View
230
Download
2
Category
Tags:
Preview:
Citation preview
Books & BytesA New UWF Libraries Weblog Communication Service For UWF Libraries
Dept. of Digital and Learning TechnologiesUWF Libraries, 2007-2008
http://librarydigitalservices.uwf.edu/library
Sharing New Information
Democracy shares what it knows and feels. Libraries must also keep open in sharing
information.
(Vartan Gregorian, Head of Carnegie Corporation)
What is a Weblog or Blog?
Blog is short for “weblog,” a term coined by Jorn Barger in 1997
New Media OnlineCommunications Tool
New Way to Navigate and Share Library Information Content
• Easily Published Representations of What’s Important and New on Our Site
Common Weblog Terms
Blogging: when somebody posts new information to the Blog
the person accomplishing this is known as the Blogger
the blogging world: Blogosphere
Blogs Characterized as
New Media JournalismCitizens’ MediaParticipatory MediaGrassroots
Communication
Low Budget Marketing
New Information Tools Staff/Faculty Participation
• Meets the demographic of changing student/faculty needs and demographic
• Keeps the library technologically/ culturally relevant
• Keep our digital information space and infrastructure up-to-date
Why Set Up a UWF Library Weblog?
Why do Weblogs matter?
• Next generation web tools (evolutionary)
• Envision new, dynamic ways to deliver information content
• It’s where our users are• Our communications possibilities
have moved to the Web• Weblogs enable new
opportunities for collaboration with our patron’s needs
Web 2.0 and Weblogs
• User experience and information needs are changing– Changes in the way users consume
information/ emphasis on interaction– Subtle Changes in user expectations– Subtle Changes in technology
We need to better understand and communicate with our
audiences
The Millennials (born 1980-2000)
Currently largest and most diverse Student generation in American history39% of total population; 36% minority
The Most Team-oriented generation
The most Tech-embracing generation
Neil Howe and William Strauss, Millennials Rising, Vintage, 2000
• Participatory Democratic Online Expectation (not trapped in tv paradigm, Not interpellated in One Way Communication systems - one way citizen.
• Millennial Users expectation of Interaction with Information (peer evaluation)
Millennials Have Online Democratic Expectations
Neil Howe and William Strauss, Millennials Rising, Vintage, 2000
How can you bestfind relevantinformation?
1) 60% The Web In a virtual setting2) 15% Google3) 12% Weblogs4) 8% Specialized Websites
5) 2% From or in a group 6) 2% Cell, PDA, GPS (mobile to
a destination)7) 0.5% From a book/print source8) 0.3% In a classroom9) 0.15% From a
teacher/professor10) 0.15% At the library
reference desk
Information Seeking Among 10,000 MillennialsPew Foundation Study, 2007
95% Web
Web 2.0: 1997-2007Explosion of Commenting
75% of internet users 15-35 regularly rate persons, organizations, or organizational services online
Information sharing and frank public evaluation
Review By Peers, 1997-2007
Potential of Feedback
(2 way communication with Users, Democratic Media, participatory media, participatory democracy)
What are our patrons thinking?
81% of 15-35 year olds regularly comment on weblogs
35% also post daily on blogs and social networking sites
Information sharing and evaluation
Content creation by age
0
10
20
30
40
50
60
70
80
90
Ages 12-17
Ages 18-29
Ages 30-38
Ages 39-48
Ages 49-60
Ages 61-69
Ages 70+
Per
cent
age
Internet users Total population
79% of internet users 18-35 subscribe at least 1 blog
Accessing New Information Content
Two thirds of 15-35 year old internet users use RSS feeds
Information Customization
User’s don’t read most web pages anymore, they scan, but they will read a blog, sometimes half a dozen.
Don’t Make Me Think: A Common Sense Approach to Web Usability by Steve Krug
http://librarydigitalservices.uwf.edu/library
Characteristics of a Blog?
2-3/week 8 /month
frequently updated posts
Relatively Pithy Entries
Information Bytes Rather than ‘Sound Bites’
Newer Entries
Older Entries
Emphasis on Current Information
Weblog Organization
• ChronologicalBy Date
ThematicBy Category
Link to Deeper Web Content and Resources
At least 1External link/entry
Permalinks and ArchivesInclude Archives (Searchable)
Include unique URL for each post (Permalink)
http://librarydigitalservices.uwf.edu/library/?p=55
Characterized by Permalink
http://librarydigitalservices.
uwf.edu/library/?p=38
Share Information
Subscribe
Save Useful Links
What Makes a Blog a New Form of Communication?
Interactivity - include Comments
Advantages
Instant publishing to the Internet cost little or nothingprovide a comment feature that
allows interaction from others dynamic & empowering allow interchange of thoughts &
ideas exciting: instant feedback
regarding our services, announcments and events
Making it happen in 2008
• We need: 1) willing faculty/staff
participants (open to everyone)
2) Staff who have new things to say
3) Willingness to institutionally respond to frank and sincere user comments (service orientation)
All Departments Are Invited to Participate
• Topics are open: Library Related (i.e. New Databases, New Library Services, Special Collections, Circulation, New Books, New Resources for Subject area ideas: http://librarydigitalservices.uwf.edu/library
2008 Weblog Roll Out
• Sign Up Sheet at front
• I Drive (Library Weblog)
• Two Week Commitment (Sign up for as many as four weeks/person)
January 1-13 July 1-13
January 14-28 July 14-31
February 4-17 August 1-16
February 18-29 August 17-31
March 3-15 September 1-13
March 16-31 September 15-30
April 1-13 October 1-12
April 14-26 October 13-23
May 1-11 October 24-31
May 12-23 November 3-14
May 24-31 November 17-28
June 1-14 December 1-12
June 16-30 December 15-31
Flexible Format
• Two entries per week (four entries over a two week period)
Brief Focused Announcements / Articles
• 2-5 Paragraphs/Entry, Brief Focused with 1 link and 1 image
Format
• Articles/Announcements (Have Supervisor or Colleague Edit)
• Image
Link (Open, to other section of website, service, databases, external information source)
Space Available for Special Announcements Throughout Year
• As Needed throughout year
• Through Department Heads or Library Administration
• Hours Changes, Weather Announcements, Important Library News)
Service Open / Available to Everyone in Library Community
Individual DepartmentsIndividual Libraries, Librarians (Emerald Coast, Curriculum MaterialsIndividual Faculty Administration Individual Staff **Student Workers **(** With Editorial Approval ofYour Department Heads
http://librarydigitalservices.uwf.edu/library
Recommended