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BUSINESS INTELLIGENCE
STRATEGIC PLAN &
ROADMAP
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Paper Business Intelligence Strategic Plan & Roadmap
Issue Name DRAFT
Issue Number 1.0
Issue Date January 2015
Version 1.0
Authors Nick Lewis, Ruth Yates, Mark Saul and Harjeet Dhaliwal
Approved by Denis Lenihan and Stewart Bond
Further Information
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Introduction
Summary Through the delivery of this Strategic Plan, we will be able to deliver a successful Business
Intelligence service that is responsive to customer need, competitive and cost effective while it
establishes itself in the marketplace.
We have the opportunity to take advantage of considerable in-house expertise and existing
infrastructure to create a marketable Business Intelligence suite of products, which will benefit the
CSU in supporting its customers and the patients they serve.
Mission To deliver a first class service, providing commissioning organisations with the intelligence they need
to transform and optimise services and improve outcomes for patients.
Vision Our Vision is to use highly specialist skills, analytical expertise and cutting edge reporting tools to
present relevant, insightful and timely health and social care data to enable Commissioners to act:
identifying opportunities, understanding what good looks like, establishing mechanisms to measure,
monitor and predict and providing assurance on the delivery and evaluation of redesign.
We understand our customers and work with them to develop a service which can respond swiftly to
client need. We invest in our staff to ensure they have the skills to deliver guidance, advice and
assurance on local delivery.
Current context for delivery In summer 2014 the CSU Business Intelligence Services across Central Midlands, Lancashire and
Staffordshire were merged into a single Department.
We have carried out a SWOT analysis of our current state to inform our Strategic Plan.
Strengths
Established BI Product(s) and Tool(s)
Established DSCRO
Highly skilled Staff
Established customer base
Good quality health and social care data sets
Weaknesses
Fragmented offer, very bespoke in places
Some dissatisfaction with service among CCG customers
Difficult to integrate across geographies
Opportunities
Deliver BI service to other Commissioning organisations
Improve efficiency and effectiveness by integrating and delivering at scale
Offering data processing service
Threats
Dependent on IT for successful delivery
Challenging market to attract and retain analytical and developer staff
Restrictions on the ASH status for CSUs
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Strategic Goals
Operational methods: To fully integrate the service across current geography
Financial goals: To provide BI Service/ Products to new commissioning customers and bring
in new income streams
Customer relations: To improve customer satisfaction levels
Organisation members: To build a highly skilled workforce that can deliver insight and innovation
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Goal 1: To fully integrate the service across geography
Background
In the context of a challenged financial environment for our CCGs and against a back drop of
efficiency saving requirements, we have prioritised service integration as a Strategic Goal. By
integrating services and infrastructure we can increase productivity, improve our product offer,
create resilience and invest in the skills and expertise of our staff.
At the outset of the programme of integration we identified four key work streams and work stream
leads:
DSCRO & Data Processing
Data Warehouse
BI Portal
Insight and Analytics
The work stream group has been responsible for making a number of key decisions to fully integrate
and improve the BI service offer for our CCGs, GP Practices, Area Teams, Independent Healthcare
Providers and other CSU functions. This group has also been responsible for proposing the new BI
Departmental structure that will be shared with staff via the CSU consultation process.
The work stream leads meet on a regular basis to agree actions and co-ordinate delivery. They have
set up a number of Task-and-Finish groups to deliver the integration programme. These groups act
as a Multi-Disciplinary Team designed to collaborate on the deliverables identified in the Strategic
Plan.
We will keep staff up to date on the progress of the Task and Finish Groups delivery by maintaining a
blog for each group on the Staff Portal and a set of Programme documentation.
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Principles for Integrated Working
The Strategic Plan is designed to provide a clear vision of where we are heading as a service. A Road
Map for integration also needs to consider the principles of how we want to work together. This will
require a number of cultural, technical & operational adjustments to be realised in order to support
effective BI delivery. The following sets out the Principles we have agreed that we will follow:
Analysts and Developers will work together on product development; this will ensure that
products are higher quality; that we make most effective use of staff time; and that products
are delivered quickly.
We will be proactive in ensuring that the work we do delivers benefit widely; produce
analysis and reporting that has the potential to be used anywhere, avoid silo working, find
mechanisms to share work centrally.
