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Gerry Moran created this slideshare presentation, Blueprint To Build The Perfect LinkedIn Profile to help everyone develop their personal brand and promote it with social media. Please email moran.gerry@gmail.com with any questions. Stop my www.MarketingThink.com to see more social media and marketing coaching tips!
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MarketingThink
Blogging Session #1
Topics | Keywords | Editorial Calendar
Blueprint To Build �The Perfect LinkedIn Profile
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
By @GerryMoran SCALE: 500+ connections
Another�MarketingThink.com�
Social Media Blueprint How To Build The
Perfect LinkedIn Profile
MarketingThink
Blogging Session #1
Topics | Keywords | Editorial Calendar
Headline. Use this space to for your summary headline instead of your job title
Heads-up Headline
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
Coaching: Describe YOU as if this were a headline to a newspaper or a title of a book
MarketingThink
Blogging Session #1
Topics | Keywords | Editorial Calendar
Perfect Picture
Picture. Use a professional-like close-up shot of your smiling face
Coaching: Avoid boats, pets, girlfriends, mystery hands on your shoulder in your picture … and scary pictures!
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
MarketingThink
Blogging Session #1
Topics | Keywords | Editorial Calendar
Your URL
URL. Customize this URL to make it easily sharable and avoid those ugly numbers at the end of your profile
Coaching: Use your profile name so it’s easy to list and remember in your email signature, etc.
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
MarketingThink
Blogging Session #1
Topics | Keywords | Editorial Calendar
Engaging Experience
Experience. Summarize your role and KEY contributions
Coaching: Avoid a resume-like breakdown of everything you have accomplished
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
MarketingThink
Blogging Session #1
Topics | Keywords | Editorial Calendar
Super Summary
Summary. Humanize the story of YOU to say who you are and what you have done … and speak in the first person
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
Coaching: Include your phone number, Twitter handle and blog URL at the top of the summary area
MarketingThink
Blogging Session #1
Topics | Keywords | Editorial Calendar
Selected Skills
Skills & Expertise. List at least 10 of your core skills to set up others to endorse you
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
Coaching: Start to endorse others first to receive the return favor
MarketingThink
Blogging Session #1
Topics | Keywords | Editorial Calendar
Publications
Publications. List your blogs, papers and anything published
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
MarketingThink
Blogging Session #1
Topics | Keywords | Editorial Calendar
Alternative Additional Info
Additional Info. List alternative ways for others get in touch with you
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
Coaching. Remember that you are trying to connect with people on THEIR preferred channel
MarketingThink
Blogging Session #1
Topics | Keywords | Editorial Calendar
Honors & Awards
Honors & Awards. List them
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
MarketingThink
Blogging Session #1
Topics | Keywords | Editorial Calendar
Really Good Recommendations
Recommendations. Secure as many as you can from current and past contacts
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
Coaching. Give direction and tell your recommenders what to say about you
MarketingThink
Blogging Session #1
Topics | Keywords | Editorial Calendar
Education
Education. Expand on your degrees to tie in relevant keywords
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
Coaching: Include executive education and stop listing your high school no matter how old you are
MarketingThink MarketingThink.com | Social Media & Marketing Coaching Blog
Copyright ®
2013 Gerry M
oran | All R
ights Reserved | m
oran.gerry@gm
ail.com
By @GerryMoran SCALE: 500+ connections
Another�MarketingThink.com�
Social Media Blueprint How To Build The
Perfect LinkedIn Profile
MarketingThink.com
Please pass this blueprint on to help build better social media messaging throughout the world!
Reach me @GerryMoran with any questions!
Rev. Feb. 28, 2013
Headline
LinkedIn.com/in/YourName
Your Picture
BACKGROUND
SUMMARY
EXPERIENCE
PUBLICATIONS
SKILLS
EDUCATION
RECOMMENDATIONS
ADDITIONAL INFO
HONORS & AWARDS
Picture. Use a professional-like close-up shot of your smiling face
Coaching: Avoid boats, pets, girlfriends or mystery hands on your shoulder in your picture
Headline. Use this space to for your summary headline instead of your job title
Coaching: Describe YOU as if this were a headline to a newspaper or a title of a book
URL. Customize this URL to make it easily sharable and avoid those ugly numbers at the end of your profile
Coaching: Use your profile name
Summary. Humanize the story of YOU to say who you are and what you have done … and speak in the first person
Coaching: Include your phone number, Twitter handle and blog URL at the top of the summary area
Experience. Summarize your �role and KEY contributions
Coaching: Avoid a resume-like breakdown of everything you have accomplished
Publications. List your blogs, papers and anything published
Skills & Expertise. List at least 10 of your core skills to set up others to endorse you
Coaching: Start to endorse others first to receive the return favor
Additional Info. List alternative ways for others get in touch with you
Education. Expand on your degrees to tie in relevant keywords
Coaching: Include executive education and stop listing your high school no matter how old you are
Honors & Awards. List them!
Recommendations. Secure as many as you can from current and past contacts
Coaching. Give direction and tell your recommenders what to say about you
(120 characters)
(2,000 characters)
(2,000 characters per pos.)
(100 characters per school)
(1,000 characters)
(50 skills, 61 characters)
(1,000 characters)
(2,000 characters)
MarketingThink
Blogging Session #1
Topics | Keywords | Editorial Calendar
MarketingThink.com Helping You Survive In A Social & Digital World
Social Media & Marketing Coaching Blog | Social Media & Marketing Coaching | Social Media Channel Management
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
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