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Introduction slide
AFC Bournemouth is a professional football team based in Bournemouth, Dorset who as 2015 play in the Premier League, the top tier of the English football system for the first time in their history.
Presented by: Mehran Amini TehraniSepehr Mohammadirad Yeraly Asambayev
Executive Summary
By the end of this presentation, you will know:
How AFC Bournemouth can benefit from its promotion
What the obstacles and issues for the current moment are
Explained 3 solutions to use the opportunities and to eliminate the weaknesses
Core Values & Club History
The club was formed in 1899 out of the remains of Boscombe FC
The 2009 -10 started with Eddie Mitchell as the new chairman at the club
The 2011-2012 season could be seen as one of important transitions as the majority of excellent players left for better opportunities.
Main issues identifiedLarge debt
Lack of infrastructure
International fans are unknown
Low stadium capacity (11,700)
Overview of solutions
International Tours
Website
Social media
Snapchat
Solution 1International Tours
Why is it beneficial?
Results?
Costs? £100,000
Timeline - less than one month or about a month
Solution 2
Website
Results?
Cost?
Timeline - 1-2 months
Negative (-) Positive (+)
Language Mobile Responsive
Too much info! Easy to navigate
Cookies are not available! No pop-up ads
Solution 3Social network
Snapchat & mobile app
Why is it beneficial?
Results?
Costs?
Timeline - less than 10 days
Summary & Conclusion
Mission Statement is ….
Our solutions ….
Solutions are beneficial if ….
Appendix
The questionnaire below is conducted through an online interview with one of the A.F.C Bournemouth’s fans.
1- Where are the most Bournemouth fans live?
2- What do you the most about the club?
3- What do you the least about the club?
4- Do fans happy about the ticket prices?
5- How many support the club in Bournemouth? Which age group?
6- What is the most valuable intangible asset of the club?
7- How the new partnership with PEAK6 can help the club to grow?
Bibliography
http://www.bournemouth.gov.uk/Business/Business.aspx - Accessed on 5th of November
http://www.bournemouth.gov.uk/CouncilDemocratic/Statistics/Themes/Labourmarket.aspx - Accessed on 5th of November
http://www.whymostwebsitessuck.com - Accessed on 5th of November
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