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Adidas & ReebokGarima Khanna (2014014)

Jinesh Doshi (2014019)Karthik Pillai (2014022)

INTRODUCTION

• Location – Panjim

• Adidas Showroom with both Adidas and Reebok Brands

present

• Spread over two floors

• Ground Floor consisting of mainly Football Apparel

• First Floor consisting of other apparel, shoes, jackets etc.

• Reebok is an entirely different section on the first floor itself

with a wide range of fitness equipment and fitness wear

Group Sports Performance & Style

Nothing is Impossible

Adidas Orignals/Neo

Inspiration

Diverse product portfolio

Performance is my preference but so is

style

I am passionate about what I do

I respect authenticity

Popular and Successful

Achiever

Committed

Cool

Adidas

I value partnership

Passionate

Fashionable

Technological Innovation (Microasnalysis Tech)

Durable/Flexible products

Reliability

The signage of Adidas is

consistent with the black and

white theme of Adidas.

They have tried to maintain the

same usage of colours

throughout the showroom in the

interiors too.

ENTRANCE, SIGNAGE AND DISPLAY

Banking on the ISL and Adidas

being the franchisee

partner for FC Goa, the entrance of the store has a

customized Adidas – FC Goa

entrance

ENTRANCE, SIGNAGE AND DISPLAY

At Display on the entrance again

are the FC Goa T shirts, Jerseys and other franchises

for sale.

ENTRANCE, SIGNAGE AND DISPLAY

FLOORING, CEILING AND SEATING

FLOORING, CEILING AND SEATING

The flooring and the ceiling are

contrasting colours with Black

and White consistent with

the Adidas theme.

The lighting is suave, projected from the bars at

the ceiling.

DISPLAYS, PRODUCT SHELVES AND POSTERS

The Displays in the store are

consistent with the stylish image

and black and white contrasting design of Adidas.

DISPLAYS, PRODUCT SHELVES AND POSTERS

“Performance is my preference but so is

style”“I am passionate about what I do”

These 2 above statements are best defined by

Virat Kohli’s charisma and

personality. Most suited to be Adidas’

ambassador

DISPLAYS, PRODUCT SHELVES AND POSTERS

Throughout the store, posters of

Virat Kohli sporting different Adidas

apparel is present. The mannequins have consistent theme clothes.

Fluorescent orange are the ones

sported by the ambassador too.

PEOPLE, UNIFORM, BILL DESK AND MUSIC

The employees present are

wearing track suits and track pants

with running shoes, consistent with the Football

apparel present on the ground floor. The ground floor

mainly has FC Goa Franchisee and

football apparel.

PEOPLE, UNIFORM, BILL DESK AND MUSIC

• The bill desk has a huge TV in the background mounted on a

black granite wall.

• The bill desk too is black in colour contrasting the white colour

of the floor.

• There are water bottles present at the bill desk consistent with

the athletic person imagery.

• The employee at the Bill Desk too is wearing a track suit

consistent with the theme of the store.

• The music playing in the background is energetic and mainly

the work out genre.

PEOPLE, UNIFORM, BILL DESK AND MUSIC

CHANGING/TRIAL ROOM

The changing room present on the ground floor (Football Apparel) has the above signage consistent with the football theme.

FitnessBe More Human

Gymming Equipments

Reebok Crossfit

Creativity

Fitness specific product range

I believe in “No pain, No gain” philosophy

I am what I am

I value personal commitments

Brawny/Well built/Strong/Fit

Responsible

Confident/Courageous

Athletic

Reebok

Comfort

I honor my body

Determined

I like staying in shape

Unconventional

Innovation (Zigtech)

Partner in challenge

FLOORING, CEILING AND SEATING

The floor colour is different from that of Adidas, and is grey in

colour. The entire theme of the

section is fitness oriented as can

be seen from the lighting, the

sitting arrangements

etc.

FLOORING, CEILING AND SEATING

Gymming equipment,

Fitness Apparel, and a rugged look

(the net in the background) is

what the Reebok section is entirely

based on.

DISPLAYS, PRODUCT SHELVES AND POSTERS

DISPLAYS, PRODUCT SHELVES AND POSTERS

The Product shelves has a mix

of fitness and gymming

equipment, running shoes

etc.The poster too of the ambassador sporting running

apparel – all consistent with

the fitness theme.

PEOPLE AND UNIFORM

The employee in the Reebok

section is sporting a Sweat shirt

(mainly used for running). The

store has paid the tiniest attention

to detail even with respect to its employee attire.

CHANGING/TRIAL ROOM

The changing room present at the Reebok section is specific to a customer who would want to try out the comfort level while using the

clothing during fitness activities.

CHANGING/TRIAL ROOM

Even the cloth holders/hooks are in line with the fitness theme at Reebok where a customer can segregate clothes as per his comfort level

into ‘Fit’ and ‘Unfit’.

THANK YOU