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Brand Protection in China
Ron DavisSenior Director, Brand Protection
Qualcomm Incorporated
April 30, 2013
Brand Protection in China
Engage in China – QBPC
Networking – Learn from your peersEnforcement through cooperation with
administrative agencies
Multi-layer protection strategy
2
WELL-BRANDED PRODUCTS ARE
ALWAYS COUNTERFEITED
WELL-BRANDED PRODUCTS ARE
ALWAYS COUNTERFEITED
3
Beijing-based volunteer association under CAEFI/MOFCOM
Established March 2000
210+ multinational member companies, most of which are companies headquartered in America, Europe and Asia
Annual membership survey assessing status of our efforts
Representing over US$ 80 billion in investment in China
QBPC has a voice in China
4
Engage in China - QBPC
Quality Brands Protection CommitteeChina Association of Enterprises with Foreign Investment
www.QBPC.org.cn
Quality Brands Protection CommitteeChina Association of Enterprises with Foreign Investment
5
Abbott Labs Fresenius Novozymes
adidas Freudenberg NXP
Semiconductors
Agilent Tech Gates Unitta OSRAM
AkzoNobel General Mills Panasonic
Alcatel GHD Panduit
Amer Sports Giga-Byte Technology ParexDavco
Ansell GlaxoSmithKline Pentland
Anheuser-Busch
Gucci Pernod Ricard
Applied Materials
Harley-DavidsonPSAPeugeot
Citroën
Armstrong Harman Pfizer
AstraZeneca HDMI Philip Morris
Audi Heineken Power Balance
Bacardi Hella Prada S.A.
BASF Hermes PUMA
Bayer Hindustan Pencils Ralph Lauren
3M Emerson QUALCOMM
ABB GE (China). RIM
ABRO General Motors Samsung
ALTECO Hewlett-Packard Siemens
Amway IntelSony
Corporation
Apple Johnson & Johnson UL
Beiersdorf AG
Microsoft Unilever
Bosch Nike Zippo
Diageo Nokia
Eastman Philips
Epson Procter & Gamble
BP Imperial Tobacco Samsonite
Burberry Infineon SanDisk
Callaway Irdeto B.V. SANOFI
Calvin Klein Jaguar Land Rover SAP AG
Canon John Deere Schaeffler
Caterpillar JT International S.A. Schneider Electric
CHANEL Kao S.C. Johnson
Cisco Systems
KarstenSeb
Développement
Cleveland Golf
Kimberly-Clark Servier
Coach Levi Strauss SGG Lisco LLC
Coca-Cola Lee Kum Kee Saint-Gobain
Codaa LG Electronics Shell
Colgate-Palmolive
Life Technologies Shiseido
CommScope Limited Brands SKF
Continental Logitech Sony Ericsson
Corning China L’OréalSpirits
International
BMW Group Husqvarna AB Roche
Bose IBM Rovio
Danfoss (Tianjin) L
Mann-Hummel Takeda
Deckers Mary Kay Texwood
Dell Mattel Tiffany & Co.
Delphi McCormick Time Warner Inc.
D-Link MCM Timken
Disney Merck Toshiba
DSM Michelin Toyota
Dolby Laboratories,
Micro-Pak TRW Automotive
Dow Corning Moët Hennessy TE Connectivity
Dupont Moncler Ubiquiti
Eaton Monsanto Ubukata
ELM Mosaic Universal Music
Eli Lilly Motolora Valeo
Energizer NBA Properties Inc VERSACE
Estée Lauder NEC Corp. Volkswagen AG
Evonik Degussa
Newell Rubbermaid Wacom
ExxonMobil New Era Cap Wahl
Federal-Mogul Corporation
Nestle WD-40
Fendi NGK Spark Plug Wrigley
Ford Motors Nissan Motor Zegna
Frey Wille Novartis ZF
Creative Tech Lutron GL Starwood
Crocs LVMH Fashion Group STIHL
Cummins Mahle SWAROVS KI
Daimler Northeast
Manchester Syngenta
213 MNC Members
NETWORKING
Quality Brands Protection CommitteeChina Association of Enterprises with Foreign Investment
To work cooperatively with the Chinese Central and local
governments, local industry, and organizations to make
positive contributions to intellectual property protection in
the People’s Republic of China.
Mission Statement“building the bridge”
6
Best Practices / Enforcement Committee
Communications Committee
Customs Committee
Government Cooperation Committee
Legal Committee
Membership Services Committee
Patent & Innovation Committee
Quality Brands Protection CommitteeChina Association of Enterprises with Foreign Investment
7 Committees
7
Chairman & 6 Vice Chairmen
Quality Brands Protection CommitteeChina Association of Enterprises with Foreign Investment
22 Industry Working Groups1. Agricultural
2. Audio & Musical Instrument
3. Automotive
4. Battery
5. Construction & Integration
6. Creative
7. Electrical Distribution
8. Food & Beverage
9. Fast Moving Consumer Goods
10. Golf
11. Home Appliances
12. Imaging Supplies
13. IT
14. Lighting
15. Luxury Goods
16. Personal Care
17. Pharmaceutical
18. Power Tools
19. Refrigeration & Air-Conditioning
20. Sporting Goods
21. Toys & Licensed Goods
22. Wireless & Integrated Circuit
8
Central Government Solicits Comments from QBPC/“Industry”
15- 20 opportunities annually - Draft Amendments, Rules, Case Transfer Procedures, New and Amended Laws (i.e. Draft Anti-Monopoly
Law )
Chinese Government Participants at QBPC Events
2011-2012 - Director Generals (DG), Deputy DGs & Directors of General Administration of Customs (GAC); Ministry of Commerce
(MOFCOM), Ministry of Public Security (PSB); State Intellectual Property Office (SIPO),State Administration for Industry & Commerce (SAIC);
General Administration for Quality Supervision, Inspection & Quarantine (AQSIQ); Economic Crime Investigation Department (ECID).
Judges of Supreme People’s Court (including IP Tribunal & Procuratorate) and People’s Court: High Courts, Intermediate Courts & Peoples
Procuratorate.
Economic Crime Investigation Department (ECID),
Quality Brands Protection CommitteeChina Association of Enterprises with Foreign Investment
Engaging Government, Agencies & Courts
9
10
Quality Brands Protection CommitteeChina Association of Enterprises with Foreign Investment
Top 20 Best Practices - Winners
WANG Chao, Assistant Minister (now Vice Minister) of MOFCOM Presenting Awards
New for 2013
Selection Criteria:
Case needs to be prosecuted for IP crimes , because
Amount involved satisfies relevant criminal thresholds for IP crime; or
Seriousness of illegal facts may constitute IP crimes.
Agencies notified the IP owner, and requested the PSB to intervene
PSB has accepted the case
Economic Crime Investigation Department (ECID),
Quality Brands Protection CommitteeChina Association of Enterprises with Foreign Investment
5 Model Cases of Harmonizing Administrative & Judicial IP Enforcement
11
12
Quality Brands Protection CommitteeChina Association of Enterprises with Foreign Investment
Membership
Re-active: Case
investigations Product testing Escalation to
Management
Attack Supply and Demand
Pro-active: Raids and supply-chain
investigations Legal proceedings Company policy
changes Supplier initiatives Controlled buys Customs initiatives
Preventative: Labeling Business Processes –
scrap process Manufacturing and
engineering changes CF Prevention Technology Training and education
BP
Multi-layer protection strategyDetection / Response / Prevention
13
Thank You
Ron DavisSenior Director, Brand Protection
Qualcomm Incorporated
Practical Brand Protection14
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