We work closely with other CSU functions to ensure delivery; particularly working with IT
to ensure that delivery is not compromised by customer IT issues
We will develop a culture that promotes sharing and develops opportunities; To get buy in
from everyone about how we should be working/valuing each other
We will be proactive in communicating with our staff; organise regular opportunities for
staff to meet senior management and ask questions, regular broadcasts on the delivery of
the Strategic Plan and encourage use of the Staff Portal for BI staff to share and collaborate.
Work stream delivery
DSCRO & Data Processing
The Data Service for Commissioners Regional Office (DSCRO) will continue to be hosted at Central
Midlands. As considerable investment has been made in the Central Midlands technical
infrastructure it was agreed that this is where all DSCRO data processing should be undertaken. This
includes processing of all patient identifiable data.
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Other aggregate datasets such as performance will flow directly into CSU Data warehouse initially,
but will be reviewed if value can be added by DSCRO processing.
There are a number of key data sets for DSCRO processing including : SUS, NHAIS, Risk Stratification,
Community, Mental Health, Primary Care, SLAM
Key deliverables:
Risk stratification data processing.
Data Services for Commissioners Regional Office (DSCRO) environment construction and
hosting
Separate infrastructure for DSCRO and CSU Data warehouse
Processing data “at scale” with a single source (i.e. one version for all datasets)
Provide outputs with “value added” information e.g. calculated fields for length of stay,
nursing home flags, etc.
Pseudonymisation
Data quality programme
Close down of MicS Portal as Aristotle rolls out to CCGs
Data Warehouse
The Data Warehouse will be hosted in Blackpool and will be an expansion of existing infrastructure
(currently supporting Lancashire delivery). The funding for the new infrastructure has been acquired
and will be operational as soon as achievable though this will not be until the new financial year due
to order and delivery dates and deployment timescales.
The current Data Warehouses in Staffordshire and Central Midlands will be phased out or re-
deployed over the next 18 months. Data warehouse staff across the patch will work collaboratively.
Current reporting for Central Midlands and Staffordshire will need to be moved from existing Data
Warehouses in line with Aristotle roll out (see below) to ensure that all reporting is coming from the
same source.
There will be separate servers to support Aristotle (see below) and Analysts. Requirements
gathering for this work have begun. In order to provide the best possible infrastructure to support
the delivery platform, the existing Blackpool VMware server and Storage Area Network environment
provides the most cost effective solution overall. This benefits the CSU in already being established
and provides a resilient infrastructure in which to host its Business Intelligence services, providing
greater performance and expansion capabilities, building on an infrastructure that is also under
manufacturer warranty until 2017.
Key requirements:
Secure
Customisable
Supporting automation of routine tasks - “Do it once”
Supportive of ad-hoc querying
Key deliverables:
Analyst and reporting cubes
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BI Portal
Aristotle will be rolled out to Central Midlands and Staffordshire CCGs in three phases between now
and August.
In the first instance Aristotle will be rolled out ‘as is’ but the Task-and-Finish groups will map existing
reporting to Aristotle, identify gaps, and detail and prioritise development requirements for the
work stream leads to discuss and approve.
For contract reporting local data owners will be responsible for reconciling reporting before it goes
live on Aristotle each month.
Following an exercise to gather expert advice and appraisal of the current data warehouse
infrastructure and alternative operating platforms, the decision was made to go with a Microsoft
SharePoint 2010 and Microsoft SQL Server 2012 combination. This provides a platform to meet the
primary requirements, offering a secure environment with the flexibility of an adaptable, friendly
user interface. This enables the delivery of a CSU Business Intelligence solution compatible with
existing customer desktop infrastructure.
The delivery via SharePoint enables a swift deployment and product development of a ‘Business
Intelligence Portal’, benefitting from SharePoint’s flexibility and the BI skills and tools already
prevalent within the CSU and CCGs.
In order to further support this means of delivery and platform of choice, the purchase of Microsoft
software assurance allows access to the latest versions of the software without any further upgrade
license costs until March 2016.
This enables the CSU to take advantage of evolving Microsoft SharePoint and SQL software, as and
when ready to do so, supporting continuous development over the next 3 years.
