Business Benefits of Social Networking

C H R I S KO S T R E WAM LT / I N S T R U C T I N G T E C H N O LO G I E S

E D U C AT I O N A C C O U N T M A N A G E R A N D S O C I A L M E D I A T RA I N E R

SOCIAL MEDIA:BUSINESS BENEFITS

SESSION OVERVIEW

• Who is MLT? • Twitter• Facebook• LinkedIn

• Microsoft Gold Certified Learning Partner• Cisco, VMware, RedHat, ITIL, Citrix,• Division of Herzing University• Custom Trainings

YOU NAME I.T., WE TRAIN I.T.

• www.masterlinktraining.com• www.instructingtechnologies.com

BY THE NUMBERS

• 600 Million People on Facebook• 225 Million People on Twitter• 24 Hours of Video is Uploaded Every Minute on

YouTube• Every Fortune 500 Company on LinkedIn

HOW TO MEASURE ROI

• Website Visitors• Impressions• Customer Complaints• Positive/Negative

Press• Coupons Distributed• Retweets• Positive/Negative

WOM• Social Mention

• Perform Metrics on Activities• Analyze SM Data• Compare to

Transactions• Compare to Web

Data

• Divide by Cost of Investment

TWITTER

• Common Uses:• Status updates• Posting Links to outside websites

• Designed for: • Keeping in Touch with Customers• Advertising/Promotion• Marketing

PURPOSE

• Newsletter• Provide Customer Support• Provide Industry Tips & Tricks• Share Links (Tiny URL’s)• Get People to Your Blog

PROMOTION

• Opinion Polls• Partners and Events (B2B links)• Networking Events• Specials on Products• Industry Product Trends

PERSONALITY

• None?• Helpful• Friendly• Clever• Random

Can you think of some others?

PROFESSIONAL PROSPECTING

• Ask your followers to take advantage of promotions• Prospects have influence over others• Help people and fix problems• Ask Questions• Listen and get the quick wins

PROVIDING VALUE TO YOUR CUSTOMER

Targeted Professional Prospecting

Promotion

Personality

Purpose

FACEBOOK

• Common Uses:• Social Networking• Researching Prospective Employees

• Designed for: • Creating Common Interest Groups• Posting Pictures• Distracting Users from what they SHOULD be doing• Advertising• Developing

FACEBOOK CONT…

• Pros• Greater Freedom of Posts• Large Network of Users• Exclusive Target Marketing

• Cons• Seen as a Program for Social Use• Large Amount of Distractions

FACEBOOK AD DEMO

REPORTS

LINKEDIN

Common Uses:

• Professional Networking• Job Searching• Prospective

Employees/Employers

Designed for:

• Professionals • Job Seekers• B2B Interactions• Professional

Discussions

LINKEDIN DEMO

THANK YOU!

Chris Kostrewa ckostrewa@masterlinktraining.com Education Account ManagerMLT/Instructing Technologies(262) 443-8843