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The fourth edition of the ecomobiel trade fair will take place on 9 & 10 October 2012 atAHOY Rotterdam. in this brochure you can find information like the exhibition program, sponsorship and stand oppurtunities.
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ecomobiel®
Dé vakbeurs voor groene mobiliteit
2012The exhibition for sustainable mobility
AHOY Rotterdam 9 & 10 oktober 2012
ecomobiel RallyTrade fairTest & drive track Workshops
Publiek/Privaat32%
Publiek16%
Privaat52%
ecomobiel 2
Private sector• Education,training• Information• Automotive• Logistics
• Environment&policy
• Advice• Energy• Supervision• Aviation• Maritime
People searching for information on this fair include those employed in: Advice/Consultancy, Vehicle
fleet management, Finance, Human Resources, PR/Marketing and Project management/Research.
Public sector• InfrastructureandEnvironment• Economicaffairs,agriculture&
innovation• Publichealth• MinistryoftheInterior• Transport&transportation• Spatialplanning• Water• Socialwelfare&culture• Openspaceandlandscape• Provincial&municipal
administratorsandpolicymakers
Thefourtheditionoftheecomobieltradefairwilltakeplaceon9&10October2012atAHOYRotterdam.Morethan150exhibitorswillbeshowcasingthelatestdevelopments
andpossibilities in thefieldof sustainablemobilityon10,000m²offloor space.An
estimated6500professionalsfromtheprivateandpublicsectorsareexpectedtovisit
thefairduringthesetwodays.Communicationpartners inBelgiumandGermanywill
ensurethatapproximately15%of thevisitorsare internationallyoriented.Themany
newvehiclesanddevelopmentsondisplayaswellasmorethan40sessionsdevoted
to various topics make this trade fair an event not to be missed by anyone with a
professionalinterestinsustainablemobility.
Withagreatdealofmediaattention,anopeningbytheMinisterofInfrastructureand
the Environment, Ms Schultz Van Haegen, and increasing numbers of professionals
and business people in attendance, the third edition was very successful. This year,
thefourtheditionwillfocusmoresharplyonanumberofspecificaspectsinorderto
furtherstrengthen thissuccess.An intensivecommunicationcampaignmanagedbya
professionalPRagencyshouldleadtoafurtherincreaseinthenumberofhigh-quality
professionalandbusinesspeopleattendingthefair.Nationalmedia,tradejournalsand
socialmediawillallbeusedtogenerateasmuchpublicityaspossiblefor theevent.
Advertisementsandaspecialecomobielsupplementinanationalnewspaper,similarto
theoneplacedin2011,willmaximisethetargetaudiencereached.
Thisyear,theregistrationsystemwillbeexpandedtoincludeamodulewhichwillmake
iteveneasierforyoutoinviteyourbusinesscontacts,eitherbye-mailorotherdigital
meansorbymeansofapersonalletter.Afterall,youknowyourowntargetgroupbetter
thananyoneelse.Amatchingmodulethatisuniqueinthemarketensuresthatyoucan
obtaintheaddressinformationofpeopleinterestedinyourproductnotonlybeforethe
tradefairbutalsoafterwards,sothatyouwillnotruntheriskofmissinganyvaluable
leads.
ecomobiel 2012
Visitors Profile
“Arecordnumberof 5056visitorsattendedthe2011ecomobielfair.Ofthese,6%
wereconsumersand 4%werestudents.Thetargetfor2012istodraw6000
professional visitorsand500 consumers.In2012,visitorswillalsobeableto
testsustainablevehiclesonan integratedtest & drive circuitaswellasattend
variousworkshopsandin-depthsessions.”
