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Bosques Naturales, S.A.
Dr. Groutel / WALE sas
Consultancy on Walnut and Cherry potential uses
15 November 2015 – 18 November 2015
Avenida de la Vega 1, Edificio 3 - Planta 4
28108 Alcobendas, Madrid (SPAIN)
Tel. +34 91 360 42 00 Fax. +34 91 360 42 01
www.bosquesnaturales.com
Contacts during consultancy
José Carlos Arenillas – Administrator
Andrés Régulez Mocahles – Genral Director
Ignacio Urbán Martínez – Director of Forest Depart.
Ernesto Gutierrez Tejon – Ingenior
Ricardo J.Licea Moreno – Director of Biotechnology
Esther Merlo Sanchez – Director of Madera+
Javier Hervas Cuevas – Mariano Hervas SA
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Products
100% plantations trees
Walnut – Nogal (Juglans nigra Ng209xRA)
Cherry – Cerezo (Prunus avium)
1380 hectares
6.000 «tree owners »
Nb of trees : 250.000 /280.000
Volume (standing) 13.000 m3
Products
Problems with plantation trees are :
– Green colour for cherry
– White colour for walnut
– Internal defects for both
– Small diameters to be cut to clean the plantation
– No business model due to the fact this case is a
very unique one : large plantation of hardwood in
Europe
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Market
Aditionnal facts
– Economic downturn
– Spanish market is specifically low
– Since 8/10 years market for cherry (european ou
american) disappered
– Walnut market is running, but is focussed on
Juglans nigra (China, Germany, Italy).
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Market
Blackwalnut (Regia) : very complex now. No
inquiry from the furniture industry. Small
companies (artisans) producing « Rustic »
furnitures have disappeared.
The only market is exportation looking for long
lengths (coloured woods) for decorations uses
Concerning veneers : no demand now in Italy
except for top grade logs
Market
Walnut (regia) : "ultra-niche"
French market : less than 5000 m3 negociatedin 2015.
Stable demand
Prices
– A grade 300 € and up
– Boules : 1500/2000 €/m3, if lengths are long
Market for interior decoration and design
Cherry
Cherry (Prunus avium)
A 3 m 50+ Veneer 260 & +
B 3 m 45+ Boule quality no green100 to 150
C 2 m 35+ sawlogs 30 to 55
For 8/10 years… there is no market.
It’s the same situation both in the US and France
Facts
Bosques Naturales, as a private company didthe work a public entity could/should have done:
– Research
– Developing clones
– Making trials
– Working with the crowd
Anyway, this is the situation and « plantation
is the future of the timber industry ».
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Facts
It is necessary now to find solutions to sale
those products :
– Return on invest
– Confidence of partners/shareholders
– To clean the plantations
– To make new trials
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Possible approach of bn (Bosques Naturales)
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bn
Forest
WoodMarketing
Possible approach of bn (Bosques Naturales)
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bn
Forest
WoodMarketing
Design
Research
Branding Technical
Facts
Local & sustainable
Bench-marking
Telling a story
Special
species
Experience
TO TELL A STORY
Thanks to its experience BN has the possibility
to tell a story :
– Sustainable and local
– Nursery, scientific basis
– People – Forest – Value
– Launching a brand : �������
– A base line : « Creating Shared Value » following
M. Porter & M. Kramer philosophy
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What kind of products ?
Logs
Sawntimber (AD or KD)
Planed timber
Components
Glued product – Finger jointed
Pannels
Energy wood
Veneer (sliced, peeled or sawned)
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Products ?
Logs : the advantage would be to mobilize biggerquantities in a short term.
Which markets ?
– China
– Vietnam
– India
Everything has to be build
How : entering in contact with importers directlyor through agents
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Logs
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Price will be low : cherry 30 to 55 / walnut 50 to 80
Euros / m3 for actual diameters 17 cm / 2,70 m
Which markets ?
Pannels
Possible to use small dimension thanks to lamellas
There is already a matured market
Easy to benchmark
In Spain, some players are excellent and have distributors (see Gamiz).
Situation with plantation teak is similar to what couldhappen with cherry and particulary walnut : severalcolours and small dimensions (see Berneck).
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Possible uses
What can be done with glue laminated boards ?
