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Broadbandbusiness, attraction &
retention …oh my
Work with: remote worker. AE (SAS), Strategic Networks Group, etc.
Your role?
What it has been....
So what is it? Connectivity
Broadband
a fast connection to the internet that is always on
instead of one
wire / band
it is
a broad band
infrastructure
The 4th service: power, sewer, water…fiber
Like a road (fiber) - buses (ISPs) "pay" to use the road
and riders on the bus (broadband customers) pay for the
bus service per ride/or month.
So what?
Isn’t the current internet service enough…
growth of internet
dependencyNow workers/ co.'s are host to numerous devices &relying
on an ever growing number of platforms to be productive
Slow internet MAY be Ok for you - is not enough for business .. and it certainly won’t be for your community in the coming years …. this is Ec Dev
We are online
.
Many of us in the Cloud…
Cloud
What is the cloud?
My definition : anywhere
you store data
build /run applications
That is not in your local
environment / computer
(how many folks use cloud?)
PS.
its not a fluffy white entity ...
It is in fact solid
and lives in server farms ... which are not all alike
Tip: also watch where it is located US or Canada etc
Examples?
SAS
Cloud and Broadband
Business UseCRMs
Web meetings
VOIP ( skype etc)
YouTube
File transfers
POS
Data safety and much more..
So what does this mean for
business?
MORE
tools
IT expertise
options and
opportunities
SAVE
time
money
sanity
REDUCE
errors
version storage
program conflicts
Effect of broadband on retention, expansion
& attraction
Credit: to RDI Terri McDonald – give this thought when you look at the Basin numbers
Effect of broadband on cloud
& business systems
If cloud is important to business what is important to using
the cloud? Devices / infrastructure...
If you need to get a file to a colleague asap, review a
critical xray online, get to a crucial online meeting ..
What road would you want??
Businesses and employees
know it
Statistics from Kentucky and North Carolina. Credit Strategic Networks Group
A real life examples..
Who else has experienced this?
VOIP poor connection : Large file upload time :
Examples from real Kootenay networks
Lo Speed: http://youtu.be/0gKbRcnJ1vc?t=23s
High speed: 2 hour video upload http://youtu.be/EipZ8owPPUI
This can cost hours, customer service, lack of professional VOIP, sanity, saying “over’ etc.
So what? ROI
• faster transfers = saved time = $
• better quality = more use / professional
• more options (potentially) of providers, applications
• faster general internet access, browsing, POS etc.
impact region, businesses and othersyour customers, kids, service providers & other businesses
and how we
retain, attract, enrich, expand
Retain
We all want a slice of the attraction retention pie.. Fast broadband is on. If we aren’t timely we will miss it, people will leave / choose other destinations.. Per previous slide this is bottom line, customer service, competitive advantage –
Attract more
businesses/workers to the
region
Employee
and
business
retention
(smart ROI)
Attract, retain, expand
The fourth utility .. 20% higher value to a property ..http://www.theguardian.com/technology/2014/mar/02/fast-broadband-vital-to-homebuyers
With the ROI recognized by adoption of eTechnologycompanies are more effective, efficient and can
SCALE / GROW
A different way to consider Economic Development
Knowledge workers
These trends can be used to develop attraction/retention…
Not a magic bullet
And its not all about the speedy like bullet either
Avoid disappointment
And general grumpy sadness….
Get your plan on
Individual communities, stages and collaboratively for greater vision
What type of region will we be
An ‘Intelligent Community’ (coined by ICF) strategically adopts policies and applications to foster public and private use of broadband to create a more prosperous, inclusive city for its governments, institutions, businesses, residents and visitors – in short, an Internet savvy culture. I would suggest this is the essence for attraction, retention expansion ..
wired smart intelligent
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