HeinekenNederlandN.V.-LogisticsManager
AHOLDN.V.-ConsultantTransport
Vodafone-ChannelmanagerAutomotive
DeltaLloyd-CategoryManager
VolvoBusNederland-ManagingDirector
NPMCapital-ManagingDirector
G4SCashSolutions-DirectorOperations
Accenture-Fleetmanager
GemeenteUtrecht-Vehiclefleetmanager
GemeenteLeeuwarden-HRmanager
Electricalpassengertransport
Commercialvehiclesfuelledbyalter-
nativeenergysources
Advice&Consultancyinsustainable
mobility
Loadinginfrastructureandelectrical
components
Mobilitymanagement
Electricallypoweredcommercialvehicles
Researchanddevelopmentinthe
areaofsustainablemobility
Passengertransportbasedonalterna-
tivefuels
Governmentandpolicymaking
Infrastructure/componentsforalter-
nativefuels
Publictransport
Educationandstudyprogrammes
Coursesandtrainings
* Visitors could select several areas of interest
Visitors in previous years
2418
3507
5056
Most visitors per country/
global region:
86%
4,5%
3,5%
2%
2%
1%
Azië
Sample of visitors in 2011
2009
2010
2011
ecomobiel 3ecomobiel 2
Most popular areas of interest *
Facts & Figures
09 10Okt Okt
ecomobiel 4
Test & drive circuitAseparatetest&drivecircuitfortwo-wheelersandfour-wheelerswillensureoptimum
circulationofvehiclesinthesamespeedclass.Ifyoureserveastandplusgarage,you
canevendriveontothecircuitfromyourstand.Individualparkingspotsareagainalso
available,andfastvehiclescandriveontothepublicroadsystem.
WorkshopsTheworkshopswilltakeplaceontheexhibitionfloorinroomsspeciallyequippedforthat
purpose,ensuringoptimumcirculationofvisitorsbetweentheexhibitionfloorandthe
workshops.
Exhibition floorMorethan150exhibitorswilldisplaytheirproductsandservicesonmorethan10,000m²offloor
space,agreatmanynationalandinternationalnewvehiclesanddevelopmentswillbepresented,
andyouwillbeabletomeetapproximately6000interestedprofessionalsandbusinesspeople.
09 10Okt Okt
ecomobiel RallyThisyear,alargenumberofsustainablevehiclesandawiderangeofdriverswillagain
participateintheecomobielrally.Itisverylikelythatthisyear’srallywillbeorganised
inconjunctionwiththeShellEco-marathon2012,assuchanapproachwouldgenerate
maximumexposureandcreateagreatmanyadditionalopportunities.Keepaneyeonthe
websiteformoreinformation.
Co-eventsAswasthecasein2011,anumberofco-eventswillbeorganisedin2012incooperation
withecomobielpartners,generatingadditionalcontentandvisitornumbersinspecific
areasofinterest.Theendresultwillbeaverycompleteandhigh-qualityvisitors’profile.
09 10Okt Okt
09 10Okt Okt
Sustainablemobilitycan,mayandshouldbecomea
sourceofeconomicactivityandrevenue#ecomobiel
Spring 2012
Exhibition Program
Components of ecomobiel 2012
9 oktober van10:00tot18:30
10 oktobervan10:00tot18:30
(exhibitors’ drinks party after the fair)
ecomobiel 5ecomobiel 4
• Carpeting
• Backwall
• Openwallsontheside
• Companynameandlogodisplayed
onthestand
• 1000-wattwallsocketfortwoplugs
• Halogenspotlightsbuiltintoback
wall
• Counterwithstool
• Storageboxwithlockandkey
* Please note: contents and layout depend upon stand location and will be determined
in consultation with the organisation!
All-in stands always include:
The various standard options for stands are presented below
15m²
40m²
9m²
25m²
€ 2.595,- (+garage:€ 2.995,-)
€ 5.895,- (+garage:€ 6.795,-)
€ 3.895,- (+garage:€ 4.495,-)
€ 8.995,-
Spring 2012
APRpackageismandatoryforallexhibitorsandsub-exhibitors,andincludes:
• 5parkingvouchers
• logoonecomobiel.nl
• companydescriptiononecomobiel.nl
• inclusioninecomobielmediacampaign
• inclusionintradefaircatalogueorinsupplementtonationalnewspaper
• opportunitytoplacepressreleasesindigitalpressroom
• admissionticketsforbusinesscontacts(fiveperm2)
• 10tokensforsnacks/drinks
• wirelessinternetforyourstand
• inclusioninthematchingmodule
• registrationmodulethatcanalsobeusedtoinvitevisitorstoyourstand
• invitationtoexhibitors’drinkson9October
€ 495,-
PR package
All-inn stands
Stand Oppurtunities
• Workshopspaceforapprox.25people(1hour)€ 750,-
• In-depthsessionlastingthreehoursforapprox.150peopleinaspecially
furnishedroomwithpresentationfacilities:€ 9.500,-
Presentation options
Ifyouwouldliketoinstallyourownstand,youcanreservethenecessarysquare
metresoffloorspaceontheexhibitionfloor.You(oryourstandbuilder)will
thenneedtotakecarecarpeting,electricity,standconstructionandlighting.