Key requirements:
Intuitive - Simple to use and easy to understand
Flexible, Adaptable
Exportable
Contract monitoring reporting
Utilising the most appropriate reporting delivery tools - “not one tool fits all”
Delivered with seamless integrated security (no multiple logins wherever possible), a web based
portal available on all desktops and mobile devices – “access whenever you need it”
Compliant with mobile working
GIS mapping
Capable of hosting bespoke CCG developed reports which can be delivered at Practice level
Expandable allowing future development opportunities
Key deliverables:
BI content for CCG Executive Team Reporting
Full Contract Monitoring and Contract Management reporting tools
Provider/Commissioner Performance and Quality reporting
Risk Stratification Reporting Tool
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Patient activity reporting
Benchmarking
Practice Quality Outcomes Framework & Quality and Productivity reporting (QOF & QP)
CCG Performance reporting
Prescribing reporting
Dashboards
Customer comment capabilities
Data Alerts and subscriptions
GP Practice system integration
Insight and Analytics
There has been a revolution in Health Informatics over the last five years and what it means to be an
Analyst in the NHS has transformed in that time. This Strategic Plan is designed to clearly set out
how we will pull together a fully integrated service where we’re using the right people, in the right
places to do work that delivers real value to Commissioners.
We have identified a number of Quick Wins on the integration of the service which we have begun
to implement:
We will organise regular events bringing together BI staff to deliver strategic direction give
provide opportunity to meet each other
We will standardise job titles, descriptions and person specs across the whole patch.
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We will develop an Insight Programme of Analysis which will deliver to all 24 CCGs (and
potentially other customers)
We will develop an integrated Product Offer which describes the BI services and products
that we deliver to customers
Analytical staff will be involved in all of the Task and Finish Groups which will act as the primary
mechanism for delivering integration.
As part of developing our staff (see Strategic Goal 4) we will put in place the technical skills for staff
to routinely produce analysis at scale, building automated reporting which will support the local
delivery of insight. We will also offer support to staff in growing expertise in relevant datasets and
how to use them intelligently.
Our Insight Programme of Analysis will be designed to address the core Business Intelligence
requirements of our CCGs so that we can, over the next 12 months, reduce the reactive and fire-
fighting nature of our work. We will create a portfolio of analytical work to inform the Aristotle
Development Programme and provide an opportunity for Analysts to collaborate and share work.
We aim to better support hub and embedded staff by integrating and automating the current
reporting portfolio, understanding wider customer requirements and adding value to the day to day
work of our analysts.
Key deliverables:
Bi-annual analyst awaydays
New Job Descriptions and Person Specifications for all analyst roles
Insight Programme of Analysis
Integrated Product Offer
Skills and knowledge matrix based training opportunities
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Goal 2: To provide BI Service/ Products to new commissioning customers and
bring in new income streams
Background
The Business Intelligence function is currently made up of a number of legacy services reflecting the
fast paced changes to Commissioning Support Units over the last three years. We have described
the plans we have put in place to integrate the service and deliver benefits to existing customers,
but we also need to consider how we build a service that can be delivered to new customers.
It is critical for us to bring in new income streams to enable us to invest in new products and
innovations so that the service for existing customers remains the most attractive in the market and
that we contribute to the future stability of the CSU by attracting new BI customers.
CSU Business Intelligence staff have very limited commercial experience and, as a result, there is a
risk that we could fail to have a successful strategy on the growth of new business.
As a function we will need to develop a commercial identity, pursue strategic partnerships with
private and public sector and create a simple and easy to understand pricing structure.
Work stream delivery
DSCRO & Data Processing
There may be opportunity to collaborate with other DSCRO functions to further exploit
opportunities to deliver data processing at scale. These will be explored with colleagues from other
CSUs.
There are also potential opportunities to offer a Data Processing service to colleagues outside of the
NHS. These will be explored once the integration programme has stabilised.
Data Warehousing
Opportunities for developing new business on Data Warehousing will be limited and the initial focus
will be on integration. However, early opportunities include offering a Data Warehousing function
to other public sector bodies, especially Public Health and Social Services, where the opportunity
arises.
BI Portal
Again, in the first instance, the focus will be on integrating portal delivery across existing customers.
However, future opportunities include developing an Aristotle Lite product offer that could be
deployed quickly to new or potential customers.
Insight and analytics
Delivering a new Integrated Product Offer will give our customers and staff a clearer picture and
shared understanding of delivery and will also enable us to clearly demonstrate to potential new
customers what they could buy from the CSU. We will make the full BI service attractive to new CCG
customers outside current geography and ensure that we put the processes in place to make
delivery scalable.
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With an analytical, insight based approach we will proactively seek out and successfully manage a
wide range of relevant datasets to add value. In addition to giving existing and potential customers a
pathway based approach to intelligence through linking Primary, Acute, Community, Mental Health
and Social Care data, we will use geographic, demographic and commercial population segmentation
datasets to enable us to present a wide range of metrics to give a deep and contextualised picture to
Commissioners.
