantand immersive

game play

Players want toopt-in to location-enabled

games

Increasedmonetization throughsponsored locations

1 2 3

7

Increase the valueof coming back to your game

8

Making the user feel at home with backgrounds that fit his current location, makes the game more relevant and increases the personal value for the user

With CloudMade’s Local Discovery service it is easy for game developers to use the users location to change the graphics of the game so the user is playing where he is in real life

Increase the perceived game

value:

Make the game experience more

personal and relevant

Location Makes Games Personal

9

Making the user feel at home with backgrounds that fit his current location, makes the game more relevant and increases the personal value for the user

With CloudMade’s Local Discovery service it is easy for game developers to use the users location to change the graphics of the game so the user is playing where he is in real life

Put the user’s world into the game:

Local rain in the game adds another dimension making it an immersive

experience

Rain or Shine in the User’s World

10

TestPhones are with the users 24/7, they play games in the morning, daytime, evening and night. Changing the game to follow the users day makes for a personal and challenging gameplay.

TestWith our Local Discovery service it is easy for game developers to use the users location to change the graphics and gameplay based on if it is morning, daytime, evening and night.

IncreaseWord of Mouth:

Use time of day to change the game,

each location element adds WOM

Night and Day the Game Feels Right

11

When the places around you become part of the game there reason to try playing wherever you go. Next you tell your friends about a great place to play.

With CloudMade’s Local Discovery service it is easy for game developers to reward the user

Get more game sessions:

Give users more reasons to play in new

locations

Night and Day the Game Feels Right

12

Your game brand Branded MapsMaps that fit

your game brand

Test Test

Test Test

Location gives users a better

user experience on-the-go

Location gives users a better

user experience on-the-go

Test

Test

The look and feelof Google or Bing maps do not add

value to your game

Custom Game Branded Maps1

2

3

Ah Oo unlock new Bongo level at Toffee Coffee!

13

Increase your game monetization

14

Think Like Potato Farmers

Monetize 5%of your users

by selling in-game items

Monetize an extra 5%of your users

with sponsored in-game items

1 2

Double your

revenue

Double your

revenue

In online social gaming 26%of revenue is sponsored

Locationbased mobile

marketing is the key to drive retail traffic

86%of retailers to

increase mobile marketing spend

Retail is the obviouspartner for sponsor

revenue

1 2 3

Your offer

Positivebranding

Be a partof the game

Increase purchase intent

Drive retail traffic by

sponsoringin-game items

1 2 3

Give users free Give users free and attractive and attractive

in-game content in-game content when they visit when they visit

sponsorssponsors

Increase the fun when playing

at different locations

Show users the nearest treasure

Give users additional offers

at the retail place

1 2 3

Sponsored Locations

When the user plays near a sponsored location, the game tells him that a hidden level is nearby ...

You are very close to a place where you can get a new hidden level for free!

There is a sponsored location nearby…

Sponsored Locations

With a click,the user sees Sponsored Locations on the map …

See where on a map …

Ah Oo unlock new Bongo level at Toffee Coffee!

Sponsored Locations

After clicking on the location, the player can see the sponsored in-game item he/she can get at that location …

See what particular retailer is sponsoring …

Sponsored Locations

When the player gets to the coffee shop, he/she gets a new hidden level unlocked …

The user enters the coffee shop and gets a free game item …

Sponsored Locations

In addition to the free game level, the sponsor gives users a special offer …

Users get a special offer … so sponsors can track the success

Ah Oo unlock new Bongo level at Toffee Coffee!

23

Test

Test

Locationfor

Games

LocalDiscovery

Sponsored Locations

Custom Game Branded Maps

1 2 3

Ah Oo unlock new Bongo level at Toffee Coffee!

24

Changing the Game

Serving the world’s on-the-go people

cop@cloudmade.com

Email me an let’s have a chat

http://cloudmade.com/in-game-sponsoring/