• Floorspaceonlyforrowlayoutstand: € 170,- per meter.
• Floorspaceonlyforislandlayoutstand:€ 185,- per meter.
Stand floor space only (row or islandstand)
ecomobiel 6
Start-upsworkingonanidea,solutionorproductintheareaofsustainablemobi-
litycanparticipatefor€1295andareeligiblefortheYoungInnovatoraward.
• 8m²ofecomobieldesignedbasicstandconstruction
• Greenfeltcarpeting
• Exhibitors’drinksonTuesday9October2012
• Vehicleonthetest&drivecircuitinHALL1
• Useofthetest&drivecounterforreservations• Yournamenexttothevehicle
Also ask us about the possibility of having your vehicle participate in the ecomobiel rally.
You can also allow your clients and/or interesting leads to sit in your vehicle during the rally.
Exhibitingasmallvehicle(max.8m²) € 395,-Exhibitingamedium-sizedvehicle(max.12m2) € 695,-Exhibitingalargevehicle(max.20m2) € 995,-
€1.295,-
€695,-
*Bothoptionsonlypossibleincombinationwithastand
Young Innovator Stand
Vehicle on the test & drive circuit *
Vehicle on the outdoor grounds *
Stand opportunities
ecomobiel 7ecomobiel 6
The main sponsorPut your company in the spotlight!
€ 29.950,-
#ecomobiellookedgreatandwasveryprofessional.Italkedtoalotofimportersandgota
fewnewideas.Greatwaytofinishtheday.Offhomenow.
• Exclusiveopeningincooperationwithecomobiel
• Yourlogowillfeatureonadmissiontickets
• Yourlogowillfeatureonentrancelanyards
• Namedasmainsponsorwithlogoonecomobielhomepage
• Yourlogoandnamewillbeincludedinexternalcommunications
• 6flagsdistributedoverthelocationasyouwish
• Yourcompanylogowillappearinpressreleases
• 75m²offreestandspaceontheexhibitionfloor
• 4workshopsofonehourperday
Mainsponsorsinpreviousyears:
Sponsorship opportunities
ecomobiel 8
• Namedastopsponsorontheecomobielhomepage
• Threeflagstobedistributedoverthelocationasyouwish
• Yourcompanylogowillappearinpressreleases
• Yourlogowillbeincludedinexternalcommunications
• 50m²offreestandspaceontheexhibitionfloor
• Twoworkshopsofonehour
• Yournamewillbeassociatedwiththetest&drivecircuit
• Yournamewillbedisplayedonthehoardingsaroundthetest&drivecircuit
• Fiveflagsatthetest&drivecircuit
• Yourlogowillbedisplayedfivetimesontheflooratthetest&drivecircuit• Yourlogoandalinkwillbeshownonthehomepageofecomobiel
• Yourcompanylogowillappearinpressreleases
• Spaceforfivevehiclesatthetest&drivecircuit• 40m²offreestandspace
• Openingofexhibitors’drinks
• Bannerswithyourlogowillbedisplayedatthedrinksvenue
• Yourlogoandalinkwillbeshownonthehomepageofecomobiel
• Yourlogowillbeincludedinexternalcommunications
• Yourcompanylogowillappearinpressreleases
• 25m2offreestandspace
Sponsor2011:
€ 7.500,-
Isawsomebrilliantinnovationsat#eco-
mobielgezien!TomorrowIhaveameetingwithQic
electricalscootermanufacturers!#elekbike.nl
€ 19.950,-
€ 25.000,-
Topsponsor
Sponsorship of Test & Drive circuit
Extra focus on your company
Show off the qualities of your vehicleSponsorship of exhibitors’ drinks
ecomobiel 9ecomobiel 8
• Yournamewillbeassociatedwiththefoodanddrinkssquare
• Yourlogowillbedisplayedonthebarandonthefloorofthebar
• Yourlogoandalinkwillbeshownonthehomepageofecomobiel
• Youwillbenamedasasponsoronthehomepage
• Yourcompanylogowillbeincludedinpressreleases
• Priceincludes9m2ofecomobielall-instandspace
