Blending advertising & premium content sales models

Blending advertising & premium content sales models

ECNext enables publishers to answer the question…

“Who else can use our content?”

We partner with publishers to:

Dis-assemble and re-package content

Create / manage web sites

Market content through search engines

Monetize via content sales & advertising

The long tail opportunity:

Chris Anderson

Example: Manta

Free content

Contextual ads

Links to related content

Banner ads

Featured premium content

Additional premium content

Why it works:

Blended model enables serving the needs of a diverse Web audience

Daytime Office Workers

Professionals

Executives

Free content

Free with registration

Premium content

Number of Visits

Val

ue

per

Vis

it

Key - the “right” blend:

Learn from your audienceListen to what they tell you …but more importantly, track what they do!

Know your goal

Measure & test everything

Make testing part of your DNAA vs B?