Where possible we will build our reporting and analytics using National datasets so that we can talk
to potential new customers with expertise about their Commissioning challenges and opportunities.
We will take a proactive approach in providing potential customers with free samples of the work we
produce to demonstrate the value of our service.
We will demonstrate to existing and new customers our knowledge, experience and expertise, on, to
deliver intensive Commissioning Intelligence Support consultancy on specifications submitted to the
Lead Provider Framework.
Key deliverables:
Integrated Product Offer
Case studies demonstrating our effectiveness
Portfolio of reporting which we can run for anyone
Clearly branded outputs
Effective management and linkage of the Big 5 datasets (Acute, Community, MH, Primary
and Social Care)
Demand based activity and finance planning and monitoring model
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Goal 3: Improve Customer Satisfaction Levels
Background
While it perhaps inevitable that, as we move into a competitive market for the procurement of
Commissioning Support Services under the Lead Provider Framework, we will lose some of our
existing customers, it is critical that we put measures in place to ensure that we are keeping existing
customers happy with our service.
We don’t currently have in place reliable mechanisms to measure the levels of customer satisfaction
with our service. The existing process has very little service line reporting and the scoring from
customers is often done by someone who does not directly use the BI service. We will:
Establish a staff group to identify and implement a set of recommendations on how we
regularly capture customer satisfaction with our service and what mechanisms we need to
put in place to improve the way our customers feel about the service.
Consistently share the results of customer satisfaction surveys with staff to motivate staff to
improve and maintain satisfaction levels
Work with the Staff Development function to improve the process of collecting and
measuring customer satisfaction.
Create straightforward and effective mechanisms for embedded CSU BI staff to feedback on
customer expectations and requirements; creating a timely and responsive service.
Principles for Delivering a Customer driven service
All of our CCG customers are important; we will work flexibly to ensure that we deliver a
consistent service across the patch, using our size gives to provide a resilient service.
Customers will be engaged regularly; during development; this will stop us creating
products that we ‘assume’ customers want, prevent release of products to live portal which
then have to be withdrawn and amended due to not meeting customer need.
Delivery comes first; all parts of the Business Intelligence function need to pull together to
prioritise the delivery of our Product/Service offer.
Customers need to be confident in our expertise; having specialist, highly skilled staff
working to a clear remit on a day to day basis with our customers will give them confidence
in the service we deliver.
Work Stream Delivery
BI Portal
We recognise that an important part of keeping the service we deliver relevant and useful is to
regularly engage with customers as part of the service and product development process. While
development will be undertaken by CSU BI, it must be informed by customers. We will:
Engage with customers to ensure that report and portal design is customer focused
Develop Steering Groups to include customer, primary care data quality, training and IT
providers so that all parties critical to successful delivery share ownership
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Regularly consult CCG BI Leads to maintain visibility and reinforce customer driven approach
Carry out testing focused portal and report design
We also need to ensure that we are clear and confident in our delivery of products and services to
customers to ensure they recognise we can meet their needs. We will:
Have a flexible approach to training sessions to ensure they are designed to meet the needs
of the audience, are held at a convenient time and place and delivered by suitable trainers.
Engage customers in the design of training sessions so that we are clear on how our
reporting tools meet their business requirements.
Provide additional sessions to pick up new staff and refresher training for existing users
Critical to the successful delivery of Aristotle will be the use of the product by CSU embedded BI Staff
to respond to customer demands. It is critical that our staff actively promote the use and benefits of
Aristotle to customers and that it becomes an essential part of operational delivery of the CSU
service.
We have accumulated considerable experience of what works in delivering BI and the current
programme of integration, in particular the planned roll out of Aristotle in Central Midlands &
Staffordshire, will build on that knowledge base. To facilitate this, we will:
Work in partnership with our customers to ensure that we deliver products that they need
and benefit from
Devise a customisable Aristotle implementation package when rolling out the product
which can adapt to different customer priorities
Measure/capture customer experience data from the roll out process
Through a combination of customer partnership, new technologies and national guidance we will
continuously improve delivery to enhance the experience of existing customers and improve the
commercial opportunities for Aristotle
It is clear from experiences to date that certain fundamental criteria must be met to secure
customer confidence and trust
Ensure the information can be trusted - implement standardised reconciliation processes
Ensure top to bottom reporting - the same information can be used for board reporting and
can drill down to patient level where permitted
One version of the truth - be the sole trusted source for information
Save the customer money – provide BI tools which monitor contract performance and
identify opportunities to challenge providers
Insight and Analysis
Our approach to delivering customer driven insight and analytics is to focus on the questions that
CCGs need to answer to become effective Commissioners. In our development of an Integrated
Product Offer we will consider:
What tools and reporting do commissioners need to understand demand?
