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Mads KristensenSenior Program Manager
Web Platform & Tools
@mkristensen
Bigger, Faster, StrongerASP.NET Website Optimization
500 ms slower = 20% drop in traffic
100 ms slower = 1% drop in sales$1,671,233 per day
Amazon
Application tiersASP.NET/IIS
Business Logic
Data Logic
Database
Request tree
Backend vs. frontend
30%
ASP.NET 4.5
Free extensions for Visual Studio
Web Essentialsvswebessentials.com
Image Optimizertinyurl.com/ImageOptimizer
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