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Finding Online Success For Your Small Business
Presented By:Alisa Conner, Owner
Ripple Effect Marketing
How important is your online presence?
• Currently 172Billion mobile users in the US; 48% are smartphone users (82,560,000,000 users)
• 97% of customers search for local businesses online
• 78% of small businesses attract business online
• 80% of Pinterest users are female• 72% of adult internet users in the U.S.
have a least 1 online social profile
What is the overall goal of social media?
Simple – to drive customers and
prospective customers to your website.
Because?
More time spent on
your website
= More money/profits
for your business
As of January 2014, the five largest social networks based on active monthly users were:
1. Facebook (1.15 billion) *2004
2. Google+ (359 million) 2011
3. Twitter (215 million) *2006
4. LinkedIn (250 million) *2003
5. Instagram (150 million) *2011
6. Pinterest (70 million) *2010*date founded
Social Media Is Here To Stay!
Which medium is right for your Small Business?
This is where your marketing strategy comes in, consider first:• Who is your audience? And where do they
hang out online? Offline?• How will you engage with your audience?
Where have you previously engaged successfully? Can you repeat?
• What is your value? (what do you provide to them that they can’t get anywhere else?)
• How will they find you? How will you get the word out?
• How much time do you have to dedicate to social media? What can you/will you outsource?
Which medium is right for your Small Business? (cont.)
Things to remember…
• Go slow, social media takes time to build a following regardless of medium.
• Remember who your audience is• How will you entertain, educate or inform
them consistently?• It is better to not be on social media than to let
it die a slow and lonely death.
Professional Help (things to outsource)
• Blogging and or editing of posts• Design Work/Branding• Social Media Engagement/Posting• Time is $$$• Choose wisely whom you outsource to.
– Will they represent your company the way you would?– Are they willing to learn about your company and common
practices?– Can they write in your voice?– Do you trust them with customer engagement?– Are you willing to initially invest in someone to ensure success?
Alisa Conner, Owner
www.rippleffectco.com
720-202-5060
Helping small businesses
grow in waves!
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