BUILD - W Academy Summer Workshops

SUMMER WORKSHOPS DIGITAL MARKETING

@OUAL I

www.ouali.com

webcongress.com wacademy.co wagency.co

www.webcongress.com/americastour

PROGRAM BUILD PROMOTE ATTRACT

ENGAGE CONVERT OPTIMIZE

With our special program divided in 6 categories, you will learn all the aspects of digital marketing.

TUESDAYS, 5-7PM

CONVERT PROMOTE

OPTIMIZE

ENGAGE BUILD

ATTRACT

Digital check list

Digital marketing for your business or startup

Search Marketing

Online Advertising

Design & Experience Mobile Marketing

Social Media

Content Marketing

Email Marketing

Ecommerce

Monitoring tools

Analytics & Testing

W EXPERIENCE

Get free access to the W Academy Online Education Platform!

ONLINE.WACADEMY.CO

Attendees will receive the W Certificate by WebCongress Inc at the end of the training, and access to our e-learning platform during the classes.

WHOOOP!

TOOLS

THERE IS ONLINE TOOLS FOR EVERYTHING

TOOLS

TO BUILD WEBSITES

TOOLS

TO CREATE LOGOS & DESIGNS

https://www.graphicsprings.com/

TOOLS

TO SEND EMAILS & NEWSLETTERS

TOOLS

TO TRACK THE VISITS

TOOLS

TO COUNT WORDS

http://www.wordcounter.net/

TOOLS

FOR PICTURES

FULL GUIDE OF IMAGES OPTIMIZATION https://developers.google.com/web/fundamentals/performance/optimizing-content-efficiency/image-optimization?hl=en

TOOLS

TO ESTIMATES REVENUE ON YOUTUBE http://socialblade.com/youtube/youtube-money-calculator

TOOLS

TO MONETIZE VIDEOS

TOOLS

TO MARKET YOUR BOOKS

TOOLS

TO CREATE LANDING PAGES

TOOLS

TO OPTIMIZE YOUR WEBSITE

FORGET ALL YOU KNOW ABOUT DIGITAL

DIGITAL IS MORE THAN THAT

https://www.youtube.com/watch?v=n9EgH-QxaUI

Seguimiento ! marketing without #bullshit

the bad news

ME DOING WEBS!HUMAN CLICK!> ME MAKING

MONEY!

MOTIVATION IS NOT MISSING

BUT !FANS WON’T ALWAYS LIKE WHAT YOU DO!

AND THEY WILL LET YOU KNOW.!

IT’S NOT ABOUT ADAPTING BUT TRANSFORMING

https://www.youtube.com/watch?v=97vPNAUYJsc

HOW YOU SEE YOURSELF

HOW YOUR CLIENTS (OR BOSS) SEES YOU

YOUR FRIENDS (OR COLLEAGUE) ABOUT DIGITAL STRATEGY

How it really is.

THE NEW ERA IS HERE

I think we should do more content marketing So we can attract more views, rank better And increase our engagement We may also get relevant leads and sell more!

YOUR MOM’S ATTENTION WHEN YOU TALK ABOUT DIGITAL

I think we should do more content marketing So we can attract more views, rank better And increase our engagement We may also get relevant leads and sell more!

YOUR DOG’S ATTENTION WHEN YOU TALK ABOUT DIGITAL

I think we should do more content marketing So we can attract more views, rank better And increase our engagement We may also get relevant leads and sell more!

YOUR DAD’S ATTENTION WHEN YOU TALK ABOUT DIGITAL

I think we should do more content marketing So we can attract more views, rank better And increase our engagement We may also get relevant leads and sell more!

YOUR CLIENT’S ATTENTION WHEN YOU TALK ABOUT DIGITAL

AND YOU SEND THE BUDGET FOR DIGITAL

MARKETING…

THE GUYS FROM M ARKETING

THE SALES TEAM

THE BOSS

IT’S NOT ABOUT BEING SMART

IT’S NOT ABOUT MARKETING BUDGET

IT’S NOT AN ACCIDENT

IT’S AUTHORITY

IT’S CREATIVITY

IT’S SOCIAL PROOF

IT’S MOBILE ALWAYS

Digital is not a luck thing

Digital is about

user entertainment

Basics needs, today

Unfaithful bastards

Purchase process Google Facebook

Linkedin

Blogs

MOBILE FIRST!

ONLINE, EVERYONE IS A CUSTOMER EVEN WHEN THEY HAVE NO MONEY

YOU COULD REINVENTE ECOMMERCE

https://onlycoin.com/

DESIGN FOR THE USERS

SO, BUILD STRONG PLATFORMS

READ THE FUTURE

crystalknows.com

PREDICTE THE REACTIONS

charlieapp.com

YOU CAN (HAVE TO) TEST BEFORE GOING ONLINE

vwo.com optimizely.com

INFLUENCERS NOT CELEBRITIES

USE INFLUENCERS

828 tweets a year. #lazy

diplomado@webcongress.com I www.webcongress.com

DIGITAL INFLUENCERS

BRAIN MANIPULATION

CONTEXTUAL COMMERCE & ADS

You think, you feel, you need, we read you and suggest to you!

SECOND SCREEN, MULTI SCREEN

SMART TV & ADVERTISING

-  LESS BROWSING MORE WATCHING -  SPEAK TO YOUR TV -  CAST READY -  WEARABLE TV REMOTE

GAMES & ADS

Probably the best advertising experience.

NEXTFLIX ADVERTISING

PROGRAMMATIC

CLOUD SOLUTIONS

RETARGETING

You are the advertising channel

WEARABLE ADVERTISING?

digital is everywhere

FRONT

BACK

you don’t test, you don’t pass.

More tools, more doing

Sky is not the limit

https://www.startwithwhy.com/

DIAGNOSTIC

HOW STRONG ARE YOUR DIGITAL MARKETING

SKILLS?

http://digitalmarketinginstitute.com/diagnostic/

Ouali Benmeziane ouali@webcongress.com - @ouali

MERCI!