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Building Rich & Engaging Customer-Facing Apps Webinar – Tues May 12th
Gerry Kenny Salesforce Programs Manager Gerry.Kenny@salesforce.com @GerryatSFDC
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and shopper contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful shopper deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise shoppers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Shoppers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Safe Harbor
Welcome & introduction The Salesforce Advantage – our secret sauce. The consumer App experience Building on Heroku Connecting to the Salesforce1 Platform Q&A
Agenda
Today’s speakers
Gerry Kenny Salesforce Programs Manager Gerry.Kenny@salesforce.com
Gavin Guinane Master Technical Architect for Salesforce1 Platform gguinane@salesforce.com
Adam Littler Commercial specialist of Heroku alittler@salesforce.com
Cloud Computing Driver, Catalyst & Evangelist
Our Mission
Mainframe Client/Server
Today 1960s 1980s
Enterprise Cloud Computing
No Hardware/Software
Subscription Model
Automatic Upgrades
Constant Innovation
World’s #1 CRM company
World’s most admired software company
World’s most innovative company
Celebrating 16 Years of Customer Success
4TH YEAR IN A ROW! 2011 • 2012 • 2013 • 2014
#1 most admired in software
#8 best company to work for
Celebrating 16 Years of Giving Back
1-1-1 Model Adopted by
920K+ Service Hours
$80M+ Grants
25K+ Nonprofit Organizations
1% Time 1% Equity 1% Product
Sharethemodel.org
SNA
Terminal
Mainframe
Connect With Your Customers in a Whole New Way
LAN / WAN
Client
Server
LAN / WAN
Client
Server
Cloud
Mobile
Social
Data Science
Thousands customer interactions
connected things Billions Trillions Millions
The Customer Gap
Your Company
Service Agents
Salespeople Marketers
Customers
77% of customers are not engaged with companies
Not engaged with:
Your mobile apps
Your communities
Your employees
32 % + 40 %
+ 40 % + 39 %
+ 55 %
+ Increase in sales
Customer satisfaction
Marketing ROI
Customer retention
Faster deployment
Engaging With Customers Delivers Success
Source: Salesforce Customer Relationship Survey conducted March 2014 - May 2014, by an independent third-party, Confirmit Inc., on 4,100+ customers randomly selected. Response sizes per question vary.
Average Percentage Improvements Reported by Salesforce Customers
Every company becoming a software company
APP Revolution
Build mobile apps fast Employee apps
Customer apps
Partner apps
Industry trends & themes re app development
25% of IT software budget to mobile application development, deployment, and management by 2017. 45% of mobile enterprise app initiatives to be delayed or go over budget in 2015.
The number of enterprise applications optimized for mobility will quadruple by 2016.
Over 50% of large organizations will invest in enhanced enterprise mobility - securing apps and data in 2015.
By 2017, 100% of apps in customer-facing roles will be built for mobile-first consumption. 85% of companies have a mobile backlog of between one and 20 applications Mobile App Backlog is Directly Damaging Revenue in the Enterprise
Salesforce1 Platform
Analytics Community Marketing Service Sales Apps
Trusted Cloud Infrastructure
Force.com • Heroku • Wave
Shared Data
Shared Workflow
Shared Reporting
Shared Collaboration
Shared Identity
Shared APIs
Lightning Builder • Framework • Components
Apps are Transforming Industries Startups disrupt by developing apps with speed and innovation, and delivering superior customer experiences
Transportation Entertainment Shopping Transactions
Today, Every Company Must Be an Apps Company Your brand, your products, your customer experience are carried by your apps 24 x 7
ü Brick-and-Mortar Retailer ü Apps Company
ü Home Controls Manufacturer ü Apps Company
ü Shopping Center Operator ü Apps Company
What Does It Take to Build Apps Like These? Transformative apps require a different recipe
Technologies of the consumer internet like Node, PHP, Java, and Ruby
Pixel-perfect digital experiences for brand fidelity and customer delight
Powerful developer and app management tools to free your team to innovate
Frequent and fast iteration of new features to keep up with the market
Seamless integration to powerful business tools like Salesforce
Scalable, high-performance platform to handle rapid and uneven growth
Loyalty & Engagement
Internet of Things
Marketing Campaigns
Websites & Media eCommerce
What are leading brands using Heroku for?
Salesforce1 Platform
Analytics Community Marketing Service Sales Apps
Trusted Cloud Infrastructure
Force.com • Heroku • Wave
Shared Data
Shared Workflow
Shared Reporting
Shared Collaboration
Shared Identity
Shared APIs
Lightning Builder • Framework • Components
These Modern Customer Apps Demand a Different Recipe
Open Source New Frameworks
Rapid Iteration Tools New Architectures
Continuous Delivery
Instant Scalability Modern Languages
Flexibility and Scale are keys to success
Personalized Immediate
Beautiful design
Connected
Build Apps Fast. Build Business Faster.
Shopper Apps
Create engaging shopper-facing apps faster
Employee Apps
Build powerful employee-facing
apps faster
Agile and elastic platform that developers love Smarter infrastructure lets you build apps that scale
Open and extensible Modern language support and ecosystem of 150+ add-ons
Connected to Salesforce Sync customer apps with business processes
Build Engaging Customer-Facing Apps with Heroku
When building consumer or customer-
facing apps
When Do Customers Choose Heroku?
To leverage “open source” developer
skills and frameworks
Ruby
Java
node
PHP
Python
Scala
To easily integrate apps with Salesforce
system of record
Dynos Database Add-ons
So What? Things dev teams have to do if they don’t have Heroku
Wait for IT to provision servers for dev, test, prod (up to weeks) Make sure that OS, web server, runtimes, all code bases are in synch, up to date, patched (constant effort) Figure out how much infrastructure is enough, but don’t over-buy (The Price is Right) or “Just say no” to the business
Wait for databases to be provisioned (days) Back up the databases Tune the databases Patch the databases or Hire a DBA for $150k
Figure out and install products (days to weeks) Sign MSAs/contracts with a bunch of vendors Be sure to pick the right ones – swapping takes time and money or Reinvent the wheel because vendor management makes you crazy
Agility and scalability essential for Macy’s to succeed across shifts of fashion season, customer preferences, and marketing promotions
Created mobile ecommerce websites for Bloomingdales.com and Macys.com on Heroku
Faster innovation and time to market benefits lead to additional mission-critical online apps
Macy’s Delights Customers with Mobile Apps Built on Heroku
Andrew Bertera, Executive Director of Marketing
“Heroku gives us a powerful, flexible platform that enables us to test, learn, and proceed aggressively with new mobile ideas that excite our customers, making shopping more convenient and fun.”
-- Shawn Morrisey, VP of Mobile Engineering, Macys.com
• We will send on a link to recording • You are welcome to contact any of the presenters directly for follow-up ___________________________________________________________________________________ To make this all more real for you, give us just one hour and we promise to leave you with a working app that shows you how the power of rapid app development on Salesforce can transform your business like never before. ___________________________________________________________________________________
Next steps
Gerry Kenny Salesforce Programs Manager Gerry.Kenny@salesforce.com
Gavin Guinane Master Technical Architect for Salesforce1 Platform gguinane@salesforce.com
Adam Littler Commercial specialist of Heroku alittler@salesforce.com
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