• PresentationofandassociationofyournamewiththeYoungInnovatorAward
• YournamewillbeassociatedwiththeYoungInnovatorrowof20stands,
includingbymeansoflogosandsigns
• Twofreestandsmeasuring8m2forYoungInnovators
• YourcompanylogowillappearonallYoungInnovatorstands
• YourlogowillbedisplayedonthefloorintheYoungInnovatorsection
• DrinkswiththeYoungInnovators
• Yourlogowillappearonallexternalcommunications
• Yourlogoandalinkwillbeshownonthehomepageofecomobiel
• Yourcompanylogowillappearinpressreleases
Sponsor2011:
• ournamewillbeassociatedwiththecoffeebar
• Yourlogowillbedisplayedatthecoffeebar
• Yourlogoandalinkwillbeshownonthehomepageofecomobiel
• Yourlogowillbeshownontheflooratthecoffeebar
• Yourcompanylogowillappearinpressreleases
€ 9.995,-
€ 25.000,-
€ 19.950,-
€ 25.000,-
€ 2.995,-
• Screeningofyourcompanyvideopresentationonthewallduringthefair€ 350,-
• 10floorstickers€ 450,-
• Banneratwww.ecomobiel.nl € 895,-
• Videopostedonthewebsitethroughout2011€ 1.295,-
• Lanyards(keycords)forvisitors€ 6.995,-
• Hanging30bannersfromtheceilinginHALL1€ 12.500,-
Other ideas? In addition to the pre-defined sponsorship packages listed above, there is also the option of tailor-made individual sponsorship. This type of sponsorship can be tailored to your own wishes and the associated sponsor amount will be determined in consultation with you.
Sponsorship of food and drinks square
Individual PR options 2012
Effective advertising toolPut your company at view
Sponsorship of Young Innovators
Sponsorship of coffee bar
ecomobiel 10
Floor plan
Thisfloorplanisaprovisionallayoutandisprovidedsubjecttochange.
Food court
Young Innovaters street
Coffeecorner
WorkshopWardrobe
Workshop
Horecaplein
WorkshopWorkshop
ENTRAN
CE H
ALL 1
OUT IN
Toilets Catering
Food court
ecomobiel 11ecomobiel 10
Media attention in 2011ecomobiel 2011 was again a great success; the following are just a few examples
of media attention in 2011.
“Flowersector: Trucks have to drive on biogas.” - Volkskrant
Fueless; App that saves you fuel!
- Nieuwslog.nl
ContactParticipants in 2011
Dutch Organisation for Electric Transport
MACHINESM anufacturer of environm ental equipm ent
pantone 300 c
pantone 485 c
D TID r i v e t r a i n I n n o v a t i o n s
S�ch�ng Groen Gas Nederland
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LOGO _ SIZES S, M, L
accc Charging with power
ELECTRIC MOVE CONCEPT
D a ’ s p a s f i e t s e n !
vracht
ElectricScooterFactory
Elektrisch Vervoer CentrumHET NIEUWE RIJDEN
Elektrisch Vervoer CentrumHet Nieuwe Rijden
www.dr i ve4e l ec t r i c . n l
PMS 1375 (oranje)PMS 288 (blauw)
Formoreinformation,pleasecontact:
54Events B.V.Overschieseweg34b3044EERotterdamwww.ecomobiel.nl
Office Belgium: Mobimix.be RoelVanderbeuren(CoördinatorMobimix.be)Tel:+32(0)2282.19.47Fax:+32(0)2230.53.89www.ecomobiel.be
Danielle CoopmanTel:0107989505Fax:0107989555Mobiel:0610315232danielle@ecomobiel.nl
Gerben BierboomsTel:0107989505Fax:0107989555gerben@ecomobiel.nl
Huub SparnaayTel:0107989505Fax:0107989555huub@ecomobiel.nl
Paul Jan JacobsTel:0107989537Mobiel:0648278344pauljan@ecomobiel.nl
Thefollowingpartiescontributedtothepublicationofthisbrochure:
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