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Who are the people that would most benefit from service change and what are the most
effective ways to reach them?
What activity and finance planning will Commissioners need to understand and model as
part of the annual Planning round?
What opportunities are there for Commissioner’s to improve outcomes and reduce cost?
How can Commissioners best measure the impact of the plans they have put in place?
What was the effectiveness of previous plans to improve outcomes and/or reduce cost?
We already have highly skilled BI staff embedded with the CCGs to support them with their day to
day Business Intelligence needs. It’s critical that we use the evidence of what customers are asking
for to inform our delivery. To do this we will implement the use of an Information Request System
which will enable us to capture and analyse what customers are asking for.
There are a number of ways a customer driven approach needs to be part of routinely delivering
analysis, including…
Devising and sharing a list of useful prompt questions for Analysts to use in discussions with
customers to understand requirements
Taking a proactive approach to understanding how well the service that has been delivered
met or exceeded customer expectations
Asking the ‘so what’ question of all the work we produce
Producing analysis that can be run for all customers to give them insight they haven’t asked
for
Evaluate service delivery and effectiveness
Demonstrating the value of products and services via the use of testimonials, case studies
and National evidence
Demonstrating the resilience and strength of the CSU BI offer by supporting embedded staff
with the things the customer didn’t ask for, but would value
Key deliverables:
Integrated Product Offer
Gap Analysis of service delivery
Prompt questions for requirements gathering
Information Request System
Customer feedback mechanism
Insight Programme of Work
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Goal 4: To build a highly skilled workforce that can deliver insight and
innovation
Background
Providing a Business Intelligence service in the Health Sector requires specialist staff and the
opportunities for people with the right skill set and experience have grown significantly in recent
years. As a result we have found it difficult to recruit and retain the staff we need to develop and
deliver the service.
Results from recent staff surveys indicate that our staff don’t feel they have had the training and
development that they need to do their jobs properly.
Our fourth Strategic Goal is designed to address both the broader market issues and the immediate
needs of existing staff across analytics, information management and development.
If our Staff grow in confidence, our customer’s confidence in our service will grow.
Work Stream Delivery
We have identified a number of Quick Wins that need to be undertaken by all Work Streams; to
address some of the more immediate concerns we will:
Run 2 hour workshops in December/January for all staff with line management responsibility
to outline what you need to do with your staff on setting objectives and pulling together
Personal Development Plans
Produce Technical Skills Matrix for staff to use to identify and address gaps in their skill set
Promote the use of Workshops for staff to set up and run to address gaps in knowledge and
understanding
Inspire training
Our longer term strategy is to develop the culture of the organisation so that staff are given the
opportunity to be creative and innovative in using the data to deliver deeper insight and share
knowledge and understanding with each other. Out main areas of focus in developing Staff will be:
We will develop a workforce plan addressing the recruitment and retention of analytical and
development staff, Trainee Analyst programme, knowledge management and sharing and technical
and analytical training.
All new members of staff will have a formal induction programme and we will follow CSU processes
in setting annual objectives, appraisals and running regular 121s for all Staff.
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Key deliverables:
A detailed Workforce Development Plan
A BI Induction Programme
Departmental objectives
An Analyst Trainee Programme
A Competency Framework for Analysts
Management and Leadership Training opportunities
Technical training opportunities
Knowledge and information sharing forums
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The overall delivery of the BI Strategic Plan It is our expectation that all BI Staff will contribute to the delivery of this strategic plan. The actions
and deliverables outlined in this plan should be reflected in Personal Objectives and Personal
Delivery Plans.
The main mechanism for delivering this Plan is via the Task and Finish Groups. While Leadership of
these Groups is determined by the Work Stream leads, we are making the commitment that all Staff
will be given the opportunity and time to be involved in at least one of the Groups.
Detail on the Task and Finish Groups that we have currently established, their purpose, deliverables
and progress to date, are available elsewhere and will be regularly updated. The Work Stream leads
will meet weekly to review progress against the delivery of the Strategic Plan, in particular
monitoring the Task and Finish Groups.
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