Worktops, CounterTops,
Table top, Bar tops, Island tops,
Kitchen Butcher Block,
Countertops,Bench top,
Workbench top,Dinning Table tops
Thickness 20/30/40/42/50/60mm
Width 600/620/650/720/960/1280mm
Length 2000/2440/2880/3000/4000/4200mm
Quality Grade: AA/AB/BC
Moisture content:8% (+/-2) KD
Glue : D4
What can be done with glue laminated boards ?
Finger Jointed Wood Worktops
Surface treatments: Sanding finish
Smooth/flat/wire-brushed/hand-
scraped/distressed/carbonized
Finished(UV Varnish coating, Natural oil) or
Unfinished
Each board will be individually strong shrink-
wrapped, and packaged in strong pallet with
corner protector.
Grupo GAMIZ
Vitoria-Estella Errepidea, 2, 01110 Santa Cruz
De Campezo / Santikurutze Kampezu, Araba
grupo-gamiz.com
945 40 54 25
Type of edge-glued panel (finger
jointed)
Species: Eur. Oak / Beech / light steamed Beech / Eur. Chestnut / Eur. Ash / Eur. Cherry / Eur. Sycamore / Iroko
Length: máx. 6,000 mm.
Width: máx. 1,220 mm.
Thicknesses: 19/26/32/42 mm (other thicknesses possible).
Stave width: 20 or 40 mm.
Finish: Sanded with 150 grain.
Humidity of wood: 10% (± 2%).
Gluing: D3 or D4 according to UNE-EN 204 with water-resistant glues.
Packaging: Individually plastic coated.
Qualities: A/B or B/C
Whole Stave
Species: Eur. Oak / Beech
Length: 500 - 2,500 mm
Width: max. 1,220 mm.
Thicknesses: 14/20/26/32/42 mm (other thicknesses).
Width of the stave: 70 or 90 mm.
Finish: sanded with grain 0.
Humidity of wood: 10% (± 2%).
Gluing: D3 or D4 according to UNE-EN 204 with water-resistant glues.
Packaging: individually plastic coated.
Qualities: A/B or B/C ( and other qualities).
Berneck S. A. Painéis e Serrados
R. Dr. Valério Sobânia, 500 - Thomaz Coelho
CEP 83707-125
Araucária - PR - Brasil
TEL: 55 41 2109-3700
berneck@berneck.com.br
Berneck S. A. Painéis e Serrados
Berneck S. A. Painéis e Serrados
Teak
DIMENSIONS (mm)
Thickness 20 / 22 / 25 / 40
Length 2250 / 2500 / 2750
Width880 / 1100 / 1200
Design
From now it is fundamental to work withinfluencers : designers, interior architects…
Marketing
Benchmarking on AHEC’s approach
DETAIL OF TRAY© 2015 Petr Krejčí
Rotunda Serotina, Wallpaper* Handmade
Marketing
Benchmarking on AHEC’s design
Sebastian Cox ©Petr Krejci
Sebastian Cox in the workspace
designed for Terence Conran
out of American red oak and
cherry
Marketing
« Noyer » at Charles de
Gaulle Airport - Paris
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1000m² Terminal 2E- Hall M -
Aéroports Paris-Charles de
Gaulle.
http://www.parquet-noyer.fr/
Future
Develop sales of logs products to Asia
Use subconstractors in Spain to develop table top market
Create a brand
Produce a « book »
Work with Terence Conran or Philippe Starck
Selling the know-how (clones) to pépinières
Prepare the second phase for bigger diameterswith partner in the flooring industry
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Future
Think about other species
like Séquoia (see pictures
tree of 7 years old)
Develop a fondation for
financing :
– Research
– Nursery
– Travels et conferences
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Future
Participate to timber show
– Architect at Work www.architectatwork.fr
– Carrefour du Bois www.timbershow.com
– Interzum www.interzum.com
Try to have access to green funds
Position BN for the carbon/Redd+ market
Understand how market is organized in Spain and how BN could be a major actor
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Contacts ASIE
Scieries du Maine – Mireille Lecoq
SDM@scieriesdumaine.com
+33.2.43.53.60.09
Olam – Philippe Delmotte
philippe.delmotte@olamnet.com
+33 6 23 70 59 07
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Contacts
Sté ALBO - François JALLEY
f.jalley@alboco.com
+33.683.988.917
Charles Chen
supex@163.com
008-613-957301500
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Contacts
Pépinières Lemonier – Michel Lemonier
michel@pepinieres-lemonnier.com
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